Traditional and Social Media

In online or new media, the style of storytelling has
dramatically changed, and feedback is quite
immediate. There is always evaluation or alteration
which is a need for a society which goes towards
development. Online journalism has also enhanced
citizen journalism as it has an optional advanced
search, background, powerful medium, a fine
strategy, ideas, perception and a lot more. Online
media now influence the readers or listeners to
concentrate.
This article explores the analysis of digital and
traditional media in this era where masses are
adopting it in many means, not in terms of getting
information only. Today where blogging is
considered journalism, the new media is creating
risks for traditional media due to its outdated
feature. In the beginning 1990’s online news deeply
took content originating from traditional media, but
online journalists have set their own editorial
policy, goals, strategy, and agenda. The traditional media like newspaper allows mere consumption of
information regarding happenings nationally and
internationally whereas through online media a
social change also occurred for opinion makers.
New media is not the substitute or the replacement
of traditional or conventional media but it is all
about dependencies between and among media. In
this context, the article pays consideration towards
the new evolution of both mediums.

In the Northwest corner of the U.S. there is an insurance company that has set itself apart from the rest: PEMCO Mutual Insurance Company. This article describes how a conservative, regional insurance company is beating some of the world’s most powerful brands at their own game. The central focus is on PEMCO’s strategy consisting of service innovation, successful brand management, positive word of mouth marketing, managing loyal customer relationships and inspiring customers to become committed to the company and share their enthusiasm with others through a combination of several social media platforms.

Public relations are the art and social science of that link inside and outside the organization together. Public relations draw purpose, and how programs. Public relations in organizations in term of work quality means assist to organization management in achieving organizational goals, believe to the transparency affairs and accountability, respect citizens' rights, identify duties and responsibilities of government, the right control of people to the work and the right people in criticize and evaluate programs and practices of the organization and having specific strategies. With the computerization of work, institutional staff decrease and the role of public relations consultants developed. This paper explain public relations and its role of public relations in organization

With the advent of the Internet, consumer buying process has changed dramatically. Consumer’s buying habits are influenced by digital medium to a large extent. Online peer reviews, which are also known as Zero Moment of Truth (ZMoT) play a significant role in deciding whether to buy or not buy from a particular brand. This study investigates the consumer buying decision process in smartphone purchase decision. Triggered by stimulus, ZMoT and the subsequent stages are analyzed to find out relative importance of each stage in consumer buying decision in now always-connected digitized world. The survey was conducted against 241 Turkish smartphone owners residing in Istanbul, who have made a purchase in the last six months. An analysis is made to assess the relative importance of each stage in the buying process according to different demographic factors. The results indicate the key role of ZMoT among all stages in consumer buying process. The results also demonstrate ZMoT is more infl...

As a result different aims were drawn; the initial aim of this research is to study the attention of the customers in word of mouth to power their online purchasing activities. The next aim is to analyze the people influenced by interest of word of mouth. The following aim is to examine the marketing behavior bearing in mind the internet progress and word of mouth, their consideration for word of mouth marketing. In the form of research questions the aims of study are:  How community utilizes and multiplies word of mouth information about online purchasing experience?  How communities perceive word of mouth marketing?  How marketers take word of mouth phenomenon and how they handle it?

has worked in on and offl ine marketing for over ten years, and in 1997 joined the New Business Development Team at eModeration (www.emoderation.com), a leading international moderation and social media management company that lists many Fortune 500 companies among its clients.

This book stems from the acknowledgment of the impact of social media on the new role of public relations professionals in the organization. It introduces the readers to a ten-chapter book with a whole new world of PR transformed by the presence of technology while it guides professionals on the nitty-gritty of using these new technologies to advance their roles with the employees and stakeholders of the organization. The author’s introduction of the Social Media Strategy Wheel as a guide for PR professionals working from the inside circle out reflects a transformed and advanced systematic approach using technology. It also evaluates the strategies and tactics of effective incorporation of communication technologies to successfully reach the goals of PR in the organization. Most importantly, the author presents quality question-and-answer sessions with PR professionals and CEOs, rooted in revelations based on experience, for eight chapters excluding the ninth and tenth chapters which serve as a conclusive section of the book.

The study quantified the usage of and range of word-of-mouth (WOM) marketing, and analyzed the present state and satisfaction with WOM marketing tactics of selected micro businesses, small and medium enterprises in Malolos City, Bulacan. Purposive and convenience sampling were employed on marketers and owners who were available and who were willing to participate in the study using structured interview questions. 125 companies situated only in Malolos City proper and proximate places were selected.  Results revealed that a significant number of selected micro, small and medium businesses in Malolos considered using WOM marketing/social media as well as increasing budget allocation for such. Albeit majority are in agreement that WOM is more effective than traditional marketing, customer service was still considered a major spending item.

