Tourism and Hotels

This paper examines and analyses the tourism market in New York amid other issues
that involve New York’s Chinatown and issues of accommodation. The essay highlights the problems of budgeted and mid-range hotels at the expense of high and reasonable-quality hotels. It also addresses the various reasons why domestic Americans and overseas visitors gyrate to New York and Chinatown. This essay entails recommendations to address the impending problems and issues that face most
visitors in order to alleviate their dissatisfaction and create a winning experience for Chinatown, New York. The research was done at ground level to note the experiences and opinions of the respondents which include “inside” and “outside” visitors using questionnaires. English was used as the main medium of interview, which overall had found no difficulties in retrieving replies. Much of the sample was done by selecting
a particular district that was safe and encompassed a whole range of budgetary expenses from low to mid-range accommodation. It was in general a representative survey where most of the respondents answered without fear and reprisal. Generally, the survey found that most people gyrated to budgeted and mid-range hotels due to many foreseeable reasons that Chinatown, New York could offer. What matters most is
that visitors opt for accommodation that is safe with high levels of quality and cleanliness. Price was hardly a factor.

Učebnica sa zameriava na rozvoj mäkkých zručností pracovníkov Front Office, ktoré sú nevyhnutné pre efektívne a profesionálne fungovanie v oblasti služieb. Poskytuje prehľad vybraných mäkkých zručností, ako sú komunikácia, riadenie času, zvládanie stresu, tímová práca a asertivita. Prostredníctvom praktických príkladov, cvičení a modelových situácií pomáha pracovníkom rozvíjať schopnosti potrebné na budovanie pozitívnych vzťahov so zákazníkmi a kolegami. Učebnica je koncipovaná tak, aby podporovala aktívne učenie a aplikáciu získaných poznatkov v reálnych situáciách. Obsahuje aj sebahodnotiace nástroje, ktoré čitateľom umožňujú analyzovať svoje silné stránky a oblasti na zlepšenie. Zároveň sa zameriava na praktické využitie mäkkých zručností, ktoré sú kľúčové pre zvyšovanie spokojnosti zákazníkov a celkovú efektivitu tímu. Učebnica slúži ako cenný zdroj pre vzdelávanie a profesionálny rast v oblasti mäkkých zručností, ktoré sú dnes neodmysliteľnou súčasťou úspechu v modernom pracovnom prostredí.

The tourism and hotel industry is rapidly causing the alteration of the architectural and construction practices in the Gilgit-Baltistan region as more and more people have become associated with the industry including both the locals as well as outsiders. This paper presents an overview of the changing scenario of architecture and construction practices in the Gilgit-Baltistan region and the preferences of the local population. It aims to do so by highlighting the architectural and construction practices of the past and present specifically in the hotel and tourism industry of the region, outlining the type of construction and their techniques while also inquiring the locals regarding their preferences pertaining to architecture and construction. The secondary data giving an overview of the region, and the architectural and construction practices; is gathered from the relevant newspaper articles, reports, websites and, journal articles while the primary data is gathered from the site visits to the region along with questionnaire surveys conducted from the local population. An assessment of hotels developed during different timelines presenting case studies employing either vernacular or modern or even a combination of both techniques is carried out in terms of their use of materials, architectural features, and structure/construction typology. Conclusively, the research tries to put forth the trends in architecture and construction practices especially in the case of hotel buildings in the region as while an increase in tourism has caused a boost in the construction of hotels in the region, it has raised many other concerns such as disconnect from local culture, use of alienated building materials making the buildings poor in terms of thermal comfort, dying cultural heritage.

Nowadays the human beings are developing rapidly in this digital era. The only thing that cannot be controlled by them is the natural disaster. There is no scientific equipment to predict the earthquake beforehand. This study mainly focuses post disaster aspects like, how a business is developed, what type of management plan has been implemented to improve the business to overcome the disasters.

This research at Foresthree restaurant is aimed to determine the influence of brand image and product quality on visiting decisions. There are several factors influencing a visiting decision, therefore this research aim to know the influence of brand image and product quality. The research method used is a quantitative method, where the variables to be tested are corporate image, product image, user image variables according to Aaker and Biel (1993) theory and product quality according to West, Wood, and Harger (2006). Data is collected by interviews and questionnaires conducted in July 2018 with purposive sampling technique. Data is presented in quantitative descriptive manner. The findings of this research indicate that the corporate image and product image variables have a significant effect on the decision to visit Foresthree restaurant, while the user image and product quality have no significant effect on the decision to visit Foresthree restaurant.

This study is focused on albanian tourism hotels and their orientation towards sustainability. Personal interests of accommodation units owners have made the current development of tourism chaotic and unsustainable. A hotel sustainability business model that was introduced first in Slovenia will be used to investigate the relevance that albanian tourism hotels put to the sustainability dimensions. The aim is to highlight which of three aspects is neglected and takes less attention than others. How important are the different aspects of sustainability (indicators) for albanian hotel owners and managers? Did they measure and monitor these indicators. The main findings stresses that they do not pay the same attention and importance to all aspects of sustainability.

