Consumer Science

Understanding reference points to make purchase decisions: overview, phases, and time-features Pochopenie referenčných bodov pri rozhodovaní o nákupe: prehľad, fázy a časové charakteristiky Nelson B. Guillen Jr. Leveraging beauty pageants for brand exposure: An analysis of sponsorships and advertising opportunities in Philippine pageantry Využitie súťaží krásy na prezentáciu značky: Analýza sponzorstva a reklamných príležitostí vo filipínskych súťažiach krásy Yahia Mouammine, Hassan Azdimousa An overview of ethical issues in neuromarketing: Discussion and possible solutions Prehľad etických otázok v neuromarketingu: Diskusia a možné riešenia Maria Jewdaly L. Costales Green marketing and its impact on consumer buying behavior in city of Muntinlupa, Philippines. Part I. Zelený marketing a jeho vplyv na nákupné správanie spotrebiteľov v meste Muntinlupa, Filipíny. Časť I. MARKETING BRIEFS Pavel Štrach Native advertising: "Nativity" goes beyond matching the publisher's design Nativní reklama: Integrace musí směřovat za rámec kopírování designu vydavatele Z AUJALO NÁ S | SHORT COMMUNICATIONS Konferencia COINTT 2023 COINTT 2023 Conference Devatenáctý ročník soutěže Marketér roku vyhlášen An announcement of the 19. year of the Marketer of the year contest RECENZIE | REVIEWS Andrea Čajková Jakubíková, Dagmar a Janeček, Petr: Strategický marketing. Strategie a trendy-3. přepracované a rozšířené vydání DIC TIONARY OF USEFUL MARKETING TERMS

A digital marketing strategy ideally should incorporate a range of methods and budgets. Digital advertising provides an opportunity to reach people and companies around the world.  A marketing strategy is designed, implemented and reviewed as part of the quarterly and annual business review (for each company and business) . A social media, digital marketing strategy, ideally, should also  incorporate a range of methods and budgets. The project was launched in 2017 and a summary report completed in 2024. One exploratory method was a 5-year project which was launched in 2017, and completed in 2022. The methodology section includes more details of the primary and secondary tasks and techniques implemented and completed. The main aspect of the project was inspired by previous conversations with older EFL (English as a Foreign Language or ESOL) students who were worried about their future holiday options as ‘solo travellers’ and the need to keep costs down within an already limited budget. This also links to the ‘ageing society’ (retirement concerns and well-being) and the Visitor Economy (hospitality and tourism).

The ‘impact results’ provide insight into a potentially cost-efficient method of using a social media application. Social media research projects help us to identify both trends and opportunities in the digital world. This then allows us to review and plan within the concepts of social geography together with social and human capital and in doing so we can develop our
'business intelligence' and 'emotional intelligence'. Prior to the development of the digital, social media industry, a marketing strategy would have focused on the costs and impact of a phone or letter service. Receiving an email, as opposed to a phone call or posted letter,  was a new and exciting option with the launch and implementation of a digital information technology (IT) system. This enabled a company to 'reach and engage with' more potential customers in a quicker timescale regardless of the proximity of either parties. Consequently, the success of this email option service became more cost-efficient based on speed and the volume of information (by quantity: size & shape considered, for instance) shared
compared to a phonecall or posted letter (when the customer had an IT system that was compatible and able to receive the email). The shift from customer to consumer needs and interests was a key part of this communication exchange. This enabled the concept of ‘consumer science’  to continue to evolve (and in many corporate, large businesses and industries) into partnership and stakeholder/shareholder working.

To summarise, the 'reach' of 26 Facebook posts (this included adverts and social messages: organic and non-organic design) for an approximate £50.00 budget resulted in 6,239 people (reach/saw the advert) outside of Britain. The impact is the primary data 'reach' results for this project. Collectively, by 2024, the primary and secondary methods provided a result of 86,860 findings.

DOI: 10.5121/ijite.2024.14101

KEY WORDS:

consumer science,  solo travel,  emotional and business intelligence,  Making Digital Work, Knowledge Transfer,  Non-Fiction , GPS non-organic Facebook advert, primary quantitative data, secondary quantitative data

Abstract: As the world economy continues to evolve, businesses and industries must adopt new practices and processes in order to survive. Quality and cost control, work teams and participatory management, and an infusion of technology are transforming the way people ...

