Arts Marketing

The motion picture industry is characterized by a high degree of artistic innovation that revolves around the project rather than the firm. Success is elusive and firms operate in an environment of symmetrical ignorance, that is, high levels of demand uncertainty as well as product uncertainty. This makes managing the commercial development of new products difficult. The study of the factors that drive success in new product development have been significant, however, little attention has been given to experiential and creatively driven products such as motion pictures. While a number of studies have attempted to find accurate means to predict performance in motion pictures, most of these have met with limited results, yet few, if any, have linked the knowledge gained from the study of new product development with the industry. Radbourne for her support and guidance throughout the duration of the research. Her patience and her calm were a great comfort as I grappled to understand what it was I was trying to achieve. I would also like to thank Dr Gordon Boyce who became an "interested party" and provided me with some much needed feedback during the final months. His personal knowledge of the film industry was very re-assuring. For their guidance and support I would also like to thank Steven Cox, Terry Euler, and Beverly Kitching. At times during my masters, I often used Dr Tony Peloso as a sounding board for ideas and I would like to thank him for his counselling and his constant reminder to "Just do it, Craig!". Many thanks go to all of my respondents who, because of promises of confidentiality, cannot be named. Thanks for being so honest and challenging and also so accomodating. It was honestly a real pleasure. Many thanks to Kylie George and Helene Marszaleck for their administration and assistance. It is appreciated and I am sure their role is often perceived to be a thankless one. I would like to acknowledge that it's not. Many thanks to Peter from Tech Services for help with the thesis gremlins! Finally, I would like to thank some members involved in my personal life that have helped me along the way. Many thanks to Evan Price for his witty companionship during the first half of the "T" word. Thanks to Steve who provided some added inspiration and motivation to finish. Sorry about the "intellectual neurosis" attacks and thanks for trying to make me laugh when all I wanted to do was feel sorry for myself. You get that though! Finally, I would like to thank my mother, Brenda, who has helped me in so many direct and indirect ways. I honestly could not have done this without you and I love you very, very much. v

The article examines the impact of the latest technologies, in particular NFTs (non-fungible tokens), on the art market and the protection of intellectual property rights in the context of digital transformation. The authors analyse the dynamics of the art market, pointing out its rapid growth, as well as the main trends, including the introduction of blockchain technologies and NFTs, which signifi cantly change traditional approaches to the valuation and protection of art objects. At the same time, the author emphasises the importance of improving legislation, in particular, regarding the legal status of NFT and its application in the context of copyright protection. The article discusses the existing problems and challenges, including the growth of piracy in the digital environment, and suggests solutions, including through the use of a blockchain platform to confi rm authorship and protect rights to digital works of art. The authors also focus on the low legal culture in cyberspace, which increases the number of copyright infringements, and the rigidity of the legal system, which cannot quickly adapt to changes in technological progress, in particular in the fi eld of digital technologies and artifi cial intelligence. Another problem is that it is very diffi cult to prove the authorship of a work within the framework of legal procedures, in particular in cyberspace. Thus, the article highlights the need to reform the legal system for more effective protection of intellectual property rights. The authors pay special attention to the conceptual changes in the understanding of art objects that can be presented in different formats: physical, virtual and hybrid, which are looking for new approaches to their valuation and circulation in the art market. The article emphasises the need to improve legislation and practice in Ukraine to combat copyright infringement in the digital environment, as well as the importance of developing a legal culture and technologies that allow for effective protection of intellectual property in the context of their rapid development.

The aim of the present study is to analyse the role of value co-creation on success crowd-funding experiences in the cultural sector. The relationships developed between actors can be considered as a type of collaborative behaviour model, which makes use of the potential offered by new technologies in actors who get order to benefit everyone. The analysis of the structure of the relationships between actors who get involved in crowd-funding is approached with the primary objective of finding out which are the factors that explain crowd-funding as a balanced system of co-creation relationships. Metadata, citation and similar papers at core.ac.uk

We live in an era of cultural abundance in which cultural products and opportunities to consume them are more numerous than ever before (Glévarec, 2021). The profound changes in the cultural industries induced by the dematerialization of cultural goods have led to the emergence of gigantic cultural “platforms” that give easy access (Belk, 2014) to collections of cultural products of unprecedented size2, 3. In addition to that easy access, French society has a long history of cultural policies aimed at reducing social discrepancies in cultural participation (Bellon, 2016; Esclatine, 2013; Zask, 2016). Despite such abundance, such access and such political efforts, there is a lack of diversity consumed on these platforms4 & 5 and on the physical markets (Donnat, 2018a, 2018b), and cultural participation in France still reveals social discrepancies  (Lombardo & Wolff, 2020). The existing literature on cultural consumption doesn’t sufficiently account for these issues.