This study is focused on albanian tourism hotels and their orientation towards sustainability. Personal interests of accommodation units owners have made the current development of tourism chaotic and unsustainable. A hotel sustainability business model that was introduced first in Slovenia will be used to investigate the relevance that albanian tourism hotels put to the sustainability dimensions. The aim is to highlight which of three aspects is neglected and takes less attention than others. How important are the different aspects of sustainability (indicators) for albanian hotel owners and managers? Did they measure and monitor these indicators. The main findings stresses that they do not pay the same attention and importance to all aspects of sustainability.

An extensive examination of the housekeeping division in the hospitality sector is given by this study. Maintaining cleanliness, comfort, and guest pleasure in hotels and other hospitality establishments is largely dependent on housekeeping. Examined are the goals, duties, and essential tasks performed by the housekeeping division, such as maintaining and cleaning guest rooms, overseeing laundry services, and attending to requests from visitors. Furthermore, emphasised is the significance of cooperation between the hotel's housekeeping division and its other divisions, including food and beverage, maintenance, and front desk. Coordination that works well guarantees efficient operations and improves the overall visitor experience. To maintain cleaning standards and provide outstanding service, hospitality personnel must comprehend the job of the housekeeping staff. This research advances our knowledge of the crucial function that housekeeping performs.

This research at Foresthree restaurant is aimed to determine the influence of brand image and product quality on visiting decisions. There are several factors influencing a visiting decision, therefore this research aim to know the influence of brand image and product quality. The research method used is a quantitative method, where the variables to be tested are corporate image, product image, user image variables according to Aaker and Biel (1993) theory and product quality according to West, Wood, and Harger (2006). Data is collected by interviews and questionnaires conducted in July 2018 with purposive sampling technique. Data is presented in quantitative descriptive manner. The findings of this research indicate that the corporate image and product image variables have a significant effect on the decision to visit Foresthree restaurant, while the user image and product quality have no significant effect on the decision to visit Foresthree restaurant.

This study aimed to investigate the importance of renewable energy sources usage in tourism which has a significant market power in world economy. Tourism has a big contribution to regional development and also some cons on environmental issues. To reduce the negative aspects on environment and increase the financial savings of tourism industry, renewable energy has a vital priority. Renewable energy will align the hotel areas with concept of green tourism. Financial savings through this energy also has been provided in that study. This paper also suggests an analysis for suitable sources of renewable energy usage in hotels with a sample practice.

Many restaurants with many service concepts or ideas are offered to attract customer enthusiasm. Restaurants which have old stand up as well as restaurant which is just opened try to recognize or offer new menus so that it can be accepted better by all buyer or consumer. That condition will cause the competition between restaurant which progressively tightens to attract many buyers so that they come to visit and enjoy what have been provided. From the result of data analysis and hypothesis testing about influence of service to consumer enthusiasm at Bengkel Perut "BUDE" Restaurant Bandar Lampung is obtained the conclusion that there is Influence of service to consumer enthusiasm at Bengkel Perut "BUDE" Restaurant.

The phenomenon of establishing coffee shops in Indonesia has become a trend in recent years. This can be seen from the significant increase in the number of coffee shops and domestic coffee consumption in recent years. Palembang is one of the cities in Indonesia, especially southern Sumatra, which cannot be separated from the growth of coffee shops or often known as cafes. Of course, the role of experience felt by consumers is a separate assessment for a cafe which will later become a differentiator in every place, especially cafes which are expected to provide a positive experience for people to come and buy the product again. This research aims to analyze more deeply the Dining Experience Factors in Creating Repurchase Interest in the "Kantin" Cafe, Palembang City. The method used in this research is a quantitative method with a descriptive approach, with data collection techniques in the form of observation, questionnaires, interviews, documentation studies and literatu...

Kemajuan teknologi pesat serta perubahan lingkungan, pebisnis melakukan perubahan inovasi untuk memenuhi kebutuhan konsumen yang beraneka ragam serta mempertahankan konsumen menghadapi persaingan bisnis, macam usaha dilakukan untuk menciptakan produk unggul serta kegiatan pemasaran menimbulkan perusahaan melakukan strategi mempengaruhi pasar dan mencapai target penjualan. Penelitian ini bertujuan untuk mengetahui pengaruh gaya hidup, brand image dan kualitas pelayanan terhadap keputusan pembelian pada Bro and Sis Cafe Bengkulu. konsumen pada Bro and Sis Cafe Bengkulu. Sampel dalam penelitian ini 115 orang pelanggan yang berkunjung ke Bro and Sis Cafe Bengkulu. Hasil peneltian menunjukkan arah regresi positif dengan persamaan. Hasil persamaan regresi berganda menunjukkan persamaan Y = 10.539+ 0.179X1 + 0.409X2 + 0.174X3  dengan arah regresi positif, artinya apabila Gaya Hidup, Brand Image dan Kualitas Pelayanan mengalami peningkatan maka Keputusan Pembelian juga akan meningkat. Gaya ...