Understanding reference points to make purchase decisions: overview, phases, and time-features Pochopenie referenčných bodov pri rozhodovaní o nákupe: prehľad, fázy a časové charakteristiky Nelson B. Guillen Jr. Leveraging beauty pageants for brand exposure: An analysis of sponsorships and advertising opportunities in Philippine pageantry Využitie súťaží krásy na prezentáciu značky: Analýza sponzorstva a reklamných príležitostí vo filipínskych súťažiach krásy Yahia Mouammine, Hassan Azdimousa An overview of ethical issues in neuromarketing: Discussion and possible solutions Prehľad etických otázok v neuromarketingu: Diskusia a možné riešenia Maria Jewdaly L. Costales Green marketing and its impact on consumer buying behavior in city of Muntinlupa, Philippines. Part I. Zelený marketing a jeho vplyv na nákupné správanie spotrebiteľov v meste Muntinlupa, Filipíny. Časť I. MARKETING BRIEFS Pavel Štrach Native advertising: "Nativity" goes beyond matching the publisher's design Nativní reklama: Integrace musí směřovat za rámec kopírování designu vydavatele Z AUJALO NÁ S | SHORT COMMUNICATIONS Konferencia COINTT 2023 COINTT 2023 Conference Devatenáctý ročník soutěže Marketér roku vyhlášen An announcement of the 19. year of the Marketer of the year contest RECENZIE | REVIEWS Andrea Čajková Jakubíková, Dagmar a Janeček, Petr: Strategický marketing. Strategie a trendy-3. přepracované a rozšířené vydání DIC TIONARY OF USEFUL MARKETING TERMS

Development does not discriminate on the basis of race, color, religion, national origin, sex, age, or disability in the provision of educational programs and services or employment opportunities and benefits. The following office has been designated to handle inquiries and complaints regarding the nondiscrimination policies of the

The International Monetary Fund (IMF) has played a pivotal role in shaping the economic policies of developing countries, including Ghana. This study aims to investigate the impact of IMF programs on the performance of the Bank of Ghana and the Ghanaian economy.
Employing a quantitative research design, the study utilizes secondary data from reputable sources such as the World Bank, IMF, and the Bank of Ghana. Regression analysis is conducted to establish the relationship between IMF programs and the performance of the Bank of Ghana, as well as their impact on the overall Ghanaian economy.
The findings of this study will significantly contribute to our understanding of the effectiveness of IMF programs not only in Ghana but also in other developing countries. Moreover, it will offer valuable insights into the key factors influencing the success of IMF programs in shaping the Ghanaian economy and the performance of the Bank of Ghana. Additionally, practical recommendations will be provided for policymakers, the Bank of Ghana, and other stakeholders to enhance the effectiveness of IMF programs in Ghana.

Adolescents with disabilities require access to general education and life skills instruction. Knowledge of food safety for this audience is important for health and valuable for work placement. The objective was to implement a survey to assess high school and transition special education teachers in RI, CT, and MA for food safety knowledge and attitudes toward the use of food safety education for special needs students. Respondents answered questions on food safety topics and attitudes toward incorporating food safety principles into curriculum. Agree, disagree, and don't know and Likert scale response formats were used. Descriptive one-way ANOVA and t-test statistics were run. Forty-seven food safety knowledge questions for 220 respondents were assessed. Of the respondents, 69% had primary certification in special education and 15% in Family and Consumer Sciences (FCS). As part of the learning experience, 86% served food in the classroom, and 94% served food classified as potentially hazardous. Using 80% as knowledge mastery, only 24 of 46 items (52%) met the standard, with cooking and chilling categories scoring low (70%). FCS and special education teachers had significant differences (P < 0.05) in knowledge scores, 87% and 74%, respectively. Special education teachers scored low, 66% to 67%, in key food safety categories. Attitudinal questions reflected a support for food safety information to be taught to this student audience. The survey identified the need for outreach education for special education teachers due to lack of food safety knowledge, food safety risks due to potentially hazardous foods prepared by students, and lack of food safety resources for these students.

A needs assessment survey was designed and administered to measure knowledge of and attitudes toward food safety impacts of nonthermal processing technologies of shellfish and produce industry personnel and extension educators. An online survey was sent via e-mail notification with the survey link through professional listserves. The survey evaluated background information, knowledge, attitude, and training needs. A variety of response formats was used. Knowledge/attitude responses were analyzed using descriptive statistics, 1-way ANOVA and t-tests using SPSS software and reported at P < 0.05. Industry (N = 106) and educator (N = 52) respondents had below the proficient knowledge score (80%), 50% and 67%, respectively. Question reliability was >0.9. There were no differences in attitudes and knowledge between the 2 industry groups. The total attitude score, based on a 5-point Likert scale (1 = strongly disagree, 5 = strongly agree), of the produce and shellfish industry and educator respondents toward nonthermal processing technologies was 3.6 ± 0.4, 3.4 ± 0.5, and 3.6 ± 0.4, respectively. Respondent's slightly indifferent attitude may reflect low knowledge regarding the impact of nonthermal processing technologies on food safety and quality. Both groups indicated a desire for information and/or training. For both industry and educators, common preferred formats for outreach resources were printed materials, Internet/web-based materials, and PowerPoint. Educators identified barriers as equipment cost, lack of information, and lack of product validation. While the majority of the respondents were aware of nonthermal processing, they were not knowledgeable, indicating a need for education and outreach in nonthermal processing methods to both shellfish/produce industry and food safety educators.