Some economists believe that not enough culture is consumed due to incompletelyformed preferences for art, classic examples are Scitovsky (1976) and Throsby and Withers (1979). Museums now offer educational programs in addition to exhibits. Educational as opposed to exhibition programming might be considered an intragenerational trade-off for taste formation. This paper examines the exhibition versus education trade-off in the USA‟s top museums (measured by attendance and foundation funding) with the result being a measure of intra-generational equity. Museums gain considerable tax advantages as are exempt from federal income taxes and local real estate taxes. Thus our study offers insight into to what degree these not-for-profit organizations can be viewed as „educational‟ and perhaps more justifiably as fulfilling a „public purpose‟. Grampp (1989) writes that evaluating the economic performance of museums is difficult given generally-accepted accounting and reporting practices. Ou...

The aim of this paper is to investigate the social media presence of the performing arts institutions and the freelance artists from the sector in Bulgaria. Their presence on Facebook, Instagram, Youtube and Twitter, the state of their websites, the existence of ticket buying systems and usage of chat bots are compared. The methodology used in this article combines secondary research, content analysis and comparative analysis. Some recommendations for managerial implication are given at the end of the paper.

La feria es una herramienta comercial utilizada habitualmente en el área de Marketing Industrial y que, a pesar de las ventajas que ofrece, recibe diversas críticas. Los frenos a su utilización están muy relacionados con la inversión que suponen tanto en recursos económicos como humanos. Rentabilizar la inversión en eventos feriales requiere de, en primer lugar, una planificación exhaustiva de la actividad ferial, definiendo los objetivos a alcanzar, las acciones a desarrollar antes, durante y después del certamen para su logro y la ulterior medición de los resultados obtenidos. En segundo lugar es preciso adoptar una visión multidisciplinar de la feria considerando los efectos sinérgicos de otras herramientas de Marketing. En este sentido, los principios que guían el concepto de las Comunicaciones Integradas de Marketing son trasladables al campo ferial, dando lugar a la idea de las Comunicaciones Integradas Feriales.

This volume explores James Joyce's works through a lens of borderlessness, examining how Joyce's writing transcends conventional boundaries of all kinds. Edited by James Ramey and Norman Cheadle, this collection brings together essays from both established and emerging scholars, organized into four thematic sections: Latin American Circulations, Joyce and the Sciences/Posthumanism, Transmedial Joyce, and Sex, Death, and "Life Overlasting". The volume offers fresh perspectives on Joyce's global influence, particularly in Latin America, and investigates how his texts engage with scientific concepts, posthumanist theories, and popular media forms like comics and video games. It also delves into Joyce's treatment of sexuality, mortality, and linguistic play. By approaching Joyce's oeuvre as inherently border-crossing, this book provides new insights into the continuing relevance and adaptability of his work in various cultural, theoretical, and media contexts.

--------- Este volumen explora las obras de James Joyce a través de una lente de la transgresión de fronteras, examinando cómo la escritura de Joyce trasciende los límites convencionales de todo tipo. Editado por James Ramey y Norman Cheadle, esta colección reúne ensayos de académicos tanto consolidados como emergentes, organizados en cuatro secciones temáticas: Circulaciones latinoamericanas, Joyce y las ciencias/poshumanismo, Joyce transmedial, y Sexo, muerte y "Vida perenne". El volumen ofrece nuevas perspectivas sobre la influencia global de Joyce, particularmente en América Latina, e investiga cómo sus textos se relacionan con conceptos científicos, teorías poshumanistas y formas de medios populares como los cómics y los videojuegos. También profundiza en el tratamiento de la sexualidad, la mortalidad y el juego lingüístico en la obra de Joyce. Al abordar la obra de Joyce como intrínsecamente transfronteriza, este libro proporciona nuevas perspectivas sobre la relevancia y adaptabilidad continua de su obra en diversos contextos culturales, teóricos y mediáticos.

Onagadori merupakan unggas jenis ayam hias yang berasal dari negara Jepang. Ayam hias jenis Onagadori memiliki keelokan pada ekor panjangnya mencapai 2-10 meter. Onagadori diartikan bahasa indonesia yaitu unggas ekor panjang. Dari gaya hidup orang saat ini memiliki kesenangan masing-masing baik merawat hewan peliharaan maupun mengoleksi barang-barang antik untuk mendapatkan kesenangan dan kepuasan tersendiri yang biasa dikenal dengan hobi yang dilakukan atas kemauan sendiri. Hobi juga dapat menjadi peluang bisnis. Begitu juga dengan kesenangan memelihara ayam hias Onagadori yang menjadi peluang bisnis kontemporer mengikuti selera dan permintaan konsumen. Permasalahan yang terjadi saat ini akan kurangnya informasi tentang ayam hias jenis onagadori (tidak adanya sumber yang jelas contohnya buku literatur yang membahas tentang ayam hias jenis onagadori), sehingga sangat sedikit peternak ayam hias jenis onagadori di Indonesia khususnya di Surabaya dengan jumlah pembeli (konsumen biasanya dikalangan kolektor ayam hias) yang terus meningkat. Pada perancangan esai fotografi ini diharapkan dapat memberi informasi (memperkenalkan) secara jelas tentang ayam hias jenis Onagadori. Dengan lokasi pemotretan secara langsung ke peternakan ayam hias jenis onagadori secara real di Surabaya dengan visualisasi yang mampu menarik peminat ayam hias dan peternak ayam hias di Surabaya (target audience). Sehingga target audience yang tadinya tidak mengetahui keberadaan ayam hias jenis onagadori menjadi tahu dan tertarik dengan keunikan yang dimiliki oleh ayam hias jenis onagadori ini.