The tourism and hotel industry is rapidly causing the alteration of the architectural and construction practices in the Gilgit-Baltistan region as more and more people have become associated with the industry including both the locals as well as outsiders. This paper presents an overview of the changing scenario of architecture and construction practices in the Gilgit-Baltistan region and the preferences of the local population. It aims to do so by highlighting the architectural and construction practices of the past and present specifically in the hotel and tourism industry of the region, outlining the type of construction and their techniques while also inquiring the locals regarding their preferences pertaining to architecture and construction. The secondary data giving an overview of the region, and the architectural and construction practices; is gathered from the relevant newspaper articles, reports, websites and, journal articles while the primary data is gathered from the site visits to the region along with questionnaire surveys conducted from the local population. An assessment of hotels developed during different timelines presenting case studies employing either vernacular or modern or even a combination of both techniques is carried out in terms of their use of materials, architectural features, and structure/construction typology. Conclusively, the research tries to put forth the trends in architecture and construction practices especially in the case of hotel buildings in the region as while an increase in tourism has caused a boost in the construction of hotels in the region, it has raised many other concerns such as disconnect from local culture, use of alienated building materials making the buildings poor in terms of thermal comfort, dying cultural heritage.

This study investigates the functioning of augmented product perception and attribution theory in the tourism sector conceptually and operationally. The reason for this is that these two concepts, which are extremely important in terms of consumer behavior, have not been examined sufficiently. Since the research is essentially exploratory, it aims to test the factual relationships in theory and to examine and test the relationships in the model rather than generalize the findings. For this reason; it was preferred to collect data from different groups at different times via convenience sampling technique and high reliability and validity were obtained in each of field studies. The results indicated that augmented product perception was comprised of two dimensions as staff and atmosphere perceptions, and the impact of staff perception on attribution was found to be higher compared to the impact of atmosphere perception. In addition, it was found that the proposition put forward in the attribution theory cannot be generalized in tourism within the context of this study. The study revealed that consumers made external, permanent and controllable attributions.

Purworejo located on the southern coast of Central Java, has has 805,812 residents, consisting of 406,130 men and 399,682 women (Population Aggregate Data July 01, 2014, purworejokab.go.id). This amount is certainly very potential and positive impact in the empowerment of excellent potential with the vision framework "Purworejo Go Agriculture Vision". One of them is dawet ireng as a typical Purworejo culinary. Although it has to compete with modern culinary, this local specialty culinary has provided support for the economic development of Purworejo and still get a place in the community. When dawet ireng has penetrated into various regions and widely known, in the area of Purworejo itself actually seemed to be an ordinary culinary. Moreover, as the competition between entrepreneurs increasingly stringent, quality and product image of dawet ireng become less attention. This is certainly inversely proportional to the dawet ireng status as a typical Purworejo culinary. Depar...

The purpose of this study is to identify how word-of-mouth, service quality, social media, store atmosphere, facilities, and prices affect customer loyalty. This research uses primary data obtained from questionnaire responses distributed to customers of Warkop Kidol Lepen, Sumbergempol District, Tulungagung Regency. Warkop Kidol Lepen customers who have purchased at least 2 times as part of this research population. This research uses the Accidental Sampling type of the Non-Probability Sampling method. The sample used was 96 respondents. Validity and reliability tests, multicollinearity tests, coefficient of determination tests, stealth tests (f), partial tests (t), and classic assumption tests such as normality, autocorrelation, and heteroscedasticity tests are used to obtain and analyze data. The findings show that the variables of service quality, store atmosphere, facilities, and price have an impact on customer loyalty, whereas word of mouth and social media do not affect cust...

Toast is one of the popular food Indonesia. Roti Bakar 88 is an outlet that sell ready to eat toast. Business trends show there is a change in the focus of the business that initially focuses on the product to be consumer-focused. For this reason, consumer satisfaction is an interesting topic to study. The purpose of the research is to analyze the impact of product atributte and price performance on consumer satisfaction in Roti Bakar 88. Data collected using questionare consists of 100 respondens. Data was analyzed using multiple linier regression method. The result shows that, product attributte and price variable is partially significant influenct the consumers satisfaction. The results also tells that independent variable significantly influenct independent variable simultaneously. Owner of Roti Bakar 88 need to improve the performance product features which consists of product information and packaging through include information on the nutritional value contained and benefits that consumer get. While the dimension of product quality, logo design maintened or improve because consumer already satisfied. Roti Bakar 88 has a price that is in the range of < Rp. 50.000, where the consumer are satisfied with the price. The price is still affordable for all consumer.When product attributes and prices can meet consumer expectations, customer satisfaction of Roti Bakar 88 will increase. Consumers are also satisfied with the price provided, because feel it appropriate with product quality and service provide.

This research was done to analyze the effect of variable (X1) brand identity to the variable (Y) that is brand loyalty, the influence of variables (X2) is the brand image to variable (Y) that is brand loyalty, the influence of variables (X3) is brand trust the to variable (Y) that is brand loyalty,and the effect of variable (X1) which is variable brand identity , variable (X2) is the brand imageand variabel (X3) is the brand trustsimultaneously to variable (Y) brand loyalty. This research was conducted using a survey method. The population in this study is that consumers Rumah Makan Waroeng Spesial Sambal Waroeng SS Cabang Pasar Lama Kota Tangerang. Sampling with 100 respondents conducted by incidental sampling technique. While the analysis is done is done with the data, the classic assumption test hypothesis testing, validity, reliability, multiple regression analysis, multiple correlation analysis, and analysis of the coefficient of determination (R ²). Based on data analysis performed in this study, it can be concluded that the variable (X1) quality of service and significant positive effect on the variable (Y) is 38% of customer retention. Variable (X2) is the brand image and significant is not positive effect on the variable (Y) is 36% of brand loyalty,Variable (X3) is the brand trust and significant positive effect on the variable (Y) is 56% of brand loyalty. F-count value is greater than the value of 12,382 F-table is 3.09. So Ho rejected and Ha accepted. The rest was influenced by other variables not examined in this study.

