Tourist Marketing

Castañeda, Quetzil E. 2015.  Imagining Modern Maya Art.  Lecture presented at “Intersections of Art & Archaeology in the Americas” conference held at
 Center for Collaborative and International Arts (CENCIA), Georgia State University, October 22.

ÖZ
Bu çalışmanın amacı, 2009-2014 yılları arasında Marmara Bölgesi için il bazında gelen turist sayısını etkileyen faktörleri tespit etmektir. Bu faktörlerden hareketle bölgede mevcut turizmin geliştirilmesi ve farklı turizm türlerinin yaygınlaştırılabilmesi için çeşitli politika önerileri sunulmuştur.
Çalışmanın ilk aşamasında, illere gelen turist sayısı bağımlı değişkenini etkileyen bağımsız değişkenler belirlenmiştir. Belirlenen değişkenlerin yıllar bazında değişimi görsel olarak incelenmiş ve değişkenlerin fonksiyonel biçimine karar verilmiştir. Verilerin analiz edilmesinde ve model kurulmasında STATA 11.0 paket programından yararlanılmıştır. Bu çalışmada yatay kesit ve zaman serilerine göre daha kapsamlı modeller kurulmasına ve analiz edilmesine izin veren panel veri kullanılmıştır. Oluşturulan modeldeki birim etki ve zaman etkinin varlığı araştırılmış, sonrasında varsayımdan sapmalar sınanmıştır. Söz konusu modelde varsayımdan sapmalar tespit edildiği için Arellano, Froot ve Rogers Robust yöntemi vasıtasıyla model dirençli standart hatalarla yeniden tahmin edilmiştir.
Analiz sonucundan elde edilen bulgularda, Marmara Bölgesi’ne gelen turist sayısını etkileyen değişkenlerin; yatak kapasitesi, denize kıyısı olup olmaması, mavi bayraklı plaj sayısı, mevcut şehirde kış turizmi olup olmaması ve tesis sayısı olduğu belirlenmiştir. Turist sayısı üzerinde en fazla etkili olan değişkenlerin şehrin denize kıyısı olması ile yatak kapasitesi olduğu gözlenmiştir.
Seca Toker & Gizem Kaya

L'article discute la pertinence conceptuelle du terme tourisme religieux dans le contexte de la post-modernité. Il existe une capacité, en expansion, de générer des affaires, et par conséquent de produire un développement social et économique, par des activités présentant un attrait de caractère religieux, en particulier dans des pays de tradition ibérique et des pays en voie de développement. Si, pour une part, ce concept révèle une certaine ambiguïté, d'autre part, les occasions de faire des affaires révèlent l'existence d'un champ ethnographique qui s'ouvre à l'investigation anthropologique. Mots clés : Tourisme religieux, affaires, concept, critique et champ ethnographique.

Culture shock is a common phenomenon for tourists. Recognized by Dr Hiroaki Ōta in the 1980s, the Paris Syndrome is characterized as a specific type of culture clash. It has been defined as a mental illness affecting some Japanese tourists visiting Paris. While some argue the people of Paris' notion of hospitality is responsible for it, others assert that the Japanese's cultural habits and expectations are also involved. However, no real and efficient solution against it has been proposed yet.
The purpose of this study is to apprehend in detail the puzzling Paris Syndrome in order to understand why such phenomenon concerns specifically the Japanese and the French capital, what its consequences can be, and if it is avoidable. As the title of this research suggests it, the Paris Syndrome is a more intricate problem than it seems to be.

Literature on the relationship between cinema and tourism suggests that a destination's depiction on motion pictures is often positively related to its tourist arrivals. However, empirical data corroborating the impact of films on tourists' decisions to visit depicted destinations is still scarce. In this context, the present work aims to analyse academic literature on the impact of films on travel decisions and intentions. To that end, a systematic research approach was employed to identify and analyse relevant studies from Scopus' database. A total 28 articles were retrieved, from which 12 were considered relevant. A common conclusion amongst studies is the acknowledgement of films' potential to influence viewers' image and visit intentions to the depicted places. Moreover, conclusions on specific aspects of the film tourism phenomenon are drawn. The analysis call for more studies aiming to confirm previous results, as well as to build a comprehensive theoretical model that encompasses the main constructs involved in the process of visit desire generation through films.

Currently, the world is witnessing a remarkable development in the modern means and electronics techniques, especially the social networking sites which became available in many sectors including the tourism sector. This increases the competition between the tourism companies to provide the best offers to the individuals about the tourists' sites. Due to the reason that few studies investigated the effect of social media networks in encouraging tourism, this has created the need to conduct this study to reach results about the extent of social media networks in promoting tourism in Jordan. The significance of the study stems from being treating a new topic with a significant effect on the electronic market. The study also addressed the important side of improving the local income resulting from the tourism sector since this study is focusing on vital and essential topics in modern marketing.

