ICT in hospitality and tourism

Explore the effects of electronic word of mouth (eWOM) on satisfaction in hospitality through the service performance scope; Gain further understanding as to which attributes are relevant to the guest's overall assessment of a hotel experience; Highlight findings that show the importance of, staff (language, assurance, responsiveness, reliability), rate promotions, hotel design and location, operational organization (facilities and services), room experience, food and beverage and price, in the overall assessment of the hotel's service performance.

This study examined the nexus between technological options and competitiveness of hotels. The study was conducted in Port Harcourt. Adopting a descriptive research design, the study collected primary data through a self-made structured questionnaire in a cross-sectional survey. The study utilized data collected from sixty-two (62) respondents in the final analysis. The P(r) served as the test statistic, relying on SPSS version 22.0. The study observed a very strong and statistically significant connection between technological options and competitiveness of hotels in Port Harcourt. Technological options exhibited positive, strong and statistically significant correlation with the measures of competitiveness  used in the study: differentiation and cost advantage. The study thus conclude that technological options relates to competitiveness and that competitiveness measured as differentiation and cost advantage depends on technological options; and recommends that hotels in Port Harcourt that seek differentiation and cost advantage-based competitiveness should adopt available technologies that have become indispensable competitive tools.

In traditional marketing research, market segmentation has been often used to categorize consumer behavior. However, this approach has been seldom used to study consumer behavior when using Information and Communication Technologies (ICTs) in general and the Internet in particular. Based on a sample of 700 subjects, this research proposes segmenting Internet users by applying a factor and cluster analysis to divide users among three groups, based on the main reported intended uses of a wide range of Internet applications and tools in the near future. In combination, with demographic information and expected Internet usage, a different profile for each segment is designed. This analysis also allows for the extraction of the main factors measuring attitudes vis-à-vis Internet usage. Reflections on the segments, their implications for business management, and proposals for future research avenues are presented in the conclusions section.

In traditional marketing research, market segmentation has been often used to categorize consumer behavior. However, this approach has been seldom used to study consumer behavior when using Information and Communication Technologies (ICTs) in general and the Internet in particular. Based on a sample of 700 subjects, this research proposes segmenting Internet users by applying a factor and cluster analysis to divide users among three groups, based on the main reported intended uses of a wide range of Internet applications and tools in the near future. In combination, with demographic information and expected Internet usage, a different profile for each segment is designed. This analysis also allows for the extraction of the main factors measuring attitudes vis-à-vis Internet usage. Reflections on the segments, their implications for business management, and proposals for future research avenues are presented in the conclusions section.

In traditional marketing research, market segmentation has been often used to categorize consumer behavior. However, this approach has been seldom used to study consumer behavior when using Information and Communication Technologies (ICTs) in general and the Internet in particular. Based on a sample of 700 subjects, this research proposes segmenting Internet users by applying a factor and cluster analysis to divide users among three groups, based on the main reported intended uses of a wide range of Internet applications and tools in the near future. In combination, with demographic information and expected Internet usage, a different profile for each segment is designed. This analysis also allows for the extraction of the main factors measuring attitudes vis-à-vis Internet usage. Reflections on the segments, their implications for business management, and proposals for future research avenues are presented in the conclusions section.

The importance of the Internet on the image formation process has been widely recognised by both academic and practitioners. Despite the increasing use of user-generated electronic content as an information source for tourists, its influence on destination image formation is not yet fully understood. In order to bridge this knowledge gap in tourism management, we conducted an empirical study to identify the impact of online user generated reviews on the two dimensions of destination image: affective and cognitive. The results of this study extend previous works by demonstrating how user-generated content affects the image of a tourist destination. This study also analyses the mediating effects of the cognitive and affective dimensions of destination image on behavioural intentions.

The tourism industry is undergoing a significant transformation, driven by the integration of emerging technologies such as Artificial Intelligence (AI) and Virtual Reality (VR). These technologies are reshaping how travelers plan, experience, and share their journeys. This article explores the current and potential impact of AI and VR on tourism, highlighting their roles in enhancing customer experience, streamlining operations, and creating new forms of engagement. Through an analysis of case studies and industry trends, the article demonstrates how AI and VR are poised to redefine the future of tourism.