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh variabel Green Product (X1), Green Price (X2), Green Place (X3), Green Promotion (X4) terhadap Keputusan Pembelian Produk Tupperware di Samarinda. Berdasarkan hasil analisis diperoleh persamaan regresi linier berganda yaitu Y = 5,994 + 0,264X1 + 0,395X2 + 0,383X3+ 0,334X4. Hasil uji F menunjukkan bahwa nilai Fhitung (5,748&gt;Ftabel 2,479) yang artinya variabel Green Product (X1), Green Price (X2), Green Place (X3), Green Promotion (X4) terhadap Keputusan Pembelian Produk Tupperware di Samarinda. Hasil uji t menujukkan bahwa nilai korelasi parsial variabel Green Product (X1) sebesar 0,922 dengan nilai thitung (2,440) &gt; ttabel 1,985 ) dan signifikan 0.000. Artinya dilihat dari nilai korelasi parsial sebesar 0.922 atau 92,0 % bahwa variabel Green Product (X1),  menjadi faktor yang dominan mempengaruhi variabel Keputusan Pembelian (Y).Kata Kunci: Green Product, Green Price, Green Place, Green Promotion dan Keputusan Pembelian

This research was motivated by a government policy that decided to limit activities that caused crowds and crowds caused by the Covid-19 pandemic. This has made hotel management have to look for other strategies so that their service companies can survive during the Covid-19 pandemic. The purpose of this study was to find out how the strategy carried out by Hotel Sima Kuta Lombok in maintaining the lodging and hotel services business during the Covid-19 pandemic. The type of research carried out by the author is field research with the research location of the Sima Kuta Lombok Hotel, which is located in Kuta, Kuta Village, Pujut District. Methods of data collection using interviews, observation and documentation. While the data analysis technique used is descriptive qualitative analysis using SOAR analysis. SOAR analysis is used to formulate alternative strategies that can be carried out by a company. The results show that through strategic stages and SOAR analysis shows the strateg...

This study was conducted to determine the effect of brand image, product quality and price variables on product purchasing decisions at Mie Kiro Kebumen restaurant either partially or simultaneously and to find out which of the variables brand image, product quality and price has a greater role in influencing consumer purchasing decisions. The data used is primary data obtained through data collection techniques in the form of online questionnaires which are distributed to people in Kebumen Regency who have purchased products at Mie Kiro Kebumen, which will then be used as samples. Sampling of 100 with purposive sampling technique. The data that has been collected is then processed and analyzed using multiple linear regression, T test and F test with the help of SPSS 22 software. The results show that the brand image variable partially has no effect on consumer purchasing decisions at Mie Kiro Kebumen restaurant, but simultaneously has an effect. Product quality and price variables ...

Gathered here are first-hand records of rail travel to the Grand Canyon and its meager hotel accommodations between the time that the Santa Fe Railway's branch line was extended nearly to, and finally to, the canyon in 1901, and the opening of the Santa Fe's far more luxurious El Tovar Hotel in early 1905. These accounts are mostly new to Grand Canyon history because they are buried in serials and books, often obscure; others were published in various languages in sources overseas (they are translated here). These quoted chroniclers were on the spot (in more than one sense) and we share anew their impressions and apprehensions. One should be mindful that many of them were world travelers; the Europeans particularly were used to the exacting reliability of their countries’ own  established rail networks and the amenities of “proper” hotels, so they  were in for an education if not an outright surprise (“primitive” is a favored word). Among these accounts are a few rarely recorded details of travel by stage between the end of track and the canyon, and a chronicle of the day in 1904 when 2,000 Methodist conventioneers en route to California arrived on more than a dozen trains, producing monumentally chaotic situations.

Dalam memasuki era pasar global dewasa ini, persaingan semakin tajam baik itu perusahaan jasa maupun manufaktur. Tak kecuali untuk bisnis-bisnis franchise asing yang ada di Indonesia., khususnya untuk produk makanan cepat saji salah satunya adalah pada Restoran Cepat Saji Mc Donald. Penelitian ini akan menganalisis pengaruh harga terhadap keputusan pembelian pada Restoran Cepat Saji Mc Donald. Metode yang digunakan adalah kuantitatif dengan teknik sampel yaitu purposive sampling. Adapun variable independent adalah Harga, sementara variable dependennya adalah keputusan pembelian. Hasil penelitian didapatkan adanya pengaruh antara harga terhadap keputusan pembelian pada restoran cepat saji Mc Donald. Sedangkan Besarnya pengaruh harga terhadap keputusan pembelian pada restoran cepat saji Mc Donald sebesar 49%.

Tourism is positioned as a crucial means of introducing culture and natural beauty in Indonesia. Currently, the tourism sector is considered to have an effective role in increasing the country&#39;s foreign exchange. The tourism sector is able to revive and prosper the economy of the surrounding community. This research was conducted in Alas Purwo National Park, Banyuwangi Regency. The purpose of this study was to find out how the impact of the Covid-19 pandemic on the socioeconomic conditions of business actors in Alas Purwo National Park. This research is a type of descriptive research using qualitative methods. Sources of data collected in the form of primary data and secondary data obtained through observation techniques, in-depth interviews, and documentation. Collecting information in this study using purposive sampling and snowball sampling. Data were analyzed by means of data reduction, data presentation, and drawing conclusions. The results of this study can be concluded th...