ABSTRACTThis study aims to see and explain the influence of lifestyle and the maturity of online clothing purchase decisions on students with a sample of 183 people who are carried out by census. To obtain data, the study used questionnaires and interviews. As for data analysis using multiple regression analysis. Based on the results of the study, it shows that lifestyle and maturity have a significant effect on students&#39; online clothing purchase decisions. A greater influence of lifestyle shows that online shopping for students who are already a lifestyle to adapt to social conditions in order to meet the need to unite and socialize with others, especially those related to self-image to reflect on their social status.Keywords: online purchase decisions; lifestyle; emotional maturity.ABSTRAKPenelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh lifestyle dan kematangan emosional terhadap keputusan pembelian pakaian online pada mahasiswa dengan sampel sebanyak 183 ora...

Utilizing a cross-sectional qualitative design, this study examined how the Chimbu provincial government systems in Papua New Guinea (PNG) employed communication strategies as cultural tools in the delivery of services to constituents in remote rural areas. Participants were asked to reflect on the effectiveness of governmental communication strategies in engaging local communities during the Covid-19 pandemic. Despite weaknesses, the study finds that the PNG government employed a comprehensive communication strategy to control infections in communities. It provided concise messaging to ensure local communities adhered to Covid-19 protocols, such as hand washing, social distancing, masking, and vaccinating while collaborating with other agencies to enhance messaging. The study also demonstrates how both the government and opposition collaborated for public safety during the pandemic.

Using Ayesha Harruna Atta’s The Hundred Wells of Salaga as a stepping-stone, this research paper sets out to delve into the gendered structure of slavery. The article argues that the straightjacket of patriarchal masculinity with its attendant human toll was instrumental in mediating female slavery in pre-colonial Africa. That slavery exacted a heavy toll amongst African women is borne out in the physical and psychological woes of such characters as Aminah, Khadija, and, to a lesser extent, Wurche. The paper also brings to light this much – slave women serve as sexual objects and domestic labour. The pervasiveness of the dead hand of patriarchy reaches out into the practice of enslavement. The sexist edge of slavery reflects in many regards, so the article posits, the power of men, whose praxis is geared towards shoring their stranglehold on women. Men wield vis-à-vis women what the American scholar John Halloway calls ‘power over,’ thereby thwarting them in their well-meaning all-out drive towards full-blown ‘self-actualization.’ This investigation project makes the contention that one of the merits of The Hundred Wells of Salaga is to bring out into sharp relief the dogged refusal of women to take their patriarchy-induced lot in their strides. If anything, Aminah and Wurche’s pushback bears commending since it bespeaks not only a scathing reproach to male dominance and female slavery but also a stunning tribute to sisterhood as a sure-fire way out of the predicament of women. Methodology-wise, this paper taps into an array of perspectives predicated upon the social sciences and the humanities as well as literary theory.

A total of 734 sixth through twelfth grade students completed tvo questionnaires in a study that focused ci the development of consumer skills, the sources cf consumer skill acquisiticn,;,the effects of cognitive development and social factors on the socialization processes, and the effects cf levels of competency on various consumer skills. A four-month period separated the administration`of the two questionnaires, providing opportunities for considerable interaction of the students with such socializing agents as parents , peers, television, ana 'siblings. 'The results showed that family interaction appeared to influence the development Of various consumer skills via different learning mechanisms, while media árd peers seemed to influence the development of "expressive' aspects of. consumption. In addition, the adolescents' cognitive development, indexed by, age, predicted the development of most consumer skills examined. Finally, the findings showed that social structural variables may directly or indirectly affect learning. (FL) THE ROLE OF ADVERTISING IN ADOLESCENT CONSUMER LEARNING

• Consumer trust and preferences in organic food differs significantly between the four countries. • Recognition is vital in consumer trust of organic certification. • Countries differ on their preference of national and EU-level certification.

Boursin is a versatile semisoft cheese that can be made with different types of milk. While widely distributed in the European and North American markets, Boursin is produced to a limited extent in Brazil despite its commercial potential. This scenario encourages consumer-oriented product development studies by facilitating data collection with less bias and fewer product preconceptions, thus favoring the investigation of technological aspects of commercial interest. This study evaluates Brazilians' perceptions regarding different versions of Boursin cheese, with the aim of gaining a better understanding of the factors related to choosing cheese. Four attributes related to cheese production were evaluated at three different levels using two discrete choice experiments: one with eye tracking (n = 20) and another without (n = 312). These attributes included "type of processing" (evaluating pasteurization, ohmic heating, and preparation with raw milk), "animal origin of milk" (cow, goat, or buffalo milk), "type of product" (traditional, light, and lactose-free versions), and "price" (10.99, 13.99, and 16.99 BRL). Information regarding processing with ohmic heating did not affect the probability of Boursin being chosen, suggesting that consumers are open to using this emerging technology in Boursin cheese. However, information on being made with goat, buffalo, and raw milk negatively impacted the probability of choice, along with the price of 16.99 BRL. The frequency of cheese consumption and the level of health concerns also affected the probability of choosing the product.

