Instagram

There is a thriving trade, and collector community, around human remains that is facilitated by posts on new social media such as Instagram, Facebook, Etsy, and, until recently, eBay. In this article, we examine several thousand Instagram posts and perform some initial text analysis on the language and rhetoric of these posts to understand something about the function of this community, what they value and how they trade, buy, and sell, human remains. Our results indicate a well-connected network of collectors and dealers both specialist and generalist, with a surprisingly wide-reaching impact on the 'enthusiasts' who, through their rhetoric, support the activities of this collecting community, in the face of legal and ethical issues generated by its existence.

The paper was presented at the ICA (International Council on Archives) conference in Girona in 2014. it attempts is to place archives and museums in the field of social photography as memory institutions and develop new methods to collect/acqusite from social media.  I continue research and practice in the field - now in the frame of the Nordic funded project: Collecting social photography http://collectingsocialphoto.nordiskamuseet.se/

Destination image (DI) has an important role in destination choice. DI is considered as one of the main factors in destination competitiveness. The main aim of this study was to explore the projected image of Portugal as a tourism destination. The projected image was obtained through an analysis of the pictures of the official page of destination management organization of Portugal on Instagram (@visitportugal). The research used a sample of 1,306 photos. Samples included photographic and textual data. Visual content analysis and content analysis were adopted to analysis data. Appling content analysis for images refers to break a picture into a number of categories.
The results showed that the projected destination images of Portugal were dominated by attributes related to natural attractions. In addition, the geographical distribution of the DMO photos showed that 880 photos (67%) of all 1,306 DMO photos were associated with nine destinations. Food/drink category was the most engaging image for followers. Additionally, the findings indicated that the most common applied hashtags for describing Portugal as a tourism destination and inspire travelers to visit were related to nature-based activities (e.g., nature, river, beach, ocean, sea).

This dissertation analyzes the postfeminist tendencies and biopolitics in contemporary media practices by considering the pop culture exemplar, the Kardashian-Jenner family.

This dissertation received First Class Honors from Trinity College Dublin.
Vanessa graduated with Distinction in B.A. English Literature and Media Studies.

This article takes us into the heart of the complexities of the concept of narcissism, which has been deployed by psychoanalysts, film theorists and cultural critics to various and often contradictory ends. I begin by considering the use of narcissism as a diagnostic category used to examine the ills of modern society, especially in the work of writers like Christopher Lasch. This discussions leads me to the theorisation of narcissism in the work of Sigmund Freud, and I suggest that the concept is much more contradictory and complex in Freud's work, which makes its usage an act of interpretation—an interpretation, I will suggest, with crucial consequences for how we conceptualise the modern subject's relationship to new media technologies, as well as the politics of representation. The Lacanian concept of the 'mirror phase' is an important intervention in the theorisation of narcissism and is discussed in this chapter in order to understand the smartphone screen as a field of representation and identification. By extending the problematic of the mirror to the screen, and by taking into account Joan Copjec's critique of psychoanalytic readings of the cinematic screen, we will examine the specificities of the mobile screen in relation to ego formation. This account makes a break with Foucauldian theories of the subject, and I offer a psychoanalytic critique of panopticist theories of subjectivity, which I suggest, lead to an impasse in how we think about the screen—whether in the cinema or as the surface of a modern day mobile phone.

This research study the impact of content marketing on customer engagement on Instagram using a research model framework inherited from empirical research of Balio (2017) for the fashion brands in Vietnam. With 199 samples collected and processed, the statistical results prove the model's relevance to the type of post, the time frame for posting, the interaction of the message, the attractiveness of the topic of the post positively affect customer engagement on Instagram. The research results will help fashion executives have a complete view of content marketing and its impact on customer engagement behavior on social media Instagram. This is an essential basis in planning market development strategies, branding, attracting customers, and improving competitiveness.

