Strategic CSR

The following report is made using secondary sources of information on “Starbucks”, which is a multi-national corporation (MNC). It covers strategic changes made by the organization in last 5-10 years to meet the globalization challenges and to sustain its business in a highly competitive world from following perspectives:

1) Situation Analysis of the Industry in which Starbucks operates for last 5 to 10 years.

2) Analysis of the key Strategic challenges faced by Starbucks and how it tackled them in the last 5 to 10 years.

3) Assessment of Leadership and Organisational performance in managing the change.

4) Evaluating Starbucks Core Competence, Networks, and Partnerships.

5) Business Ethics and Corporate Social Responsibility practice undertaken by Starbucks and how it helped the Starbucks to meet its strategic goals

There has been a significant increase in Corporate Social Responsibility (CSR) during the last five years in Cyprus and Greece.This paper is aimed at both researchers and public relations (PR) practitioners.The contribution of CSR practice from organizations is regarded as an important topic for Cyprus and Greece, and is a topic that received academic and practice attention and is becoming a mainstream issue for many organizations — is a very important factor for PR and Communication practitioners, helping them to understand better CSR practices in Cyprus and Greece.This research represents a study of current practice of CSR in Cyprus and Greece and an examination of their contribution and the fulfillment od its three pillars – social, economic, and environmental - understanding better the thematic areas of CSR currently taking place in both countries.This research employs a qualitative methodology, with data being analyzed qualitatively. A sample of 36 senior PR and Communication p...

Discusses the advantages and disadvantages of a diversified portfolio of CSR projects to increase engagement vis-a-vis a more focused approach that might achieve the critical mass to secure a more significant impact. As an illustration of the latter approach the case is put for a commitment to the elimination of leprosy.

Purpose - – The purpose of this paper is to explore how ISO 26000 inter-marries with millennium development goals (MDGs) with a view to demonstrate and recommend how businesses can successfully use this intermarriage to solve society problems. Design/methodology/approach - – Case methodology was used to investigate how a company can use the social responsibility standard, ISO 26000, to guide its corporate social responsibility (CSR) aimed at contributing to MDGs. The paper focussed on the CSR dimension of community involvement and development (CI&D) interventions in health-related MDGs (4, 5 and 6). Data collection was by semi-structured interviews with CSR managers of the studied company, plus non-participant observation of CSR activities and projects. In order to develop a framework within which the collected data could be analyzed, the authors employed pattern-matching, explanation building and time series analysis. For generalization purposes of findings, the authors were guided...

This paper critically analyzes advantages and disadvantages of a potential partnership between the private logistic supplier Agility and the humanitarian organization INTERSOS, from the perspective of the latter. On the theoretical level, INTERSOS and Agility CSR department seem to collimate for the impartial and neutral humanitarian approach, whereas on the practical level, their capabilities, if diligently coordinated, would complement each other and improve the end-to-end supply chain design in relief operations. Agility resources and expertise could contribute to ameliorate INTERSOS performance of saving human lives in the three main spheres of action: youth protection, refugees camp management and natural disaster response, that are respectively analyzed in the Italian, South Sudan and Pakistani cases.

Buku ini membahas secara mendalam tentang tentang Misteri CSR, hakikat dan praktik CSR, serta formulasi hipotesis tentang manfaat ekonomi dan nonekonomi  CSR. Buku ini juga menyajikan bukti-bukti empiris tentang manfaat CSR di Indonesia dan di negara-negara lain. Karena CSR memberikan berkah berlimpah bagi korporasi maka manajemen perlu mengelolanya secara baik. Pada bagian terakhir buku ini, disajikan kerangka tatakelola korporasi yang baik terhadap CSR

Sustainable Business: Key Issues is the first comprehensive introductory-level textbook to address the interface between environmental challenges and business solutions to provide an overview of the basic concepts of sustainability, sustainable business, and business ethics. The book introduces students to the background and key issues of sustainability and suggests ways in which these concepts can be applied in business practice. Though the book takes a business perspective, it is interdisciplinary in its nature and draws on knowledge from socio-economic, political, and environmental studies, thereby providing a practical and critical understanding of sustainability in the changing paradigm of global business. It goes beyond the conventional theories of sustainability and addresses critical issues concerned with population, consumption, and economic growth. It discusses realistic ways forward, in particular the circular economy and Cradle to Cradle frameworks.