Recreational vehicle (RV) manufacturers have traditionally been viewed as having no direct effect on caravanning experiences beyond their role as the suppliers of the vehicles. Drawing on the theoretical approach known as service-dominant logic, this paper suggests that RV manufacturers play an active role in the co-creation of tourism experiences. This study adopted the framework developed by Storbacka, K., Brodie, R. J., P., Böhmann, T., Maglio P. P., & Nenonen, S. [(2016). Actor engagement as a microfoundation for value co-creation. Journal of Business Research, 69(1), 3008–3017] that considers engagement as a microfoundation of value co-creation to investigate value co-creation in this context. A template analysis of the data collected from in-depth interviews with all Italian motorhome manufacturers revealed themes relating to five issues: engaging actors, engaging platforms, actors’ dispositions, engagement properties and resource integration patterns. The theoretical and managerial implications of these findings are discussed.

A B S T R A C T This study aims to assess the influence of cultural events, structural elements and place brand on destinations' overall image, based on an evaluation of cognitive and affective components of destination image. The conceptual model used in the research evaluates the impact of a set of tangible and intangible elements associated with two cultural events (one religious and one theatrical) on the cognitive and affective components of destinations' image and, ultimately, on the destinations' overall image. The events were the 2013 Easter celebrations in Cáceres and the Festival of Classical Theatre in Mérida, which is held annually in Spanish. A total of 611 tourists attending these events were personally questioned at the site of the events during the celebrations. The results show that cultural events serve as promoters of tourism and help to develop destination image, as well as suggesting that cognitive image contributes more to the formation of overall image than affective image. The findings also reveal that structural elements and place brand positively influence both destinations' cognitive and affective images. The event brand does not seem to influence any dimension of destination image. Since this study addresses only a part of the tourism activities held at two destinations, further research needs to be conducted in different destinations and events to confirm these findings.

background. The Karkonosze Mountains enjoy great popularity as they try to satisfy various  preferences of tourists visiting this region. Identification of these preferences is helpful to improve the tourism product. A survey carried out directly on a trail is laimed to be the best way to know tourist preferences. materials and methods. The aim of this study is to identify
tourist preferences in the Karkonosze region. The questionnaire respondents were asked to fill out included questions about their motives and length of the visit, preferred tourist attractions, weaknesses of Karpacz and Szklarska Poręba, transportation within the region, quality of guide service, accommodation and gastronomic facilities. Results. The research gave rise to creation of a perfect tourism product for individual tourism in a summer season.
conclusion. It occurred that comprehensive residence services with Internet access are most preferred. A flexible and wide range of pastimes  and transportation within the region
also play a significant role.

The purpose of this study was to examine the relationship of tourist satisfaction toward destination loyalty. A survey was carried out at the Kuala Lumpur International Airport (KLIA). A sample of 261 European tourists was obtained at the departure hall using a systematic sampling approach. A Structural Equation Model (SEM) was applied to analyse the data collected. The finding of the study found that tourist satisfaction has a direct positive influence on destination loyalty. The study also found that tourists with a high level of satisfaction are willing to recommend the destination and spread positive word-of-mouth to other people.

Keywords: Tourist Satisfaction, Destination Loyalty

Currently, the world is witnessing a remarkable development in the modern means and electronics techniques, especially the social networking sites which became available in many sectors including the tourism sector. This increases the competition between the tourism companies to provide the best offers to the individuals about the tourists’ sites. Due to the reason that few studies investigated the effect of social media networks in encouraging tourism, this has created the need to conduct this study to reach results about the extent of social media networks in promoting tourism in Jordan. The significance of the study stems from being treating a new topic with a significant effect on the electronic market. The study also addressed the important side of improving the local income resulting from the tourism sector since this study is focusing on vital and essential topics in modern marketing.

Currently, the world is witnessing a remarkable development in the modern means and electronics techniques, especially the social networking sites which became available in many sectors including the tourism sector. This increases the competition between the tourism companies to provide the best offers to the individuals about the tourists’ sites. Due to the reason that few studies investigated the effect of social media networks in encouraging tourism, this has created the need to conduct this study to reach results about the extent of social media networks in promoting tourism in Jordan. The significance of the study stems from being treating a new topic with a significant effect on the electronic market. The study also addressed the important side of improving the local income resulting from the tourism sector since this study is focusing on vital and essential topics in modern marketing.