Dalam memasuki era pasar global dewasa ini, persaingan semakin tajam baik itu perusahaan jasa maupun manufaktur. Tak kecuali untuk bisnis-bisnis franchise asing yang ada di Indonesia., khususnya untuk produk makanan cepat saji salah satunya adalah pada Restoran Cepat Saji Mc Donald. Penelitian ini akan menganalisis pengaruh harga terhadap keputusan pembelian pada Restoran Cepat Saji Mc Donald. Metode yang digunakan adalah kuantitatif dengan teknik sampel yaitu purposive sampling. Adapun variable independent adalah Harga, sementara variable dependennya adalah keputusan pembelian. Hasil penelitian didapatkan adanya pengaruh antara harga terhadap keputusan pembelian pada restoran cepat saji Mc Donald. Sedangkan Besarnya pengaruh harga terhadap keputusan pembelian pada restoran cepat saji Mc Donald sebesar 49%.

Growth of luxurious culinary tourism in Malaysia has created new paradigms focusing on competencies of culinary professionals in the hotel sector. However, there are no guidelines to define and measure these competencies. Hence, the research proposed a Star-Chef Competency Model as a competency framework and basis for developing an instrument to measure competency as well as competency profile. This study employed an exploratory sequential mixed method design comprising qualitative document analysis and interviews with culinary experts followed by a quantitative survey administered to culinary professionals in 4 and 5 starred hotels. From the qualitative data, six constructs comprising Technical, Non-technical, Personal Quality, Self-Concept, Physical State and Motives were identified as elements in the framework of Star-Chef Competency Model. Based on this framework, a three-staged instrument testing were carried out to develop the Star-Chef Self-Assessment Tool (SC-SAT) which util...

In the conditions of the COVID-19 pandemic, the hotel industry was also affected and many things were done by the hotel to retain hotel visitors, one of which was to improve the quality of service so that guests feel satisfied even in the conditions of the COVID-19 pandemic. This study aims to determine how much influence the quality has. service to customer satisfaction.   The research method used by the author is a quantitative descriptive research method with a simple linear regression analysis technique. The sample in this study amounted to 87 respondents. The sampling method used by the author is using probability sampling. Collecting data using a questionnaire. Questionnaires were given to guests who visited the Whiz Prime Hotel Malang Restaurant. Judging from the coefficient table obtained a significance value of 0.000 &lt;0.05, so it can be concluded that the Service Quality variable (X) has an effect on the Customer Satisfaction variable (Y). The results of this study indic...

Penelitian ini bertujuan untuk menganalisis pengaruh brand image dan kualitas produk secara parsial dan simultan terhadap keputusan pembelian (y) konsumen Pizza Hut di kota Palembang. Sampel dalam penelitian ini adalah 105 konsumen yang pernah melakukan pembelian produk Pizza Hut di kota Palembang minimal dalam satu tahun terakhir. Metode pengambilan sampel yang digunakan adalah metode purposive sampling. Metode analisis data yang digunakan adalah analisis regresi linier berganda dan uji asumsi klasik dengan bantuan program SPSS 16,0 for windows. Hasil penelitian menunjukkan bahwa secara simultan (uji F) keputusan pembelian dapat dipengaruhi oleh semua variabel independen dan secara parsial menunjukkan hanya variabel kualitas produk (𝑥2) yang berpengaruh terhadap keputusan pembelian(y) sedangkan variabel brand image(𝑥1) tidak berpengaruh. Variabel kualitas produk (𝑥2) memiliki tingkat signifikasi sebesar 0.000 sedangkan variabel brand image tidak memiliki pengaruh yang sign...

Food business will never shrink. During 1997 monetary crisis it proved its resistance and remained undevastated. To succeed in food business, an entrepreneur can not rely solely on the product offered and its quality, but it must also consider the services. Food business is increasingly growing, yet only few survive in the long run. Nowadays the companies' goal in marketing has shifted from customer acquisition to customer retention or customer loyalty. Customer loyalty is the main target marketers work out to achieve. With loyalty of customers at hand, companies will get benefit as expected. As such, companies will be able to maintain their business. However, it takes customers' satisfaction in order to get their loyalty. In fact customer satisfaction depends on some factors such as quality of customer service, customer value and product advantages. These four factors are closely related and essential to bring benefits to the companies which in turn affect the sustainability of food business.

This study aims to determine the influence of brand image on consumer loyalty Share Tea drink in the city of Manado. In its development, bubble tea drinks into today&#39;s drinks with a variety of flavor variants that can attract consumers in all ages. Reach back the market that has declined, and to maintain the market it has gained is a challenge that Share Tea companies must face in creating consumer loyalty. This study uses data obtained from questionnaires, observations and direct interviews with the manager of Tea Share in Manado City. The analysis technique used is multiple regressions. From this research can be concluded that Components of brand image consisting of coorporate image, user image, and product image has a influence on Consumer Loyalty. The components of the brand image together have a positive influence on consumer loyalty. The coorporate image and user image individually does not significantly affect consumer loyalty, while product image individually has a signi...