The book is both a theoretical and practical study guide for undergraduate and postgraduate international students of broad areas of sustainability, teaching ways to recognize opportunities for innovation and entrepreneurship at the intersection of environmental, economic, ethical, and social systems. It takes a strategic approach in applying the power of business methods and policy to address issues of global importance such as climate change, poverty, ecosystem degradation, and human rights.

This textbook is essential reading for students of business, management, and sustainability courses. It is written in an engaging and accessible style, with each chapter including case studies, discussion questions, end of chapter summaries, and suggestions for further reading. This new edition is updated throughout, and contains an additional chapter on the circular economy.

The Corporate Social Responsibility 'CSR' notion is increasingly drawing the attention of a number of academic authors. Very often, they are using CSR as well as Corporate Sustainability, without clearly distinguishing the differences in their meanings. This contribution defines the meaning of corporate sustainability and responsibility.

In his widely influential human rights framework, the former special representative for business and human rights, John Ruggie, establishes a responsibility to respect human rights for all corporations. He does so based on an instrumental account of corporate responsibility. In this paper I will systematically explore and expose the conceptual flaws underlying such instrumental arguments, specifically when invoked in connection with human rights responsibility. I will outline four relevant situations, which stake out the scope of such business case arguments in the context of human rights. Based on the analysis of those four situations, I will argue that Ruggie's instrumental defense of the corporate responsibility to respect human rights fails. While a genuinely moral argument in favor of corporate human rights responsibility would be more plausible, it implies corporate responsibilities beyond merely respecting human rights and thus challenges the framework's rigid division of responsibility between corporation and state.

ABSTRACT This post discusses a selected group of documents related to general leadership theories in ethics and some dilemmas presented through them. The document finds one particular theory to discuss in the context of consequential-ism and the ethics of virtue. The conclusion finds a similarity between Western and Eastern ethical intentions, and suggests a future research that can take both factions out of their current contexts and study the ethical theories as they would be in the absence of antagonistic and protagonistic differences.

LEADERSHIP ETHICS A Discussion of Ethical Leadership Theories & Dilemmas. Available from: https://www.researchgate.net/publication/274138249_LEADERSHIP_ETHICS_A_Discussion_of_Ethical_Leadership_Theories__Dilemmas [accessed Mar 28, 2015].

A disconnect remains between theories about
responsible management and application in real-life organizations.
Part of the reason is due to the complexity and
holistic nature of the field, and the fact that many of the
benefits of aligning business objectives with changing societal
conditions are of an intangible nature. Human resource
management is an increasingly important part of the field
with benefits including talent retention, higher levels of
motivation, and improvements in organizational cohesion.
This paper sets out an experiment run at a large Spanish
university to try to analyze the impact on worker productivity of a responsible management stance by an employer. Based on the Corporate Social Performance model, the paper examines the issue from the point of view of responsibilities, responsiveness, and outcomes, and considers the cost/benefit effect of incorporating a social responsibility variable into the wage structure to measure the impact on productivity.

In the world of business, the main " responsibility " for corporations has historically been to maximize profit and increase shareholder value. In other words, corporate financial responsibility has been the sole bottom line of success. With an era of globalization the economies of business has changed from corporate centric to the consumer centric, where the consumer's perception for a product, service, concept or an organization is most concerned.

The concept of corporate social responsibility (CSR) has acquired worldwide relevance since 1970s, namely thanks to the revolution brought by the civil society. However, some scholars claim that nowadays the concept of CSR has been emptied of its social value and it is instead used as a means to create more economic profit. Thus, this research paper is an attempt to investigate whether the theory of a capitalist CSR can be applied to the case study of the Italian Benetton Group. To do this, two main activities of the BG ("shockvertising" and dialogue with civil society) will be studied through discourse analysis.

Kreft J. (2015).Crowdsourcing a marketing: Model biznesu agencji marketingowej i czynniki krytyczne sukcesu, „Logistyka”. nr. 2, s. 1523-1528.