This research explores social network site interaction through digital and gendered labor. Due to enhanced interaction possibilities as well as mining and analytic techniques, all digital interaction is labor, at both the social and institutional level. Responses to a survey ( N = 455) suggest that digital labor varies depending on the most-used social network site. In addition, women test higher in agreeableness, conscientiousness, and neuroticism, and contribute statistically more emotional labor online through liking and commenting. Women describe intricate processes of deciding whether they can or should socially interact, often fearing interpersonal conflict or being told they are stupid. Men, on the other hand, view social network sites as places for entertainment and base their emotional labor on some judged entertainment value. As such, this study illuminates how social network sites function as extensions of the home. Instead of being invited to contribute new cultural prod...

"Alford draws upon Pierre Bourdieu's concept of "habitus" and the Aristotelian idea of hexis to explore temperance as a feminist virtue enacted in social media contexts. Examining the circulation of food bowl posts on Instagram, Alford maintains that such circulations help those who post them develop the habit of temperance." - "Virtue Ethics: Introduction" by John Duffy, John Gallagher, and Steve Holmes

The purpose of this research is to explore the role of online photography in creating experience value in nature-based tourism, and what types of experience value are conveyed through photography-based user-generated content. The paper draws from existing literature in defining tourism experience value as a subjective, inter-subjective and inter-contextual construct, performed by situated valuation practices. Consequently, the paper presents interpretive and participatory netnography as an effective method to investigate experience value, and identifies online photography on Instagram as both a valuing practice and a valuing place. Results show the capability of online photography-based UGC to create multidimensional values from strategic combinations of textual and visual content. Simultaneously, new dimensions of experience value are introduced, which exist beyond single tourism experiential encounters, but critically contribute to an iterative experience valuation. Finally, Instagram posts introduce valuation timelines that can elude linear models of pre/in-situ/post-experience valuation, and assume subjective and fluid connotations.

Investing on Facebook and Google online advertising is essential to increase sales and the organization brand awareness. However, sometimes, it’s difficult to decide which is the right budget for each platform, because there are so many variables that can impact in the correct resources allocation.
That's why, it's important to know if Facebook can get more results than Google, and the impact of each platform on other traffic sources. But also, which of the ecosystems allows to get more brand awareness at a lower cost.
The online store www.vascomarques.digital was analysed, and data collected for a period of nine months through Google Analytics, in order to confirm which platform generated more sales and more brand awareness.
The results show that Facebook ecosystem brought more sales and more brand awareness than Google, especially if compared to Google search ads. The data collected also indicate that Facebook is an important factor on sales through other traffic sources.

Si la llegada de Internet incorporó notables modificaciones en las
redacciones de los medios de comunicación, las redes sociales han producido
otra revolución dentro del desarrollo digital. Son unas herramientas
indiscutibles de difusión de contenidos pero también una plataforma de trabajo
para el periodista y de feedback con la ciudadanía. Después del impacto de los
blogs, las redes iniciaron una etapa con un nuevo espacio público de debate.
Entre las diversas redes sociales, este estudio selecciona dos como estudio
exploratorio, Twitter e Instagram, para concretar las diferentes dinámicas de
formatos informativos que se desarrollan entre las dos plataformas, así como
las micronarrativas que se impulsan desde ellas. Como conclusión, mientras
Twitter ha realizado una adaptación de géneros informativos a la propia red y
potencia todo tipo de formatos, además de una mayor continuidad informativa,
Instagram es más selectivo en los contenidos y o bien se potencia el valor de la
fotografía o se crean carrusel o cápsulas informativas en vídeo.

The phenomenon of abbreviation used on Instagram is an interesting thing since the users modify the
abbreviation form of expansion words making deviation from the original meaning. The principle of meaning relation
between abbreviations and their expansions is used to make a change to the purposes of Instagram users. This
research was aimed to describe the principle of abbreviation used in Instagram. An exploitation method was used by the
technique of making screenshots and recording the abbreviation data. The results of research indicate that the principle
of abbreviation consists of three forms namely inclusion, contact, and complementary. The results of this research can
be very effective in understanding as well as how to use abbreviations, especially on Instagram. The Novelty of the study
is in investigating the abbreviation used in Instagram.