Purpose– The purpose of this paper is to propose that, within the practice of motion branding, transforming type has been largely neglected by existing theorists and its importance to wider marketing trends overlooked. It will be observed that previous texts on transitional letterforms have tended to focus on changes in global arrangement and in doing so have neglected to recognise the significance of changes that occur at a local level, within individual letterforms.Design/methodology/approach– Taking an interdisciplinary approach, with examples including idents and bumpers from Channel 4, Sky, FOX, Five and MTV. New methods of understanding these artefacts will be introduced, with emphasis on how they affect the relationship between broadcaster’s identities and the medium of television. Modes of definition and understanding that have previously been applied to holographic poetry will be applied to the field of on-screen artefacts.Findings– The paper will discuss how branding has a...

Günümüz sanatı küreselleşme etkisiyle kaotik bir bünye haline gelmiştir. Yakın geçmişte gündeme gelmiş olan sanatın halen yaşamakta olup olmadığı tartışmaları sonrası, bugün küreselleşmenin sanatı değiştirmiş olduğu ve bundan böyle bu farklı yapının süregideceği noktasına gelinmiştir. Bu metin, küreselleşmenin sanatın küresel dolaşımı, sanat piyasası, sanat eserinin metalaşması ve mübadele değeri gibi maddi olgularla günümüz sanat dünyasına yön vermekte olduğu fikrinden hareket etmektedir. Bu olgularla birlikte, bunların güncel sanatsal ifade biçimlerine yansımasının örnekleri olarak görülen ilişkisel sanat ve temellük sanatı, bu metinde ele alınmıştır.

Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services. Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.

Several months ago, when Jakob, Timothy and I were planning this spring s issue of the JBA, we realised that we would probably have two articles ready for publication on professional people-architects and fashion designers-regarded as creative. So, in an attempt to overcome the randomness of journal submissions and to create a thematic flow for our readers, we decided to seek opinions on creativity and innovation from people in the business world and from academics who make it their business to conduct research on them. The results are here before you. Approach more than half a dozen people from different occupational and cultural backgrounds and request them to write about creativity and innovation, and a journal editor looking for textual coherence is asking for trouble! What follows is an eclectic mixture of opinions about the nature of creativity and innovation in virtually all forms of business life: from organizational management to crowdsourcing, from branding to stardom, from workforce neurodiversity to

In the case of visual artists, the product they create is inextricably linked to their identities, personalities and career histories in terms of how the art is produced, presented, consumed and positioned and valued in the market. Although artists' branding initiatives are considered relevant to branding and marketing theory, identifying how these are constructed and managed, and identity negotiated through this process is an area that needs further development. This research therefore uses a multi-stakeholder approach to branding theory to examine contemporary artists' careers in order to understand how value is added to their 'product.' Qualitative analysis of artists' biographies and career histories in the London art market illustrates how value is co-constructed through relationships in a temporal manner that must be strategically managed. Summary Statement of Contribution The findings highlight the need to consider the macro-level context in the creation of value. Value is found to be collectively negotiated by a variety of stakeholders with different priorities and dependent on a multi-stakeholder brand narrative. The need for marketing not just of the product but also of the artist themself becomes apparent and the tension personbranding creates is explored. This is of wider interest to those researching other figurehead brands where organisational leaders are associated with the overall organisational brand and product range, in addition to contexts where brands do not rest within one organisation but their value is created through the interaction of a range of key stakeholders who collectively develop and manage the brand.

En este trabajo se define el concepto, características e inversión de los bienes tangibles de colección, haciendo especial mención a la Filatelia. Posteriormente, analizamos su virtud como valor refugio mediante una comparativa de revalorizaciones entre la Filatelia y el mercado bursátil tanto en épocas de turbulencias económicas y políticas, como en épocas de bonanza.

Purpose:-This paper proposes guidelines for business enterprises engaging with indigenous communities to protect their intellectual property rights, particularly indigenous art works produced for the souvenir industry. Design/methodology/approach-Literature on indigenous art and souvenirs demonstrated exploitation of indigenous communities' intellectual property was facilitated by a lack of knowledge of how to otherwise behave. The proposed guidelines for commercial entities wishing to engage ethically with indigenous communities draws on international exemplars. Findings-A twelve-point framework for ethical commerce in indigenous souvenirs between indigenous communities and businesses is proposed to ensure populations lacking economic and social power are not disenfranchised by limited experience in a market society. Social implications-The proposed guidelines contribute to achieving reconciliation between mainstream and indigenous people in various countries throughout the world. Originality / value-This paper assists development of guidelines enabling ethical decisionmaking in the souvenir industry applying a critical approach to the principles of corporate responsibility.

