Buzz Marketing

Cloud computing is a new computational model which is primarily based on grid computing. Cloud computing are often outlined as a computing surroundings wherever computing wants by one party are often outsourced to a different party and once would like be arise to use the computing power or resources like information or emails, they will access them via web. This paper is for anyone who will have recently detected regarding cloud computing and desires to grasp a lot of regarding cloud computing. During this paper, we described Cloud Computing, Architecture of Cloud Computing, Characteristics of Cloud Computing, and different Services and Deployment model of Cloud Computing.

With Online Views and Comments For Super Bowl Advertisements Super Bowl advertisements have become almost as famous as the game itself. Between production costs and the price of air time, companies who advertise in the Super Bowl do so at considerable expense. Return on investment for Super Bowl advertisements is strengthened by wide viewership, pregame media chatter, and postgame buzz among consumers. Not all advertisements, however, generate the same degree of buzz. Recent models of advertising effectiveness have emphasized the importance of emotions, suggesting that advertisements that engage consumers on emotional levels will be most effective. This study examines how emotional engagement with Super Bowl advertisements relates to an important area of consumer response: online buzz. A biologically-based measure of audience engagement was used to monitor a sample of adults (N = 30) as they viewed Super Bowl XLII live. Advertising scores derived from biometric response ratings for Super Bowl advertisements were highly correlated with online buzz (i.e., the number of times an advertisement was commented on and the number of times it was viewed online). Results of the study are discussed with regard to the role of emotions in advertising and the utility of biometric measures for assessing consumers' emotional engagement with advertising content. The Super Bowl is a major media event widely considered the premier sporting contest in the United States. It is repeatedly among the country's highest rated television programs, with nearly 100 million viewers watching the game every year (Associated Press, 2006). Although many among those millions will tune in to see the big game, a significant part of the total audience will tune in for a completely different reason-to watch the Super Bowl advertisements (Elliott, 1997).

In the software engineering field, building teams across geographical regions is old news. Indeed, most software engineers are used to having counterparts located in different hemispheres. What engineers the world over are still struggling with, however, are the cultural differences that constantly interfere with the deliverables. The truth of the matter is that few engineering schools spend enough time training students in the crosscultural challenges and skills expected of them on the job once they become part of an international team. Universities, as corporations, underplay the power of cultural differences, not realizing that most problems encountered by international teams while working on a project often lie in the lack of cultural intelligence that professionals display. As such, this paper explains the seven cultural differences humans experience when engaged in crosscultural endeavors, as well as other variables professionals will encounter in their quest of the global mindset. Having a solid grasp of those differences will allow the technical expert to detach himself from the problem and look at it with a newly acquired set of eyes. Armed with new tools, the professional will now be able to dissect the problem and examine exactly how much of the dissonance is due to inattentive cross-cultural communication and unexamined cultural assumptions that are seldom universal. Valérie Berset-Price is the President and Founder of Professional Passport®, a consulting firm located in Portland, OR, that specializes in international trouble-shooting and cross-cultural mediation for companies invested in doing business on an international scale. Valérie is a dual citizen of the U.S.A and Switzerland. She speaks five languages; has lived all over the world; and worked for Swiss, Taiwanese, South African, Brazilian and U.S. companies before starting her own practice. Her extensive background in international business development and intercultural training makes her an expert at pinpointing why global projects fail. Her training program, "Professional Passport®: Work Anywhere with Confidence," brings the global business world into focus, bridging cultures to succeed in today's marketplace. Valérie

Bocah Tembalang merupakan buzzer media partner yang bergerak dalam platform instagram dengan jumlah pengikut yang mayoritas adalah mahasiswa. Bocah Tembalang sudah melakukan buzzing untuk menarik konsumen. Namun pada kenyataannya terdapat beberapa event yang bekerjasama dan mempercayakan pemasarannya kepada Bocah Tembalang dan tidak mencapai target pengunjung yang diinginkan. Maka dari itu, penelitian ini ingin mengetahui apakah terpaan buzz marketing Bocah Tembalang memiliki hubungan dengan keputusan follower untuk datang ke event media partner Bocah Tembalang. Penelitian ini juga akan menguji hubungan hubungan terpaan buzz marketing Bocah Tembalang terhadap keputusan follower untuk datang ke event media partner Bocah Tembalang dengan status sosial ekonomi follower sebagai variabel moderating. Teori yang digunakan dalam penelitian ini adalah Elaboration Likelihood Theory. Tipe penelitian yang digunakan adalah tipe eksplanatori dengan pendekatan metode penelitian kuantitatif. Teknik...

Previous studies of the movie industry have raised questions concerning the problematic relationship between the success-related aspects of artistic excellence and commercial appeal. The present article proposes that-when the former is measured by industry recognition (Oscars and other awards) and the latter by market performance (box office and video rentals) and when the former hinges on the evaluative judgments of reviewers and consumers (ratings of excellence) and the latter on the level of buzz among these audience members (amount of attention, word of mouth, or click of mouse)-the two phenomena are essentially separable as independent paths to conceptually distinct and empirically uncorrelated aspects of motion-picture success. An analysis of data for 190 movies from the year 2003 shows that reviewer-and-consumer evaluations and buzz respond differently to a film's marketing clout (production budget, opening screens, and opening box office) and that these audience responses contribute independently to a film's industry recognition and market performance along two separable paths. These findings suggest various implications for movie marketers, film producers, actors or actresses, and other members of the motion-picture industry.

