RURAL ENTREPRENEURSHIP

In the era of globalization, entrepreneurship development in the rural context is a challenge. According to 2011 Census 68.84% people are living in rural areas of India. People in rural areas suffer with unemployment, poor infrastructure facilities which may be solved with the development of the rural entrepreneurs. " Rural Entrepreneurship can be defined as entrepreneurship emerging at village level which can take place in a variety of fields of endeavor such as business, industry, agriculture and acts as a potent factor for economic development ". But, these rural entrepreneurs are suffering with various problems like fear of risk, lack of finance, illiteracy, and competition from the urban entrepreneurs. Rural entrepreneurs increase the standard of living and purchasing power of the people by offering employment opportunity to the people in villages. This paper is an attempt to understand the problems and challenges for rural entrepreneurship in the context of rural development in India and possible suggestions to overcome the problems.

SSRN Electronic Journal, 2018

Today, Indian economy is much highly dependent on rural economy as 72.2% of the total population lives in the rural areas where agriculture and allied activities are the major sources of income. True entrepreneurs are passionate, resourceful and are driven to succeed and improve. They are surely pioneers and are comfortable fighting on the frontline. Certainly, the great entrepreneurs are ready to be laughed at and criticised in the beginning because they can see their path and are also too busy working towards their dream and passion. In general, an entrepreneur is a businessperson who not only organises and conceives ventures but also frequently takes risks in doing so. Not all entrepreneurs are created equal and not all independent business people are true entrepreneurs. Rural entrepreneurship is starting of enterprises in the rural areas. Entrepreneurship certainly is a wise answer to solve the migration, unemployment and also to promote social and economic development in the rural areas. Strengthening of the rural villages will improve the rural economy and will also encourage the preservation of natural resources. There exists a wide gap between rural and urban areas today in terms of infrastructure, financial access and market, etc. To reduce the disparities, revitalizing the rural economy is very much important and it can be achieved by establishing entrepreneurial ventures in the rural areas. Especially rising rural income will have a multiplier effect by raising the demand for farm and non-farm services and products instigating the growth of employment opportunities. Government of India has been continuously assigning and striving for increasing the importance and support for the growth and promotion of rural entrepreneurship. Some of the major obstacles for growth of rural entrepreneurship are risk aversion, less technical knowhow, lack of skilled labour, lack of communication facilities, limited access to essential services, etc. This paper provides an insight into the present scenario of rural entrepreneurship, meaning, qualities required for an entrepreneur, challenges and opportunities faced by entrepreneurs, entrepreneurship as a career and institutions promoting rural entrepreneurship and their role in fostering and developing rural enterprises.

The process of economic development involves the utilization of the physical resources of a nation by its human resources. In fact, human resources are the seeds of economic development. Economic development depends up on the availability of a large number of innovative and dynamic entrepreneurs. Entrepreneurs act as the producers, decision makers and risk takers as well as innovators. They are the economic pioneers initiating changes in the economy. The entrepreneurship which springs up in rural area is termed as rural entrepreneurship. Rural entrepreneurship can reduce poverty, unemployment, growth of slums, pollution and can ultimately improve the per capita income of rural people. However, they face a lot of challenges in their path. This paper intends to focus on the problems and prospects of rural entrepreneurship in India.

Indian Journal of Applied Research, 2011

Entrepreneurship is the practice of starting new organizations or revitalizing mature organizations, particularly new businesses generally in response to identified opportunities. The entrepreneurial orientation to rural development accepts entrepreneurship as the central force of economic growth and development, without it other factors of development will be wasted or frittered away. However, the acceptance of entrepreneurship as a central development force by itself will not lead to rural development and the advancement of rural enterprises. To accelerate economic development in rural areas, it is necessary to increase the supply of entrepreneurs, thus building up the critical mass of first generation entrepreneurs who will take risks and engage in the uncertainties of a new venture creation, create something from practically nothing and create values by pulling together a unique package of resources to exploit an opportunity. This paper studies the changing paradigm of the rural India and also discusses the challenges and opportunities for the entrepreneurs in rural India.

IJARCSMS

2019

Rural entrepreneurship can be defined as entrepreneurship emerging at village level which can take place in a variety of fields of endeavor such as business, industry, agriculture and act as a potent factor for economic development. There is a lot of scope for rural entrepreneurship in Small and Medium Enterprises (SMEs) in India which plays a vital role in providing employment and income for the poor and unemployed in rural areas. Considering more than 52 percent of the GDP and making available more than 75 percent of all labour force in India, the rural sector is best poised for a rapid expansion in the small and medium industry arena. People in rural areas suffer with unemployment, poor infrastructure facilities which may be solved with the development of the rural entrepreneurs. However, the rural entrepreneurs are suffering with various problems like fear of risk, lack of finance, lack of IT knowledge and technical skills, poor quality products, adverse social, cultural and ind...

International Journal of Advance Research in Computer Science and Management Studies, 2013

Rural entrepreneurship is now a days a major opportunity for the people who migrate from rural areas or semi-urban areas to Urban areas. On the contrary it is also fact that majority of rural entrepreneurs are facing many problems due to not availability of primary amenities in rural areas of developing country like India. Lack of education, financial problems, insufficient technical and conceptual ability it is too difficult for the rural entrepreneurs to establish industries in the rural areas. This paper makes an attempt to find out the Problems and Challenges for the potentiality of Rural Entrepreneurship. It also focuses on the major problems faced by rural entrepreneurs especially in the fields of Marketing of products, financial amenities and other primary amenities, i.e. availability of electricity, water supply, transport facilities and required energy etc.

2019

Rural entrepreneurship engages the masses in manufacturing output, by providing employment opportunities, assists in industrialization of rural & backward areas, thereby, assures regional balanced development and reduces migration of youth to urban areas. It plays a pivotal role in distribution of income & wealth at grassroots level in the developing countries like India. The present work provides an integrated view of rural entrepreneurship in India based on the analysis of the findings of the NSS 73rd Round of NSSO, related to rural sector. It contemplates the status of rural entrepreneurship, schemes for the development of rural entrepreneurship, government efforts to revive traditional industries after demonetization and problems of rural entrepreneurship.

Rural entrepreneurship has an imperative role to play in the development of Indian economy. Taking into account the fact that nearly 70 percent of the Indian population calls rural India it's home, adequate funding and support can provide a prosperous entrepreneur atmosphere in these communities. So far as it is known that rural India as compared to the majority population is economically poor, younger, more secluded geographically, secluded from the main markets, racially imbedded in tradition, less dynamic economically and experiencing depopulation. It is to be noticed that most of the entrepreneur development policies are adapted to meet the needs of the urban India. Such policies will have to be changed by establishing such centers which exclusively deal with the rural communities and provide consulting and research facilities.

Third Concept , 2022

Today rural entrepreneurship has emerged as a dynamic Concept. In general parlance rural entrepreneurship is defined as ‘entrepreneurship emerging at village level which can take place in a variety of fields of Endeavour such as industry, business, agriculture and act as a potent factor for overall economic development’. Compared to former times, entrepreneurship has been associated with rural area development. Entrepreneurship is difficult to define. For some, entrepreneurship largely entails innovation, while for others, it involves taking risks. For some, it is creating, running, and owning a small business. For others, it is a force that stabilizes the market. By examining the issues and difficulties encountered and attempting to propose some solutions, the paper analyzes the responsibilities of rural entrepreneurs in economic development