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This article investigates the process of brand management of the two giant in retail market in Vietnam. One of them is domestic while the second one is international that entered Vietnamese market not long ago. They have different... more
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      Brand ManagementRetail marketAeon
Since early this year, the world has been facing a hazardous new generation of coronavirus named COVID-19 which has rapidly spread to the extent that it has drowned the world into the pandemic condition. The spread of this pandemic has... more
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      United KingdomCosmeticsRetail market
From this case, Based on the assumption of Lotte Mart's India market entry scenario, this study considers various decision-making factors such as market attractiveness evaluation, timing of entry, entry mode, location, scale, positioning,... more
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      IndiaRetail marketEntry Strategy
Abstract. The main purpose of this paper is to analyze the connection between gentrification and retail transformation in the Casc Antic. Gentrification involves commercial mutations which cause a profound change in the urban landscape.... more
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      GentrificationUrban StudiesBarcelonaCentros Históricos
Although consumer diets are being upgraded globally, food purchase patterns vary across countries based on income levels. Developing countries are registering rapid increases in retail sales of high-value foods, while developed countries... more
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      Industrial OrganizationAgribusinessSupply ChainDeveloping Country
We analyzed the integration retail market of the industrialized tortilla. We used cointegration, granger causality test and IRF approach to understand the linkage between the pieces in five cities distributed in Mexico. The result shows... more
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      Spatial AnalysisTime series EconometricsTradeRetail market
Although consumer diets are being upgraded globally, food purchase patterns vary across countries based on income levels. Developing countries are registering rapid increases in retail sales of high-value foods, while developed countries... more
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    •   7  
      Food ScienceNutritionFood and NutritionEnvironmental Sustainability
Expanding of trade policies during the year 1991, India became a foreign direct investment friendly country. In the beginning stage FDI was restricted with limited sectors, during the year 2012 government of India allowed multi and single... more
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      MarketingResearch MethodologyInternational MarketingMarketing Research
Expanding of trade policies during the year 1991, India became a foreign direct investment friendly country. In the beginning stage FDI was restricted with limited sectors, during the year 2012 government of India allowed multi and single... more
    • by 
    •   11  
      MarketingResearch MethodologyInternational MarketingMarketing Research