The swift advancement of digital technology has created new prospects in marketing, particularly via social media platforms such as TikTok. This study seeks to investigate the interplay of viral marketing, gimmick marketing, and influencer marketing in effecting a transformation in customer behavior, namely the transition of customers from passive recipients to active participants in the digital marketing ecosystem. A quantitative methodology was employed to gather data from 200 respondents who are active digital marketing practitioners on the TikTok platform, functioning as resellers, drop-shippers, affiliates, and co-creators. The analysis employs the Partial Least Squares approach, demonstrating that viral marketing exerts a substantial direct impact on the alteration of customer behavior. Gimmick marketing exerts a notable direct impact on the alteration of consumer behavior. Influencer marketing enhances this link by mediating the effects of viral marketing and gimmick marketing on the evolution of consumer behavior. The transformation of consumer behavior is seen in the transition from passive consumers to active participants, assuming roles such as resellers, drop-shippers, affiliates, and co-creators. This movement in customer behavior corresponds with a change in seller behavior, transitioning from conventional marketing techniques to e-commerce, social media, and live streaming to access a wider market. Vendors actively involve consumers, who are essential in enhancing the marketing environment via a collaborative framework. To improve sustained consumer involvement inside the digital marketing landscape, it is essential to identify pertinent and trustworthy influencers, alongside offering continuous education and assistance for resellers, dropshippers, and affiliates. This research substantiates the idea of planned behavior and the diffusion of innovations theory, offering novel insights for the formulation of marketing campaigns utilizing the 4P framework in digital marketing (Platform, Page, Program, Posting) to address the demands of the digital age.
Prof. Dr. Yoesoep Edhie Rachmad, Ph.D., DBA, is a distinguished academic and researcher with over 235,000 citations and an h-index of 418. He holds a Doctor of Philosophy in Humanity (2016), a Ph.D. in Information Technology, and a DBA in Management Technology. With a strong background in knowledge development, he has contributed to numerous theoretical advancements. Prof. Yoesoep serves as a Research Professor at the United Nations Global Compact (id-137635), United Nations Global Market (id-709131), and United Nations ECOSOC (id-677556). He founded the Education Training Centre in 1999 and specializes in blockchain, digital health, and healthcare transformation. Recognized as one of the Top 5 Most Influential Scientists in the World, he received the Global Influential Scientist Award in both 2023 and 2024 for his groundbreaking interdisciplinary research, significantly advancing fields such as technology, mental health, tourism, and entrepreneurship.
Prof. Dr. Yoesoep Edhie Rachmad was rigorously selected by the Protocol of the United Nations Academic Professor Council, with internationally published proceedings including: Ethical Considerations in Management 5.0: Balancing Technological Advancements with Human Values Globally (Mar 2022), The Role of Artificial Intelligence and Human Collaboration in Management 5.0: A Global Perspective (Feb 2022), Navigating the Complexities of Management 5.0: Challenges and Opportunities for International Organizations (Jan 2022), Revolutionizing Global Business: The Impact of Management 5.0 on International Corporate Strategies (Apr 2022), Life in the New Normal: The Role of Society 6.0 Management in Leading Global Recovery and Sustainability Post-COVID-19 (2021), The World Paused: Analyzing the Psychosocial Impact of the COVID-19 Pandemic on Global Safety and Security (2020), Transforming Workforce Skills in the Era of Society 5.0: Integrating Technology and Artificial Intelligence in Competency Development (2019), Emotional Understanding and Leadership in Start-Up Unicorns: A Study on the Role of Empathy and Emotional Intelligence Among Young Entrepreneurs (2018), and Consumer Behavior Psychology in the Era of Marketing 6.0: Analyzing the Role of AI and Machine Learning in Influencing Consumer Choices and Loyalty (2017).
As of 2024, Prof. Dr. Yoesoep Edhie Rachmad, Ph.D., DBA, has received numerous awards in the field of tourism, recognizing his contributions to sustainable, inclusive, and culturally and technologically advanced tourism. These accolades acknowledge his efforts in raising global awareness about the importance of preserving natural and cultural heritage. He has led innovations in tourism through cultural preservation, ecotourism promotion, the implementation of digital technologies, and the development of community-based tourism to create positive social and environmental impacts. These awards include the Global Tourism Visionary Award from the United Nations World Tourism Organization (UNWTO), Excellence in Sustainable Tourism Development Award from the Global Sustainable Tourism Council (GSTC), Outstanding Contribution to Cultural Tourism Award from UNESCO, Pioneer in Ecotourism Award from the International Ecotourism Society (TIES), Leader in Digital Tourism Transformation Award from the World Travel & Tourism Council (WTTC), Global Excellence in Tourism Marketing Award from the Pacific Asia Travel Association (PATA), Innovator in Adventure Tourism Award from the Adventure Travel Trade Association (ATTA), Excellence in Community-Based Tourism Award from the International Institute for Peace through Tourism (IIPT), Outstanding Work in Promoting Cultural Heritage Award from UNESCO, Global Leader in Luxury Tourism Experiences Award from Conde Nast Traveller Awards, Excellence in Medical and Wellness Tourism Award from the Global Wellness Institute (GWI), Innovator in Smart Tourism Technology Award from the Smart Tourism Awards (European Commission), Pioneer in Inclusive Tourism Award from the International Social Tourism Organization (ISTO), Excellence in Sustainable Coastal Tourism Award from Blue Flag International (Foundation for Environmental Education), Global Trailblazer in Urban Tourism Award from the World Cities Culture Forum, Excellence in Culinary Tourism Innovation Award from the World Food Travel Association (WFTA), Global Impact in Responsible Tourism Award from the Responsible Tourism Partnership (RTP), Innovator in Heritage Tourism Award from the World Monuments Fund (WMF), Excellence in Rural Tourism Development Award from the World Tourism Organization (UNWTO), and Lifetime Achievement in Global Tourism Award from the United Nations World Tourism Organization (UNWTO).
As of 2024, Prof. Dr. Yoesoep Edhie Rachmad, Ph.D., DBA, has received numerous awards in the fields of AI, VR, and AR, recognizing his leadership and innovation in leveraging artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) technologies to enhance sectors such as education, healthcare, and tourism. Prof. Dr. Yoesoep Edhie Rachmad has pioneered AI-driven solutions for personalization, VR for education and mental health, and AR for cultural preservation and immersive tourism experiences, making these technologies more inclusive and impactful. These awards include the AI Innovation Leader Award from the World Economic Forum (WEF), Excellence in AR Integration Award from the Augmented Reality for Enterprise Alliance (AREA), Global Pioneer in Virtual Reality Technology Award from the Global Virtual Reality Association (GVRA), AI for Humanity Excellence Award from UNESCO (AI for Social Good Program), Outstanding VR Education Innovator Award from the EdTech Global Awards, AR for Social Impact Leadership Award from the XR Association (XRA), Excellence in AI-Driven Solutions Award from the Artificial Intelligence Global Summit (AIGS), Leader in AR for Healthcare Innovation Award from the International Society for Telemedicine & eHealth (ISfTeH), Visionary in VR for Mental Health Award from the World Federation for Mental Health (WFMH), AI-Powered Business Transformation Award from the International Data Corporation (IDC), Excellence in AR for Education Award from the International Society for Technology in Education (ISTE), Innovator in AI Ethics and Responsibility Award from Partnership on AI, Global Leader in VR for Training and Development Award from the VR/AR Association (VRARA), Excellence in AI for Climate Solutions Award from the United Nations Environment Programme (UNEP), AR Retail Innovation Leadership Award from the Retail Innovation Awards (RILA), Outstanding AI in Creative Industries Award from the Creative AI Awards, VR for Workforce Development Excellence Award from the International Labour Organization (ILO), AI-Driven Personalization Leader Award from the Data & Marketing Association (DMA), AR for Tourism and Cultural Heritage Award from the World Heritage Committee (UNESCO), and Lifetime Achievement in AI, VR, and AR Award from the World Economic Forum (WEF).
As of 2024, Prof. Dr. Yoesoep Edhie Rachmad, Ph.D., DBA, has received numerous awards in the field of Psychology and Mental Health, recognizing his dedication to advancing mental health through innovative approaches in therapy, advocacy, policy, and the use of technologies such as AI to support psychological well-being. Prof. Dr. Yoesoep Edhie Rachmad has led various mental health initiatives, including VR-based therapy, inclusive policies, community-based mental health programs, and data-driven solutions to prevent global mental health crises. These awards include the Global Mental Health Leadership Award from the World Health Organization (WHO), Excellence in Trauma Counseling Award from the International Society for Traumatic Stress Studies (ISTSS), Innovator in Community Mental Health Award from the Global Mental...

