With the rollout of the commercial LP in 1948, record labels sought ideas to build up their popular music catalogues by recording mood albums, or background music, for specific activities or states of mind. 1 Background music for...
moreWith the rollout of the commercial LP in 1948, record labels sought ideas to build up their popular music catalogues by recording mood albums, or background music, for specific activities or states of mind. 1 Background music for workspaces and businesses had become more common following World War II, and postwar radio was increasingly organizing programs around specific times of day including uninterrupted stretches of continuous music for late-night listening. The LP afforded longer listening time, and record companies marketed background music that consumers could now purchase for the home. Between 1949 and 1954 mood albums for social gatherings, housework, study, cooking, romance, and relaxation flooded the market. 2 Columbia, RCA Victor, Capitol, Mercury, MGM and Decca had collectively released one hundred and seventy-five mood music albums, thirty percent of RCA Victor's non-classical sales were mood albums, and (excluding show albums) they accounted for eight out of ten of Columbia's best-selling popular LPs. 3 In general, mood's musical aesthetic comprised popular song forms with no words (but frequently wordless vocals), prominent melody, strings, muted brass, winds, piano, and limited percussion (with the exception of Latin-themed songs). Even with the number of mood artists and variety of arrangements, over time mood music has become interchangeable with easy listening, Muzak, and elevator music (Sterne 1997; Lanza 2004). This type of music can often signify bland (occasionally insidious) white middle class conformity devoid of any ethnic, racial, or sexual difference. One way of understanding the emergence and popularity of mood albums, and by extension its musical aesthetic, is to consider background music's hypothetical foreground during this period. Background music for workspaces was embraced by defense industries during World War II, as a way of maintaining morale, relieving boredom, and boosting production. Studies were conducted to determine the parameters of "music to work by." Some indicated that songs with vocals "stopped production lines dead," but choral groups and voices used as instruments were acceptable. 4 Rhythm was considered distracting for those doing jobs that required precision and detail, and should only be used for workers