• Consumer trust and preferences in organic food differs significantly between the four countries. • Recognition is vital in consumer trust of organic certification. • Countries differ on their preference of national and EU-level certification.

En este trabajo se muestran los resultados de un experimento de neurociencia sobre el cortometraje Memorias de un Cine de Provincias, donde se midió la actividad electrodérmica de un grupo de 32 personas de forma simultánea mediante la tecnología Sociograph. Los resultados muestran una curva sostenida de atención durante toda la proyección, en una potencia situación de atención por expectación. Los picos emocionales más intensos se refieren a momentos previos a un desenlace, esperado o no. Dicha emoción fue verbalizada en términos positivos, de alegría y felicidad en la encuesta aplicada al término de la emisión.

According to Giles and Eyler (1998), identifying ways service-learning can enhance subject matter learning is the first of their top ten unanswered questions in service-learning research. Zlotkowski (2000) recommended careful consideration be given to service-learning's relationship to individual disciplinary/interdisciplinary areas. Historically, state Campus Compacts have provided discipline-specific service-learning workshops. National Campus Compact has also encouraged development of proposals to enhance service-learning in the disciplines. Unfortunately, in spite of such initiatives, there has been little investigation on service-learning's discipline-specific efficacy. Research on general disciplinary differences spans a range of issues (Braxton & Hargens, 1996). Braxton (1995), Braxton and Hargens, and Neumann, Parry, and Becher (2002) analyzed studies on a variety of topics and identified implications for how a discipline influences teaching, paying particular attention to differences between hard and soft dimensions. Biglan (1973a, b) clustered higher education disciplines according to their subject matter characteristics as hard or soft, pure or applied, and with a living or non-living object focus. According to Zlotkowski (2000), "disciplinary areas operate within a discourse community and the privileged discourse of each discipline not only determines what most members of that discipline are prepared to take seriously, but also carries epistemological and methodological implications that structure their work" (p.62). To improve subject matter learning, it is time to engage in dialogue concerning service-learning's fit and efficacy within individual disciplines. The present study investigates characteristics of collegiate faculty in the soft, applied, life-based field of human sciences who do and do not incorporate service-learning in their teaching. The terms "human sciences" and "family and consumer sciences" (FCS) are used interchangeably in this paper. Family and consumer sciences is a multidisciplinary field comprising areas related to child development, family studies, resource management, housing, apparel and textiles, and food and nutrition, to name a few. It centers around the relationship between humans and their natural, social, and created environments and uses a holistic approach to help people solve problems and enhance their potential within their near environments-family, home, and community. Family and consumer scientists promote the well-being of individuals, families, and communities through education, prevention, and empowerment. The discipline has a tradition of service and civic engagement. This study examines faculty perceptions about service-learning and factors that motivate/deter faculty to incorporate service-learning in teaching. Weigert (1998) queried that given the formidable challenges presented by service-learning, why should faculty take on the hard work of incorporating service-learning in courses? Although servicelearning enables faculty to integrate academic goals with their own desire to "make a difference" in communities or to work toward social change (Driscoll, 2000), it is imperative that scholars in administrative and other decision-making levels acknowledge faculty's efforts. Past studies looked at faculty motivation and deterrents in various disciplines such as the humanities, physical, biological, and health sciences

According to Giles and Eyler (1998), identifying ways service-learning can enhance subject matter learning is the first of their top ten unanswered questions in service-learning research. Zlotkowski (2000) recommended careful consideration be given to service-learning's relationship to individual disciplinary/interdisciplinary areas. Historically, state Campus Compacts have provided discipline-specific service-learning workshops. National Campus Compact has also encouraged development of proposals to enhance service-learning in the disciplines. Unfortunately, in spite of such initiatives, there has been little investigation on service-learning's discipline-specific efficacy. Research on general disciplinary differences spans a range of issues (Braxton & Hargens, 1996). Braxton (1995), Braxton and Hargens, and Neumann, Parry, and Becher (2002) analyzed studies on a variety of topics and identified implications for how a discipline influences teaching, paying particular attention to differences between hard and soft dimensions. Biglan (1973a, b) clustered higher education disciplines according to their subject matter characteristics as hard or soft, pure or applied, and with a living or non-living object focus. According to Zlotkowski (2000), "disciplinary areas operate within a discourse community and the privileged discourse of each discipline not only determines what most members of that discipline are prepared to take seriously, but also carries epistemological and methodological implications that structure their work" (p.62). To improve subject matter learning, it is time to engage in dialogue concerning service-learning's fit and efficacy within individual disciplines. The present study investigates characteristics of collegiate faculty in the soft, applied, life-based field of human sciences who do and do not incorporate service-learning in their teaching. The terms "human sciences" and "family and consumer sciences" (FCS) are used interchangeably in this paper. Family and consumer sciences is a multidisciplinary field comprising areas related to child development, family studies, resource management, housing, apparel and textiles, and food and nutrition, to name a few. It centers around the relationship between humans and their natural, social, and created environments and uses a holistic approach to help people solve problems and enhance their potential within their near environments-family, home, and community. Family and consumer scientists promote the well-being of individuals, families, and communities through education, prevention, and empowerment. The discipline has a tradition of service and civic engagement. This study examines faculty perceptions about service-learning and factors that motivate/deter faculty to incorporate service-learning in teaching. Weigert (1998) queried that given the formidable challenges presented by service-learning, why should faculty take on the hard work of incorporating service-learning in courses? Although servicelearning enables faculty to integrate academic goals with their own desire to "make a difference" in communities or to work toward social change (Driscoll, 2000), it is imperative that scholars in administrative and other decision-making levels acknowledge faculty's efforts. Past studies looked at faculty motivation and deterrents in various disciplines such as the humanities, physical, biological, and health sciences