Oggi il giornalismo ha bisogno di qualità e di approfondimento, di offrire quel qualcosa in più, mediato dal lavoro del giornalista, che si differenzi dalle informazioni che il lettore ha a portata di clic. L’archeologia ha bisogno di arrivare ai non specialisti, di
aumentare l’interesse collettivo intorno alla ricerca, di sviluppare un senso di appartenenza, di partecipazione e di sensibilità verso il patrimonio.
Entrambi hanno assoluta necessità di una narrazione coinvolgente.
Come farli incontrare?


Archeosocial (2018) è stato il primo volume interamente dedicato alla comunicazione social delle discipline archeologiche. Il tempo però passa per tutti – noi antichisti lo sappiamo bene – e corre ancora più veloce quando parliamo di piattaforme social, in costante e perdurante aggiornamento. La nascita e lo sviluppo di nuovi social e di nuovi strumenti di comunicazione ha reso quindi urgente un aggiornamento che, senza la pretesa di essere esaustivo, cerca di fare il punto sul rapporto tra social media e archeologia oggi.

Public relations are undertaking more important role in the marketing communication and advertising. The present paper reports a survey conducted in three Iranian banks’ public relations departments to understand how they use different media in their marketing communications and other related functions. A classification of public relations functions including fourteen functions in three categories has taken as research framework and by using a questionnaire, eight media have been asked to rank for each function, includes Television, Radio, Newspaper, Magazine, Classified Ads, Internet Websites, Social media and finally Mobile and SMS ads. Findings show that traditional media still play a dominant role in media consumption of public relations, while new Web2.0 media consist of Mobile communications and Social networks, have never ranked better than fifth from eight. Some reasons have been argues in conclusion.

is the author of 46 academic articles and is author/co-author of 15 books on a wide range of topics related to the promotion of business, education, development and disaster management in Bangladesh. Dr Miyan was also involved in numerous research and consultancy projects, and he has participated in many conferences, seminars and workshops around the world. Dr Miyan authored Knowledge Based Area Development: A Step Towards Community Self-Reliance (KBAD) program which is being implemented nationwide in Bangladesh enabling thousands of underserved children to pursue higher education. Dr Miyan was a member of the Executive Committee of the International Society for Labor and Social Security Law in Geneva, Switzerland. He has studied in the United States, Great Britain, worked in Nigeria for a semester and has visited 40 countries as part of his academic activities and in pursuit of excellence for his beloved country. Dr Miyan is one of the founding members of the Association of Management Development Institutions in South Asia (AMDISA) and was on its executive board for several terms.

As a result different aims were drawn; the initial aim of this research is to study the attention of the customers in word of mouth to power their online purchasing activities. The next aim is to analyze the people influenced by interest of word of mouth. The following aim is to examine the marketing behavior bearing in mind the internet progress and word of mouth, their consideration for word of mouth marketing. In the form of research questions the aims of study are:  How community utilizes and multiplies word of mouth information about online purchasing experience?  How communities perceive word of mouth marketing?  How marketers take word of mouth phenomenon and how they handle it?

Consumer-generated content (CGC) is growing in importance. Especially online travel reviews written by consumers are ever more available and used to inform travel-related decisions. A Web-based survey of users of the most prominent travel review site, TripAdvisor, was conducted to investigate how other travellers' reviews inform the trip planning process. Since current CGC statistics show generational and gender differences, the study also aimed at examining whether those carry over into the realm of travel review use. The results show that reviews are used mostly to inform accommodation decisions and are currently not used much for en route travel planning. Gender differences were found for perceived impacts of reviews, with females reaping greater benefits from using reviews, especially in terms of enjoyment and idea generation. Age differences occurred across a variety of perceptions and use behaviours. Implications for travel marketing and travel information systems design are provided.

The second generation of Internet-based applications enhances marketing efforts by allowing firms to implement innovative forms of communication and co-create content with their customers. Despite the strengths of social media for marketing purposes, few studies have empirically explored why firms have begun to use it. To redress this shortcoming, this study adopts the perspective of the firm to facilitate an understanding of digital marketing and social media usage as well as its benefits and inhibitors. Through an online survey conducted in July and August of 2011, data were requested from marketing managers of the 2000 largest firms in Portugal. One hundred and seventy questionnaires were completed. Results demonstrate that firms face internal and external pressures to adopt a digital presence in social media platforms. Further, we identify four levels of digital engagement evolution and propose a new digital pattern matrix based on benefit perception and digital marketing usage....