Smart marketing has a large number of methods such as websites, search engines, social media sites, mobile apps, videos, etc. which play a vital role in enhancing the relationship between travel agency and tourists. Therefore, this study aims to identify the Smart Marketing Methods and explore the opportunities and challenges of using smart marketing methods in domestic tourism in Egypt. Accordingly, it adapted the descriptive methodology and used a mixed approach in collecting quantitative and qualitative. The quantitative approach is used by employing questionnaire to gather the primary data from domestic tourists in Egypt. The qualitative method is represented in semi-structured interviews with Top Ten Travel Agencies representatives in Egypt. The main results of study demonstrated that there are many advantages of using smart marketing methods in domestic tourism in Egypt; however, there are some obstacles that have clear impacts upon them. The study recommends that Travel Agencies and Tourism Associations in Egypt should apply formal platform to promote domestic tourism and improve their marketing strategy to take advantages of using Smart marketing methods in tourism.

Purpose: This action research is conducted to determine how learners competency level are influenced by the Experiential Learning in Food and Beverage Services Home Economics Program in the SHS of PINHS, Division of Lipa City.
Design/Methodology/Approach: Descriptive survey method shall be employed to this action research.
Findings: The evaluation made by the learners and teachers in connection with the objectives of Home Economics and FBS Program  and  their actual experiences shall be the bases of continuous implementation of the DepEd program and in formulating regulation and or agreement in order to cope with problems that may arise during the accomplishment of the course.
Research Limitation: The study shall be limited to Senior High School Home Economics learners of Pinagkawitan Integrated National High School, S.Y. 2018- 2019 and fifteen (15) percent of the faculty which serves as the evaluator and or client during the conduct of the different FBS Program.
Practical Implication: The findings of the study shall  strengthen the utilization of the enhanced Home Economics  Program  specifically the experiential learning in FBS program of the senior high school.
Originality: This study is based on the scenario that SHS Home Economics learners are facing during the conduct of the different Home Economics and FBS Program.

Reservation system is a software application utilized in the hotel sector to efficiently oversee room availability, pricing, and reservations. This study examines the significance of reservation systems in hotels located in Delhi, India, with a focus on both hotel-owned and third-party platforms. The objective is to assess the effectiveness of these systems in various dimensions of guest satisfaction and operational efficiency. A one-sample t-test analysis, utilizing IBM SPSS software version 26, was conducted to evaluate five key factors: Technological Innovation and Guest Engagement, Guest Satisfaction and Loyalty Enhancement, Efficient and Reliable Reservation Management, Comprehensive Customer Experience Enhancement, and Flexible Booking and Refund Policy. Through sample size of 110 front desk managers from 32 Ministry of Tourism-approved hotels participated in the study, providing insights into the performance of hotel websites and third-party reservation systems (OTAs) Online travel agencies. Data collection employed a convenience sampling method, targeting guests from Ministry of Tourism-approved 4-star, 5-star, and 5-star deluxe hotels in Delhi. Study revealed significant findings across most factors, highlighting the importance of reservation systems in enhancing guest experiences and hotel operations. However, specific variables within hotel-owned and third-party platforms were found to be non-significant, suggesting areas for potential improvement or reconsideration. For hotel-own reservation systems, variables related to guest engagement, navigation facilities, cancellation policies, and multilingual options were identified as non-significant. Similarly, certain variables within third-party reservation systems, such as HD visual effects, special packages for repeat guests, guest grievance handling, and multilingual options, were deemed non-significant. Overall, the study underscores the critical role of reservation systems in driving guest satisfaction, loyalty, and operational efficiency within the hotel industry. By identifying significant factors and areas for improvement, hoteliers can optimize their reservation systems to meet guest expectations and maintain competitiveness in the market.

espanolEl articulo consiste en una investigacion realizada con profesionales de diversos segmentos de la actividad turistica para analizar la informacion disponible en la aplicacion Find Natal a traves del metodo de grupo foco online. Se seleccionaron siete profesionales graduados en turismo que hubieran actuado en algun area del sector turistico, quienes utilizaron la aplicacion previamente por un periodo de dos semanas para fundamentar su participacion en la discusion en grupo. En la primera etapa del debate respondieron individualmente preguntas cerradas para formar el perfil de los participantes. Posteriormente, al grupo se le aplico colectivamente un cuestionario compuesto por preguntas abiertas acerca de las categorias existentes en el dispositivo. La herramienta de analisis cualitativa NVivo fue aplicada para analizar el material obtenido y explorar los resultados. El software identifico los items mas citados por los participantes en sus testimonios a traves de una nube de pa...