Embedded criticism as another way to write performing arts criticism in Indonesia. This paper performs a reexamining of performing arts criticism in Indonesia, particularly about a criticartist relationship. The modern tradition of criticism has built a hierarchy in the performing arts ecosystem. It happened in any tradition of criticism and has been living in Indonesia for more than 50 years. Instead of it has lived in print media, for instance, newspapers and magazines, the relationship also happens on the Indonesian website. In fact, traditional performing arts in Indonesia were connected by a good relationship between a critic-for instance, a teacher or influential person-and an artist. It means the critic has access to watch a rehearsal, has a good chitchat with an artist, can talk about the idea of the performance, and so on; it is not like the West critic, who was watching only the performance. The paper aims at presenting the other way of writing criticism, not only as an option of ways of writing but also providing the idea of a reciprocal relationship and renders less hierarchal the critic-artist relationship. As explained, this paper would like to discuss embedded criticism, the other way of criticism that attempted showing the relation between critic and artist as a productive work. Writing an embedded criticism describes a critic's duty that is not about judging the performance but also articulating the production and performance complexity. This paper would like to ask, how does critic presenting the criticism accommodates the relation between them? How can the embedded criticism apply to performing arts criticsm in Indonesia? Those questions will be answered by a literature study. The result of this research is that embedded criticism can be solved the gap problem of criticism-emphasizing the relationship between critic and artist in traditional performing arts, that undisclosed in the modern tradition of critic-through a website that disseminates performing art criticism.

Alejandro Almanza Pereda, Meksika asıllı bir heykel sanatçısıdır. Sanat hayatı boyunca çeşitli ülkelerde ve şehirlerde bulunarak sanatsal üretimlerini gerçekleştirmiştir. 15. İstanbul Bienalinde ülkemizde tanınırlığı artan sanatçının; heykel, enstalasyon, video ve fotoğraflarının merkezinde yer alan denge, her çalışmasında farklı bir yönü ile karşımıza çıkmaktadır. Araştırmada yer alan eserler, sanatçının farklı dönemlerde üretmiş olduğu ve farklı özelliklere sahip eserlerinden seçilmiştir. Almanza ile yapılan yazılı görüşmeler aracılığıyla kendisi ile ilgili kaynaklara erişim sağlanmıştır. Bu araştırmadaki eserler; Terry Barrett’in sanat eleştirisine yönelik önerdiği farklı sanat eleştirisi yaklaşımlarının ve kuramlarının birlikte kullanıldığı kapsayıcı bir yöntemle analiz edilmiştir. Ayrıca literatür taraması sonucu elde edilen veriler, sanatçıyla yapılan video röportajların incelenmesi ve araştırmacıların sanatçı ile yazışmaları sonucu elde edilen veriler kullanılarak eserler kav...

This research paper critically analyze implementation of standard operating procedures (SOP) in Indonesian Directorate General of Taxes (DGT) as part of their agenda in bureaucracy reform and tax administration reform. The concept of standardization and street-level bureaucracies are used in this research paper, where this two concept stand in opposite side. This research paper focused on the perspective of DGT employees toward SOP implementation, and how it brings changes in their jobs. The findings of this research show that SOP are being implemented in SOP to reduce uncertainty, variety as well as reducing corruption in DGT. Furthermore, DGT employees admit that SOP make their jobs become easier and more productive. They also see that SOP give assurance and protection for their jobs. However, interesting remarks in this research where DGT employees feel that SOP prevent their ability to use professional discretion as compensation of standardization of working procedures.

Perkembangan kesenian di zaman ini penuh dengan pencarian, penggalian ide-ide yang mengedepankan kreativitas dalam proses penciptaan seni, sehingga melahirkan karya- karya spektakuler yang bermutu tinggi. Di dalam ranah seni pertunjukan, para Etnomusikolog di masa ini berjuang mengangkat citra local ke ranah global dengan segala bentuk perkembangannya. Hal ini sangat berkaitan dengan topik seminar, yaitu keindahan musik kita yang terbalut oleh nilai estetika tinggi mampu bersaing dalam dunia global. Dan kenyataannya musik kita sudah mulai mengglobal. Di ranah visual art atau seni rupa dan desain dewasa ini terhembus wacana mengenai Global Art yang kembali mengambil dan meminjam ikon atau unsur lokal yang kemudian di visualkan secara kreatif dengan ide-ide ―gila‖, sehingga disetiap karya- karya yang diciptakan bernuansa lokal dengan penggayaan baru yang mampu eksis di dalam ranah seni rupa dunia. Hal ini dalam konsep postmodern disebut dengan pendekatan pastiche yaitu mengangkat dan ...

