Marketing Plan 2014

Consumption Markets & Culture, 2002

As markets all over the world are becoming more and more surplus-markets, competition is gradually taking new forms. At the same time as markets are overloaded with products and alienation is growing, companies that produce feelings that tries to give meaning not only on the level as a marketing concept, is growing. Introducing the concept aura in marketing, this article explores the process how values becomes tangible in the mind of the customer. Aura is defined as a cover that is related to the feeling-experiences of beauty, exclusiveness, unique and authenticity that a product, service or a brand creates. Aura-production describes the building-process how aura is produced and factors that influence the outcome of the aura.

Srinivas Publication, 2022

Mamaearth as a non-toxic personal care brand has kept its promises about goodness inside. It is a well-known brand with the mission of making the lives of mothers and pregnant moms look better and more attractive. The company's products are safe, toxin-free, and of standard quality for every parent and baby from head to toe. Mamaearth is a digitalfirst FMCG company with products available on D2C Platforms. In addition to creating safe green space through a high-quality plantation, the company creates jobs, develops infrastructure, conducts educational programs, and provides rural development programs to improve the standard of living in communities. Design/Methodology/Approach: This qualitative research study is primarily based on secondary data. Research data is collected from the research papers published in reputable journals using search engines such as Google Scholar and Research gate, as well as newspapers, books, and articles. Findings/Result: The study key findings are: Mamaearth needs to extend its business operation in the retail business, increase franchisees, and collaborate with local players to match international standards. The company is not sufficient at offering customer-oriented services, survey need to be conducted to know the consumer's needs and wants. The company focuses more on a low-income group and developing a new product to diversify its product range and target demographic segment. Originality/Value: This paper highlights the company's overall performance analysis and takes up many green initiatives for the environment. Using digital channels, Mamaearth Company distributes green products to a customer.

International Journal of Professional Business Review

Purpose: The purpose of this research is to find out whether eWOM, endorsement and brand awareness affect consumer buying interest in Ms Glow products. Theoretical framework: EWOM, endorsement and brand awareness are the main factors that determine consumer buying interest in Ms Glow products. This topic has been central to a number of contemporary studies discussed in literature reviews. Design/methodology/approach: This study uses a quantitative approach to the causal associative design with the survey method. The sample in this study were consumers who wanted to buy and use Ms Glow cosmetics in the city of Makassar, which were obtained using purposive sampling. This study uses a 5-point Likert scale to collect research data. Findings: The results of the study show that eWOM, endorsement and brand awareness simultaneously influence the intention to buy Ms Glow's products. In addition, partially endorsement and brand awareness have a positive and significant effect on ...

International journal of humanities and social sciences, 2016

Increase in consumption of cosmetics material in the country and the arrival of fraud products and lack of products domestically produced and the prevalence of skin diseases, changes in competition law, and consumer’s tastes are cases that today more than ever develop the necessitates of new products in the country’s cosmetics and health industry. Todays, organization’s survival depends on attitudes towards new products and implementing new ways to create new products is successful. This current research has done to investigate of Success Factors of New Product Development in the Cosmetics and Health Industry and its Prioritizing. According to Winston’s triple model, product development process includes ideation, initial examination and assessment and business development. In Mow et al model, (2007) in the field (SMEs) 46 factors in technological, marketing, business, management categories are ranked. The results indicate that among all the technological, marketing, business and m...

Business Management Journal

This study aims to determine the effect of brand loyalty, brand awareness, brand image, and perceived quality on MS Glow. The data collection technique was carried out by distributing Likert questionnaires which were distributed online on Google Forms. The sampling technique uses purposive sampling. Data were taken from 202 respondents and analyzed using SPSS 26 and SEM Lisrel 8.8. Respondents were taken from MS Glow users who lived in Tangerang Regency. Based on the test results, it was found that the variables brand loyalty, brand awareness, and perceived quality had a positive and significant influence on brand equity and brand image had no positive effect and did not support brand equity.

Mokslas - Lietuvos ateitis

In this global marketplace, as products supply grow, product life cycles are shortened and consumer loyalty is declining. It is more important than ever for companies to bring new products to market in less time and periodically. This article examines the Lithuanian cosmetics industry and what difficulties a company face when introducing a new product to the market. The cosmetics industry in Lithuania is reviewed and the product development process is analyzed. Identify the factors of a successful product and the relationship between them. The paper presents the results of the surveyed companies involved in the development of cosmetics industry products. The reasons and key factors influencing product success are identified. Based on the results of the study, a model for the development of new products for the cosmetics industry is presented and conclusions and suggestions are presented.

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information.

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information.