In the rapidly evolving landscape of African business management, decision-makers are confronted with the pivotal question of which technological trajectory to pursue among Artificial Intelligence (AI), the Metaverse, or Phygital (a blend of physical and digital realities). This article delves into the comparative analysis of these three routes, examining their potential to revolutionize business practices, customer engagement, and operational efficiency within the African Context The dialogue begins with an investigation of AI's transformative power in systematizing processes, enhancing data analytics, and fostering intelligent decision-making. It then moves to the Metaverse, envisioning a future where businesses operate within immersive virtual environments that transcend geographical limitations and redefine consumer interfaces. The Phygital approach is scrutinized for its ability to harmonize the tactile allure of physical experiences with the agility of digital innovation, offering a hybrid model particularly suited to the African market's unique challenges and opportunities. Through a systematic review of case studies, expert opinions, and empirical data, the article presents a nuanced understanding of how each route can contribute to sustainable growth and competitive advantage in African business management. The analysis is supported by a context that deliberates on technological probability, cultural orientation and economic influence.

The way destinations promote themselves and engage their visitors has drastically changed with the rise of digital technologies. In today's constantly connected world, where travelers seek personalized and unforgettable experiences, utilizing digital tools for destination marketing has become essential.
By studying the application of digital technologies in destination marketing, we can uncover new strategies and insights that enable destinations to create unique experiences, build stronger connections with visitors, and differentiate themselves in a crowded market.
Furthermore, these technologies offer opportunities for destinations to showcase their cultural heritage, attractions, and tourism offerings through immersive and interactive means.

The National Archaeology Collections Inventory Project (NACIP), launched in 2012 and financially supported by the Belgian Science Policy Office, was motivated by the deteriorated condition of the depots housing the National Archaeology Collection at the Art & History Museum in Brussels. The lack of a comprehensive and standardized inventory had been a significant impediment to efficient collection management. With the assistance of five additional employees, over 135,000 items have been identified and removed from their previous storage facilities. Following the renovation of the depots, these items were carefully placed into more than 1,900 new and entirely suitable containers. Today, the collection is easily accessible through a digitized inventory, encompassing approximately 30,000 records. Museum staff and researchers now enjoy online access to this inventory, facilitating both efficient collection ma nagement and fostering new scientific research.

Challenges Domestic Tourism Egypt Opportunities Smart Marketing Smart marketing has a large number of methods such as websites, search engines, social media sites, mobile apps, videos, etc. which play a vital role in enhancing the relationship between travel agency and tourists. Therefore, this study aims to identify the Smart Marketing Methods and explore the opportunities and challenges of using smart marketing methods in domestic tourism in Egypt. Accordingly, it adapted the descriptive methodology and used a mixed approach in collecting quantitative and qualitative. The quantitative approach is used by employing questionnaire to gather the primary data from domestic tourists in Egypt. The qualitative method is represented in semi-structured interviews with Top Ten Travel Agencies representatives in Egypt. The main results of study demonstrated that there are many advantages of using smart marketing methods in domestic tourism in Egypt; however, there are some obstacles that have clear impacts upon them. The study recommends that Travel Agencies and Tourism Associations in Egypt should apply formal platform to promote domestic tourism and improve their marketing strategy to take advantages of using Smart marketing methods in tourism.

Nowadays, users are moving from old 2D screens to modern devices such as 3D screens and virtual reality devices to enjoy videos and games like real-world experience, and this demand increased further development. Virtual Reality (VR) is based on the creation of a simulated environment of real-world with computer creation, and Augmented Reality (AR) is based on the addition of simulation components (environment) in the real-world scene. In this paper, systematic analysis of relationships and features both VR and AR varies by outline, arrangement, administrations, and devices for associations and clients. This paper provides a difference between AR and VR, advantages, future, and open research issues.

To attract a transient market, hotels primarily use several distribution channels, such as the following: the hotel directly, central reservation offices, travel agents, and online booking systems. Yet, little attention has been paid to the revenue management implications with regard to the focus on distribution channels. The purpose of this study was to examine the effects of channels and prices on brand dimensions and to study the role of hotel loyalty membership in the relationships. A 2 (channel) × 2 (price) × 2 (loyalty membership) quasi-experiment was designed to test the research objectives. Multivariate Analysis of Variance was used to test significant differences. The findings provide implications for the industry.