Riset naratif yang dilakukan pada tahun 2013 oleh Mohamad Jagad Marcelleno terhadap pengguna instagram dan komunitas iphonesia. Instagram sebagai jejaring sosial yang dijadikan sebagai sarana untuk  identitas,  kekerabatan, peluang bisnis, serta aktivitas untuk menangkap dan menciptakan sebuah momen yang dapat dibagikan.

As opposed to traditional nomads, backpackers, or tourists, digital nomads are defined as Internet-enabled remote workers, who maintain a focus on connectivity and productivity even in leisure. This essay discusses the relationship between Instagram and the digital nomad from a theoretical perspective, proposing a critique of the aesthetics and urban politics that underlie this figure. Inspired by recent theories that combine geopolitical and technological insight with a speculative approach, the article positions the digital nomad as a cultural avatar of contemporary neoliberalism, which celebrates a depoliticized aesthetics of work and helps establish a material geography of globalization through social media. In particular, the essay leverages the concept of tagging (not only intended as the use of hashtags like #digitalnomad, #solotraveller, or #remotework, but also geotagging) as a tool for cultural critique, discussing Instagram as a key site of intersection between the imaginary appeal of the traveling entrepreneur and the material effects of globalized gentrification. The conclusion provocatively suggests that, with the increasing economic and geopolitical influence of digital nomadism, Instagram might become a site of negotiation of the figure’s culture and aesthetics, potentially steering them toward a more radical re-imagination of borders and life beyond work. By offering a cultural critique of the digital nomad, the essay contributes to critical discourse on Instagram as a cultural platform.

Yaz günleri tatil ve eğlence açısından hareketli olsa da iş hayatında kimi zaman durgunluğa sebep olabiliyor. Bu duruma son vermek, dijital pazarlama çalışmalarınıza aynı hızda devam etmek istiyorsanız kampanyalarınızda özel gün ve haftalardan faydalanabilir, yaratıcı ve keyifli senaryolarla potansiyel müşterilerinize ulaşabilirsiniz. Her ay olduğu gibi Haziran ayı için de sizlere kapsamlı bir özel gün ve bu özel günlerin nasıl kullanılacağı hakkında bir rehber hazırladık. Okumak için hemen indirebilirsiniz.

This study explores the differences between Snapchat, Instagram, and Twitter in terms of intensity of use and use motivations. Grounded in the theory of Uses and Gratifications, the current research compares the three platforms with exploratory factor analysis. A cross-sectional survey methodology of college students in Kuwait (N=692) asked respondents to identify the time they spend using social media, satisfaction with social media content, the intensity of using Instagram, Snapchat and Twitter as well as seven use motivations. The analysis of the data indicated that Instagram is the most popular platform among social media users, while Snapchat intensity of use is the highest. Based on the factor analysis results, motivations to use Snapchat are passing the time, self-expression, selfpresentation, and entertainment. While the motivations to use Twitter are selfpresentation, entertainment, and social interaction. Finally, passing time, social interaction, self-presentation, and en...

Ausgabe der Feministischen Geo-RundMail Nr. 85 (April 2021) zum Thema "feministische digitale Geographien".
Mit Beiträgen zu den Themen: digitale Arbeit, Platforum Urbanism, gig economy, digitale Methoden, feministische digitale Initiativen, Instagram, soziale Medien, uvm.
Beiträge sind auf Deutsch, Englisch und Espanol.

The advantages of technology in many areas are also reflected in the advertising and marketing sectors. The interaction provided by the technology is also positively reflected in the buying behavior of consumers. Especially in recent years, social networks have been one of the leading channels where both the environment and the interaction of the users are at the highest level. Networks such as Facebook, Twitter and Instagram, where individuals spend most of their time, affect users in every way. The most important one of these effects is the effect of social media advertisements on individuals' perception of consumption. This forms the focus of the study. Adolescents who are one of those use social networks the most and who are most affected by this use constitute the sample of the study. In this context, it has been tried to determine whether high school adolescents are affected by advertisements in social media usage by using focus group method in Bakırköy in İstanbul. The findings of the study revealed that social media advertising has a significant effect on directing individuals to consumption.