Maraknya tayangan dan konten esports yang tersaji dalam beragam platform streaming, turut menciptakan karakteristik penonton yang hanya sekedar melihat sekilas maupun ikut menonton dengan durasi yang lama. Penonton yang dapat berada di level viewers maupun fans akan merasakan hingga tenggelam ke dalam atmosfer yang diciptakan oleh pemain maupun konten yang tersaji dalam platform. Dalam proses observasi, terlihat beragam perilaku negatif yang muncul ketika proses menonton tayangan terjadi. Adanya kegiatan perang melalui kata-kata yang dituangkan dalam kolom chat platform, hingga tindakan mengancam penonton daring lainnya. Salah satu hasil dari kegiatan pengabdian masyarakat ini adalah menciptakan ‘Buku Panduan Buat Penonton’ tayangan esports, yang dalam proses penciptaannya menggunakan metode observasi, Focus Group Discussion  serta wawancara dengan pemain serta penonton esports untuk mendapatkan jawaban terkait keinginan serta permasalahan yang timbul selama proses tayangan serta ke...

This paper develops the work of Kerrigan et al. (2011) by considering the impact of the celebrity artist on the associated production and consumption activities. It also considers the role which entrepreneurial marketing plays in helping to create the celebrity artist aura. The artist Thomas Kinkade is used to illustrate how this occurs in practice. Here, authenticity and nostalgia dimensions are also influential factors. Underpinning these relationships are the roles played out by the media, including communication of celebrity artist identity, and the catalysing of its commodification within the celebrity artist brandscape. An enduring celebrity brand results due to the market creation activities of the celebrity artist. A conceptual model is developed which synthesises the factors behind the production and consumption of the celebrity artist which can stimulate further research. This paper provides innovative insight into the world of the celebrity artist by interrogating the market making and shaping devices behind successful production and consumption practices.

is a book and paper conservator and restorer with a Master's degree in Modem Letters. She serves the Italian Ministry of Cultural Heritage and Activities and Tourism, working in the Conservation Department of the Central National Library of Florence, and in the Conservation Department of the National Museums of Lucca as well as being on the technical staff of the National Gallery of Umbria. She collaborates with many museums to plan and supervise conservation during exhibitions and monitor enviromuental climate conditions.

Küratörün tanımı tarihsel olarak değişime uğrayarak bugüne gelmiştir. Günümüzde en temel anlamda küratör, bir sanat etkinliğini yönetmekten, sanat etkinliğinde yer alan eserlerin korunup kollanması, koleksiyon geliştirme, prosedür oluşturma, eğitim ve kamusal alanda görünürlük sağlama gibi çok çeşitli işlerden sorumlu olan kişi olarak bilinmektedir.

Küratörlük, Batı Avrupa ülkeleri ve Amerika Birleşik Devletleri'nde müzeciliğin evrimi ve gelişimi ile kurumsallaşma eğilimi göstermiştir. Öznel ve sırlarla dolu bir alandan nesnel ve sarih bir tarih anlayışı düzenine geçiş sürecinde müze müdürleri; temsil, tarihselleştirme, koleksiyon yönetimi, sergileme pratikleri gibi iş ve işlevleriyle modern küratörlüğün nüvesini oluşturmuşlardır.

Küratör kelimesinin Türkiye sanat ortamındaki dolaşımı kültürün daha önce hiç olmadığı kadar, kent ve ekonomi ilişkilerinin merkezinde konumlandırılmaya başlandığı 1980'li yılların sonlarına denk düşer. Bu dönemde neoliberal ekonomi politikalarının yapısına uygun bir şekilde, "marka kent" yaratmanın araçlarından biri olarak görülen kültür-sanat etkinlikleri de uluslararasılaşmaya başlamıştır.

Türkiye'de 1980'li yılların ikinci yarısından itibaren düzenlenen uluslararası etkinlikler, özellikle İstanbul Bienali; 1990'lı yılların başında sosyoloji, sanat, siyaset gibi farklı disiplinlerden gelen kişilerin ve bağımsız küratörlerin sergileme pratiklerinde etkin rol almaları küratörlük kurumunun tanınmasında etkili olmuştur. Bu dönemden itibaren sanat ortamında,
1. Küratör kime denir?
2. Küratör sanatçı mıdır? / Küratör yaratıcı mıdır?
3. Küratör ile sosyal bilimci arasında benzerlik ve / veya farklılık var mıdır?
4. Küratörün sanatçıya müdahalesi ve / veya yaptırımı olabilir mi?
5. Küratör, sanatçı karşısında galeri, müze ve / veya sermaye grubunun çıkarları yanında mı yer alır?
gibi soruların uzun yıllar boyunca tartışıldığı görülmektedir. Bu bildiride küratörlüğün işleyiş mekanizmaları, çeşitleri ile sanat piyasası ve iktidar ilişkilerinin Türkiye'deki küratörlük tartışmalarına yansımaları incelenecektir.