Most existing research on advanced economic activities focuses on either inner-city milieus or suburban industrial parks. We contend, however, that residential neighbourhoods constitute a milieu for economic activities which require the input of high-skilled labour or, to follow Allen Scott, cognitive-cultural activities which are characteristic for contemporary urban economies. Based on a longitudinal data set of company-level data, we show that a significant share of economic activities in urban residential neighbourhoods can indeed be classified as cognitivecultural and that this share has been growing over the period 1999-2008. We present an analysis of the spatiality of the embeddedness of these activities. In particular, we focus on their traded and untraded interdependencies. For this part of the analysis we use survey-data of 370 businesses based in Dutch residential neighbourhoods. Overall, cognitive-cultural activities maintain many untraded interdependencies on a local level, whereas they maintain most traded interdependencies on a supra-local level. They appear to be making frequent use of both local buzz as well as of supralocal 'pipelines', and are thus embedded on various spatial scales. Residential neighbourhoods, then, have to be taken more seriously not just as places of consumption but also as milieus of production for more advanced economic activities.

markdownabstract__Abstract__ This thesis deals with upgrading: a process of learning and knowledge sourcing in order to generate value added. We analyse how upgrading takes place across various organisational configurations: formal collaboration, clusters, projects, and events. Moreover, we investigate the process of upgrading within, as well as between, different spatial scales, and analyse the role of different actors, upgrading mechanisms, and the symbolic and synthetic knowledge bases. We study the upgrading process in a number of empirical case studies of the Chinese automotive industry. We find that in addition to upgrading in formal collaboration – through joint-ventures in particular – upgrading also takes place in other organisational configurations. We unveil that clusters and events are of particular importance for upgrading via ‘monitoring’ and ‘buzz’. Hereby, we stress the critical role of event organisers as ‘temporary cluster managers’, acting as a bridge between the ...