This research aims to know the consumer&#39;s attitude to the influence of halal logos in UMM Bakery and to know the relationship of consumer attitudes towards the interest of buying halal products in UMM Bakery. The research data was collected with kuisener and involved 62 umm bakery consumer respondents. The results showed that consumer attitude towards halal logo in UMM Bakery is positive, this shows that products with halal logo are the food that consumers want. The results of the analysis of attitudes to the interest in buying halal products in UMM BAkery with the correlation value of the coefficient is 0.901 which means there is a very strong correlation between buying attitudes and interests or correlation is positive

Ecotourism is considered as one of the forms of tourism, which provides a sustainable development in long-term periods. To be successful, ecotourism should promote sustainable development by means of the support of activities that create the possibility for the local residents and tour operators to increase their incomes and improve living standards. Ecotourism must do more than simply creating a number of activities just to attract the tourists, offering to the tourists a chance to interact with nature in such a way as to protect flora and fauna parts, allowing future generations enjoy these natural resources. Through this work will be given reasons that support the development of ecotourism in the region of Gjirokastra, and combined with cultural tourism will bring a greater economic, environmental and social impact. To successfully realize this work are used statistics from different institutions, interviews with entrepreneurs in the tourism sector in the region of Gjirokastra in order to identify the problems and opportunities in this region, also are used published materials related to ecotourism and its development in different regions.

This research was aimed to examine the strength of family influence and viral marketing on brand equity of BINUS University. Methods of research that has been done is a quantitative method. The data was obtained by distributed questionnaire and tested by using validity and reliability to then be tested to the correlation and regression testing. The result of correlation and regression test showed that there was significant relationship between Family Influence variable (A) with Brand Loyalty variable (C1) and between Viral Marketing variable (B) with Brand Associations variable (C4), and also less significant relationship between Family Influence variable (A) with Brand Association variable (C4) and Viral Marketing variable (B) with Brand Loyalty variable (C1). The conclusion in this study is family influence and viral marketing have significant relationship with brand equity.

This study aims to determine the influence of promotion and service quality towards consumer purchase decision of Pizza Hut Tasikmalaya during the pandemic. The type of this study is quantitive method with a survey approach. The population on this study is unknown. Samples on this study 110 people. Data analysis on this study is multiple regression analysis using SPSS ver. 25 software. The result of this study shows that promotion and service quality simultaneously have influence towards consumer purchase decision of Pizza Hut Tasikmalaya during the pandemic. Promotion partially has influence towards consumer purchase decision of Pizza Hut Tasikmalaya during the pandemic. Service quality partially has influence towards consumer purchase decision of Pizza Hut Tasikmalaya during the pandemic.

Gramedia Asri Media is a company that specializes in retail that offers best books from various publishers , as well as school supplies products and an office that is best quality. PT Gramedia Asri Media trying continue to create a the brand awareness to public, In order to become the dominant choice in their purchasing choices. The study be conducted for determine how big influence the brand awareness of purchasing decisions. The method of this study used by quantitative method with Independent variables are Brand Awareness and the dependent variabel is purchasing decision and with sample of 30 respondents. The sampling technique used in this study is Sample Random Sampling. The method of this study used by methods observation, methods interview, methods questionnaire, and atudy documentation. Methods of data analysis used in this correlation coefficient analysis methods, determination coefficient, and simple linear regression analysis. Data processing was performed by using SPSS 2...

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh variabel Green Product (X1), Green Price (X2), Green Place (X3), Green Promotion (X4) terhadap Keputusan Pembelian Produk Tupperware di Samarinda. Berdasarkan hasil analisis diperoleh persamaan regresi linier berganda yaitu Y = 5,994 + 0,264X1 + 0,395X2 + 0,383X3+ 0,334X4. Hasil uji F menunjukkan bahwa nilai Fhitung (5,748&gt;Ftabel 2,479) yang artinya variabel Green Product (X1), Green Price (X2), Green Place (X3), Green Promotion (X4) terhadap Keputusan Pembelian Produk Tupperware di Samarinda. Hasil uji t menujukkan bahwa nilai korelasi parsial variabel Green Product (X1) sebesar 0,922 dengan nilai thitung (2,440) &gt; ttabel 1,985 ) dan signifikan 0.000. Artinya dilihat dari nilai korelasi parsial sebesar 0.922 atau 92,0 % bahwa variabel Green Product (X1),  menjadi faktor yang dominan mempengaruhi variabel Keputusan Pembelian (Y).Kata Kunci: Green Product, Green Price, Green Place, Green Promotion dan Keputusan Pembelian

Boca adalah usaha yang bergerak pada bidang pembelian dan penyewaan booth. Penelitian ini bertujuan untuk mengetahui pengaruh desain produk dan kualitas produk terhadap keputusan pembelian di Boca Booth. Variabel yang digunakan dalam penelitian ini adalah variabel desain produk dan kualitas produk sebagai variabel bebas dan variabel keputusan pembelian sebagai variabel terikat. Responden dari penelitian ini sebesar 65 responden dari konsumen Boca booth. Pengambilan sampel dilakukan dengan teknik sampling jenuh. Metode pengambilan data menggunakan kuesioner yang dibagikan kepada responden. Alat analisis menggunakan metode regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel desain produk dan kualitas produk berpengaruh terhadap keputusan pembelian.   Kata kunci : Desain Produk, Kualitas Produk, Keputusan Pembelian