Perkembangan kesenian di zaman ini penuh dengan pencarian, penggalian ide-ide yang mengedepankan kreativitas dalam proses penciptaan seni, sehingga melahirkan karya- karya spektakuler yang bermutu tinggi. Di dalam ranah seni pertunjukan, para Etnomusikolog di masa ini berjuang mengangkat citra local ke ranah global dengan segala bentuk perkembangannya. Hal ini sangat berkaitan dengan topik seminar, yaitu keindahan musik kita yang terbalut oleh nilai estetika tinggi mampu bersaing dalam dunia global. Dan kenyataannya musik kita sudah mulai mengglobal. Di ranah visual art atau seni rupa dan desain dewasa ini terhembus wacana mengenai Global Art yang kembali mengambil dan meminjam ikon atau unsur lokal yang kemudian di visualkan secara kreatif dengan ide-ide ―gila‖, sehingga disetiap karya- karya yang diciptakan bernuansa lokal dengan penggayaan baru yang mampu eksis di dalam ranah seni rupa dunia. Hal ini dalam konsep postmodern disebut dengan pendekatan pastiche yaitu mengangkat dan ...

After all, I can't be the only one who has noticed. I'm not that clever. They've just agreed not to talk about it." Michael Ende Between the letters trapped by the pages inside the books, the voice of Michael Ende's Hor can barely be heard whispering: I beg you to bring your ear close to my mouth, however far away you are from me, now and forever. Otherwise, I cannot make myself understood by you. And even if you agree to satisfy my plea, there will still be enough secrets to uncover. I need your voice where mine fails 1. Hor is trapped inside a gigantic building that turns its windows in on itself. Hor's voice, an endless echo, bounces off the walls that Hor has gradually eaten away. Silence. Outside Hor's prison is the paradox of the tree that falls in the middle of the forest where no one hears it, and its eternal question: Is there sound even if there are no ears to perceive it? Hor lives under siege by a terrible silence, not by the absence of sound. In the silence, he hears his footsteps, he hears the creaking of the walls he is tearing down, he hears the beating of his heart, and he hears his voice split, but not the tree that has fallen because his silence is interior because, between him and the world, the walls that enclose him have been erected. Let's talk about walls. The idea seems to be to build gigantic barriers to protect us. From the edge of the Yalu River to the Gobi Desert ran more than twenty thousand kilometers of the Great Wall of China, built over almost fifteen hundred years, which safeguarded the kingdom from the attacks of the nomads. The Chinese Empire was turned into a prison that cut them off from the world and history, capable of defending them from foreigners but not from themselves. And while in China, they were still building their wall, in Italy, Saint Benedict of Nursia found

Bu makale, modern ve sonrasi plastik sanatlarda degerlendirme araci olarak “Espri ve Surpriz” kavramlarinin, sanatci ve sanat nesnesi uzerindeki etkilerini sorgulamayi amaclamaktadir. “Espri” ve “Surpriz” kavramlari, kulturel yasama tuketim kulturuyle birlikte girmistir. Kavramlar; sanatta, beklenmedik, algiyi yaniltici betimlemeler ile farklilik ve ozgunluk arayisini isaret eder. Soz konusu algi sokuna dayali etki olusturma tavri da sanat nesnesinin tinsel yonunu siglastirarak tinselliginin otelenmesi sonucunu dogurur. Calismada, Robert Gober ve Rene Magritte oncelikli olmak uzere, modern ve sonrasi donemde sanatin kurumsal yapisi tarafindan desteklenmis, soz konusu kavramlarla aciklanabilecek secilmis sanatcilar orneklenecek ve incelenecektir. Anahtar Kelimeler: Espri, surpriz, avant-garde, modernizm, Robert Gober, Rene Magritte, populer kultur. The Use Of Tablet Pc (Ipad) In Music Applications Abstract This essay aims to examine the effects of Espirit and Surprise concepts on art...

ABSTRAK Penelitian ini bertujuan mengkaji (1) proses kreatif Putu Satria Kusuma dan (2) kontribusi Putu Satria Kusuma terhadap perkembangan Teater Ilalang di SMA Lab Undiksha. Penelitian inii menggunakan rancangan deskriptif kualitatif. Subjek penelitian adalah Putu Satria Kusuma. Objek penelitian adalah kontribusi Putu Satria Kusuma terhadap perkembangan Teater Ilalang SMA Lab Undiksha Singaraja yang dibina. Data dikumpulkan melaui metode observasi, wawancara dan dokumentasi. Hasil penelitian ini adalah (1) proses kreatif Putu Satria Kusuma dipengaruhi oleh beberapa hal, masa kecil, pendidikan, dunia kerja, dan tempat berproses (2) kontribusi Putu Satria Kusuma terhadap perkembangan Teater Ilalang dapat dilihat dari proses pembinaan, manajemen produksi, dan bentuk pementasan. Kata Kunci : Kata kunci: proses kreatif, teater, dramawan ABSTRACT This study aims to examine (1) the creative process of Putu Satria Kusuma and (2) Putu Satria Kusuma contribution to the development of Ilalan...