Utilizing a cross-sectional qualitative design, this study examined how the Chimbu provincial government systems in Papua New Guinea (PNG) employed communication strategies as cultural tools in the delivery of services to constituents in remote rural areas. Participants were asked to reflect on the effectiveness of governmental communication strategies in engaging local communities during the Covid-19 pandemic. Despite weaknesses, the study finds that the PNG government employed a comprehensive communication strategy to control infections in communities. It provided concise messaging to ensure local communities adhered to Covid-19 protocols, such as hand washing, social distancing, masking, and vaccinating while collaborating with other agencies to enhance messaging. The study also demonstrates how both the government and opposition collaborated for public safety during the pandemic.

This article highlights results of a review of available literature (1985 to 2004) to substantiate the effectiveness of family and consumer sciences (FCS) secondary-level public school programs. Commissioned by AAFCS, the study found limited research-based evidence supporting the impact of secondary FCS programs. In addition to recommending more research with students to substantiate the effectiveness of FCS education, the researchers encouraged AAFCS to: (a) establish a central database to facilitate access to research conducted with secondary-level FCS programs; and (b) work to have the title family and consumer sciences listed as an official subject heading with the U.S. Library of Congress.

This article highlights results of a review of available literature (1985 to 2004) to substantiate the effectiveness of fam- ily and consumer sciences (FCS) secondary-level public school programs. Commissioned by AAFCS, the study found lim- ited research-based evidence supporting the impact of secondary FCS programs. In addition to recommending more research with students to substantiate the effectiveness of FCS education, the researchers encouraged AAFCS to: (a) establish a central database to facilitate access to research conducted with secondary-level FCS programs; and (b) work to have the title family and consumer sciences listed as an official subject heading with the U.S. Library of Congress.

Ermy Wijaya, Yeni Oktariana; Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi impulse buying pada Hodshop Bengkulu. Metode analisis yang digunakan adalah rating scale. Jumlah responden dalam penelitian ini adalah 50 orang. Faktor yang paling dominan/ tertinggi mempengaruhi impulse buying konsumen pada Hodshop Bengkulu adalah factor produk sample (contoh-contoh produk) dengan jumlah nilai dari persepsi responden 801 dengan criteria setuju. Sedangkan faktor terendah yang mempengaruhi impulse buying pada Hodshop Bengkuluadalah faktor elaborate package displays (kemasan/ tampilan produk) dengan jumlah nilai dari persepsi responden sebesar 762 dengan kriteria setuju.

During the last two decades, olive oil consumption in Japan is showing an increasing trend due to dietary and health concerns. Traditional olive oil producer and exporter countries such as Italy, Spain and Tunisia have interest to reinforce and to increase their penetration in the Japanese market. This study examines Japanese olive oil consumer behaviour by the use of the conjoint analysis technique. Five attributes have been chosen to design the experiment: region of origin, price, olive oil type, taste and colour. Two models have been estimated where the price variable was introduced in its discrete form in the first model and in its linear and quadratic from in the second model. In a second step, consumer segmentation was undertaken based on consumption frequencies. Two groups have been identified: “heavy consumers” and “light or potential consumers”. The main results indicate the importance of the selected variables in Japanese olive oil consumer&#39; choice. Olive oil with Medi...

Los avances de las neurociencias en las últimas décadas han traído la oportunidad de utilizar sus tecnologías al servicio de la investigación en marketing. Existen numerosas controversias en torno a esta nueva aplicación de la tecnología, a la que se ha comenzado a llamar neuromarketing. Este artículo recoge un estado de la cuestión que analiza las diferentes tecnologías, los actores del mercado y los principales problemas y debates que están surgiendo en torno a esta disciplina.