Background: Social media has grown into a prominent marketing and communication tool, and Instagram is a leader in this regard due to its distinctive supports for medial rich contents. Due to the challenges faced by Small-andmedium-enterprises (SMEs), they are suggested to embrace social media technology. Previous studies in Interactive value creation theory (IVF) indicated that SMEs-followers co-creation processes enable Instagram engagement. However, little is known of how to promote the value co-creation process via practical Instagram micro-practices that SMEs can employ regarding their constraints. This study is among the first to examine SMEs' practices for Instagram engagement via the process of value co-creation. Method: We collected data regarding Instagram engagements of 10 Australian SMEs in eight months period using Instagram API. Qualitative analysis is conducted based on 2110 contents in a Poisson regression model. Content analysis and time-series visualizations are employed to investigate the uniqueness of several outliners in the dataset. Results: Findings imply that SMEs should bank on @Tagging instead of #Hashtags to get more engagement as contents with @Tagging show higher levels of inclusiveness and trustworthiness. Also, customized postings for the locispecific audience effectively encourage followers to participate in conversations, while commercial intensive posting style shows adverse effects due to its low level of credibility. Rich media contents would not necessarily reel in more engagement; the commitment and consistent postings amassed a considerable number of followers over time, leading to a higher engagement rate. Conclusions: This study confirmed the benefits of data scraping in building business intelligence and validate the IVF framework as the theoretical background to investigate the effectiveness of Instagram micro-practices. IVF should be considered in designing social media practices to enable SMEs and followers' collaborations for business value generation. This study provides extra interpretations of the interrelationships between IVF, visual-rich contents, and social media engagement.

Despite growing interest, there is a shortage of research about the methods and challenges that concern researching ephemeral digital content. To fill this gap, the article discusses two research strategies to study Instagram Stories. These allow users to share moments of their everyday lives in a documentary and narrative style; their peculiar feature is ephemerality, as each Story lasts for 24 hours. The article (a) explores how to bypass the Instagram API closure and (b) engages in an attempt at ‘circumventing the object of study’, taking advantage of how individual users archive Instagram Stories on other platforms (here, YouTube). In so doing, we contribute to the debate that seeks to innovate and ‘repurpose’ digital methods in a post-API environment. Besides the methodological utility, we show the tension between ephemeral content and archive cultures, and raise epistemological and ethical concerns about the collection, analysis and archival of ephemeral content.

Die Ökonomisierung des Social Networking und die Kommerzialisierung
des Teilens in der Share Economy haben den Stellenwert und den
Umgang mit Bildern im Netz weitreichend verändert. Die Einsicht,
dass auf den Aufmerksamkeitsmärkten der Online-Kommunikation
audiovisuellen Inhalten eine wachsende kommunikative und ökonomische
Bedeutung zukommt, wurde bereits in der Ära des Web 1.0
formuliert. (Goldhaber 1997) Der Aufstieg der Sozialen Medien Facebook
(2004), YouTube (2005), Twitter (2006) und Instagram (2010)
wurde begleitet von Visionen einer partizipatorischen, herrschaftsfreien
Vernetzung. Heute befinden wir uns in einer postpartizipatorischen
Umbruchphase und können die Ausbildung von Professionalisierungstendenzen
und Klassenstrukturen auf Community-Portalen
beobachten. Eine neue Repräsentationskultur des sozialen Aufstiegs
und der Macht des Geldes ist entstanden, die sich von den Visionen eines
alternativen Wirtschaftssystems des kostenfreien Gemeinguts und
der ehrenamtlichen Zusammenarbeit distanziert. Vor diesem Hintergrund
bildet der Ausgangspunkt meiner Überlegungen die Annahme,
dass Bilder bei der medialen Vermittlung von sozialem Status einen
großen Stellenwert einnehmen. Auch in der vernetzten Gesellschaft
der Gegenwart bestimmen materielle Werte den sozialen Status, erfahren
mediale Inszenierungen von monetärem Reichtum und sozialem
Prestige eine hohe Aufmerksamkeit. Welche Kommunikationsfunktionen
übernehmen Bilder in Online-Communities, wenn sie als Mittel
für die Repräsentation von Sozialprestige eingesetzt werden?

