Academia.edu no longer supports Internet Explorer.
To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser.
2019
The growing global demand for meat is being thwarted by shrinking agricultural areas, and opposes efforts to mitigate methane emissions and to improve public health. Cultured meat could contribute to solve these problems, but will such meat be marketable, competitive, and accepted? Using the Delphi method, this study explored the potential development of cultured meat by 2027. Despite the acknowledged urgency to develop sustainable meat alternatives, participants doubt that challenges regarding mass production, production costs, and consumer acceptance will be overcome by 2027. Considering the noticeable impacts of global warming, further research and development as well as a change in consumer perceptions is inevitable.
npj Science of Food, 2019
The growing global demand for meat is being thwarted by shrinking agricultural areas, and opposes efforts to mitigate methane emissions and to improve public health. Cultured meat could contribute to solve these problems, but will such meat be marketable, competitive, and accepted? Using the Delphi method, this study explored the potential development of cultured meat by 2027. Despite the acknowledged urgency to develop sustainable meat alternatives, participants doubt that challenges regarding mass production, production costs, and consumer acceptance will be overcome by 2027. Considering the noticeable impacts of global warming, further research and development as well as a change in consumer perceptions is inevitable.
New Trends in Sustainable Business and Consumption
Cultured meat obtained in vitro from animal cells represents one of the recent concern of specialists, who thus try to solve part of the issues related to animal welfare and sustainable meat production. Beyond the technical difficulties that must be overcome, the acceptance of cultured meat by consumers is not an easy goal to achieve, as it depends on factors acting both at global and local level. Since this paper focuses on Romanian consumers, the authors emphasize the importance of developing a general information framework that would allow firstly their understanding and further their acceptance of cultured meat. For this purpose, a systematic literature review, based on 38 articles, was carried out in order to observe good practices at international level, which led, in the past, to the acceptance of other significant innovations in the food field. Thus, five directions of action were identified: communication, knowledge, trust, perception and attitudes. Based on these, a model ...
Amfiteatru economic, 2024
Cultured meat obtained in vitro from animal cells represents one of the recent concerns of specialists, who thus try to solve part of the issues related to animal welfare and sustainable meat production. Beyond the technical difficulties that must be overcome, the acceptance of cultured meat by consumers is not an easy goal to achieve, as it depends on factors acting both at the global and local levels. Since this paper focuses on Romanian consumers, the authors emphasize the importance of developing a general information framework that would allow first their understanding and further their acceptance of cultured meat. For this purpose, a systematic literature review, based on 34 articles, was carried out in order to observe good practices at international level, which led, in the past, to the acceptance of other significant innovations in the food field. Thus, five directions of action were identified: communication, knowledge, trust, perception, and attitudes. Based on these, a model of cultured meat acceptance by Romanian was developed. This initiative is unique in Romania so far and its results can be of interest for Romanian consumers and also for many categories of specialists, from scholars and researchers to practitioners interested in launching new products on the market or policymakers in the field of nutrition, public health, and agriculture. Further research is needed on the relationships between food security and safety, traditional meat production, and cultured meat as an alternative to real meat, before the marketplace launch of this new product.
Kahramanmaraş Sütçü İmam Üniversitesi Tarım ve Doğa Dergisi
Due to the current discussions of global warming, pollution and overall lack of sustainability within production industries, the topic of meat consumption in Europe and in the world in general is very important. While the number of vegans, vegetarians and flexitarians continues to grow, so does the average number of meat and meat product consumption of the world's population. With this alarmingly increasing number, it is important to look at consumer patterns and their attitude towards meat and sustainability. Knowing how consumers make their decisions, what factors are important to them and what is their general attitude towards the issue, can help politicians, marketing agencies and food production industry to work towards greener future. The purpose of this research is to analyse meat consumer behaviour and importance of sustainability, in order help preventing pollution, meat waste and thus, make greener choices. This research will be focused on two Latvian generations who have had a completely different background, one being Soviet Union Latvia and the other, independent Latvia. Being raised in a different way, growing up with different ideologies, options and possibilities, have formed the generation consumption patterns. In this research it will be focused on several key indicators that might affect the consumer decision making regarding meat and meat products. The indicators such as age, income, gender and education are evaluated from different consumption perspectives, in order to find the differences both generations present. Moreover, it will be looked at nostalgia as a cultural and historical factor that might influence consumer behaviour and attitude towards sustainability and meat. To reach the research goal, a quantitative research method was used. The questionnaire was filled out by 120 respondents who were gathered through convenience sampling method. The respondent background varies throughout age, gender, education level, income, location and living situation. The results of the questionnaire showed that all of these key indicators have an effect on consumer attitude towards meat and meat products, however, not all of them influence consumer buying decision. It was found out that it is mostly other factors that shape our choice, for example, whether the product is locally produced, if the animal welfare was important to producers, whether the product is sustainable and what is the price. 4 Moreover, it showed that consumers would like to consume sustainable meat and meat products if it would be affordable and available in their local stores.