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh variabel Green Product (X1), Green Price (X2), Green Place (X3), Green Promotion (X4) terhadap Keputusan Pembelian Produk Tupperware di Samarinda. Berdasarkan hasil analisis diperoleh persamaan regresi linier berganda yaitu Y = 5,994 + 0,264X1 + 0,395X2 + 0,383X3+ 0,334X4. Hasil uji F menunjukkan bahwa nilai Fhitung (5,748&gt;Ftabel 2,479) yang artinya variabel Green Product (X1), Green Price (X2), Green Place (X3), Green Promotion (X4) terhadap Keputusan Pembelian Produk Tupperware di Samarinda. Hasil uji t menujukkan bahwa nilai korelasi parsial variabel Green Product (X1) sebesar 0,922 dengan nilai thitung (2,440) &gt; ttabel 1,985 ) dan signifikan 0.000. Artinya dilihat dari nilai korelasi parsial sebesar 0.922 atau 92,0 % bahwa variabel Green Product (X1),  menjadi faktor yang dominan mempengaruhi variabel Keputusan Pembelian (Y).Kata Kunci: Green Product, Green Price, Green Place, Green Promotion dan Keputusan Pembelian

Indonesia terdiri atas berbagai suku, bahasa dan agama yang berbeda. Selain memiliki populasi padat dan wilayah yang luas, Indonesia memiliki wilayah alam yang mendukung tingkat keanekaragaman hayati terbesar kedua di dunia. Indonesia memiliki 34 Provinsi dimana setiap Provinsi memiliki budaya dan makanan khas yang berbeda-beda. Indonesia merupakan negara yang terkenal dengan bidang kulinernya, makanan dan minuman Indonesia banyak macamnya, karena Indonesia kaya dengan bumbu-bumbu masaknya yang khas. Tujuan penelitian ini untuk mengetahui pengaruh harga, citra merk, dan kualitas pelayanan terhadap loyalitas pelanggan di rumah makan Bu Rupa di Tanah Merah. Populasi dalam Penelitian ini adalah seluruh konsumen dirumah makan Bu Rupa, Sehingga sempel yang digunakan yaitu sebanyak 50 responden. Hasil dari penelitan ini menunjukkan bahwa harga tidak berpengaruh terhadap loyalitas pelanggan yaitu dibuktikan dari nilai Thitung sebesar 1.784 dan nilai segnifikan 0,81 sehingga dikatakan segnifikan Ha di tolak dan Ho di terima. Citra merk berpengaruh terhadap loyalitas pelanggan, yaitu dibuktikan dengan nilai Thitung 5.519 dan nilai segnifikan 0,000 sehingga dikatakan segnifikan, maka Ha di terima dan Ho ditolak. Kualitas Pelayanan tidak berpengaruh terhadap loyalitas pelanggan, yaitu dibuktikan dengan nilai Thitung 1.664 dan nilai segnifikan 0,103 maka Ha di tolak dan Ho di terima. Adapun hasil selanjutnya yaitu membuktikan bahwa harga dancitra merk berpengaruh terhadap loyalitas pelanggan dengan nilai F hitung sebesar 11.515 dan nilai segnifikan 0.000 sehingga nilai tersebut dikatakan segnifikan maka Ha di terima dan Ho di tolak artinya bahwa harga, citra merk dan kualitas pelayanan pengaruh positif secara simultan terhadap loyalitas pelanggan.

Penelitian ini bertujuan menggambarkan citra merek dan keputusan pembelian di Warunk Upnormal cabang Dipatiukur Bandung.Untuk memperoleh data dalam penelitian ini, kami menggunakan instrumen kuesioner yang disebarkan ke 100 responden (konsumen) yang berasal dari kota Bandung dan luar kota Bandung. Hasil penelitian menunjukan bahwa citra merek Warunk Upnormal cabang Dipatiukur,dituangkan kedalam beberapa indikator citra merek,hasilnya baik. Hasil penelitian menunjukan bahwa berkenaan dengan skor sub variabel dari keputusan pembelianhasilnya juga baik. Factor-faktor yang paling berpengaruh dalam keputusan pembelian dalam penelitian ini adlaah faktor pribadi dan faktor psikologis.

The purpose analyze the effect of either simultaneously and partal batik designs, brand image, and consumer culture on purchasing decisions on Ethnic batik and Craft in Klaten, Central Java. The type of descriptive is quantitative. Population is Ethnic batik consumers and Craft Klaten who make transactions. The sample is 100 consumers. Data obtained from questionnaires with accidental sampling sampling techniques. F test results prove that batik design, brand image, and consumer culture simultaneously influence purchasing decisions on Ethnic Batik and Craft Klaten in Central Java, where the value of Fcount = 27,027&gt; Ftable = 2.70 with a significance value of 0.000 1.985 significant value 0.008 1.985 and significant 0.008 1.985 and significant 0.006

Bijin Nabe artinya Beauty Hotpot yang berasal dari Negara Jepang, menu utama andalan merekaadalah Collagen Broth Soup biasa disebut dengan Chicken Collagen yang bisa membuat wajah lebihkeliatan awet muda dan glowing. Collagen Broth Soup sendiri terbuat dari tulang ayam Gidori (Gidori ituayam yang berasal dari jepang) yang direbus selama 8 jam lalu dibekukan didalam Ciller (lemaripendingin). Tujuan penelitian ini adalah untuk mengetahui pengaruh variasi menu, store atmosphere dancitra restoran secara simultan (keseluruhan) terhadap keputusan pembelian konsumen.Metoda yangdigunakan dalam penelitian ini adalah metode survei. Pengumpulan data yang dilakukan adalahmenggunakan kuesioner dengan pernyataan tertutup. Kuesioner yang disebar terdiri dari beberapapernyataan seputar variasi menu, store atmosphere dan citra restoran. Hasil dari penelitian ini adalah secarasimlutan pengaruh variasi menu,store atmosphere dan citra restoran terhadap keputusan pembelianberpengaruh positif dan signifi...