Neste artigo, temos como objetivo principal construir uma compreensão sobre como professores/as em formação inicial engajam-se em práticas de (multi)letramentos no Instagram, de modo a participar socialmente da divulgação de informações sobre direitos humanos, com o intuito não só de formar o profissional crítico e ético no respeito à diversidade, como preconizado nas Diretrizes para Formação de Professores (BRASIL, 2015), mas também refletir sobre práticas que sejam plausíveis de serem desenvolvidas em salas de aula da Educação Básica. Para isso, articulamos três temas: os Direitos Humanos e sua apropriação pelo Plano Nacional de Educação em Direitos Humanos (BRASIL, 2007); os eventos e práticas de multiletramentos (ROJO, 2012; BARTON & LEE, 2015); e relação destes temas em uma proposta pedagógica desenvolvida por estudantes da Licenciatura em Letras da UFJF, que culminou na produção de perfis do Instagram voltados a divulgação de informações relativas ao campo dos Direitos Humanos. Como resultado, foram identificadas práticas de letramentos multimodais, multilíngues, além de práticas de entextualização. Implicitamente, são inferidas as práticas de leitura, análise, seleção e avaliação de informações, bem como de produção de texto multimodal para composição das postagens. Estas contaram com textos diversificados: imagens do tipo slide, manchetes de notícias, poemas com fotos, dentre outros. No plano temático, as postagens foram igualmente variadas, privilegiando a noção de diversidade cultural. Questões ligadas a própria concepção de diretos humanos e temáticas sobre gênero e feminismo tiveram preponderância quando pensadas em relação ao tema indígena, por exemplo. Este estudo orienta-se por uma perspectiva de educação transgressora (hooks, 2013), onde estudantes e professores são engajados a participação conjunta na aprendizagem.

Engaging a framework of post-feminism, we explored the ways college women conceptualize the practice of dressing up for football games at large institutions in the southeastern United States. Additionally, we investigated the ways social media has influenced this practice and the consequences of the practice in relationship to the post-feminist ideas of individualism, empowerment, and choice.  We gathered publicly available pictures from Instagram and conducted focus group interviews with undergraduate college women to explore this phenomenon.

La  relación  entre  performance  y  redes  sociales  es  un  tema  poco  explorado,  transformándolo no solo en un espacio potente para la experimentación y la creación, sino también en un asunto a analizar desde el punto de vista teórico. Uno de los aspectos menos  discutidos  en  dicha  relación  es  el  de  las  piezas  de  performance  cuyo  registro  teatral  son  las  redes  sociales,  considerando  además  que  dichas  herramientas  pueden  expandir las perspectivas de los creadores en el área, más aún pensando en el creciente uso de ellas por parte de la población en general. Ante este panorama, el presente trabajo desarrolla  un  marco  analítico  tentativo  para  aproximarnos  a  dichas  piezas,  apoyado  en  conceptos  provenientes  de  la  cibercultura  y  de  la  teoría  literaria  como  el  avatar,  el  pacto referencial, y el pacto autobiográfico. Aplicaremos dicho marco a algunas piezas de interés, esbozando cómo pueden utilizarse esos conceptos en los ámbitos teórico y creativo.

In this era of technology, social media influencers through Instagram has become an asset for certain products and services which can give huge revenue stream for the company. This social media influencer will get paid to promote a brand or its products to their followers on the platform in many cases, for thousands of dollars per post (Milnes,2016). Social media influencer is the new term for celebrity endorser which this particular person will endorse and promote the product that has been assigned by the respective company. Apparently for social media influencers’
who have large follower counts will become more valuable which can guarantee the amount of viewers that will see their content through Instagram. Similarly, this routine can boost the brand awareness if the number of “likes” on their posts increases (Milnes, 2016). Accordingly, higher numbers of followers may result in larger reach of the message (Talavera, 2015). Therefore, having thousands of followers through Instagram apparently increase the likeability of the products (Dobele, et al., 2016). Apart from that it will effect higher perceptions of popularity because this higher perception of popularity leads followers to contribute more critics and perception from the social media influencer toward the brand of the products and services (Milnes, 2016). A high number of followers may lead to higher perceptions of popularity, and subsequently higher likeability Cheong, B. (2017). Contrast to that followers are without doubt important as they will interpret the content, but quantity does not equal quality and a small audience of engaged users is worth more than a large audience of less active users (Anger and Kittl, 2013). Findings from this research, it shows that Instagram influencer with high numbers of followers is considered more likeable and has the chances to transform the potential customer to customer. Therefore, for this research, two Instagram profiles that have different ratio followers have been analyze for the purpose of this research. Instagram “A” has 7112 followers and 826 following, whereas Instagram “B” has 874 followers and 734 following. The ratio for each instagram followers ratio are 7112 followers: 826 following for Instagram A and for Instagram B is 874 followers: 734 following.