Technological Forecasting and Social Change, 2025
Lab-grown meat has been proposed as a food innovation to meet Sustainable Development Goal 12 of moving towards more sustainable consumption and production patterns. However, although technological innovations in lab-grown meat are advancing, a better understanding is needed regarding the perspectives of potential consumers of this product. Specifically, whether the perceived higher environmental sustainability of this meat compared with conventional meat influences purchase intentions remains unclear. The effects of perceived risks must also be assessed. To address these knowledge gaps, we propose a model that draws on the theory of reasoned action and integrate it with potential consumers' perceptions of environmental sustainability and risks of lab-grown meat. We apply variance-based structural equation modelling using data from a sample of Italian consumers to evaluate the model's explanatory and predictive accuracy. The findings highlight the effects of environmental sustainability and perceived risks on purchase intentions and provide insights for policymakers and businesses.
Journal of Applied Communications, 2022
In today's market, there are a growing number of meat options, from conventional to plant-based to cultured meat. As a result, agricultural and food companies need to understand what influences consumer purchases in order to communicate about these options and understand future changes in the marketplace. This study surveyed a \ sample of Ohio consumers (n = 1,250) 18 and older, which was matched to the state population. Data were collected on the Theory of Planned Behavior (TPB) attributes of consumer attitudes toward purchasing, subjective norms, and perceived behavioral control to understand purchasing intent toward conventional, plant-based, and cultured meats. Descriptive results of these TPB attributes showed significant differences between meat options. The biggest difference was observed between the subjective norms of conventional and cultured meat. Additionally, logistic regression showed consumers' current and future purchasing intent, with conventional meat, to be most affected by subjective norms. Current and future buying intent of plant-based meat, and future buying intent of cultured meat, was found to be most affected by consumers' attitudes. The food and agricultural industry should use this information to better shape advertising and messaging with consumers about meat options. For conventional meat, agriculturalists should pay attention to consumer interests and perhaps include some social elements in advertising since it is influenced by subjective norms. Further research should explore all attributes of TPB with consumer purchasing intent, but especially with attitudes and subjective norms.
Foods
Dietary habits have a substantial influence on both planet and individual health. High intake of animal products has significant negative effects on the environment and on human health; hence, a reduction in meat consumption is necessary. The transition towards plant-based meat (PBM) is one of the potential solutions for environmental and health issues. To achieve this goal, it is important to understand the dietary habits and demands of consumers. This review was designed with a focus on PBM alternatives, dietary shifts during the COVID-19 pandemic, the drivers of consumers’ perceptions in various countries, and the measures that can promote the shift towards PBM. The PBM market is predicted to grow with rising awareness, familiarity, and knowledge in the coming years. Companies must focus on the categories of anticipated benefits to aid consumers in making the switch to a diet higher in PBM alternatives if they want to win over the target market.
AfricanJournalofBiological Sciences, 2024
Lab-grown meat foods are part of the rising field of cell farming and agriculture. It is still a beginning phase field; it looks to convey items customarily made through domesticated animals raised in controlled structures that require no or fundamentally decreased human association. Key models incorporate refined meat, milk, egg white and boneless chicken. Shellfish etc. Feeding everyone in a way that doesn't harm the planet is a big challenge for the future. Meat is a really important part of many people's diets, and the demand for it keeps growing. But natural meat farming has some big effects on the environment, like the emission of more greenhouse gases, and extensive use of land and water. So, one of the major problems we face is finding ways to Produce and eat meat, milk, and other proteins that don't hurt the environment so much. (Meat and Dairy Production-Our World in Data). The primary reason for this paper is to throw light on the research on some socio and environmental factors of Lab meat or refined meat. Specifically, this paper highlights the interest, preference and acknowledgement of the concept of Lab-grown or refined meat. It likewise talks about a few early outcomes on the ecological effects of refined meat, stressing the commitments.