The study aimed at evaluating the performance SiteMinder Channel Manager in the GLO Hotels' management process within the seven months of integration. The user's expectation for the software, its actual performance, and the gaps between these factors were identified. Additionally, possible solutions for bridging the gaps were proposed. The theoretical background explained the context in which implementing an automated channel manager would be relevant for managing hotels' distribution channels. A gap in literature about this type of system was also highlighted. The research is an exploratory case study design and qualitative approaches were used to collect and analyze data. A pilot interview and an assessment interview were conducted with the GLO Hotels revenue management team during October 2014. Besides, observation and artefact analysis took place within the implementation timeframe. The first finding was an assessment framework for evaluating SiteMinder Channel Manager. Based on this framework, the actual performance of SiteMinder programme was proven to be satisfying. However, some big challenges were identified as potential gaps. These gaps included the integration between SiteMinder and wholesalers, the level of supporting service, the process of setting up new channels and rates, and the capability to provide management information. For future researchers, generalizing the effect of channel managers in managing distribution channels could be a feasible topic. The other possible direction could be developing a thorough assessment framework for channel managers. Keywords/tags (subjects) Revenue management, distribution channel management, channel manager, SiteMinder, performance assessment, gap analysis, exploratory case study. Miscellaneous This thesis is confidential until 31th December 2014.

Mobile applications, as a very dynamic segment of modern ICT (Information and Communication Technology), are in widespread use in tourism. Tourist destinations are increasingly using mobile applications to manage the development of a destination product, that is, the applications themselves are seen as an important part of the destination product and the overall tourists’ experience. This paper focuses on mobile applications and their use in destination management and the achievement of overall tourist satisfaction. Special attention is paid to the use of mobile applications in the management of tourism development in Belgrade as well as the impact of mobile applications on tourists’ experience of Belgrade as a tourist destination.

This literature analysis explores the convergence of artificial intelligence (AI) and the tourism industry, shedding light on the multifaceted impact of AI applications. The study reviews 15 key research papers that delve into various aspects of AI adoption in tourism, including customer service, marketing, sustainability, and ethical considerations. The findings reveal that AI has emerged as a powerful tool for enhancing customer service, with AI-driven chatbots improving interactions and personalized recommendations boosting sales. Moreover, AI's predictive capabilities have significantly improved demand forecasting in the hospitality sector, leading to more efficient resource allocation and cost savings.AI has also played a pivotal role in the development of smart destinations, making tourism more sustainable and visitor-friendly. Additionally, it has revolutionized marketing efforts, targeting audiences with personalized content and resulting in higher engagement and conversion rates. Furthermore, AI has been employed to enhance the management of tourist attractions, event planning, and travel insurance underwriting, contributing to improved visitor experiences and operational efficiency. However, ethical concerns, including AI bias and potential job displacement, have been raised in the studies, emphasizing the importance of responsible AI development in the tourism industry. The study identifies gaps and limitations in current research, including the limited focus on small and medium enterprises, regional variations, and the need for longterm impact assessments. Other gaps relate to the ethical concerns and mitigation strategies, AI's role in cultural heritage preservation, and the accessibility of tourism for diverse travelers. Additionally, the study underscores the importance of addressing these gaps to ensure the sustainable and responsible adoption of AI in the tourism industry. Future research opportunities include investigating AI's impact on job displacement, AI's role in sustainable tourism practices, and the development of AI policies and regulations specific to tourism. In conclusion, this literature analysis provides valuable insights into the dynamic partnership between AI and tourism, highlighting the benefits, challenges, and opportunities that lie ahead in the evolving landscape of AI-driven tourism experiences.

As we know, tourism is a global process which involves residents from all parts of the world and which mingles peoples, cultures, customs. Tourist movements create a cultural environment completely different from a daily one, which represents the greatest strength of tourism as an economic activity. The interaction of various peoples, cultures, customs, habits and the inclusion of geographical spaces and economy are the basis for the development of different types of tourism. The risks that occur in every segment of creation, promotion, presentation, marketing and sales of a tourism product have a constant effect on the growth and development of tourism market. Not only tourists are exposed to risks, there is also the risk for tourist destination, which often needs protection-environmental protection, protection of local culture, cultural monuments and archaeological sites. Organizations of events consider special attention, especially because the levels of risk may arise on that oc...