Environmental quality and energy efficiency are strategic objectives which can highlight the ‘effectiveness’ of design and technological choices, as well as the impact of management strategies and user behaviour. Studies show it is possible to narrow the gap between expected and actual energy consumption if technical performance, occupant behaviour, and management systems are considered together. In the United Kingdom, industries and universities have created ‘Carbon Buzz’ based on the principles of Evidence Based Design. Following on from this project, Rome Tre University, together with UCL and Aedas R&D, are developing a platform using structured data and comparisons to create a link between energy performance and CO2 emissions, and choices regarding design, technology, and management.

With Online Views and Comments For Super Bowl Advertisements Super Bowl advertisements have become almost as famous as the game itself. Between production costs and the price of air time, companies who advertise in the Super Bowl do so at considerable expense. Return on investment for Super Bowl advertisements is strengthened by wide viewership, pregame media chatter, and postgame buzz among consumers. Not all advertisements, however, generate the same degree of buzz. Recent models of advertising effectiveness have emphasized the importance of emotions, suggesting that advertisements that engage consumers on emotional levels will be most effective. This study examines how emotional engagement with Super Bowl advertisements relates to an important area of consumer response: online buzz. A biologically-based measure of audience engagement was used to monitor a sample of adults (N = 30) as they viewed Super Bowl XLII live. Advertising scores derived from biometric response ratings for Super Bowl advertisements were highly correlated with online buzz (i.e., the number of times an advertisement was commented on and the number of times it was viewed online). Results of the study are discussed with regard to the role of emotions in advertising and the utility of biometric measures for assessing consumers' emotional engagement with advertising content. The Super Bowl is a major media event widely considered the premier sporting contest in the United States. It is repeatedly among the country's highest rated television programs, with nearly 100 million viewers watching the game every year (Associated Press, 2006). Although many among those millions will tune in to see the big game, a significant part of the total audience will tune in for a completely different reason-to watch the Super Bowl advertisements (Elliott, 1997).

L a definizione classica di Smart Grid, la rete intelligente per la distribuzione di energia elettrica del futuro, prevede di affiancare al sistema distributivo una rete di comunicazione e controllo con cui monitorare e ottimizzare i flussi di energia, evitando sprechi e quindi accumulando e reindirizzando eventuali surplus di energia in tempo reale. Detto così sembra semplice, ma impostare un simile sistema implica una serie di problematiche e dettagli che fanno impazzire i tecnici e rendono il lavoro in questo campo estremamente avvincente. Innanzitutto è utile richiamare alcuni dei principi che hanno determinato la crescita e l'organizzazione dell'infrastruttura elettrica come la conosciamo oggi. A partire dal '900 la rete di distribuzione elettrica è cresciuta con un modello abbastanza semplice: un unico produttore, una centrale idro-elettrica o a carbone che produce l'energia per tanti consumatori direttamente collegati alla rete di distribuzione del produttore. Se l'energia costa poco e se le apparecchiature collegate non sono molto complicate, la rete di distribuzione urbana funziona esattamente come l'impianto elettrico di casa nostra. Sappiamo di avere un contatore e un interruttore "salva-vita" come punto di partenza, dei fili nascosti nei muri di cui non conosciamo l'organizzazione e una serie di prolunghe e ciabatte con cui alimentiamo un numero crescente di apparecchi elettrici ed elettronici.

L a definizione classica di Smart Grid, la rete intelligente per la distribuzione di energia elettrica del futuro, prevede di affiancare al sistema distributivo una rete di comunicazione e controllo con cui monitorare e ottimizzare i flussi di energia, evitando sprechi e quindi accumulando e reindirizzando eventuali surplus di energia in tempo reale. Detto così sembra semplice, ma impostare un simile sistema implica una serie di problematiche e dettagli che fanno impazzire i tecnici e rendono il lavoro in questo campo estremamente avvincente. Innanzitutto è utile richiamare alcuni dei principi che hanno determinato la crescita e l'organizzazione dell'infrastruttura elettrica come la conosciamo oggi. A partire dal '900 la rete di distribuzione elettrica è cresciuta con un modello abbastanza semplice: un unico produttore, una centrale idro-elettrica o a carbone che produce l'energia per tanti consumatori direttamente collegati alla rete di distribuzione del produttore. Se l'energia costa poco e se le apparecchiature collegate non sono molto complicate, la rete di distribuzione urbana funziona esattamente come l'impianto elettrico di casa nostra. Sappiamo di avere un contatore e un interruttore "salva-vita" come punto di partenza, dei fili nascosti nei muri di cui non conosciamo l'organizzazione e una serie di prolunghe e ciabatte con cui alimentiamo un numero crescente di apparecchi elettrici ed elettronici.

Puji syukur kami panjatkan ke hadirat Allah SWT, yang telah memberikan rahmat dan karunia-Nya, sehingga makalah ini dapat diselesaikan dengan baik. Makalah ini berjudul "Algoritma Pencari pada Aplikasi Linkedin". Dalam penulisan makalah ini kami ucapkan terima kasih kepada Bapak Esa Firmansyah, S.T.,M.Kom. selaku dosen Mata Kuliah Strategi Algoritma. Ucapan terima kasih juga disampaikan kepada semua pihak yang telah membantu kami menyelesaikan makalah ini. Kami menyadari sepenuhnya bahwa masih ada kekurangan baik dari susun kalimat maupun tata bahasanya. Kami berharap makalah ini dapat bermanfaat bagi semua yang membacanya.