Innowacje mają kluczowe znaczenie dla większości firm, pozwalając na ich przetrwanie. Obok dominującego nadal pozyskiwania innowacji wewnątrz organizacji, coraz częściej przedmiotem analiz staje się " ko-innowacja " we współpracy z zewnętrznymi partnerami. Celem publikacji jest sformułowanie modelu wykorzystania crowdsourcingu przez agencję marketingową internetu poszukującą w ten sposób innowacyjnych rozwiązań poza własną organizacją. Model ten jest efektem badania grupy pracowników firm marketingowych oraz platform crowdsourcingu. Wyniki tych badań pozwalają także na sformułowanie krytycznych czynników determinujących powodzenie aktywności marketingowej z wykorzystaniem crowdsourcingu. Współczesne badania źródeł innowacji wykazują, że na wielu (choć nie na wszystkich) obszarach, to klienci, a nie jedynie producenci, są autorami innowacyjnych rozwiązań 1. Zjawisko to w różnych segmentach rynkowych ma różny wymiar i przyjąć można, że na przykład od 10 do 30% użytkowników deklaruje samodzielny rozwój produktów do osobistego użytku (w dziedzinach, w których prowadzono badania, np. oprogramowanie, systemy biblioteczne, produkty konsumenckie, sprzęt do sportów ekstremalnych, w tym sprzęt spinaczkowy, narciarski itp.) 2 To kreatywność klientów / użytkowników jest zatem ważnym źródłem innowacji, rozumianej jako proces obejmujący całość działań związanych z kreowaniem pomysłu oraz jego wdrażaniem 3 .

The financial institutions-led financial crisis and other controversies involving banks since 2007 brought UK’s banks and other financial institutions under close public scrutiny, and led to major changes within these institutions and within the country’s financial regulatory structure. One of the changes has been in the approach various banks take to their individual Corporate Social Responsibility, Sustainability and Citizenship policies.
This study set out to explore what these changes mean to UK’s banks, and how they perceive the role of these functions.
A thorough review of the literature found gaps in knowledge on how UK’s banks approach integrated CSR, incorporating operational and financial Sustainability, and Citizenship. It also found a lack of academic consensus on defining CSR, and an admission that ways of analysis and measurement of the outcomes is still in a nascent stage.
This study undertook qualitative research, interviewing experts at three UK banks, and looked closely at the materiel on CSR, Sustainability and Citizenship placed by those banks in the public domain through their website.
The study found the banks moving towards strategically integrating long-term Sustainability and Citizenship across their operations, and across all other CSR activities. This is being driven by various stakeholders, including top leadership, and the banks are widening their view of who are the important stakeholders.
The study also found the banks grappling with the need to integrate qualitative measurement and employee perception varied and spread across the extremes of the positive-negative spectrum. The banks face a dilemma on how and whether to communicate the positive impact of some of their policies and initiatives to external audience.

This study examined the orientation toward corporate social responsibility (CSR) of 165 U.S. and 157 Hong Kong business students. Although respondents from both countries viewed CSR as a construct in much the same way, many differences were found in the types of responsibilities considered most important. Specifically, Hong Kong students gave economic responsibilities more weight and noneconomic responsibilities less weight than did U.S. students.

The balance scorecard (hereinafter called BSC) is a powerful concept for performance measurement. However, it suffers from some drawbacks regarding quality of the BSC. System dynamics overcomes these shortcomings with a Dynamic Balanced scorecard (DBS). In this article we elaborate how a Dynamic Balanced scorecard can be used in the healthcare sector including its connectivity with Corporate Social Responsibility as a strategy in the changed regulatory regime in India particularly after enactment of Companies Act 2013, and section 135 and schedule VII in particular. The pandemic of 2020 has challenged us to look into CSR not only for a facelift for the stock market but to make the core of organizations strong. Healthcare specially will be the center of focus for coming days and reason why our article has special focus on this sector. Sustainability measures have been researched by scholars and it has been found that companies who factor in sustainability measures in their performance do better (Nidumoli, 2013) than those who do not. The DBS technique is a powerful tool to capture the CSR and sustainability measures. Our article aims at presenting a framework to implement this in organizations in health care.