Food technology innovation has the potential to deliver many benefits to society, although some technologies have been problematic in terms of public acceptance. In promoting the commercial success of innovative technological processes and resultant products it will be important to incorporate information relating to consumer preferences and concerns during their development. The barriers to the utilisation of consumer information during technological development was explored using a two round Delphi study involving 75 experts with an interest in new food technology (food technologists and consumer scientists). There was overall agreement that consumer information should be used in technology implementation and product design, and that good communication between key actors at pivotal stages during the development of new food technologies and products was important. However disciplinary differences were perceived to be a barrier to communication, as were difficulties associated with producing consumer information usable by food technologists. A strategy to improve inter-disciplinary communication is proposed, involving the creation of multidisciplinary teams working together throughout the development project's duration, including those with interdisciplinary experience. Deficiencies in the specification of the information required from consumer scientists need to be overcome. Consumer science results need to be concrete and presented as salient to and usable by food technologists.

A needs assessment survey was designed and administered to measure knowledge of and attitudes toward food safety impacts of nonthermal processing technologies of shellfish and produce industry personnel and extension educators. An online survey was sent via e-mail notification with the survey link through professional listserves. The survey evaluated background information, knowledge, attitude, and training needs. A variety of response formats was used. Knowledge/attitude responses were analyzed using descriptive statistics, 1-way ANOVA and t-tests using SPSS software and reported at P < 0.05. Industry (N = 106) and educator (N = 52) respondents had below the proficient knowledge score (80%), 50% and 67%, respectively. Question reliability was >0.9. There were no differences in attitudes and knowledge between the 2 industry groups. The total attitude score, based on a 5-point Likert scale (1 = strongly disagree, 5 = strongly agree), of the produce and shellfish industry and educator respondents toward nonthermal processing technologies was 3.6 ± 0.4, 3.4 ± 0.5, and 3.6 ± 0.4, respectively. Respondent's slightly indifferent attitude may reflect low knowledge regarding the impact of nonthermal processing technologies on food safety and quality. Both groups indicated a desire for information and/or training. For both industry and educators, common preferred formats for outreach resources were printed materials, Internet/web-based materials, and PowerPoint. Educators identified barriers as equipment cost, lack of information, and lack of product validation. While the majority of the respondents were aware of nonthermal processing, they were not knowledgeable, indicating a need for education and outreach in nonthermal processing methods to both shellfish/produce industry and food safety educators.

Stress on students is more common and varied. Therefore, a good coping strategy is needed in order to control stress and increase academic achievement. The purposes of this study are: 1) to describe the level of academic stress and coping strategy; 2) to investigate the effect of the differences of gender, age, marital status, years of study and degrees on academic stress and coping; and 3) to analyze the relationship between academic stress, coping and academic achievement. This research used a quantitative method with a survey approach. The population was 340 Indonesian students in Wuhan, China. The samples of 184 students (73 male and 111 female) were taken with a simple random sampling technique. The instruments used in collecting data are the Scale for Assessment Academic Stress and the Stress Coping Style Inventory. The results showed that academic stress was at a moderate level dominated by cognitive stress indicators. Coping was at a moderate level dominated by active emotio...

ptt 10 year's: Slice mo service providers do busihess in a single loc l'e,,the evaluations are usually localAn scope (for example, a comp rison of major-appliance repair firms at: in Washington, D.C.), alth ugh, assessments of an-eAtireqservice industry rather than of 'individual proAders, suggeitions.to aid individual consumers in shOpping for a Oven find of service provider; general information about aosetiLice field, common problems and.,,ripo4fs in a service. field,, instructions for'domit-yourselfers,'and methods for conducting consumer,studies are included-. The bibliography is organized into twoparts. The firit-part coverS'the 39 service fields, arranged in alphabetical order. Exaiple fieldaincluided are abortion,glinics, apPliance repair; auto repair, dircare services, employment agencies, fodd stores, hospital emergency rooms, opticians, plumbers, schools, and television, repair shops. The second part covers four,-givieraI-tOpips on producing and disseminating service provider % evaluations (fund-raisinrand-sellinrpublications, libel law, publicity:-and research methods). The annotations of those dociAments that report evaluations of service. providers focus on the Chariqeristics'that werviiseised, the means of data, collection, and the basic findings. Name iind addresses of contact peisons and sources of the documents/ and related-'research materials and methodoldgy are 'providedi (KC) .