The conceptual framework of local buzz and global pipelines has received much attention. It suggests that regional collaboration (local buzz) in particular will induce value creation if combined with international collaboration (global pipelines). Here, we analyze national data from Norway and find that both regional and international collaboration can foster product innovation. However, for medium-sized enterprises, we only found a substitution effect from combining regional and international collaboration. For small enterprises, there was even a subtractive effect. For large enterprises, we found an additive effect, and for very large enterprises, there was a multiplicative effect. It thus appears that large enterprises have an increased absorptive capacity in handling both regional and international collaboration. We conclude that the local buzz and global pipelines proposition is rejected for small and medium-sized enterprises, and gains partial to full support for large and very large enterprises.

In the global slowdown, there is a revived interest in entrepreneurship development particularly in new startups based on technology. Many countries see this as a basis for future growth and competitiveness. To encourage technology-based entrepreneurship, also called technopreneurship, business plan competitions could be one strategy. Typically one finds business plan competitions either for members of a region of a country (e.g., SW Pennsylvania); or, as an extension of University programs in business and entrepreneurship (e.g., MIT). Certainly such competitions can generate and exploit interest in entrepreneurship. In Malaysia, beginning in 2001, a business plan competition with a difference has been established. It is not organized to draw participation from educational institutions. It was not a competition initiated by venture capitalists, but a national effort. The three parties organizing it included a consulting firm (McKinsey), a stock exchange (Mesdaq/KLSE), and a nonprofit business organization (the Malaysian Institute of Management). Of course it had the support of the government and many others. Its goal is to show-case technology oriented new startups to suppliers of capital and to suppliers of know how and who. But its goal also is help foster an entrepreneurial buzz in the nation. In this sense, it is a national business plan competition that merges three functions: a business plan competition, a venture capital forum, and a network building venue. The paper considers the case for such a competition, and reports on who were the initial contestant participants. * Median No. of full time employees to make business viable to start 7 * Median % of equity entrepreneur expects to have in venture 33% * No. who said they came up with the idea of the business (not someone else) 56 * Regarding the plan submitted * Median No. of versions of plan prepared 3 * Median months between draft and final plan 3 * Initial No. of co-founders (median) 2 * No. saying required/encouraged to resubmit plan 21 with more team members * If did, No. said know these others? 16 * No. who entered plan more than 1 round 34 * Median No. of rounds 3 * No. submitted plans for both 2001 and 2002 8 *If yes, No. who said similar plan 1 * Forecast for 2 years from the expected start up date:\ * Annual sales of venture, median 150000 * Median No. of expected employees 15 * Expected amount of outside financing needed (median) R's 99999 a. Based on 76 respondents, some of whom did not answer all questions b. RM 3.80 equals 1 US dollar.

RISKESDAS showed that 73% of children aged 10-14 years in indonesia experienced caries, but only 9.4% received dental treatment by the dentists. Health promotion that has not been maximized as well as pandemic conditions are obstacles in increasing dental health knowledge, especially for children. In this study, two factors will be used as variables, which is  behavior and health services with an approach using the buzz group technique to elementary school students. Methods: The study was conducted on 95 students from 4 elementary schools in Malang. Started with answering the pre-test which contains knowledge about early detection of caries. Then, given training and counseling knowledge of caries early detection and ended by filling out a post test. The pre-test and post-test scores were analyzed using the t-test to determine the differences and the effect of buzz technique-based counseling on students' knowledge. Results and discussion: Based on the calculation of the analysis ...

Pemasaran Media Sosial merupakan aspek komponen
terpenting bagi pelaku bisnis dalam perluasan segmentasi dalam
konteks bisnis. Hal itu disebabkan, pemasaran media sosial menjadi
saluran utama dalam memperluas pangsa pasar, membangun
komunikasi bisnis dan penguatan citra entitas bisnis. Dengan
menerapkan prinsip-prinsip dalam pemasaran media sosial, maka
para pegiat bisnis akan dapat menciptakan lingkungan bisnis yang
inovatif dan kreatif serta siap bersaing dengan kompetitor

In the last decade, creativity has become a buzz word in developmental context, from creative industries, creative classes, creative economy, creative cities, creative business, creative governance to creative tourism. Creative industries have often been used in the context of creative cities' development creating their image internationally especially through tourism. In order to attract visitors, a new type of tourism has been developed: creative tourism. The article questions its definition as it also questions the need of cities to be rebranded through creative tourism. Two Croatian case studies are featured as to re-think the position of creative tourism in local development: the city of Dubrovnik which relies on heritage as it main resource and the city of Zagreb which still needs to define its main tourism resource but has a lot of potential in cultural/creative industries. The article argues that creativity does not always mean introducing new types of trendy developments in the destination but rather knowing how to develop new development models which suit the local context.

Historically, managing employees that are not co-located has relied on exploding e-mail in-boxes, endless e-mail folders to track issues, conference calls, and manually generated metrics passed from local management to home office just to try and keep up with performance and workload distribution. As a result, the understanding that global managers have of their offshore teams is often skewed by the lack of information that one would normally obtain by being in close proximity to employees. The Digital Diffusion Dashboard has provided a set of metrics and tools that enable global managers to understand the network in which their employees operate. This network can be analyzed to understand things such as volumes, response time, individuals with whom an employee regularly interacts, cultural influences in the workload of an employee, "buzz" around critical topics, emotion, and team collaboration. Additionally, using these tools can help manage the adoption of new global processes as well as staff changes and turnover to shorten transition time for both incoming and exiting employees. All of these measurements have a significant impact, especially in virtual teams where the tools help bridge the gap between location and perceived performance. A software suite of programs is used to create these metrics, which include: Condor, WORDij, and LIWC. Together this software suite creates the Digital Diffusion Dashboard metrics and tools, which are used to illuminate details that are hidden in e-mail networks that can improve efficiency and increase a manager's ability to understand how work gets done in a global collaborative network.

