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Summary research report: Books, babies and bonding

Abstract

Frequent reading was common in the respondent group, but higher in families receiving Imagination Library books. Parents identified a 'nudge' factor through the monthly book arrival. Bonding was the key benefit of book-sharing that parents identified for themselves and their child. Receiving Imagination Library books for 12 months or more correlated with improved academic outcomes at age 5. The curated book selection introduced new authors into the home and was highly valued by parents. Participation in the Imagination Library strengthened parent-child bonds through frequent reading, and by helping parents learn more about their child. Participation in the Imagination Library supported improved parental selfimage and their attitudes towards sharing books with their children. Focus on bonding in messaging about the benefits of book-sharing. Connect with families in pregnancy and early parenthood. Support parents to understand how children's book-sharing behaviours develop. Consider the demographics of the receiving families. This research was conducted as part of a PhD research project funded jointly by The Dollywood Foundation (UK) and Swansea University. It included a national parent survey alongside school attainment data, interviews and local parent survey from an area where the Imagination Library has been implemented successfully for over five years.