Pembelian impulsif adalah tindakan membeli yang sebelumnya tidak diakui secara sadar. Penelitian ini bertujuan untuk menganalisis pengaruh konsep diri, gaya hidup, dan strategi pemasaran terhadap perilaku pembelian impulsif pada generasi baby boomer, generasi X, dan generasi Y. Penelitian ini menggunakan desain crosssectional study dengan lokasi penelitian di DKI Jakarta. Pengumpulan data dilakukan dengan wawancara langsung menggunakan kuesioner. Sebanyak 90 orang ibu rumah tangga dipilih menggunakan metode quota sampling. Analisis data menggunakan one way anova dan SEM-PLS. Hasil penelitian menunjukkan konsep diri responden cenderung negatif. Gaya hidup orientasi sosial, orientasi keluarga dan produktif, serta orientasi produktif mendominasi generasi baby boomer. Pada generasi X, orientasi keluarga dan produktif, orientasi produktif, dan orientasi sosial mendominasi generasi ini. Pada generasi Y, orientasi keluarga mendominasi orientasi gaya hidup pada generasi ini. Strategi pemasaran termasuk kategori sedang. Hampir semua responden tergolong rendah pembelian impulsifnya. Artinya, ketiga generasi ini cenderung berbelanja secara terencana dan tidak spontan dalam melakukan pembelian. Hasil penelitian menemukan tidak adanya perbedaan yang signifikan pada konsep diri, gaya hidup, strategi pemasaran, dan pembelian impulsif antara ketiga generasi. Gaya hidup berpengaruh signifikan terhadap pembelian impulsif pada semua generasi, generasi baby boomer, dan generasi X, kecuali generasi Y. Variabel lainnya dalam penelitian ini tidak berpengaruh signifikan terhadap pembelian impuslif.

During the last two decades, olive oil consumption in Japan is showing an increasing trend due to dietary and health concerns. Traditional olive oil producer and exporter countries such as Italy, Spain and Tunisia have interest to reinforce and to increase their penetration in the Japanese market. This study examines Japanese olive oil consumer behaviour by the use of the conjoint analysis technique. Five attributes have been chosen to design the experiment: region of origin, price, olive oil type, taste and colour. Two models have been estimated where the price variable was introduced in its discrete form in the first model and in its linear and quadratic from in the second model. In a second step, consumer segmentation was undertaken based on consumption frequencies. Two groups have been identified: “heavy consumers” and “light or potential consumers”. The main results indicate the importance of the selected variables in Japanese olive oil consumer&#39; choice. Olive oil with Medi...

There is a need to train professionals across disciplines to work collaboratively on program development and implementation to address the caregiving issues prevalent in our aging society. The North Carolina State University Departments of Social Work and Family and Consumer Sciences provided a training opportunity for social workers and county extension educators. The goals of the ''Institute'' were to provide a continuing education program that cultivated partnerships to develop and implement innovative local programming for older adults and their families. The program was also intended to increase the partnership capacity in the involved counties. This paper describes and evaluates the continuing education program and the potential of this training model for community partnership-building in the service of elders and families.

This paper describes our ongoing attempts to involve consumers in innovation and technology policy by means of a national Consumer Panel, using focus group discussions as the primary method of consumer participation. We evaluate our experiences of the usefulness of focus group discussions in this context by considering two examples of studies focused on product safety. We evaluate the usefulness of this method in promoting consumer empowerment, deliberation, and multivocality in the assessment of new technologies and innovations. We also raised some critical questions that require further analysis and discussion.

We employ a behavioral-economic equation put forward by Hursh and Silberberg (2008) to explain human consumption behavior among substitutable food brands, applying a consumer-choice model-the behavioral perspective model (BPM; Foxall, 1990/2004, 2005). In this study, we apply the behavioraleconomic equation to human economic consumption data. We attempt to find the variation pattern of essential value across brand groups differing in utilitarian reinforcement and informational reinforcement. The BPM denotes that consumers show less price responsiveness in closed settings and more price responsiveness in open settings. We also examine whether consumers are more sensitive to price changes in an open setting, where many alternatives are available, and vice versa. We find that (a) essential value varies across different brand groups within the same products; (b) brands with higher levels of utilitarian reinforcement showed larger essential value; (c) brands with higher levels of informational reinforcement showed larger essential value; and (d) the essential value of brands varies inversely with the degree of openness of consumer settings.

For years, schools across the nation have been joining the technology revolution. Today, students have at least some form of technology available to them in school (Roblyer, Castine, and& King, 1993; Croxall and& Cummings, 2000). This trend is not likely to change, so there is an increasing need for teachers who are literate in the use of the various types of technology. The purpose of this study was to determine if a relationship exists between computer literacy and use of technology, as well as if a relationship exists between teachers access to technology and their use of technology in Family and Consumer Sciences Education classrooms in the state of Kentucky. Teachers were presented with statements regarding computer literacy, access to technology, and use of technology. It was concluded that, when compared to Daviss Conventions for Correlation Coefficient, computer literacy and use of technology had a substantial relationship, while access to technology and use of technology ha...

in Tempe, where she teaches courses in curriculum and cultural studies. Her research focuses on the intersections of education, learning, and consumption; and various sites of ideological education for children, youth, and adults. Her recent work investigates sites of public pedagogy and popular culture-based, informal, and social movement activism centered on-unlearning‖ consumerism. Her work has been published in Journal of Curriculum and

The paper investigates Italian consumers’ behavior towards characteristics of extra virgin olive oil, in particular organic production methods and geographical origin. On the basis of the existing literature, the concepts of sustainability of food systems, diets, and the olive oil supply chain are analyzed. A choice experiment (CE), using a face-to-face questionnaire with over 1000 participants, was conducted to quantify the willingness to pay (WTP) for these two attributes. Findings show positive preference for origin attributes, while the organic attribute is not highly valued. The article also offers some perspectives on future research to improve the competitiveness and sustainability of the Italian olive oil supply chain.