Introduzione Il Manifesto del Marketing Etico è un documento formale composto da 11 articoli, pubblicato per la prima volta nel novembre 2011 all'interno del libro: E. Macaluso, "Bende Invisibili-Manifesto del Marketing Etico", Marco Valerio Edizioni, Torino 2011. Gli undici punti sono stati sviluppati osservando comportamenti e fattori tecnici in ambito reale e riscontrabile. Secondo l'autore, l'osservanza di questi punti portano ad un miglioramento immediato della qualità del rapporto tra coloro che immettono un prodotto/servizio sul mercato e il mercato stesso, con beneficio per entrambe le parti coinvolte nel processo commerciale e/o comunicativo. Il Manifesto del Marketing Etico attraverso i suoi articoli pone all'attenzione degli addetti ai lavori delle linee guida da seguire per evitare di avere comportamenti non etici nei confronti del mercato. Il Manifesto nasce in quanto negli ultimi anni la cosiddetta "questione etica" è stata oggetto di numerosi dibattiti e numerose pubblicazioni; tuttavia non si è mai riuscito a trasporre da un piano teorico ad un piano pratico le qualità dell'etica universalmente riconosciuta nelle attività di marketing e comunicazione. Gli articoli del Manifesto del Marketing Etico danno indicazioni chiare, studiate per evitare comportamenti non etici. La messa in essere delle attività strategiche seguendo gli articoli del Manifesto del Marketing Etico consentirà di fare chiarezza mettendo in evidenza la differenza tra i professionisti con reali capacità e competenze e coloro che non avendo tali caratteristiche attuano strategie scorrette. Il Manifesto è attualmente allo studio di altri ricercatori all'interno di facolltà e dipartimenti universitari ed è al centro di un'intensa attività di divulgazione. E' stato già inserito all'interno di programmi didattici presso enti di alta formazione. Il Manifesto è scaricabile gratuitamente in diverse lingue (italiano, inglese, francese, tedesco, romeno e spagnolo), e gratuitamente, nella sezione download del sito ufficiale del Manifesto del Marketing Etico all'indirizzo http://www.manifestodelmarketingetico.org/download.html. Destinatari del Manifesto del Marketing Etico Il Manifesto del Marketing Etico è stato studiato per fornire delle linee guida dal punto di vista tecnico ed etico a tutti i professionisti, che a vario titolo, svolgono attività di natura decisionale a diversi livelli e fasi all'interno di un ciclo di Marketing. Al Fine di evitare qualsivoglia equivoco, e di facilitare la lettura del documento e l'individuazione dei soggetti a cui questo è rivolto, è stata studiata una tabella contenente le figure professionali di riferimento. La tabella è stata definita con il nome di "Tabella delle aree e delle funzioni interessate dal Manifesto del Marketing Etico", è suddivisa in sei aree (marketing, comunicazione, formazione, pubblicità e giornalismo) e trenta figure professionali di riferimento, definite funzioni.

Новые требования общества и экономики в целом больше не позволяют осуществлять обеспечение реализации
генеральных целей компании учитывая лишь интересы с
точки зрения бизнеса. В этой ситуации не является исключением и агропредприятия.
Отечественные бизнес-структуры, начавшие вставать
на социально ответственную платформу развития, уже начали понимать для себя потенциальные выгоды цивилизованного бизнеса. Однако такие трансформации происходят
преимущественно в сырьевой промышленности и менее
всего в сельском хозяйстве. Можно предположить, что агропромышленный комплекс у нас и так имеет множество
проблем и «вешать» на него работу по изменениям в социальных структурах менеджмента смысла, как минимум, не
имеет. Однако это предположение, как показывает практика
современного успешного российского агробизнеса, легко
опровергнуть.
В настоящее время, когда у большинства населения на-
шей страны село ассоциируется с упадком и бесперспективностью, способом, который может решить известные
проблемы аграриев, может оказаться реализация концепции корпоративной социальной ответственности. Главным
преимуществом ее реализации может являться решение
множества насущных проблем не только одного выделенно
го сельхозпроизводителя, но, потенциально, и всех аграриев страны, причем преимущественно не за счет финансовых
вливаний, а благодаря инновационным преобразованиям
в менеджменте. При благоприятном развитии, успешная
реализация социально ответственных практик позволит
приобрести отечественным агропроизводителям новый,
современный опыт управления, который сможет принести
не только экономические выгоды хозяйству, но также будет
активно способствовать формированию престижа аграрно-
го труда и развитию села в целом.
Ключевые слова: агробизнес, корпоративная социальная ответственность, развитие, эффективность, конкурентоспособность.