This article proposes that the experiences of screen tourists in Oxford help to create a theoretical "deep map" of the city which explores place through narrative. Building on the travel writing of William Least Heat-Moon and other recent work in the spatial humanities, two case studies of major screen tourism drivers are considered and analyzed. The British television drama Inspector Morse (1987-2000) explores the ambiguity of Oxford intellectualism through its central character. Morse's love of high culture, especially music, provides suggestive additional layers for multimedia mapping, which are realized online through user-adapted Google Maps and geolocated images posted on the Flickr service. Harry Potter fans may not be "pure" or independent screen tourists, but they provide a wealth of data on their interactions with filming locations via social media such as Instagram. This data provides emotional as well as factual evidence, and is accumulating into an ever richer and deeper digital map of human experience.

In 2016 Instagram integrated personalization algorithms into its system, promising to show the moments they believe we will care about the most. The platform's personalization logic and its commercial nature raise concerns regarding the emergence of filter bubbles and "individual realities", privileging topics that reflect a firm market logic and represent a reality where capitalism dominates. The present study aims to investigate the existence of a filter bubble on Instagram, posing the following questions: Do filter bubbles exist on Instagram? Do Instagram algorithms favor commercial soft topics? The study employs the algorithm auditing method, impersonating a user interested in soft-topics and another one involved in public-oriented topics by creating fake accounts. Both accounts' recommendations were collected and analyzed qualitatively. The analysis shows that Instagram algorithms render certain topics much more salient, generating a filter bubble of soft topics that closely resembles what Debord introduced as the spectacle.

Para além de constituir um importante espaço de divulgação de conteúdos, hoje, a Internet funciona como veículo à construção de narrativas museológicas. A evolução dos museus em ambiente digital remonta aos anos de 1990 com os primeiros websites, mas passa por uma profunda transformação com a introdução das redes socias nas estratégias das instituições. Embora os websites estejam em constante atualização, são outras plataformas digitais, nomeadamente, Instagram, Facebook, Twitter e YouTube, que são eleitas como vias preferenciais da comunicação com os públicos. Na última década, as redes sociais tornam-se um território de ligações interativas e participativas entre os visitantes e os museus, através de conteúdos criados e partilhados por ambos. Assim, a apropriação da arquitetura em posts diários, através de reinvenções identitárias ou de características arquitetónicas relevantes como os percursos espaciais, a proporção e a escala, a luz, a sombra e a cor, geram um envolvimento subjetivo e reações emocionais por parte dos públicos, que estimulam a constante reformulação das estratégias comunicativas dos museus. A presente dissertação pretende, assim, investigar de que forma as audiências digitais se referem aos espaços museológicos, segundo um estudo focado em imagens, vídeos e comentários partilhados nas plataformas online. Neste enquadramento, estudam-se quatro museus com uma forte presença online e uma preocupação efetiva na interação com as

The everyday use of smartphones with high quality built-in cameras has lead to an increase in museum visitors' use of these devices to document and share their museum experiences. In this paper, we investigate how one particular photo sharing application, Instagram, is used to communicate visitors' experiences while visiting a museum of natural history. Based on an analysis of 222 instagrams created in the museum, as well as 14 interviews with the visitors who created them, we unpack the compositional resources and concerns contributing to the creation of instagrams in this particular context. By re-categorizing and re-configuring the museum environment, instagrammers work to construct their own narratives from their visits. These findings are then used to discuss what emerging multimedia practices imply for the visitors' engagement with and documentation of museum exhibits. Drawing upon these practices, we discuss the connection between online social media dialogue and the museum site.

