Semiotika Guna Penelitian Objek Kebudayaan Material Seni

Jurnal SASAK : Desain Visual dan Komunikasi

Fine art is one of the artifacts that are present as a result of human behavior and human actions that are driven by motivation in their thoughts and feelings. Therefore, a work of art is not something isolated but is an element of a system so that the meaning contained in it is systemic as well. This means that the meaning of a work of art can be determined by the system, by the work of art itself, and by the humans who make the work of art, or who associate physical elements from the environment with certain meanings. This has become the object of theoretical study and is systematically analyzed by semiotics by relying on the sign as the main concept. Fine art in the study of semiotics is not only limited to a theoretical framework, but also as a method of analysis. For example, in fine art analysis, Peirce's theory of triangle meaning consisting of a sign, object, and interpretant is one theory that can be applied.

Siti Kholifah dan I Wayan Suyadnya, (Eds.), Metodologi Penelitian Kualitatif: Berbagi Pengalaman dari Lapangan, (hal. 269-297), Jakarta: Rajawali Pers, 2018

AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL

Billboard merupakan salah satu media promosi yang digunakan untuk mempromosikan produk / jasa sekaligus menarik perhatian masyarakat. Billboard yang digunakan sebagai objek penelitian adalah billboard Preppstudio “Siap Menjadi Brand Fashion Pria Nomor 1 di Indonesia” yang dibintangi olehinfluencer Arief Muhammad. Hal ini tertarik untuk diteliti karena billboard ini memiliki konsep yang unik dan menarik yakni menggunakan konsep iklan kampanye politik untuk mempromosikan kembali Preppstudio. Tujuan dibuatnya penelitian ini adalah untuk mengkaji elemen-elemen visual pada billboard Preppstudio sekaligus mencari makna dari billboard Preppstudio dalam bidang desain komunikasi visual. Metode penelitian yang digunakan adalah metode penelitian kualitatif dengan pendekatan semiotika, tahapan penelitian yang akan digunakan adalah menguraikan elemen visual, mengungkap makna iklan melalui teori semiotika Roland Barthes. Hasil dari penelitian ini menunjukan adanya elemen visual dalam billboard Pr...

2013

Year of 2011 was a special year for the people of Indonesia with ASEAN ParaGames held in Solo on December 12 th to December 20 th. Solo held ASEAN Paralympic Games in 2011 in the month of December. These special moments were used by Aikon Media, ADGI (Asosisasi Graphic Designers Indonesia), and DKV BINUS to organize a poster exhibition with works by students and lecturers of DKV BINUS University, DKV UNS Solo and Solo ADGI chapter called "Design for the disabled". The messages on the poster were addressed to the public, particularly people with disabilities who are called by "the difable" with the objective of improving people's appreciation of the difable. So that, the resulting confidence higher to those who can then deliver them to better performance. The study was conducted to see the visual signs contained in the poster work of students DKV BINUS semester 3 done by using the theory of semiotics. It can be concluded that the communication with empathy for the disabled is the main one, and then conveyed through visual signs that have meaning and can be accepted and understood by the audience.

Borneo Novelty Publishing , 2025

Metoda Riset Semiotika merupakan pendekatan analitis yang berfokus pada studi tanda-tanda dan simbol-simbol serta cara mereka digunakan untuk menciptakan makna dalam berbagai konteks. Semiotika berakar pada teori Ferdinand de Saussure dan Charles Sanders Peirce yang membahas hubungan antara penanda (signifier) dan petanda (signified) dalam membangun makna. Dalam konteks riset, Semiotika digunakan untuk mengelaborasi makna tersembunyi di balik teks, gambar, atau fenomena budaya, sehingga membantu peneliti memahami bagaimana komunikasi berlangsung melalui simbol-simbol tersebut.

2022

Drawing is an extraordinary adventure experienced by children in fantasy. Various objects as outlined in the picture are not just what he is thinking, but what he sees with feelings and then associates them. Based on the stages of development, each age group has different picture characteristics. This paper discusses the work of children in the age range of 9-12 years who are in the early realism stage, where the characteristics of the image tend to lead to realistic shapes. The image is discussed using semiotic analysis, by reviewing 5 things, namely: elements, positions, relations, totality and systems. The result is that there is a hidden meaning of the analyzed images, which contain messages related to the unity of children in the world.

Prosiding Konferensi Mahasiswa Desain Komunikasi Visual (KOMA DKV), 2021

Film merupakan media audio visual yang mampu menjadi media komunikasi massa yang ampuh, baik sebagai hiburan, penerangan, bahkan pendidikan. Film sebagai media komunikasi mampu memberikan dampak dari segi sosial maupun psikologis kepada penonton. Hal ini tidak terlepas dari aspek teknis dan estetika yang membentuk sebuah film. Tata artistik sendiri berfokus pada aspek estetika film yang berperan dalam membangun kesan dan suasana visual sebuah film. Proses perancangan tata artistik film pendek "Dipethuk" menggunakan metode analisis teori semiotika Roland Barthes yang merupakan ilmu mengenai tanda, berupa bahasa dan kode-kode non-verbal serta teori metafora George Lakoff dan Mark Johnson. Dalam hal ini, tata artistik dirancang dengan membentuk metafora yang didukung dengan teori warna Faber Birren dan penelitian terhadap media yang akan digunakan. Sehingga, diharapkan penerapan teori semiotika pada perancangan tata artistik film pendek "Dipethuk" ini mampu memperkuat nilai estetika dan pemaknaan yang lebih kuat terhadap kesan dan suasana visual film yang ingin ditampilkan.

SOURCE : Jurnal Ilmu Komunikasi, 2019

This research aims to determine the meaning of Kuda Lumping Bima Sakti Art performance. The research method used is descriptive qualitative. The main research informant was Jono Suwito as an elder and handler in Kuda Lumping Bima Sakti Art. Research data was collected by conducting direct observation, interviews and documentation. The results of this research indicated that the meaning of denotation of Kuda Lumping Bima Sakti Art as a whole is a show that in every movement there is a bond of dance in culture. There are also meanings of a community life and a religious belief. The connotation meaning of Kuda Lumping Bima Sakti Art is how to respond and believe that every culture has its own beliefs and from this connotation meaning, human must believe that God and supernatural exist. And the meaning of myth of Kuda Lumping Bima Sakti Art is that in daily life humans cannot be seperated from supernatural matters. Then the key to all of Kuda Lumping Bima Sakti Art rituals is that all m...

Nirmana, 2004

Karya desain komunikasi visual mempunyai tanda berbentuk verbal (bahasa) dan visual, serta merujuk bahwa teks desain komunikasi visual dan penyajian visualnya juga mengandung ikon terutama berfungsi dalam sistem non kebahasaan untuk mendukung pesan kebahasaan, maka pendekatan semiotika sebagai sebuah metode analisis tanda guna mengupas karya desain komunikasi visual layak diterapkan dan disikapi secara proaktif sesuai dengan konteksnya.