As we know that sense of vision to human being is an important thing in our life, but there is some people who have lack of mobility because of blindness The objective of this project is used to help the blind people and they are able to easily interact with the physical world by using this smart blind stick. About 285 million people are visually impaired worldwide: 39 million are blind and 246 million have low vision. If you notice them , you can very well know about it they can’t walk without the help of other. One has to ask guidance to reach their destination. Using this blind stick , a person can walk more confidently. This stick with ultrasonic sensor detects the object in front of the person and give response to the user by alarm from the buzzer, which will give a high buzz as the object gets closer to the blind person. So, the person can walk without any fear. The LDR sensor are used in the stick to identify the day and night for the blind people. The microcontroller (Arduin...

This paper examines Mangaung’s economic development initiatives against the background of the latest literature on secondary cities, with a specific emphasis on the 20-year period that has elapsed since the dawn of the postapartheid era. Although some of the plans aim to reverse apartheid planning it is argued that these plans are being hampered by the fact that they tend to focus on a local “buzz” option, and run counter to historical pathways for the city. Moreover, they do not take the value of an increasing knowledge economy into account, and they fail to contextualise the city’s development and future prospects in terms of its regional role. The paper identifies a number of pathways that build on history and include options for ensuring active participation in an increasing knowledge economy. Our contention is that the regional role of the city remains one of the key assets with a view to building future economic development pathways. Finally, a number of research themes are id...

of the Tongs (1961) and Legend of the Seven Golden Vampires (1974), set in China, he used Chinese tom-toms, gongs, cymbals and flutes. For Plague of the Zombies (19665), which featured an outbreak of Voodooism in Cornwell, he used Caribbean drums and took the voodoo chant 'Cada Nostra, Cada Estra' as his main theme. Huckvale reveals many fascinating sidelights on Bernard's career. There was his friendship with Benjamin Britten, several of whose letters are reproduced, a friendship begun when Bernard was still at school and later involved him acting as Britten's amanuensis when he was scoring Billy Budd (1962). There is the Oscar Bernard won with his partner, poet and screenwriter Paul Dehn, for writing the original story for the Boulting Brothers anti-nuclear thriller Seven Days to Noon (1950). There are the scores he wrote for stage plays such as Michael Redgrave's 1959 The Aspern Papers and the 1961 Old Vic Twelfth Night. There is the musical Virtue in Danger he wrote with Paul Dehn, based on Sir John Vanbrugh's 1696 Restoration comedy The Relapse, which featured a memorable performance by Patricia Routledge but had only a short run at the Mermaid Theatre, in 1963. Bernard's last Hammer film score was The Legend of the Seven Golden Vampires in 1974. Soon afterwards, in 1976, his partner Paul Dehn died and as the work dried up, Bernard went to live in Jamaica and composed nothing for five years. There was a revival of interest in his work in the 1990s, invitations to film conventions, the recording of some of his film scores on CD and a new commission to write the score for the restored print of Murnau's silent classic Nosferatu (1922) and he was kept busy until his death in 2001. He asked for the 'Awakening and Absolution' music from The Devil Rides Out to be played at his funeral, having been, like the director Terence Fisher, a firm believer in the existence of the permanent struggle between the powers of good and the powers of evil. This is a thorough, detailed and rounded picture of the man and his work and a fitting tribute to one of Britain's most notable and distinctive film composers.

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Purpose The sudden arrival of Covid-19 severely disrupted the supply chain of personal protective equipment (PPE) in Australia. This paper aims to examine the development of a geographical cluster, which, through the application of additive manufacturing (AM), responded to the PPE supply crisis. Design/methodology/approach This longitudinal case study focuses on an AM cluster, which was developed to supply PPE in a responsive and flexible manner from 2019/2020. The study gathered data over three stages of cluster evolution: pre, during and post-peak Covid-19. Findings The type and nature of exchanges between organizations involved in the cluster established important insights into success factors for cluster creation and development. Using an established complexity framework, this study identifies the characteristics of establishing a cluster. The importance of cluster alignment created initially by a common PPE supply goal led to an emerging commercial and relational imperative to ...

In recent years technology has become pertinent element of success for businesses and manufacturing industries. Technologies have also changed the ways in which the organizations perform their businesses. Artificial intelligence has become the buzz word in the field of technology in the recent scenario with enormous power to transform the traditional methods & to bring wide range of benefits. This technological innovation is gaining all the attraction of corporate world also has become the key issues of any nation’s strategy. Due to rapid rise in digitization and online banking, there is growing need to adopt & implement Artificial Intelligence technology in banking organizations too. AI has become important disruptor for banking industry. AI substantially reduces operating cost, increases efficiency & improves customer satisfaction. As the use of technology increases, it also brings numerous risks & challenges along with legal & governance issues. Machines decisions are going to re...

Disruptive innovation became a buzz phrase in the mid-1990s in the business world. In this commentary, the application of this term to pharmacy within the context of the current status of pharmacy education and practice, highlighting barriers, discussing requirements, and identifying implications for future innovative opportunities in pharmacy is discussed.