According to the research conducted by the European Commission, over 95% of travelers use digital resources in the course of their travel, which indicates the significance and influence of digitalization on tourism. The aim of this paper is to analyze the impact of digital technology on the events and changes in tourism. The paper focuses on new approaches in tourism which, aided by digital technology, aim to improve service quality and attract a larger number of tourists. Today, numerous papers deal with the issues of modern tourism and employee’s efforts to establish rapport with the more and more demanding tourists. The conclusion is that tourism is quickly abandoning the traditional way of working in order to embrace the digital way of conducting business. Future research should not focus on the introduction of the digitalization in tourism, but on the ways to train employees in order to satisfy the needs of “smart tourism”.

This paper seek to understand the role of new technologies on transformation processes of special areas of business of travel intermediaries even emerging new entities that collaborate with both poles of tourism demand. Special attention is payed to results of modification of distribution channels to be competitive in online travel market. Softwer as channel manager is more than a tool, it is emerging as core intelligence that manage time, impacting on benefits from converegence. New technologies allowed new digital platforms (Booking, Airbnb, Expedia) making travel easier. The preferences of the postmodern tourist extend beyond the streamlined and impersonal experiences, services and products. Driven by the ambition of deviating from the beaten track, new generations of travellers are converging on digital platforms to retrieve recommendations and information from fellow travellers and local residents,i.e. sources other than traditional travel intermediaries. The COVID crisis has t...

In the first part of the paper the recent findings of numerous scholars from the domain of tourism were analyzed with emphazise on the impact of new technologies on business operations in tourism industry, pointing out its advantages and the role of innovative tools in the placement of products (packages) of travel intermediaries. Also, special attention is given to customization options the business subjects of tourist offer in the competitive market conditions which are aimed at innovations in the domain of contents and modes of product placement in tourism. The results obtained by empirical research on the impact of technological innovation and market changes to changes in tourism and the further transformation of the business-aimed specialization of travel agencies, which was conducted on a sample of 200 travel agencies operating in Croatia, indicate that the highlighted macro variables are very significant or significant to the the specialization of their business. Taking into ...

Purpose – Purpose of the study is to build an integrated model of tourist destination advocacy explaining how tourists’ revisit intention is affected by its direct and mediating effects, integrated with destination experience, tourist satisfaction, and destination image. Design/methodology/approach – Data is collected online using a self-administered structured questionnaire tool, and the survey is hosted in a Google Doc. SPSS and SEM-Amos are used to analyze the data (443 samples) after successful data cleaning and outlier elimination. Findings – All of the hypotheses were shown to be true in this investigation, with the exception of two. The findings confirmed that tourists’ destination experiences improve tourists’ satisfaction, destination advocacy and destination image but not destination revisit intention. The likelihood of revisit intention is significantly influenced by destination satisfaction and image. Furthermore, destination satisfaction, destination advocacy and destin...

The present study tests structural model statements travelers' Online Purchase Intention of Egyptian domestic tourists using data collected from domestic travelers in Egypt. The study take the Technology Acceptance Model extend (TAM) by integrating travelers' Perceived Risks and Trust in online-purchases with the various variables of the framework (Perceived Usefulness, Perceived Ease of Use, and Attitude). The aim of study is assessing the factors which influencing in Online Purchase Intention of the Domestic Tourists in Egypt. Therefore, this study aims to explore extend of influencing model factors (Perceived Usefulness, Perceived Ease of Use, Perceived Risks, and Trust) on Domestic tourist's Online Purchase Intention in Egypt. The study depends on primary data collected from sample of domestic tourists in Egypt. A questionnaire as quantitative approach was distributed to domestic tourists who had reserved or purchased a travel service via the internet at least once. The total respondents of questionnaire are 216 respondents. The collecting data were coding and analyzing via SPSS v 24. The results demonstrated that there is appositive significant relation between the factors (Usefulness, Ease of Use, Online Trust, and Online Attitude) and domestic tourist's Online Purchase Intention. Moreover, the relationship between Online Risks and Online Purchase Intention of domestic tourists is negative in Egypt. The study recommendation demonstrated on that the travel agency in Egypt should encourage domestic tourists to pay online. In addition, they should offer many types of secure online payment.

As we know, tourism is a global process which involves residents from all parts of the world and which mingles peoples, cultures, customs. Tourist movements create a cultural environment completely different from a daily one, which represents the greatest strength of tourism as an economic activity. The interaction of various peoples, cultures, customs, habits and the inclusion of geographical spaces and economy are the basis for the development of different types of tourism. The risks that occur in every segment of creation, promotion, presentation, marketing and sales of a tourism product have a constant effect on the growth and development of tourism market. Not only tourists are exposed to risks, there is also the risk for tourist destination, which often needs protection-environmental protection, protection of local culture, cultural monuments and archaeological sites. Organizations of events consider special attention, especially because the levels of risk may arise on that oc...