Based on an offline and online survey of 967 people of Turkish origin living in these countries, we test how legacy and social media have influenced the participation of the members of the Turkish diaspora in Belgium, Germany and the Netherlands in the mid-2013 protests in Turkey’s social movement referred to as Gezi Park. This study also investigates how living in Europe can influence the behavior and attitudes of the sampled individuals from the Turkish Diaspora of Germany, Belgium and Netherlands during the period when the Gezi Park demonstration took place. Our results make it clear that social media were used by those who supported the protest movement, while those who opposed the protest movement primarily used or followed traditional sources of media, including Turkish and European television. Furthermore, supporters amongst the diaspora for the Gezi-protests were primarily active in accruing social capital through bonding and social networking among those who belong to the Turkish diaspora under the guise of the Gezi Park protests. Finally, a significant number of the supporters of the protests in the three countries took part in several different means of supporting the movement, including: disseminating awareness about the Gezi protests through social media, engaging in meetings, and in some cases, even severing contact with friends and acquaintances who did not share their support for the protest movement.

A study of the online social networks of six Twitter conversations about six YouTube product categories reveals that directionality and network size affect the structure of online social networks. Our results indicate that large networks tend to be non-random, regardless of whether they are directional or not, suggesting that structural attributes of the online networks under study are a true reflection of network's features. Smaller non-directional networks also tend to be non-random, whereas smaller directional networks tend to be random in nature. However, very small networks tend to be random in nature, whether they are directional or not. Our results suggest that larger online networks undergo different generation mechanisms than smaller real-world networks, especially if these networks are directional. Extant theory, which is almost exclusively derived from observation of real-world networks, may thus not adequately describe the behavior of online networks. We propose rese...

Background: Studies conducted have shown that half of the South African population uses either or both Facebook and Twitter social networking sites for social satisfaction and for the evaluation of products and purchase decisions. This is a direct result of the continuous technological advancements worldwide and the permeative nature of social media.Objective: The focus of this study is to evaluate the credibility of Facebook and Twitter messages while establishing which of the mediums is perceived as more believable by consumers. The results of this research direct information technology practitioners, business managers, business owners, and marketing managers on the viability of these communication mediums.Method: A positivistic paradigm was used in this study through the use of a descriptive research design which consisted of a survey of 446 respondents located in East London, Eastern Cape Province of South Africa. Respondents were either selected randomly or through convenience ...

Background: Studies conducted have shown that half of the South African population uses either or both Facebook and Twitter social networking sites for social satisfaction and for the evaluation of products and purchase decisions. This is a direct result of the continuous technological advancements worldwide and the permeative nature of social media.Objective: The focus of this study is to evaluate the credibility of Facebook and Twitter messages while establishing which of the mediums is perceived as more believable by consumers. The results of this research direct information technology practitioners, business managers, business owners, and marketing managers on the viability of these communication mediums.Method: A positivistic paradigm was used in this study through the use of a descriptive research design which consisted of a survey of 446 respondents located in East London, Eastern Cape Province of South Africa. Respondents were either selected randomly or through convenience ...

Background: Studies conducted have shown that half of the South African population uses either or both Facebook and Twitter social networking sites for social satisfaction and for the evaluation of products and purchase decisions. This is a direct result of the continuous technological advancements worldwide and the permeative nature of social media.Objective: The focus of this study is to evaluate the credibility of Facebook and Twitter messages while establishing which of the mediums is perceived as more believable by consumers. The results of this research direct information technology practitioners, business managers, business owners, and marketing managers on the viability of these communication mediums.Method: A positivistic paradigm was used in this study through the use of a descriptive research design which consisted of a survey of 446 respondents located in East London, Eastern Cape Province of South Africa. Respondents were either selected randomly or through convenience ...

Purpose This paper aims to present an automated literature analysis to unveil the drivers for incorporating social media in tourism and hospitality brand strategies. Design/methodology/approach To gather relevant literature, Google Scholar was queried with “brand”/“branding” and “social media” for articles in ten top-ranked tourism and hospitality journals, resulting in a total of 479 collected articles. The methodology adopted for the analysis is based on text mining and topic modeling procedures. The topics discovered are characterized by terms belonging to a dictionary previously compiled and provide a segmentation of the articles in coherent sets of the literature. Findings Most of the 213 articles that encompass a strong relation between social media and branding are mentioning mainly brand building stages. A large research gap was found in hospitality and tourism considering that, besides advertising, no topic was discovered related to known brand strategies such as co-brandin...