Disasters such as the Rana Plaza factory collapse in 2013 have raised legal questions in respect of the role and responsibility of multinational corporations in respect of their supply chains. This book addresses these questions by focusing on the extent of legal responsibility and liability for corporate social responsibility (“CSR”) violations in the supply chains of MNCs in the Netherlands, England and California (United States). It provides an overview of the legal measures a limited number of participating multinationals take in practice, in order to govern their supply chains in terms of CSR. It qualifies these instruments in terms of private law. Moreover, it discusses to what extent multinational corporations can be held liable for CSR violations in their supply chains on a number of legal bases. In identifying the measures that the participating MNCs have taken to govern their supply chain, this research provides valuable insights into those companies that aim to improve the CSR performance in their supply chains and take measures accordingly. Furthermore, it answers the crucial question of what legal impact these measures may have for MNCs, if those measures are not lived up to in practice.

Доскоро в Европейския Съюз на дневен ред бе концепцията за социална отговорност на организацията
(corporate social responsibility – CSR), според която в своите дейности предпри – ятията доброволно вземат
предвид социалната и екологична проблематика
(доброволността, разбирана като привилегия, а не
задължение или принуда).
В новата концепция социалната от-говорност е
oпределена като отговорност на предприятието за
влиянието си върху обществото.
Същината на тази концепция се състои в запазването
на баланса между интереса на предпри-ятието и
обществените интереси. (Благосъстоянието на
предприятието не може да е в про-тиворечие с
обществените очаквания). КСО е обществена
инициатива, която удовлетворява потребностите на
обществото, тя е динамичен процес, който стимулира
креативността във фирмата, проявяваща се в
иновативните решения, удовлетворяващи нуждите на
обществото. (Предприятие, което не смогва на промените настъпващи в обкръжението, е много вероятно да не успее в бизнеса). КСО, съдържаща се във
визията и мисията на предприятието, свидетел-ства за
неговата далновидност. Такъв тип предприятие знае какво да прави и как да го направи, а продуктите му и
услугите му удовлетворяват не само основните нужди на
клиентите, но също така и на широко разбираните
обществени потребности. В такъв случай КСО не е идея fixe.

Authors:
ЗИГМУНТ МИЕТЛЕВСКИ
БОГДАН ТХУЖ
ЛУКАШ РУЖАНКОВСКИ

Background. In a world where environmental impact plays a more important role than
ever in customers' purchasing practices, we can also detect a rise in green advertising that is
misleading.
Previous Research. Many studies have focused on analyzing how organizations use the
greenwashing method as a disinformation tool in their communication practices, rather than
actually changing their business model and products to be more environmentally friendly.
Previous research demonstrated that companies use up to 10 different methods of misleading
customers to believe that they are environmentally friendly. Previous research only focused on
product characteristics and not on analysing the communication style of companies.
Methodology. This paper, focused on analyzing the data and information communicated
through a fashion company’s advertisements, website and Sustainability Performance Report
through thematic content analysis.
Findings and Implications. This paper’s results confirm previous findings that the use
of ambiguous concepts is one of the key factors in misleading customers. On the other hand, this
study found that in contrast to previous studies, creating false certifications and labels is not a
main factor of misleadingness for the fashion industry. The main key factors of misinformation
in the fashion industry are the use of ambiguous and vague words, the omission of important
information, questionable leadership claims and the use of scientific terms. Other misinformation
types were found(ex: outright false claim, green imagery, etc), but they were not prevalent and/or
significant in the thematic content analysis. This paper found that misinformation in green
advertising is continuously changing and adapting to the response of consumers and proposes
four new types of misinformation: the use of Asterix, shifting the Blame to the consumer,
Comparing apples to oranges and Cherry picking information.
Future. This paper proposes further research to validate the four new types of
misinformation in the fashion industry, as well as further thematic analysis using different
fashion companies as their case study.

The impact of corporate social performance on firm financial performance has been examined previously with mixed results. This study examines the possibility that corporate social performance enhances financial performance by allowing the firm to differentiate, and that this effect may be moderated both by innovation, which also drives firm differentiation, and the level of differentiation in the industry. Hypotheses concerning both direct and moderating effects are developed and tested using secondary data. Our results support both innovation and the level of differentiation in the industry as moderators for a positive relationship between corporate social performance and financial performance: corporate social performance most strongly affects performance in low-innovation firms and in industries with little differentiation.