The phrase &quot;bigger is better&quot; has become a common theme among Americans. The purpose of this study was to assess college students&#39; portions and perception of recommended serving sizes of specific foods and beverages and to describe relationships of outcomes with body mass index and demographic variables. The findings indicated that students had a distorted view of food portions as compared to USDA&#39;s reference values. Positive correlations were found between participants&#39; BMIs and portions of foods selected. Formal nutrition education was not a determinant of outcomes; as such, family and consumer sciences educators should use a more hands-on, illustrative approach when teaching portions and serving sizes.

En este trabajo pretendemos hacer una aportacion desde el campo de la neuropsicologia y de la tecnologia electronica al estudio y conocimiento del comportamiento humano en el campo de la opinion publica, en el debate politico y en la publicidad electoral.

This publication, extracted from a full study report, summarizes the development and utilization f an assessment model for , the effectiveness of library and noh-librar tinetwork delivery of consumer information. Consumer information Me defined as that needed \ by the general public to resolve problems w*hin the family orhousehold. The network assessment model is pkesented in 13 parts with 32 research questions covering: (1) the netWprk's definition of consumer information; (2) types of cdnsumer 3nformation provided; (3) availabil. DOCUMENT RESUME IR 050 123 Chen, Ching-chih; Hernon, Pet Criteria of Effectiveness for etwork Delivery of Citizens Information through fl braries: Extracted Report-Assessment Model.

Adolescents with disabilities require access to general education and life skills instruction. Knowledge of food safety for this audience is important for health and valuable for work placement. The objective was to implement a survey to assess high school and transition special education teachers in RI, CT, and MA for food safety knowledge and attitudes toward the use of food safety education for special needs students. Respondents answered questions on food safety topics and attitudes toward incorporating food safety principles into curriculum. Agree, disagree, and don't know and Likert scale response formats were used. Descriptive one-way ANOVA and t-test statistics were run. Forty-seven food safety knowledge questions for 220 respondents were assessed. Of the respondents, 69% had primary certification in special education and 15% in Family and Consumer Sciences (FCS). As part of the learning experience, 86% served food in the classroom, and 94% served food classified as potentially hazardous. Using 80% as knowledge mastery, only 24 of 46 items (52%) met the standard, with cooking and chilling categories scoring low (70%). FCS and special education teachers had significant differences (P < 0.05) in knowledge scores, 87% and 74%, respectively. Special education teachers scored low, 66% to 67%, in key food safety categories. Attitudinal questions reflected a support for food safety information to be taught to this student audience. The survey identified the need for outreach education for special education teachers due to lack of food safety knowledge, food safety risks due to potentially hazardous foods prepared by students, and lack of food safety resources for these students.

The reduction of the first degree in Portugal, driven by the Bologna reforms, has resulted in a perceived loss of its value in the society and the labour market. The implementation of the reforms coincided with the severe economic crisis and the job scarcity currently affecting the labour market. This paper aims to investigate student perceptions of the reasons why they consider the first degree insufficient. Is it because students really feel unprepared for the labour market as a result of the shorter first degree or is it because of the widespread perception in the society that the first degree is insufficient? In other words, is the poor employability of the first degree perceived as being determined by individual inability or by an external scepticism about its value? Findings suggest that, for students, the first degree is not enough mostly because of their individual inability to respond to labour market needs and less because of public scepticism about the degree’s worth. The...

En esta investigacion se muestra la aplicacion experimental en el campo de la comunicacion de una metodologia mixta capaz de localizar y cuantificar las palancas de cambio, o drivers emocionales, de los receptores a partir del estudio unificado de sus reacciones conscientes y no conscientes. Los datos obtenidos permiten establecer un criterio objetivo para la eleccion de insights en el diseno de estrategias comunicativas, asi como profundizar en el conocimiento de los consumidores, dos aspectos clave para lograr mayor eficacia. La actual saturacion de estimulos, la necesidad de definir el perfil de los consumidores y la complejidad en el analisis de procesos no conscientes hace necesaria en la praxis comunicativa la implementacion de mecanismos de estudio mas alla de los enfoques sistemicos. Partiendo de estudios previos basados en neurociencia, se aplicara una metodologia de investigacion mixta de integracion de procesos capaz de analizar de forma holistica procesos conscientes y n...