Purpose – The purpose of this paper is to analyze the effectiveness of social couponing campaigns for hotels. In particular, the perceived effectiveness related to four specific objectives is explored (acquiring and retaining new customers, building brand awareness, balancing seasonality and stimulating demand among existing customers). Design/methodology/approach – A questionnaire-based survey was conducted that involved 108 hotels, each of which has run at least one social couponing campaign through Groupon in Italy. The importance-performance approach was applied to analyze the data. Findings – Overall, the perceived effectiveness of social couponing for hotels is quite low. Social couponing is useful to increase brand awareness but does not encourage customer behavioral loyalty. Larger hotels can successfully use this marketing tool to balance demand seasonality. Research limitations/implications – The sample size is limited but includes approximately one-fourth of all Italian hotels that have run social coupon campaigns through Groupon. Only social couponing campaigns run through one daily deal site (Groupon) in one country (Italy) were considered. Practical implications – Social couponing is not perceived as equally effective for all hotels. This study provides hotel managers with suggestions for deciding whether to allocate a share of their marketing resources to social couponing. Originality/value – To the authors’ knowledge, this is the first paper to present field data to complement the available theoretical knowledge on social couponing for hotels.

The present study investigates whether there is a relationship between emotional labor presentation styles and self-acceptance scores of tour guides. The research data were collected from 307 tour guides registered to 13 chambers of The Union of Tourist Guides using the questionnaire technique. The data were analysed with factor analysis and correlation analysis. According to the results of the analysis, tourist guides have two different emotional labor presentation styles, the first being deep acting and the second being surface acting, and their average self-acceptance score is approximately 38. Correlation analysis showed a significant relationship between emotional labor presentation styles and self-acceptance scores of tour guides.

Destination branding influences destination
selection process and future tourist behaviors.
However, measuring brand equity is difficult
in the case of tourist destinations. The aim of
this paper is to determine which part of the
price of a tourist service can be explained by
differences in characteristics and which part
can be explained by differences in destination
branding. Data from Catalonia, Valencia, the
Balearic Islands and Languedoc-Roussillon are
used as well as the Oaxaca-Blinder
decomposition method. More than a half of the
gap (between prices paid by French and
Spanish tourists for an equivalent hotel) can be
attributed to destination branding.

If you are willing to make your visit to India, then it is quite important for you to ensure of finding all the right details on how you can get hold of the right tourist visa. It is your own perfect selection which can help in fulfilling your own requirement. If you are able to get hold of the right and reputed services, it would never make you feel disappointed at all. Therefore you should make sure of choosing the ultimate source that can help in adding to your own fulfillment making your expectations fulfilled in the right manner. If you are able to make the right effort to find electronic tourist Visa India it would definitely help in serving your purpose. Therefore you have to ensure of taking some good steps for it that would lead to your own fulfillment. Visit: http://www.indianetouristvisa.org

Call for Papers - International Journal of Tourism Cities

Terrorism attacks in major cities (e.g. New York, Paris, Brussels, London, Barcelona) and their impact on the image of these global tourism destinations is a topic of growing interest to academics, industry practitioners and policy makers worldwide. The impact of recent terrorist attacks may extend beyond immediate image issues and to wider longer-term aspects such as the resilience of the destination's brand, its overall competitiveness in global tourism markets and its attractiveness to major investors. 

Although a number of studies have analysed the impact of security concerns linked to terrorism on the events industry (e.g., Hu and Goldblatt, 2005; Gordon et al., 2008) and tourism (see Sonmez and Graeffe, 1998; Goodrich, 2002), their scope to date remains somewhat limited with some considering economic impact (e.g., Pizam and Smith, 2000), visitor risk perceptions (e.g., Fuchs and Reichell, 2011; Korstanje, 2015), dark tourism (e.g., Seraphin and Seraphin, 2017), social theory (e.g., Mansfeld and Pizam, 2006) or tourism demand (e.g., Arana and Leon, 2008), with very few adopting a more strategic outlook as regards tourism destinations (Beirman, 2003; Paraskevas and Arendell, 2007). This themed issue seeks to redress this balance by addressing a major knowledge gap in our understanding of the longer term impacts of terrorism on the resilience of tourism destination brands (see Avraham, 2015), their overall competitiveness in the global tourism market and their attractiveness to major international investors.

The family business in the field of social economy represents the actions and commitments it has with its members and the community, according to the philosophy and principles of the cooperative as a business organization; it also helps to strengthen its social capital and promote family integration.The objective of the study was to analyze the family business as a boost to the social economy from the organizational figure of the cooperative, taking as a case study a tourist cooperative in northern Sinaloa, Mexico. This business has more than 30 years’ operating as a cooperative society and is in its third generation, is made up of 15 members, members of the same family who in turn hold the main positions at the general assembly. The research was conducted as a case studywith a qualitative methodology approach, collecting data through observation, review of documents and semi-structured interviews to key family members.The results indicate that the family and cooperative business, s...