Explores the relationship between responsible business and CSR and considers their contribution to employment and skills development, national challenges, social entrepreneurship and investment, and puts the case for more creative, joined-up and collaborative responses. Responsibility can be demonstrated by action to reach and include groups such as the digitally excluded and those afflicted with leprosy who still face economic, social and legal discrimination in certain countries. Published in a book of papers for the 10th International Conference on Corporate Social Responsibility as: Coulson-Thomas, Colin (2016), Responsible Business and Corporate Social Responsibility, in Ahluwalia, J S (Editor), Embedding CSR Mandate into Corporate Strategy, New Delhi, IOD Publishing, February, pp 26-39 [ISBN 978-81-930987-9-0]

This study investigates whether foreign institutional investors consider corporate social responsibility (CSR) while making investment decisions. Drawing on a sample from 21 countries, the study took 8756 firm-year observations from 650 non-financial firms over the 2002-2018 period. The study used generalized least square (GLS) regression along with other statistical techniques to analyse the data. The findings show a negative association of poor environmental and social performance with foreign institutional ownership (FIO). The findings also reveal that foreign institutional investors invest even less in poor CSR performing firms when these firms are located in countries with low disclosure requirements. The findings reveal that FIO has positive association with market turnover, economic development, free float, and firm size while negative association with financial leverage. The findings of the study have important implications for investors, regulators, and corporate managers in emerging and developing economies (EMDEs). The research is limited on CSR and institutional investors in emerging and developing economies. Therefore, this study contributes to existing CSR literature, aiming its importance for both foreign institutional investors and emerging and developing economies.

"Corporate Social Responsibility (CSR) is based on the notion that businesses are interlinked with interests- social, economic, cultural, environmental and social systems because business activities affect – and are affected by – such interests in society. This paper will seek to evaluate and explain this relationship in the context of Emerging Market Economies—an under researched and undervalued subject within the discipline of CSR. The piece will examine the phenomenon of CSR in three emerging markets representing the regions of Asia, Africa and Latin America. During the course of the analysis the author will focus on three main dimensions of CSR. First ‘if’ indeed CSR is taking place within the emerging markets; secondly ‘what’ are the various context specific socio-cultural indicators manipulating the perception, adoption, management and implementation of CSR and lastly if this had led to the emergence of an indigenous version of CSR found in emerging markets reflecting their respective local realities and priorities.

The case studies—Nigeria, Mexico and Malaysia share a common thread of having CSR that is more ‘local’ in its flavor rather than global. Nonetheless the author will argue that even with the local construction of CSR in these countries, there are global dimensions that cannot be ignored, due to the increasing international part being played by these emerging actors. Hence this hybridization of CSR (local +global) is a new development within CSR itself. Consequently the analysis will illustrate that CSR in emerging economies is indeed occurring; socio-cultural dimensions play a strategic part; and that local CSR patterns have led to the creation of ‘home grown’ forms of CSR."

Corporate Social Responsibility involves the efforts business organizations
undertake to meet their responsibilities both as economic and social agents.
Businesses become aware of their social responsibilities through pressure exerted
by their stakeholders. Customers, for example, expect businesses to supply reliable
and safe products at a fair price. Stockholders demand that corporate operations
be managed efficiently and that dividends or improved market value reward their
investments. Some insights from the Indian arena have been put forward to envisage
the basic essence of Corporate Social responsibility being manifested at the
corporate level through their initiatives in this direction.

Companies worldwide are coming under the microscope of scrutiny by its customers, fellow competitors and the government at large. This change adapted by companies can be viewed in a threefold manner. At first, the adoption of CSR can be seen as a concept to mandatorily fulfill legal obligations; secondly, to feather its own nests and promote a good public relation; thirdly, by and large to show its ethical concern. CSR in the UK is an obligation and a humanitarian approach in which most organizations contribute to the development of society. CSR in India is a topic of much debate over the years and with the advent of the new Companies Bill in August 2013 which was passed by the Rajya Sabha, the promotion of CSR programmes and activities has now become mandatory. In the UK, Public Relations and CSR go  hand  in  hand,  Governments,  customers and  the public  have recognized  that  without appropriate controls, organizations will profit at the expense of others. In India, the concep t of CSR and Public Relations has been a mere confusion of status quo. Many companies perform PR activities and claim it to be CSR. Ethics of an organization in the UK often goes beyond  the legal requirements and decisions guided  by values. There is a difference in approach regarding  the  ethical practices  of CSR  in  India.  Companies  in  India do  exert considerable influence on the government to  shape favorable business policies and have regulatory frameworks in place. When comparing both the countries, it is evident that India as a developing country has a lot to learn from UK. Though it is now become a mandatory procedure, CSR in India should focus on the expectations of the society while adhering to international standards and guidelines.