Meat Science, 2010
The relationship between consumer perception of quality and the food industry's drive to satisfy consumer needs is complex and involves many different components. Science and innovation play a major role in equipping the industry to respond to consumer concerns and expectations. This paper examines the main elements of consumer perception of meat with focus on the red meat sector. Emphasis is placed on perception at point of sale particularly the intrinsic quality cues of colour, packaging and degree of visual fat. The state of the art developments in increasing consumers' perception at this point are discussed. Experienced quality cues such as tenderness and flavour are well known as being of immense importance to consumers at point of consumption. The latest technological developments to enhance the quality experienced by consumers are discussed. The use of pre-rigor restraining techniques offers the industry a method for changing its conventional procedures of processing beef for instance. Background cues of safety, nutrition, animal welfare and sustainability are also discussed. Finally opportunities and challenges facing the industry are outlined. It is concluded that the meat industry needs to invest in and embrace an innovation agenda in order to be sustainable. It must utilise emerging scientific knowledge and take a more proactive role in setting out a research agenda.
Journal of Integrative Agriculture, 2015
Consumer acceptance of cultured meat is expected to depend on a wide diversity of determinants ranging from technologyrelated perceptions to product-specific expectations, and including wider contextual factors like media coverage, public involvement, and trust in science, policy and society. This paper discusses the case of cultured meat against this multitude of possible determinants shaping future consumer acceptance or rejection. The paper also presents insights from a primary exploratory study performed in April 2013 with consumers from Flanders (Belgium) (n=180). The concept of cultured meat was only known (unaided) by 13% of the study participants. After receiving basic information about what cultured meat is, participants expressed favorable expectations about the concept. Only 9% rejected the idea of trying cultured meat, while two thirds hesitated and about quarter indicated to be willing to try it. The provision of additional information about the environmental benefits of cultured meat compared to traditional meat resulted in 43% of the participants indicating to be willing to try this novel food, while another 51% indicated to be 'maybe' willing to do so. Price and sensory expectations emerged as major obstacles. Consumers eating mostly vegetarian meals were less convinced that cultured meat might be healthy, suggesting that vegetarians may not be the ideal primary target group for this novel meat substitute. Although exploratory rather than conclusive, the findings generally underscore doubts among consumers about trying this product when it would become available, and therefore also the challenge for cultured meat to mimic traditional meat in terms of sensory quality at an affordable price in order to become acceptable for future consumers.
Journal of International Food & Agribusiness Marketing, 2020
Food consumption affects the environment because it requires the usage of water, land, and oil resources. In particular, the consumption of red meat is associated with sustainability issues. Replacing meat with plant-based meat substitutes offers a useful way of reducing the burden that meat consumption places on the environment and dealing with issues regarding animal welfare. However, consumer acceptance of such products is low in some countries. The purpose of this paper is to clarify consumer attitudes toward meat substitutes and discuss them from a marketing perspective. The findings of this study, which are based on content analyses of web forums in Turkey, indicate that negative consumer perceptions can be categorized into three main dimensions: unhealthy, unusual, and tasteless. A marketing perceptive is used to discuss the findings.
Appetite, 2022
Cultured meat is a relatively new product, enjoying consumer appreciation as a more sustainable meat option. The present study builds on a sample from a diverse set of countries and continents, including China, the US, the
Renewable Agriculture and Food Systems, 2023
In recent years, meat production and consumption has become a topic of intense debate for environmental, animal welfare and health reasons. Research on more sustainable alternatives to meat production has increased. Our goal is to gain insight into the purchase of meat from transhumance livestock and to explore the main factors driving this process. This type of meat is more respectful towards the environment and animal welfare, provides financial stability for many rural families and helps preserve an activity that is part of the cultural heritage in rural areas. From a methodological point of view, we have adopted the theoretical alphabet theory model proposed by Zepeda and Deal in 2009 to explain sustainable purchase behavior. For this purpose, we created two different models, one for lamb meat and one for beef meat. The data come from an online survey of Spanish meat consumers. We applied a structural equation modeling technique to test the suggested model and hypothesis. The results allow us to conclude that the alphabet theory is a suitable theory for our data. The level of knowledge on transhumance and contextual factors, such as the content of fat or the type of meat, impact the creation of attitudes towards this type of livestock farming, but demographic variables do not. In both models, buying meat with a designation of origin and buying meat at specialty retailers are habits that positively influence purchase intention. Our results are highly relevant to help meat of transhumant origin reach the markets and to differentiate it from other products.
Meat science, 2014
This paper uses quality theory to identify opportunities for the meat sector that are consistent with trends in meat consumption. Meat consumption has increased and is likely to continue into the future. Growth is largely driven by white meats, with poultry in particular of increasing importance globally. The influence of factors such as income and price is likely decline over time so that other factors, such as quality, will become more important. Quality is complex and consumers' quality expectations may not align with experienced quality due to misconception of certain intrinsic cues. Establishing relevant and effective cues, based on extrinsic and credence attributes, could offer advantage on the marketplace. The use of extrinsic cues can help convey quality characteristics for eating quality, but also for more abstract attributes that reflect individual consumer concerns e.g. health/nutrition, and collective concerns, e.g. sustainability. However, attributes are not of equa...