Whereas the bullwhip effect is a phenomenon strictly related to supply chain management and regards the magnification and variance in order volumes observed at upstream nodes in a supply chain, the eWOM refers to the knowledge exchange which consumers carry out online, known as online rating or review systems. It delivers credible and relevant product information to potential customers and thus can significantly impact the consumer choices. EWOM as a Social Mediated Monitoring (SMM) technique, when combined with web analytics and predictive modeling, will have potential to generate probabilistic information. EWOM is trying to upgrade its portfolio as an effective alternate to brand communication media in the Internet supported business environment. This study aims to explore the influence of electronic Word Of Mouth (eWOM) with the actual adoption of internet technologies in influencing customer demand in the enterprise supply chain management scenario as well as how it influences demand uncertainty that can cause bullwhip effect. The research methodology follows a qualitative method of eliciting literature evidences, correlations and manifestations through reviews, available surveys and brief on example case findings. We conclude that by integrating Business Intelligence and web analytics, organizations can derive better customer demand information and Key Performance Indicator along the Supply chain so that it can be used to mitigate the Bullwhip effect. But providing decision management capability under Multi-Enterprise Collaboration requires the integrated effort of end-to-end solutions to enable collaborative enterprise information sharing capability with visibility and quality customer demand information.

The exceptional and unusual growth of social media in just a few years of existence is alarming. Maybe because it allows people to keep in touch, recruit and interview employees, share information with friends, buy and sell, communication between international and national bodies demonstrates the power of internet as social medium. Social media is an internet based application, which allows the use and exchange of contents generated by the user. It is an interactive platform that enables individuals, businesses, and communities, to discuss, interact, create and communicate. Social media covers a wide range of online, word-of-mouth forums including blogs, company-sponsored discussion boards and chat rooms, consumer-to-consumer e-mail, consumer product or service ratings websites and forums, Internet discussion boards and forums, moblogs (sites containing digital audio, images, movies, or photographs), and social networking websites, to name a few. Physical examples of such social media used by organisations include facebook, blogs, chatroom, YouTube, flickr, MySpace. This paper tries to analyze this challenge faced by the public relations in relation to communication and spreading of information. It tries to ponder over the argument that there is a need for universal standards when using the social media for communication by the public relations practitioners.

Social media tools have been widely adopted by organizations in recent years due to its potential benefits, understanding user engagement and knowledge sharing issues in organizational context become increasingly important. This paper aims to provide a literature review through three lens: sociology, business and managerial to view user engagement and knowledge sharing on social media in organizational context. The underlying assumptions of different perspectives will also be discussed in each section. Candidate Number: 89447

Based on an offline and online survey of 967 people of Turkish origin living in these countries, we test how legacy and social media have influenced the participation of the members of the Turkish diaspora in Belgium, Germany and the Netherlands in the mid-2013 protests in Turkey's social movement referred to as Gezi Park. This study also investigates how living in Europe can influence the behavior and attitudes of the sampled individuals from the Turkish Diaspora of Germany, Belgium and Netherlands during the period when the Gezi Park demonstration took place. Our results make it clear that social media were used by those who supported the protest movement, while those who opposed the protest movement primarily used or followed traditional sources of media, including Turkish and European television. Furthermore, supporters amongst the diaspora for the Gezi-protests were primarily active in accruing social capital through bonding and social networking among those who belong to the Turkish diaspora under the guise of the Gezi Park protests. Finally, a significant number of the supporters of the protests in the three countries took part in several different means of supporting the movement, including: disseminating awareness about the Gezi protests through social media, engaging in meetings, and in some cases, even severing contact with friends and acquaintances who did not share their support for the protest movement.

Public relations are undertaking more important role in the marketing communication and advertising. The present paper reports a survey conducted in three Iranian banks' public relations departments to understand how they use different media in their marketing communications and other related functions. A classification of public relations functions including fourteen functions in three categories has taken as research framework and by using a questionnaire, eight media have been asked to rank for each function, includes Television, Radio, Newspaper, Magazine, Classified Ads, Internet Websites, Social media and finally Mobile and SMS ads. Findings show that traditional media still play a dominant role in media consumption of public relations, while new Web2.0 media consist of Mobile communications and Social networks, have never ranked better than fifth from eight. Some reasons have been argues in conclusion.