سابقه و اهداف: امروزه، تقویت مهارتهای تفکر نقاد به عنوان جز مهمی از عملکرد اعضای تیم سالمت در نظر گرفته می‌شود. هدف از این مطالعه، بیان تجربه آموزش تفکر نقاد در دوره پزشکی عمومی دانشگاه علوم پزشکی تهران است.
روش بررسی: این مطالعه در طی سالهای 1394 تا 1396 انجام شد. ابتدا کارگروهی متشکل از صاحبنظران تشکیل گردید. سپس برنامه آموزشی با حضور جمعی از اساتید گروههای علوم پایه و بالینی و تعدادی از دانشجویان در کارگاه 7 ساعته مورد نقد و بررسی قرار گرفت. در ادامه، پایلوت مراحل اجرایی پیشنویس انجام شد. در نهایت برنامه برای دانشجویان ورودی 1394در چهار نیم‌سال تحصیلی در دوره علوم پایه برگزار شد. برای تعیین میزان رضایت از برنامه آموزشی، فرم‌های رضایت‌سنجی در انتهای دوره آموزشی تکمیل شد.

Can buzzwords be methodically exploited to develop more self-reflective and participatory research methods and practices within the ICT area? Research policies as well as research funding agencies rely heavily on buzzwords, yet tend to grow uncomfortable when these are deliberately highlighted and concatenated in research applications. This paper presents a multidisciplinary R&D project in which we are exploring emerging methods and practices of participatory design of public e-services in India and Sweden. Using buzzwords as boundary objects, comparing methods and practices, with specific e-government projects we are involved in as examples, we attempt to address blind angles inherent in different cultural and disciplinary perspectives.

Tujuan dari penelitian ini adalah: (1) mengetahui seberapa jauh peningkatan prestasi belajar peserta didik dengan menggunakan metode diskusi tipe buzz group ; (2) mengetahui perbedaan prestasi belajar antara kelas X MIA 1 yang menggunakan metode diskusi tipe buzz group dan kelas X MIA 4 yang tidak menggunakan metode diskusi tipe buzz group. Metode penelitian yang digunakan adalah metode kuasi eksperimen dengan desain penelitian pretest posttest two group design. Populasi penelitian adalah siswa kelas X SMA Negeri 1 Majene . Pengambilan sampel dilakukan dengan cara purposive sampling dengan kelas X MIA 1 sebagai kelas eksperimen dan kelas X MIA 4 sebagai kelas kontrol dengan masing-masing kelas 25 peserta didik. Hasil pengolahan data pada uji hipotesis bahwa nilai kelas t eksperimen lebih kecil dari pada nilai t kelas kontrol (-33.417 < -17.748) maka kesimpulan adalah lebih besar perubahan nilai dikelas eksperimen dibanding kelas kontrol. Penggunaan metode diskusi tipe buzz group ...

Undercover marketing targets potential customers by concealing the commercial nature of an apparently social transaction. In a typical case an individual approaches a marketing target apparently to provide some information or advice about a product in a way that makes it seem like they are a fellow consumer. In another kind of case, a friend displays a product to you, and encourages its purchase, but fails to disclose their association with the marketing firm. We focus on this second type of case and argue that the constitutive dispositions of friendship that provide for the development and maintenance of intimacy also render friends especially vulnerable to undercover marketing techniques and so to the exploitation of friendship for commercial ends. We show how this is corrupting both of the friendship and the commercial agent.

Students’ discipline attitude and learning achievement of civic education in the fourth grade of SD Negeri Ledug was considered low and several students were slow in doing the assignment given by the teachers because they could not optimize the given time well. Their civic education learning achievement often did not reach minimum requirement mastery set by school especially in the topic of globalization. Therefore, this research aimed to develop discipline and civic education learning achievement on materials of globalization through Buzz Group collaborative technique learning model. The subject of this research was Classroom Action Research conducted in two cycles. Each cycle consisted of two meeting and the procedures covering planning, action, observation, and reflection. Data of students discipline development were obtained from students discipline attitude scale and learning achievement data were obtained from the evaluation test given in each meeting. Based on the result, the...

Pollution being a buzz word in the contemporary world, the hazards are analyzed extensively in recent past. In spite of the awareness created, the environment is at the threshold of catastrophe due to the practices of mankind in the name of advancement.

From the total domestic advertisement cake the internet has a steadily growing slice. The reasons of turning towards the on-line communication we can look for in the change of the consumer habits and the development of the technical side. Due to the media noise consumers become indifferent, the development of digital technology breaking up the media consumption habits, these trends required new solutions from the marketers, to form more creative, more attractive advertisements, that the desired information can be sent to the consumers efficiently. The application of guerrilla marketing may be a good solution because of his unusual penetrating force and his cost-efficiency. Nowadays this method is relative rarely used on the Hungarian market. The guerrilla marketing has many important and well-separable methods. This study emphasizes only the on-line forms from these. The electronic way provides distinguish solution for the structured circulation of information, this way can be good solution for the buzz marketing being built on the spread of the gossips, so for the internet spreading viral marketing. To the dissemination of the gossips, buzz the social networks seem distinguished ground. The rule of the social networks in Hungary demonstrate the fact, that there are two social sites can be found between the four most popular web pages. The composition of the users of the different social networks can be various based on the distribution of the demographic characteristics, so we can select the social sites with the best composition of users coincides with the specification of consumers belonging to the target group of our campaign mostly. So we can select that or those social site(s) which can be the most adequate places for our viral campaign. Following this, the success of course depends on how much we can arise the target group's interest.