This research focuses on an emerging influencer category called CGI influencers. CGI influencers are fictional characters created with computer modeling techniques that have profiles on social networks and sociomaterial trajectories built with the aid of digital marketing, business intelligence and media companies. As an empirical object, we chose Lil Miquela - "the robot influencer", one of the most successful examples of this genre of micro celebrity on Instagram. Our main goal was to map the ways in which Miquela acts on Instagram and to find traces that allow us to explore better the interrelationship between the strategies adopted by Miquela's creators team and her appropriations of Instagram affordances that shapes the ways in which she acts both as a fictional character and as a digital influencer. We extracted 1089 posts available in Miquela’s feed up to June 2021and used content analysis and mixed digital methods techniques to explore the data. We observed thr...

Following up on current discussions of digital youth culture, this article examines the concept of assemblage and its potential for understanding the ambiguous forces that shape young people's everyday media practices. In the first part of the article, we argue for approaching these forces in their affective materiality. To provide a situated example, in the second part of the article, we explore the distribution of relations between hashtags #selfie and #antiselfie attached to 200 photos that were publicly shared on Instagram between August 1st and 30th of November 2019. By focusing on the network of tagging, liking and sharing selfies, we consider the resulting hybrid assemblage of Instagram youth in its multiplicity -- from the digital affordances of connectivity and relations of identity performance to the attention economy of Instagram and its manifold affective dynamics that are at play.

The aim of this study is to set out a relevant contextual framework for interpreting poetry published on (Czech) Instagram. The author looks at the material under study from a number of perspectives, including generational, economic and especially media perspectives, ultimately finding adequate contextualization outside the Framework of literary discourse and actually within the aesthetics and communication practice of Instagram, while drawing key methodological inspiration from the reflections of new media theorist Lev Manovich. In conclusion, Instapoetry is characterized as a paraliterary phenomenon situated on the margins of the literary system, combining elements of literary and Instagram aesthetics and guided by hybrid economics principles.

The endless and rapid development of technology has revolutionised the way in which we approach ourselves and interact with each other; the introduction of social media has made communication increasingly ubiquitous and effortless. Although we are connected more than ever before, the consequences of technological progress on our society remain a fundamental subject of research. Due also to the fast rate at which the adoption and popularisation of social platforms takes place, it is difficult for the effects upon individuals’ well-being to be clearly observed. Data from all over the world show an increasing trend of social media usage and depression, both prevailing among digital natives. In the course of these years, different studies have been carried out to test a possible relationship between the two phenomena, however results are contrasting and do not always show the same patterns. This study aims to examine how social media usage might expose us to higher risks of depression through pressure and temptation, by distorting reality, behaviour, values and by promoting the everlasting consumerism.

Grade: 6/6

Kontext Die heutige Digitalisierung der Kommunikation wirft ein neues Licht auf traditionelle LL-Praktiken und -Problemstellungen (Androutsopoulos 2014). In Anschluss an Ivkovic & Lotherington (2009) und auf der Pilotstudie von Hiipala et al. (2019) aufbauend kann ein neuer Strang in der LL-Forschung identifiziert werden, der den gut etablierten LL-Begriff auf digitale und virtuelle Räume auszudehnen versucht, wie an der Prägung des Begriffs „virtuelle sprachliche Landschaft“ abgelesen werden kann. Parallel dazu werden soziale Netzwerke heutzutage immer mehr in touristischen Kontexten verwendet, an erster Stelle von Touristinnen, die somit – und meistens unmittelbar – von ihren (urlaubsbezogenen) Erlebnissen erzählen (Kellerman 2006, 2014), aber auch von Serviceanbietern, die sich insbesondere mit Bildern profilieren und für bestimmte Reiseziele bzw. -aktivitäten werben.

