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The Target Group: Elderly People

The Target Group: Elderly People

Integration of Preference Analysis Methods into Quality Function Deployment, 2012
Samah Abu Assab
Abstract
The common word used for elderly people is “seniors”. It originates from Latin and designates elderly people (e.g. Artho 1996, pp. 25-26). However, in this work, the term “seniors” will not be used because, according to the face-to-face interview and written questionnaire results conducted in the current work, it showed that most of the elderly people in the sample were not pleased with the term “seniors”. Therefore, the author will be using the term “elderly people” instead throughout this work.

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