Sva prava zadržana. Nijedan deo ove publikacije ne može biti reprodukovan u bilo kom vidu i putem bilo kog medija, u delovima ili celini bez prethodne pismene saglasnosti izdavača. All rights reserved. No part of this work covered by the copyright herein may be reproduced, transmitted, stored or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, without the prior written permission of the publisher.

Purpose The purpose of this study is to provide new insights into the factors that influence cancellation behaviour with respect to hotel bookings. The data are based on individual bookings drawn from a hotel reservation system database comprising nine hotels. Design/methodology/approach The determinants of cancellation probability are estimated using a probit model with cluster adjusted standard errors at the hotel level. Separate estimates are provided for rooms booked offline, through online travel agencies and through traditional travel agencies. Findings Evidence based on 233,000 bookings shows that the overall cancellation rate is 8 per cent. Cancellation rates are highest for online bookings (17 per cent), followed by offline bookings (12 per cent) and travel agency bookings (4 per cent). Probit estimations show that the probability of cancelling a booking is significantly higher for early bookings, large groups that book offline, offline bookings during high seasons, booking...

This study aims to investigate the intersection between organizational learning (OL) and knowledge management (KM) in tourism and hospitality industry by conducting a bibliometric analysis. A total of 628 publications from 293 various sources and 1468 different authors were included in the analysis between 2001-2021. Open-source statistical R software was utilized to conduct the bibliometric analysis; specifically, the Bibliometrix R library and the Biblioshiny version. The VOSviewer program was also used to display the keyword co-occurrence network. The findings show that the implication of KM and OL has been widely recognized as critical learning facilitators and as a strategic tool for gaining competitive advantage that recognizes opportunities and threats for possible alignment with environmental change. OL and KM are particularly relevant sustainable tourism and hospitality solutions, cutting-edge technologies and organizational service innovations. Four research clusters were identified that provide critical future research paths.

Buhalis, D., and Cheng, E., 2020, Exploring the Use of Chatbots in Hotels: Technology Providers’ Perspective Exploring the Use of Chatbots in Hotels: Technology Providers’ Perspective. In: Neidhardt J., Wörndl W. (eds) Information and Communication Technologies in Tourism 2020. Springer, Cham.  pp.231-242 https://doi.org/10.1007/978-3-030-36737-4_26

Virtual assistants, also known as chatbot technology is getting more prominent and is applied widely in many industries. The use of chatbots, advantages, disadvantages, and future implication should be further understood; particularly from a technology provider' perspective. Previous studies, specialised in the hospitality context, focused solely on user's perspective. They have widely neglected the expert's point of view, which creates a gap in literature on the understanding of chatbot implications. The purpose of this study is to explore the use of chatbots in hotels by conducting semi-structured interviews with industry experts (technology providers). This study explores the use of chatbots and the key value the offer through interviews with chatbot experts. The findings show that the use of chatbots receive positive feedback and the benefits of chatbots outweigh the challenges. This will lead to further deployment of chatbot in the industry and the need to develop their abilities in order to achieve their full potential.

The aim of this paper is to examine the impact of the new wave of technologies in the hospitality industry. We use a qualitative method to examine the effects of industry 4.0 technologies on the hospitality sector and how these technologies can help to resolve challenges it faces. While the first wave of technologies was characterized by lower cost, a more integrated value chain and other facilities, the newest technologies go far beyond this. Hospitality industry 4.0 technologies have new facilities and will have more important and deeper impacts. They should lead to reductions in mass tourism, personalized services and sustainability. The hospitality industry was an early adopter of technology. Over the years, digitalization has changed this sector and is expected to have even more profound changes on it in the post-COVID world. The future hospitality will change radically based on increased use of industry 4.0 technologies and different consumer behaviour and preferences.