Sustainability
Consumers have started to become aware of the negative aspects of conventional meat, including concerns about environmental issues, animal welfare, and consumer health. Alternative meats (i.e., cultured meat and plant-based meat alternatives) have been introduced recently to address these problems, and the rapid growth of the alternative meat market could pose a threat to the conventional meat market. It is necessary to identify the features of alternative meat that affect consumers’ purchasing intentions. Thus, we aimed to: (1) explore the positive and negative feelings toward alternative meat and (2) compare the differences in factors influencing alternative meat buying intentions. This study conducted an online survey with Korean participants in two separate sections (cultured meat: n = 513; plant-based meat alternatives: n = 504), and relationships between the variables and willingness to buy were analyzed using the partial least squares method. The results showed that sustainab...
Animal Frontiers
Foods, 2022
Cultured meat, as a product of recent advancement in food technology, might become a viable alternative source of protein to traditional meat. As such, cultured meat production is disruptive as it has the potential to change the demand for traditional meats. Moreover, it has been claimed it can be more sustainable regarding the environment and that it is, perhaps, a solution to animal welfare issues. This study aimed at investigating associations between the consumer groups and demographic and psychographic factors as well as identifying distinct consumer groups based on their current willingness to engage with cultured meat. Four European countries were studied: the Netherlands (NL), the United Kingdom (UK), France (FR) and Spain (ES). A sample of 1291 responses from all four countries was collected between February 2017 and March 2019. Cluster analysis was used, resulting in three groups in the NL and UK, and two groups in FR and ES. The results suggest that Dutch consumers are th...
Background: Meat, an important source of protein and other nutrients in human diets, is one of the major drivers of global environmental change in terms of greenhouse gas emissions, land and water use, animal welfare, human health and directions of breeding. Novel alternatives, including novel meat proxies (cultured meat, plantbased meat alternatives), insects and novel protein sources (like algae) receive increasing attention. But plausible socio-technological pathways for their further development have not yet been compared in an integrative, interdisciplinary perspective. Scope and approach: This paper applies an integrated conceptual framework -the Reflexive Integrative Comparative Heuristic (RICH) -to comparatively assess the nutritional implications, potential sustainability gains and required technological and social-institutional change of five meat alternatives. We formulate plausible pathways for each alternative and identify their pre-conditions and implications. Key findings and conclusions: High levels of transformation and processing limit the environmental sustainability gains of cultured meat, highly processed plant-based meat alternatives, algae-and insect-based food. At the same time, a high degree of societal coordination is needed to enable the potentially disruptive level of technological, organisational and institutional innovations needed to make these novel alternatives viable. Widespread expectations that solutions require break-through novelties or high-tech alternatives imply a neglect of existing and viable alternatives. Our integrative analysis suggests that the priority given to meat alternatives with limited sustainability potential does not just raise questions of technological optimisation of production systems, but is also a second-order problem of the framing of search directions.
Sustainable Nutrition in a Changing World, 2017
Current patterns of meat production and consumption have multiple negative consequences from a sustainability perspective. Nutrition and sustainability are closely linked, and meat production and consumption are widely recognized as environmentally harmful. The widespread adoption of healthy nutritional habits could lead to a more sustainable nutrition system, but this requires not only structural changes within the food system itself but also substantial behavioral change on the part of consumers. This chapter inquires why such a change is so hard to achieve. It examines the debate on the repercussions of meat production and consumption for human health and the environment; discusses meat consumption within the context of nutritional practices; and introduces possible ways of changing the nutritional practices of consumers. It argues that only by understanding the nature of meat-based diets and their associated dietary practices will it be possible to bring about significant change in people's dietary habits. Keywords Meat production Á Meat consumption Á Meat-based diet Á Nutritional practices Á Dietary practices Á Health Á Environment Á Consumer Á Change 8.1 Introduction Nutrition and sustainability are closely linked. Food production and processing, supply and demand, consumer preferences and consumption patterns, and, last but not least, the management of food-waste-induced climate change are only a few of many critical environmental issues in which nutrition and sustainability interact. Other key factors include biodiversity, as well as the use of oil, water and land resources.
Loading Preview
Sorry, preview is currently unavailable. You can download the paper by clicking the button above.