Problemstellung In diesem Rahmen zielt der Beitrag darauf ab, an einem originalen Korpus von Instagram-Posts die digitale Konstruktion sprachlicher Identitäten in zwei europäischen mehrsprachigen Regionen zu untersuchen, nämlich Elsass in Frankreich und Südtirol in Italien, wobei sich mehrere varietäten- und schriftlinguistische Fragen stellen, etwa auf dem Kontinuum Dialekt/Regionalsprache/Standardsprache.

Daten In Anschluss an Lavric et al. (2020), die schon zu diesen Regionen, aber an „traditionellem“ LL-Material – sprich: Bildern – gearbeitet haben, liegt der Untersuchung ein an der MSH Dijon automatisch erstelltes Korpus von Instagram-Momentaufnahmen zugrunde, dessen Homogenität durch eine manuelle Auswertung von Accounts und Hashtags gewährleistet ist. Um die kulturelle Komponente stärker zu fokussieren, wurde ein für beide Regionen typischer und für die Tourismuswirtschaft wichtiger Gegenstand ausgesucht, und zwar Wein, der nach Gautier/Bach (2017) als „bio-kulturelles Produkt“ betrachtet wird. Weinstraßen fungieren dabei als das Verbindende zwischen diesem Produkt und der räumlichen Komponente der LL-Forschung. Die linguistische Analyse wird dann quantitativ und qualitativ mit TXM (Heiden 2010) geführt.

Zit. Literatur

Androutsopoulos, Jannis (2014). „Computer-mediated communication and linguistic landscapes”, in: J. Holmes and K. Hazen (eds). Research Methods in Sociolinguistics: A Practical Guide. Oxford: Wiley, 74-90.
Barton, David (2018). „The roles of tagging in the online curation of photographs”, in: Discourse, Context & Media 22, 39-45. DOI: 10.1016/j.dcm.2017.06.0012211-6958/_ 2017.
Gautier, Laurent & Matthieu Bach (2017). „La terminologie dy vin au prisme des corpus oraux de dégustation/présentation (français-allemand) : entre émotions, culture et sensorialité“, in: Etudes de linguistique appliquée 188, 485-509.
Heiden Serge (2010). „The TXM Platform: Building Open-Source Textual Analysis Software Compatible with the TEI Encoding Scheme”, in: 24th Pacific Asia Conference on Language, Information and Computation, Sendai, Japan. http://halshs.archives-ouvertes.fr/docs/00/54/97/64/PDF/paclic24_sheiden.pdf.
Hiipala, Tuomo et al. (2019). „Exploring the linguistic landscape of geotagged social media content in urban environments”, in: Digital Scholarship in the Humanities 34/2, 290-309. DOI: 10.1093/llc/fqy049.
Ivkovic, Dejan & Heather Lotherington (2009). „Multilingualism in cyberspace: conceptualizing the virtual linguistic landscape”, in: International Journal of Multilingualism 6/1, 17-36.
Kellerman, Aharon (Hg.) (2006). Personal mobilities. New York: Routledge.
Kellerman, Aharon (2014). The Internet as Second Action Place. New York: Routledge.
Lavric, Eva et al. (2020). „Le vin, le paysage et la langue : « linguistic landscaping » dans le Tyrol du Sud et en Alsace”, in:  A. Voegele et al. (Hgg.). Vin et altérité. Le vin à l'épreuve des sciences humaines. Reims : epure, 133-146.

O ambiente dos sites de redes sociais possibilita aos seus usuários produzir e compartilhar conteúdos originais por meio da apropriação de símbolos, de bens culturais e representação de materialidades, permitindo-lhes expressar valores, opiniões, ao mesmo tempo em que constroem uma imagem de si próprios naquele ambiente. O aplicativo Instagram, foco do estudo aqui apresentado, é um destes ambientes. Nele são postadas fotos produzidas por seus usuários que, ao fazer isso, expõem suas identidades aos demais ocupantes do mesmo ambiente. Através de entrevistas realizadas com usuários do aplicativo e a partir de autores como Featherstone, Goffman, Lemos e Slater, discutimos sobre os processos envolvidos na produção destas fotos e sua recepção por outros indivíduos e como isso se relaciona com uma possível construção identitária no ambiente digital.