Purpose-This paper examines the relationship between feelings toward buying wine on mobile phones and m-commerce website loyalty by examining a) the mediating role of sales promotion and b) the moderating role of service attributes of the m-commerce websites. Design/methodology/approach-The study comprised a questionnaire among 2754 responses from six countries (France, Germany, Greece, South Africa, United States and Canada). Nonprobability criterion-based purposive sampling was used, screening for legal drinking age and ownership of a smartphone. Findings-Results show that sales promotion mediates the relationship between feelings towards buying wine on mobile phones and m-commerce website loyalty Practical implications-Wine producers and retailers should consider the use of sales promotion to enhance sales and loyalty to m-commerce websites.

espanolEl articulo consiste en una investigacion realizada con profesionales de diversos segmentos de la actividad turistica para analizar la informacion disponible en la aplicacion Find Natal a traves del metodo de grupo foco online. Se seleccionaron siete profesionales graduados en turismo que hubieran actuado en algun area del sector turistico, quienes utilizaron la aplicacion previamente por un periodo de dos semanas para fundamentar su participacion en la discusion en grupo. En la primera etapa del debate respondieron individualmente preguntas cerradas para formar el perfil de los participantes. Posteriormente, al grupo se le aplico colectivamente un cuestionario compuesto por preguntas abiertas acerca de las categorias existentes en el dispositivo. La herramienta de analisis cualitativa NVivo fue aplicada para analizar el material obtenido y explorar los resultados. El software identifico los items mas citados por los participantes en sus testimonios a traves de una nube de pa...

This paper introduces the Object-Oriented Database Marketing (OODM) model and attempts to incorporate this model into the Asian hotel industry. An OODM differs from traditional database marketing models by integrating object-oriented technology, a recently developed computer software technology, into the hotel database marketing context. The adoption of OODM by Asian hotels will allow the region to remain competitive in an era of Information Technology (IT) applications, and hence to retain their relative competitiveness in the present fierce business environment.

Challenges Domestic Tourism Egypt Opportunities Smart Marketing Smart marketing has a large number of methods such as websites, search engines, social media sites, mobile apps, videos, etc. which play a vital role in enhancing the relationship between travel agency and tourists. Therefore, this study aims to identify the Smart Marketing Methods and explore the opportunities and challenges of using smart marketing methods in domestic tourism in Egypt. Accordingly, it adapted the descriptive methodology and used a mixed approach in collecting quantitative and qualitative. The quantitative approach is used by employing questionnaire to gather the primary data from domestic tourists in Egypt. The qualitative method is represented in semi-structured interviews with Top Ten Travel Agencies representatives in Egypt. The main results of study demonstrated that there are many advantages of using smart marketing methods in domestic tourism in Egypt; however, there are some obstacles that have clear impacts upon them. The study recommends that Travel Agencies and Tourism Associations in Egypt should apply formal platform to promote domestic tourism and improve their marketing strategy to take advantages of using Smart marketing methods in tourism.

In recent years, the growth of the travel industry has been astounding. Yet, it is still not easy for an individual to have a meaningful travel experience even, so vast amounts of information are available on the web. As an attempt to support travel decision-making and improve visitor's experience, we designed Where2. Where2 is a location-based mobile app that highlights Points of Interest (POI) customized to tourist's travelrelated attributes (e.g. the length of their stay). POIs are in-situ recommendations proposed as "Ghost Paths" journeys-the idea that you can follow a prior tourist shoes to explore the city. We generate "Ghost Paths" journeys by using a non-intrusive positioning system that captures prior tourists' Wi-Fi signal and detect their journeys across the city. With this system our goal is to support visitors with their travel decisions and nudge them towards optimal journey choices that maximize their utilities. CCS CONCEPTS • Human-center computing → Ubiquitous and mobile computing; Human Computer Interaction; Interaction Design.

Mobile-based marketing has been increasingly adopted by many enterprises" marketing campaigns with the dominance of smartphone usage all over the world. Geofencing technology is one of the innovative recent trends in this field that tracks consumers" locations in realtime and enables enterprises to personalize their marketing campaigns. This research aims to explain the fields of applying Geofencing technology in the tourism industry and how this technology can affect the Egyptian travel agencies" marketing campaigns and the Egyptian customers' purchasing intention for tour services. In this regard, a quantitative approach will be adopted using an online structured questionnaire in order to investigate the acceptance of this technology among the Egyptian customers and accordingly to their purchasing intention to tour services. Finally, conclusions and recommendations of research will be discussed.