Art markets are filled with tensions, often explained as an inevitable dichotomy between arts and commerce. During the last century, this phenomenon has been defined as the commodification of art. Crucial for the commodification of art is the transformation of artworks into market products, and the role of the artist as a producer of these market products. For graffiti and street art – art forms that are traditionally anti-commercial, unsanctioned, and ephemeral but nevertheless found in art markets – this tension is particularly present. Previous research on art markets has addressed several complexities involved in art commodification, including aspects of valuation, pricing, and questions of legitimacy and authenticity. However, scant attention has been paid to the specific process of how artworks become exchangeable. This thesis explores this process by attending to the concrete practices that enable the transformation of graffiti and street art into exchangeable art market prod...

This article analyses how globalisation has affected the demand for transnational human capital (foreign language skills, cross-cultural competence, knowledge about other countries and international experiences) over time, across levels of qualification, professional fields and countries. A content analysis of job advertisements in German and Dutch newspapers, as well as Eurobarometer survey data, shows that the demand for transnational human capital, especially in the form of foreign language skills, has increased in recent decades, with that demand being most pronounced among high-skilled jobs in the service sector. Moreover, there are significant national differences in the importance of transnational human capital, determined by a country's level of globalisation and the global diffusion of its official language. Our study shows, however, that there are methodological limits to the content analysis of job postings for determining labour market demand, especially when specific skills and qualifications, e.g. English language skills, are increasingly taken for granted. 1.

Maraknya tayangan dan konten esports yang tersaji dalam beragam platform streaming, turut menciptakan karakteristik penonton yang hanya sekedar melihat sekilas maupun ikut menonton dengan durasi yang lama. Penonton yang dapat berada di level viewers maupun fans akan merasakan hingga tenggelam ke dalam atmosfer yang diciptakan oleh pemain maupun konten yang tersaji dalam platform. Dalam proses observasi, terlihat beragam perilaku negatif yang muncul ketika proses menonton tayangan terjadi. Adanya kegiatan perang melalui kata-kata yang dituangkan dalam kolom chat platform, hingga tindakan mengancam penonton daring lainnya. Salah satu hasil dari kegiatan pengabdian masyarakat ini adalah menciptakan ‘Buku Panduan Buat Penonton’ tayangan esports, yang dalam proses penciptaannya menggunakan metode observasi, Focus Group Discussion  serta wawancara dengan pemain serta penonton esports untuk mendapatkan jawaban terkait keinginan serta permasalahan yang timbul selama proses tayangan serta ke...

Penelitian ini bertujuan untuk mendeskripsikan bagaimana pelaksanaan Program Indonesian Arts and Culture Scholarship di Sanggar Seni Semarandana pra dan post pandemi Covid-19. Pendekatan penelitian yang relevan digunakan dalam penelitian ini adalah pendekatan kualitatif. Analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif komparatif. Data dikumpulkan melalui observasi, wawancara dan dokumentasi. Hasil penelitian ini menunjukkan bahwa adanya persamaan dan perbedaan dalam pelaksanaan Program Beasiswa Seni dan Budaya Indonesia pra dan post pandemi Covid-19. Pelaksanaan Program Beasiswa Seni dan Budaya Indonesia di Sanggar Seni Semarandana yang diselenggarakan sejak tahun 2003 hingga 2019 berlangsung secara tatap muka. Munculnya wabah pandemi Covid-19 menyebabkan pelaksanaan Beasiswa Seni dan Budaya Indonesia pada tahun 2020 ditiadakan. Seiring berjalannya waktu, Kementerian Luar Negeri Republik Indonesia bersama sanggar mitra mulai beradaptasi dalam menghadapi pandemi Covid-19 dengan memanfaatkan teknologi. Pelaksanaan Program Beasiswa Seni dan Budaya Indonesia pada tahun 2021-2022 dilaksanakan secara virtual dengan menggunakan platform Zoom Meeting.

Jamaahkreatifsektorselatan (#jkss) is a branding activity, in the form of a campaign to build a collective identity through community, image, networking and creative entrepreneurship in the field of art and design in Makassar. This creative campaign was carried out to synchronize the vision and potential of several creative communities in southern Makassar in one identity that could be used together. This effort is built through three stages, namely mapping the potential of the creative community, initiating shared space (Creative Hub) to help the community carry out activities, and campaign fencing on social media. Creation is done by IDEO's design thinking approach. The process of creating collective identity is coupled through collaboration in managing publications and communication with fellow communities, exchanging information to sharing simple ideas to be executed creatively (Creative Sharing) The stages that take place and collective identity campaigns through the tag #jamaahkreatifsektorselatan on social media can be seen as an effort to build the image of the region south of Makassar as a creative city branding that can be developed into a new creative identity for Makassar. The creative image of the region in particular can contribute to supporting the image of Makassar as one of the creative cities in Indonesia. From this study it was concluded that community initiatives in responding to the surrounding area, utilizing technological advances and the development of social media, could contribute to a better creative image of the city.