This report analyses the CSR initiative launched by one of the world’s leading fast food restaurant, KFC to maintain a heathy and transparent supply chain. KFC has been criticized by PETA on its animal cruelty and unethical practices which had led to a decline in the sales, profits and reputation. The company was in limelight for many odd reasons which are discussed in the report. The company worked with Tyson Foods which was accused of routine cruelty and random sadism to chickens in the slaughterhouse at Tyson Foods. KFC did face allegations for working with unethical suppliers.
The study also evaluates the company’s CSR using Carrolls 4-part model which provides a picture of the company’s current CSR position in the industry. It details out the economic, legal, ethical and philanthropic responsibilities of KFC. Also a comparison study has been done on its potential competitor, McDonald’s which did face the same issues of animal welfare in the past and how the company worked on the CSR to improvisation  on animal health, nutrition and welfare and also contribute to the community.
The study shows the unethical usage of antibiotics which is an alarming situation for the brand as well as for its shareholders and stakeholders. This would have a major impact on its sales and profits. The suggestions in the report are made on the basis of providing various allegations faced by the brand. Be it unethical supply chain in china or unhygienic outlets in Australia.
The report was designed by studying and researching various articles from newspapers and books on operation management and operation strategy. Finally the report ends with conclusion and a summation of recommendation.

In 21st century‟s world is more interconnected, more globalized than ever.  The study explored the historic review of developments associated with Corporate Social responsibility (CSR). Some authors, researchers, thinkers and Corporates believe that CSR practices are irrelevant and expensive strategy for the business while other believes it as an important tool for the survival of the organization. The objective of this study is to get an insight about the journey of Corporate Social Responsibility from 1700 BC till 21st century that how philanthropy move towards Corporate Social Responsibility and become an important part of the business. The research for this paper will be carried out by studying various articles, Literatures available in various journals, books, manuscripts and websites. This study act as a bridge between ancient and modern way of implementing CSR practices, it also guides various researchers, academician, thinkers and various organizations that how of CSR act as a strategic tool for the growth of the organization. The paper concludes with the scope for further research that more detailed history of CSR is needed and it can be extended to SMEs as well.

This paper links the corporate social responsibility (CSR) paradigms to the sustainability agenda. The objective is to sharpen the strategic base of responsible behaviour in tourism enterprises. The design follows a comprehensive literature review about sustainable tourism from a hospitality industry perspective. Theoretical underpinnings suggest that the tourism and hospitality industries are continuously witnessing changing attitudes on the part of both the consumers and the enterprises. This contribution provides some details about the sustainability agenda as it explains how it emerged following Brundtland's report. Afterwards, it identifies key contributors who raised the issue of sustainable tourism as well as CSR policies, including inter-governmental committees and non-governmental organisations. It is believed that synergistic and shared value approaches are relatively straightforward and uncomplicated. Therefore, such notions are more easily taken up by academics or by tourism and hospitality stakeholders. There is continuous discourse in many international fora, conferences, seminars and colloquia about sustainable tourism, responsible behaviour and the related subjects. However, the discussions are usually characterised by presentation of theories which define the concepts, rather than being practical workshops which identify the business case and how to trigger active participation in the tourism industry. Relevant literature indicates that value-driven approaches focus on improving tourism and hospitality business performance through effective and efficient practices in their workplace environments. This contribution suggests that long-term sustainability can be reached if industry practitioners successfully address their societal and community deficits.

a) Purpose The purpose of this research is to identify the types of CSR initiatives employed by sports organisations; their antecedents, and their consequences for the company and society. (b) Design/methodology/approach: This study is exploratory in nature. Two detailed case studies were conducted involving the football team and the basketball team of one professional, premier league club in Greece and their CSR initiatives. Both teams have the same name, they belong to one of the most popular teams in Greece with a large fan population; have both competed in International Competitions (UEFA's Champion League; Final Four of the European Tournament) and have realised many CSR initiatives in the past. The case studies involved in depth, personal interviews of managers responsible for CSR in each team. Case study data was triangulated with documentation and search of published material concerning CSR actions. Data was analysed with content analysis. (c) Findings Both teams investi...