This research examines the development from educational to commercial tourism in Britain between the late-nineteenth and early-twentieth century by questioning whether this reflected a transformed understanding of the role of travel within society. It focuses on the Polytechnic Touring Association (PTA), a London-based originally philanthropic travel organisation that became a commercial firm. During this period the PTA moved from the project of contributing to the education of citizens to the market-led imperative of ‘harnessing’ a consumer desire. In examining this transformation via the PTA’s changing approach to the visual promotion of its Swiss tours, we suggest that the development of the tourism industry in Britain should also be explored in relation to changing ideas about travel’s contribution to social formation.

This article can be downloaded (free) at: https://westminsterresearch.westminster.ac.uk/item/9wx5y/the-pta-promoting-swiss-tours-1888-1939

Aging is sure to have lived! Understanding the phenomenon of aging observing only the biological perspective, it is not complete. Old age in addition to their biological specificity, located in a story and is part of a system of social relations, therefore, historical and sociocultural variables, specific to each society. (CORTE, MERCADANTE, ARCURI, 2005). Extending this concept of Gerontology, we can say that aging is constructed, besides the biological structure, for its cultural and social capital and their beliefs and values as a result of everything that has experienced thus reaffirms the need for an analysis where the issues of  social and economic  also form part.
Para Citar:
BRAMBILLA, A. ; VANZELLA, E. ; BAPTISTA, M. M. R. T. . TURISMO CULTURAL NA CIDADE DE JOÃO PESSOA: um olhar focado no turista. In: III Congresso Internacional em Estudos Culturais, 2013, Aveiro. http://hdl.handle.net/10773/9930, 2013.

Wie entsteht das Image einer Region? Wie ist das Ruhrgebiet zu seinem Image gekommen? Wie hat sich parallel dazu die Identität, das Selbstbild, der Ruhrgebietsbewohnerinnen und -bewohner entwickelt? Gibt es einen Zusammenhang zwischen Imagekonstruktion und politisch-ökonomischer Krisenbewältigung? Nicht nur angesichts der Ernennung des Ruhrgebiets zur Europäischen Kulturhauptstadt gewinnen solche Fragen zunehmend an Bedeutung in einer Region, die in den letzten Jahrzehnten einen wirtschaftlichen Strukturwandel meistern musste, der deutschlandweit ohne Beispiel ist.

Daniela Fleiß zeichnet den Weg zum „starken Stück Deutschland“ nach, indem sie exemplarisch eine Fülle von Werbematerialien aus den Städten Essen, Duisburg und Bottrop analysiert. Die Ergebnisse ihrer historischen Studie liefern einen spannenden Einblick in den vielfältigen Imagewandel des Ruhrgebiets und sind nicht nur für Historikerinnen und Historiker interessant. Nicht zuletzt bieten sie den Menschen des Ruhrgebiets Einsichten über die unterschiedlichen Bilder und Vorstellungen, die über das Ruhrgebiet transportiert wurden und werden – Vorstellungen, die auch die eigene Identität beeinflusst haben.


Aus dem Inhalt


1 Einleitung: Ruhrgebietsbilder gestern und heute

2 Image und Identität einer Region: einige theoretische Überlegungen
2.1 Zu den Begriffen: regionales Image und regionale Identität
2.2 Ein Image in Krisenzeiten: Deutung und Bedeutung

3 Image und Identität im Zeichen der Strukturkrise
3.1 Image und Identität im Ruhrgebiet: eine kurze Geschichte
3.2 Die Kohle- und Stahlkrise: Ursachen, Verlauf und Auswirkungen
3.3 Die deutsche (Reise-)Literatur als Spiegel von Image und Identität des Ruhrgebiets bis zum Beginn der Krise

4 „Wir sind ganz anders“: Imagewerbung der Ruhrgebietsstädte
4.1 Wirtschaftliche und kommunale Entwicklung bis zur Strukturkrise
4.2 Die Auswirkungen der Strukturkrise in Essen, Duisburg und Bottrop
4.3 Die Quellen: Imagebroschüren, Stadtbücher und Postkartenmotive
4.4 Essen: Einkaufsstadt und Stadt im Grünen?
4.5 Duisburg: Moderne Großstadt am Rhein?
4.6 Bottrop: Wohnen und Arbeiten im Grünen?

5 Ausblick: Vom Image der Stadt zum Image der Region

Quellen- und Literaturverzeichnis

Abbildungsverzeichnis


Daniela Fleiß wurde 1980 in Gelsenkirchen geboren und wuchs in Bottrop auf. Sie studierte an der Universität Duisburg-Essen Geschichte, Germanistik und Betriebswirtschaftslehre und schloss ihr Studium 2006 mit dem Magister ab. Zurzeit arbeitet sie als wissenschaftliche Mitarbeiterin am Lehrstuhl für Neuere und Neueste Geschichte der Universität Siegen und schreibt ihre Doktorarbeit.