This study was aimed at identifying environ mentally friendly practices adopted by accommodation facilities in Tamale Metropolis. Fro m time immemorial environ mental problems have been associated with the operations of accommodation facilities world wide. In th is regard, measures and initiat ives have been put in place in recent times to minimize the effects of the accommodation sector on the environment. What is the effort of the accommodation sector in the Tamale Metropolis and Ghana holistically in this regard? A total of 42 facilit ies were sampled fro m 68 registered hotels in the Metropolis for the study. The data collection tool used was questionnaire. Parameters of concern centered on water conservation, energy conservation, waste management and corporate social responsibility. Fro m the study, it was realized that only 8% had environ mental policies in p lace. Close to 97% of the facilities d id not live up to their corporate social responsibilit ies. Ho wever, about 60% used low flow shower heads while 97% used treated water to irrigate gardens and lawns. The use of energy saving bulbs as well as towel and napkin reuse were popular practices observed. Based on the above, training programmes are reco mmended for hotel operators and employees on environmental management practices.

This study was aimed at identifying environ mentally friendly practices adopted by accommodation facilities in Tamale Metropolis. Fro m time immemorial environ mental problems have been associated with the operations of accommodation facilities world wide. In th is regard, measures and initiat ives have been put in place in recent times to minimize the effects of the accommodation sector on the environment. What is the effort of the accommodation sector in the Tamale Metropolis and Ghana holistically in this regard? A total of 42 facilit ies were sampled fro m 68 registered hotels in the Metropolis for the study. The data collection tool used was questionnaire. Parameters of concern centered on water conservation, energy conservation, waste management and corporate social responsibility. Fro m the study, it was realized that only 8% had environ mental policies in p lace. Close to 97% of the facilities d id not live up to their corporate social responsibilit ies. Ho wever, about 60% used low flow shower heads while 97% used treated water to irrigate gardens and lawns. The use of energy saving bulbs as well as towel and napkin reuse were popular practices observed. Based on the above, training programmes are reco mmended for hotel operators and employees on environmental management practices.

Populasi dalam penelitian ini adalah seluruh pelanggan yang berjumlah 178 orang yang diambil untuk penelitian pada bulan September sampai dengan bulan Desember 2016 sebagai pelanggan pada Depot Air Minum Legowo Tanah Mas Banyuasin. Sampel yang diteliti dalam penelitian ini sebanyak 30 orang konsumen atau pelanggan. Dari persamaan regresi linier sederhana Y = a + bX sehingga persamaannya adalah Y' = 27,205 + 0,250X yang berarti ada pengaruh positif a = 27,205 dan nilai b = 0,250 terhadap naik turunnya kepuasan pelanggan. Hasil perhitungan analisis koefisien korelasi r² = 0,099². Hal ini dapat diartikan bahwa variabel kualitas pelayanan berpengaruh terhadap naik turunnya kepuasan pelanggan sebesar 9,9% sedangkan sisanya 90,1% (100%-9,9%). Dan untuk uji hipotesis nilai thitung = 1,755 lebih besar dibandingkan dengan ttabel = 1,701 para taraf nyata 0,05. Dengan demikian nilai thitung lebih besar dari nilai ttabel (1,755 > 1,701), maka keputusannya adalah menolak hipotesis nol (Ho) dan menerima hipotesis alternatif (Ha) berarti ada pengaruh antara kualitas pelayanan terhadap kepuasan pelanggan pada Depot Air Minum Legowo Tanah Mas Banyuasin.

Tujuan penelitian ini adalah untuk menganalisis pengaruh servicescape dan kualitas pelayanan terhadap kepuasan konsumen pada CV. Maju Ungu Kota Sukabumi. Metode penelitian ini menggunakan jenis sampel probability sampling yang termasuk ke dalam simple random sampling. Sampel penelitian yang digunakan adalah sebanyak 100 responden dengan teknik pengumpulan data dilakukan menggunakan kuesioner. Hasil penelitian menunjukkan bahwa nilai adjusted R2 adalah sebesar 0,625. Adapun uji koefisien korelasi ganda menunjukkan bahwa nilai R adalah sebesar 0,795. Berdasarkan uji simultan, nilai Fhitung adalah sebesar 83,438 dengan signifikansi sebesar 0,000 (&lt;0,05). Simpulan, pengaruh servicescape dan kualitas pelayanan terhadap kepuasan konsumen adalah sebesar 6,25%, sedangkan sisanya 37,5% dipengaruhi oleh faktor-faktor lain di luar penelitian ini. Selanjutnya terjadi hubungan yang kuat antara servicescape dan kualitas pelayanan terhadap kepuasan konsumen. Secara simultan (bersama-sama) kuali...