This paper compares pooled models of capital investment with non-pooled models using the UK's Confederation of British Industry's (CBI) Industrial Trends Survey for the U.K., particularly focusing on the effect of uncertainty on investment. The uncertainty measure is based on the cross sectional dispersion of expectations. The panel data estimation shows that uncertainty has negative effects, which are non negligible in terms of magnitude, on investment. However, if we look at the estimation results at the industry level, we find a great diversity in elasticity and t-statistics, providing valuable information not available from the pooled model. Finally, we compare forecast performances based on the above models. It is confirmed that pooled estimators are generally better than non-pooled estimators in terms of forecast performance, but the difference between the two is not very large.

Social media is one of today‟s biggest forms of communication and it has not only changed the way people interact everyday but also the way companies communicate  This article is intended to help marketing managers and their teams get more familiar with how to harness the impact of social media in conjunction with their existing marketing plans and initiatives.
Social media is the online content created by people using highly accessible and scalable publishing  technologies  The paper provides an overview of some of the recent research that has been conducted on how companies that sell to the education market are using social media. The way your organization uses social media will be directly influenced  by how your customers and your target audience are using social media.

Keywords- Social Media, Literarute etc.

This paper compares pooled and non-pooled models of UK capital investment using the Confederation of British Industry’s (CBI) Industrial Trends Survey, focusing on the impact of uncertainty. The uncertainty measure is based on the cross sectional dispersion of optimism about the future business conditions in the industry in which the firm operates. The panel data estimation shows that uncertainty has quantitatively important negative effects on investment. However, if we look at the estimation results at the industry level, we find a great diversity in both estimated elasticities and t-statistics, providing valuable information not available from the pooled model. Finally, we compare the forecast performances of the above models; this analysis confirms that pooled estimators are generally better than non-pooled estimators in terms of out-of-sample forecast performance, but the difference between the two is not very large. Copyright Springer-Verlag 2004

The present paper examines the impact of blogs (and other similar tools, as virtual communities, newsgroups, chat-rooms, product review sites) and the effect of e-WoM (driven by Internet) on the cruisers' decision-making process with respect to the following topics: selection of cruise companies, of destinations and of cruise ships. The paper grounds on an on-line survey. On the basis of empirical results, the study, performing an applied simulation model, examines, in particular, the power of Internet and blog as potential determinants of cruisers' decisions. The results show that a message is spread over a social network much faster when some sort of e-WoM tool is involved, such as a dedicated blog or a rating website. This involves that such non institutional new opinion leaders are a very important mean for a marketing strategy and for the corporate reputation management of a cruising enterprise.

As a result different aims were drawn; the initial aim of this research is to study the attention of the customers in word of mouth to power their online purchasing activities. The next aim is to analyze the people influenced by interest of word of mouth. The following aim is to examine the marketing behavior bearing in mind the internet progress and word of mouth, their consideration for word of mouth marketing.

This paper reports the findings from an explorative, qualitative research project that was designed to understand how
consumers use and make decisions based on content provided by members of a consumer review website. Websites such as
TripAdvisor, Epinions and Yelp have become increasingly important sources of product and service ratings, recommendations
and opinion, where these are based on the experiences of consumers. The focus of the research is on the behaviour of
consumers who have grown up with digital media, or Generation C, who constitute a significant part of the membership of 
consumer review websites.

Whereas the bullwhip effect is a phenomenon strictly related to supply chain management and regards the magnification and variance in order volumes observed at upstream nodes in a supply chain, the eWOM refers to the knowledge exchange which consumers carry out online, known as online rating or review systems. It delivers credible and relevant product information to potential customers and thus can significantly impact the consumer choices. EWOM as a Social Mediated Monitoring (SMM) technique, when combined with web analytics and predictive modeling, will have potential to generate probabilistic information. EWOM is trying to upgrade its portfolio as an effective alternate to brand communication media in the Internet supported business environment. This study aims to explore the influence of electronic Word Of Mouth (eWOM) with the actual adoption of internet technologies in influencing customer demand in the enterprise supply chain management scenario as well as how it influences demand uncertainty that can cause bullwhip effect. The research methodology follows a qualitative method of eliciting literature evidences, correlations and manifestations through reviews, available surveys and brief on example case findings. We conclude that by integrating Business Intelligence and web analytics, organizations can derive better customer demand information and Key Performance Indicator along the Supply chain so that it can be used to mitigate the Bullwhip effect. But providing decision management capability under Multi-Enterprise Collaboration requires the integrated effort of end-to-end solutions to enable collaborative enterprise information sharing capability with visibility and quality customer demand information.