Purpose-Travelers are increasingly planning trips using smart travel planning apps to manage travelrelated activities. They obtain their preferred tour itineraries with the use of these apps and subsequently choose their tour destinations. Therefore, the purpose of this study is to investigate the effects of smart tour itineraries on travelers and explain what drives the continual use of them. Design/methodology/approach-Drawing on the unified theory of acceptance and the use of technology model and experiential consumption (UTAUT), the authors conducted this study in Malaysia with a sample of 307 travelers who are familiar with the use of mobile apps. Findings-The results confirmed that all the UTAUT dimensions except the facilitating condition are significantly related to the intention to use the itinerary. Both the hedonic and utilitarian values in personal consumption significantly motivate the travelers in the behavioral intention to use the itinerary. Originality/value-This paper offers a good explanation of how the itinerary plans can be used by examining the theories behind the current app's usage. Many researchers have examined the adoption of the smart travel apps, which has rarely been tied to the antecedents that drive how the travelers use itineraries that are designed by the smart travel apps. This study contributes to the research regarding using the mobile travel apps by developing an integrative model to explain the traveler intentions to use smart travel itineraries.

With the advancement of the tourism industry, the importance of research on visitor satisfaction has been increasing as of recent years. The prime objective of the current study is to explore the factors influencing visitor satisfaction from the perspective of archaeological sites, in Bangladesh. A thorough and well-constructed research design is administered to analyze 200 data collected from the visitors having experience in visiting Paharpur Buddha Vihara. From the data, we conducted an extensive analysis to find out the main factors which influence visitor satisfaction. It is recognized that there are some essential factors; destination attractions, safety and security, favorable environment, food attraction, and cost at said destination. These factors significantly influence visitor satisfaction. It is expected that the outcome of the study will support the tourism practitioners in planning and development for successful business operations. The paper concludes with some implic...

El boom de Internet y de sus tecnologías ha llevado consigo su uso en distintos ámbitos o áreas de la sociedad, enseñanza, ocio, economía, etc. Un área en la que más rápidamente se ha producido la expansión del uso de las nuevas tecnologías es aquella relacionada con el comercio, los negocios, finanzas, etc, es decir, lo que se conoce por el término de la Nueva Economía. Esta engloba los términos de e-commerce, e-business entre otros. Debido a este boom, empresas de todos los ámbitos

Nuestro propósito en este documento es el estudio del comercio electrónico a consumidor (BTC) y, en concreto, el desarrollo que está teniendo en España. Los resultados que obtenemos de nuestro análisis son más bien tímidos, todavía más si los comparamos con otros mercados, como el estadounidense o el noreuropeo. La limitación del BTC en España no sólo está sujeta a

The number of reviews on websites like TripAdvisor seems to improve hotel ratings and hotel rankings, which favors the perception of hotel quality. Previous studies have focused on the total number of reviews for each hotel, suggesting that increasing the number of reviews could affect hotel ratings. We use a simple index, which is obtained by dividing the number of reviews on TripAdvisor for a given hotel by its number of rooms. This allows identifying the profile of the hotels that are most efficient at generating reviews on this website, which are surprisingly the smallest ones. This index also shows the real level of use of TripAdvisor in each country, without taking into account its population or number of hotels, which are elements that distort the measurement of the popularity of this website.

In traditional marketing research, market segmentation has been often used to categorize consumer behavior. However, this approach has been seldom used to study consumer behavior when using Information and Communication Technologies (ICTs) in general and the Internet in particular. Based on a sample of 700 subjects, this research proposes segmenting Internet users by applying a factor and cluster analysis to divide users among three groups, based on the main reported intended uses of a wide range of Internet applications and tools in the near future. In combination, with demographic information and expected Internet usage, a different profile for each segment is designed. This analysis also allows for the extraction of the main factors measuring attitudes vis-à-vis Internet usage. Reflections on the segments, their implications for business management, and proposals for future research avenues are presented in the conclusions section.

Today technology plays an important part in eTourism services around the country in the world. The theme of the manuscript is to examine the critical success factors of mobile applications to adopt eTourism. The study used a triangulation process in which literature review, exploratory investigation from expert interview, and focus group discussion, along with descriptive study for the identification critical success factor. Quantitative approaches based on survey data like descriptive statistics and regression analysis is to discover relative important critical success factors. Among 250 respondents 55 percent of the respondents are male and rest of them are female respectively. Majority of the tourists’ preferred to usage mobile to perform tourism related activities. The study found that eVisa Processing, eTour guide, eReservation, eItenary, eTicketing, and Virtual Tourism are statistically significant and also reliable. The study implied that timely and user-friendly mobile appli...