merupakan salahsatu bentuk teater rakyat yang masih hidup di Sumatera. Berkembang semenjak tahun 1950-an. Sandiwara Amal selalu disajikan setiap tahun pada minggu pertama perayaan Idul Fitri. Sebagai salahsatu teater rakyat, partisipasi penonton yang sangat besar merupakan penanda bahwa kesenian ini telah hidup sebagai penanda kebudayaan masyarakatnya. Ini memperlihatkan bahwa, partisipasi penonton dalam tontonan memiliki relasi yang kuat sebagai penanda terbangunnya nilai gotong royong kebudayaan. Masyarakat sebagai pemilik kebudayaan tidak terlepas dari perannya dalam pengembangan dan pewarisan kebudayaan tersebut. Inilah yang dapat dilihat sebagai perbandingan pada Sandiwara Amal. Semenjak Pandemi Covid-19 hingga 2022, terdapat berbagai hipotesa bahwa, kesenian rakyat memiliki kekuatan adaptasi untuk terus bertahan dalam kondisi apapun. Dan Sandiwara Amal dalam kondisinya di masa pandemic akan memperlihatkan kekuatan dan upayanya untuk dapat beradaptasi dengan berbagai perubahan yang ada.

Purpose-The purpose of this paper is to begin unfurling the cultural value of street art experiences by opening up an audience-centred research stream sensitive to the nuances of this art form. Design/methodology/approach-The paper develops a two-part model through which to investigate how everyday citizens experience street art. The methodology involves a purposeful literature review, and direct assessment of how the nuances of street art could pertain to audience experiences. Findings-The first part of the model conceptualises the characteristics that distinguish contemporary street art from other art forms. To help further guide future research, the second part distinguishes six layers that frame street art audience experiences: (1) "the art", (2) artist's intentions for the art, (3) the street artist, (4) experiential context, (5) social contexts and (6) audience interpretive lenses. Research limitations/implications-The investigative model provides a constructive stimulus for substantive empirical inquiries into the dynamics, complexities and implications of everyday street art experiences. Practical implications-The research stream developed could inform appropriate approaches to facilitating street art, and collaboration amongst street artists, facilitators, municipal representatives and policymakers. Originality/value-The paper helps to open up an audience-centred approach to street art that intersects with recent developments in arts experience, cultural value and arts marketing.

Bu çalışmada, Türkiye'deki klasik bale sanatçılarının aktif dans yaşamında ortaya çıkan sorunların kaynağı tespit edilerek çözüm önerileri üretilmiştir. Dolayısıyla bu çalışmaya ait araştırmalar bale sanatının eğitim biçimini, mesleki uygulama sürecini ve bağlı olduğu mekanizmayı kapsar. Türkiye'de müzik ve sahne sanatları kurumları devlet desteğiyle yönetilmektedir. Türkiye'de bu işlevi Kültür Bakanlığı üstlenmiştir. Opera-bale kuruluşlarımız, Devlet Opera ve Balesi Genel Müdürlüğü'ne bağlıdır. Dolayısıyla bu mekanizma; Türkiye Cumhuriyeti Devleti ve kanunlarıdır. Klasik bale, vücut yoluyla sergilenen artistik bir anlatımdır ve bir takım fiziksel uygunluk gereksinimlerine sahip olunması gereken bir sanat dalıdır. Bale dansçılarının aktif dans hayatını sona erdirme nedenlerinin başında biyolojik bir faktör olan "yaş" unsuru gelmektedir. Ekonomik, bürokratik ve psikolojik faktörler, sakatlanmalar, eğitim ve kültürel eksikliklere bağlı sorunlar da aktif dans yaşamını sonlandırma nedenleri olabilmektedir. Bale sanatçılarının söz konusu gereksinimlerinin yerine getirilmesi, kariyerlerinin gelişimi ya da ilerlemesi "sürekli eğitim" araçlarına başvurularak sağlanabilir. Anahtar Kelimeler: Bale eğitimi, vücut kompozisyonu, işsizlik, aktif dans yaşamı, stres. ABSTRACT The present study aims to explore the source of the problems of classical ballet artists in Turkey that emerge during the active life of dance, and to offer solutions. Thus, the research of this study involves the examination of the training format of the art of ballet, the process of professional practice and the mechanism it is connected to. Music and performing arts institutions in Turkey are managed with state support. The Ministry of Culture has undertaken this function in Turkey. Opera-ballet establishments are affiliated with the General Directorate of State Opera and Ballet. Therefore, this mechanism is in line with the laws of the Republic of Turkey. Therefore, this mechanism is laws of the Republic of Turkey. Classical ballet is an artistic form of expression and branch of art which necessitates certain physical fitness requirements. One of the main reasons leading ballet dancers to terminate their active dance lives is the biological "age" factor. Economic, bureaucratic and psychological factors, injuries, problems related to educational and cultural incompetences can also be causes of terminating their active dance lives. The needs of ballet dancers and their career development and progress can be met by resorting to "continous education" tools.