From the total domestic advertisement cake the internet has a steadily growing slice. The reasons of turning towards the on-line communication we can look for in the change of the consumer habits and the development of the technical side. Due to the media noise consumers become indifferent, the development of digital technology breaking up the media consumption habits, these trends

IntroductionBlueberry is one of the most relevant buzz-pollinated crops worldwide, and Chile is the most important global producer of fresh blueberries during wintertime in the Northern Hemisphere. Non-buzzing bees, such as honey bees, may provide suboptimal services compared with bees capable of buzz pollination. The widely held contention that honey bees are inferior pollinators of blueberries drives the industry to place pressure on governments to allow bumblebee (Bombus terrestris) importation for pollination. However, the introduction of B. terrestris generates environmental problems in Chile by competing with and transmitting parasites to local bees. Despite some native Chilean bees being recently recognized as efficient pollen vectors of blueberry crops, no study has evidenced the influence of their visits on fruit yield. Therefore, we aimed to evaluate the native Chilean floral visitors' performance to improve the quantity and quality of highbush blueberry in comparison ...

There is a great deal of buzz surrounding the Internet of Things, which is the notion, simply put, that nearly everything not currently connected to the Internet from gym shorts to streetlights soon will be. The rise of "smart products" such as Internet-enabled refrigerators and self-driving cars holds the promise to revolutionize business and society. From 2013 to 2020, Microsoft has estimated that the number of Internet-enabled devices is expected to increase from 11 to 50 billion. To substantiate the coming wave, Samsung recently announced that all of its products would be connected to the Internet by 2020. Yet there has been relatively little attention paid to how we should go about regulating this explosion in connected devices, and still less about how cybersecurity should be enhanced across them. This Article analyzes possible approaches to regulating the Internet of Things to enhance cybersecurity with a particular focus on the literature of polycentric governance as a vehicle to help marry together bottom-up and topdown regulatory modalities. "We're now in a world where data is being collected all the time . . . We're bringing these devices into our homes, into what used to be private spheres, and the data that is being generated is increasingly much more sensitive. It's really in my mind fundamental that consumers continue to be in the driver's seat, that they have a say in their own information and how it's being used." -FTC Commissioner Edith Ramirez 1

Flexibility' became a management buzz word in the mid-to-late 1980s. Environmental pressures drove firms in many industries towards more flexible structures -away from internal, classical hierarchies towards agent networks brought together on individual project-task grounds. The goal of many organizations, according to proponents of this trend, became that of seeking 'flexible specialization'integrating specialist resources in a dynamic, flexible fashion. Critics of the drive towards flexibility argue that the phenomenon has been overemphasized, and that large-scale bureaucracies geared for mass production are still the dominant structural form. This paper overviews the arguments concerning flexibility and related arguments concerning the emergence of networked forms of organization. Flexibility trends within the UK television industry are then explored to illustrate the emergence of 'flexible specialization' and a 'dynamic network' form of organization. Television thus serves as an important counter-factual to the dismissive claims of the critics of flexibility. Flexibility, the capacity to produce a range of different products at the lowest total cost, will be more important than reducing the cost of any one product to the technically attainable minimum (Sabel, 1982, p. 202). However, the very concept of flexibility has been

'Flexibility' became a management buzz word in the mid-to-late 1980s. Environmental pressures drove firms in many industries towards more flexible structuresaway from internal, classical hierarchies towards agent networks brought together on individual project-task grounds. The goal of many organizations, according to proponents of this trend, became that of seeking 'flexible specialization'integrating specialist resources in a dynamic, flexible fashion. Critics of the drive towards flexibility argue that the phenomenon has been overemphasized, and that large-scale bureaucracies geared for mass production are still the dominant structural form. This paper overviews the arguments concerning flexibility and related arguments concerning the emergence of networked forms of organization. Flexibility trends within the UK television industry are then explored to illustrate the emergence of 'flexible specialization' and a 'dynamic network' form of organization. Television thus serves as an important counter-factual to the dismissive claims of the critics of flexibility. Flexibility, the capacity to produce a range of different products at the lowest total cost, will be more important than reducing the cost of any one product to the technically attainable minimum (Sabel, 1982, p. 202). However, the very concept of flexibility has been

Male songbirds of many species sing local song dialects that are restricted to defined geographical areas. In most tests of responses to local versus foreign dialects, males respond more aggressively to songs from their own dialect, presumably because local males represent more of a threat to their success. We asked how hearing foreign songs during development and territory establishment affects discrimination of the local dialect in wild Savannah sparrows, Passerculus sandwichensis. After foreign songs had been heard from loudspeakers in the study area in at least two consecutive breeding seasons, males reduced the intensity of their responses to the local version of the population-specific buzz segment of the song. Four years after the foreign songs were last broadcast on the study area, males again responded more aggressively to the local version of the buzz. As for the basis of these responses, we found no evidence that birds discriminated among dialects by comparing them to their own songs. However, auditory experience with a foreign song, whether during song development (from speaker-simulated song tutors) or during the current breeding season (from neighbours' songs), reduced the intensity of birds' responses to the local buzz type. Both familiarity, in the form of auditory experience with a song type, and homogeneity, when a song type is sung by all or nearly all of the population, appear to contribute to heightened aggressive responses to a local song dialect.