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2015, Functions of Language
This article has two aims: (i) to give an overview of research on sensory perceptions in different disciplines with different aims, and on the basis of that (ii) to encourage new research based on a balanced socio-sensory-cognitive approach. It emphasizes the need to study sensory meanings in human communication, both in Language with a capital L, focusing on universal phenomena, and across different languages, and within Culture with a capital C, such as parts of the world and political regions, and across different cultures, such as markets, production areas and aesthetic activities, in order to stimulate work resulting in more sophisticated, theoretically informed analyses of language use in general, and meaning-making of sensory perceptions in particular. Keywords: semantics, discourse, evidentiality, conceptual preference hierarchy, socio-sensory-cognitive triad, metaphor, metonymy, vision, sight, smell, taste, touch, texture, olfactory, gustatory.
Converging evidence in language and communication research, 2019
Chapter 1. Sensory linguistics 1.1. Introduction Humans live in a perceptual world. All of humanity's accomplishments, from agriculture to space travel, depend on us being able to interact with the world through seeing, feeling, hearing, tasting, and smelling. Everything we do, everything we feel, everything we know, is mediated through the senses. Because the senses are so important to us, it is not surprising that all languages have resources for talking about the content of sensory perception. Miller and Johnson-Laird (1976, p. 3) remind us that "word-percept associations are fundamental" to language. Rakova (2003, p. 34) says that we do not have words "just because it is nice for us to have them," but because they are "devices that connect us to the external world." In fact, without the ability to express perceptual content, language would be useless. "Sensory linguistics" is the study of how language relates to the senses. It addresses such fundamental questions as: How are sensory perceptions packaged into words? Which perceptual qualities are easier to talk about than others? How do languages differ in how perception is encoded? And how do words relate to the underlying perceptual systems in the brain? The time is ripe for bringing these questions and many others together. Research into the connection between language and perception has a long tradition in the language sciences. Among other things, researchers have looked at how many words there are for particular sensory modalities (e.g., Viberg, 1983), how frequently particular sensory perceptions are talked about (e.g., San
While activations of sensorial experiences are considered to be of crucial importance for symbolization involving high-order cognitive processes (Oakley 2009:125), they are also part and parcel of our daily experiences, including language. For instance, the knowledge and skills of architects, perfume makers, potters, piano tuners, chocolatiers or oenologists require that they are 'tuned' to various sense modalities and sensory literacies-from single sense modalities to multiple ones. Even such mundane tasks as choosing a particular brand of toothpaste, soap, clothes or stationary, booking a table at a restaurant, or downloading mobile ring signals reflect our inclinations towards certain colours, smells, textures, tastes or sounds, and our decisions are the result of-conscious or unconscious-operations involving several senses. In other words, we are born synaesthetes, i.e. intrinsically cross-sensory beings, even if cultural factors often shape our sensory literacy in fundamental ways.
2019
Humans live in a perceptual world. All of humanity's accomplishments, from agriculture to space travel, depend on us being able to interact with the world through seeing, feeling, hearing, tasting, and smelling. Everything we do, everything we feel, everything we know, is mediated through the senses. Because the senses are so important to us, it is not surprising that all languages have resources for talking about the content of sensory perception. Miller and Johnson-Laird (1976, p. 3) remind us that "word-percept associations are fundamental" to language. Rakova (2003, p. 34) says that we do not have words "just because it is nice for us to have them," but because they are "devices that connect us to the external world." In fact, without the ability to express perceptual content, language would be useless. "Sensory linguistics" is the study of how language relates to the senses. It addresses such fundamental questions as: How are sensory perceptions packaged into words? Which perceptual qualities are easier to talk about than others? How do languages differ in how perception is encoded? And how do words relate to the underlying perceptual systems in the brain? The time is ripe for bringing these questions and many others together. Research into the connection between language and perception has a long tradition in the language sciences. Among other things, researchers have looked at how many words there are for particular sensory modalities (e.g., Viberg, 1983), how frequently particular sensory perceptions are talked about (e.g., San
Multiple social science disciplines have converged on the senses in recent years, where formerly the domain of perception was the preserve of psychology. Linguistics, or Language, however, seems to have an ambivalent role in this undertaking. On the one hand, Language with a capital L (language as a general human capacity) is part of the problem. It was the prior focus on language (text) that led to the disregard of the senses. On the other hand, it is language (with a small “l,” a particular tongue) that offers key insights into how other peoples conceptualize the senses. In this article, we argue that a systematic cross-cultural approach can reveal fundamental truths about the precise connections between language and the senses. Recurring failures to adequately describe the sensorium across specific languages reveal the intrinsic limits of Language. But the converse does not hold. Failures of expressibility in one language need not hold any implications for the Language faculty per se, and indeed can enlighten us about the possible experiential worlds available to human experience.
Jezikoslovlje
Embodiment is central to the Cognitive Linguistics enterprise. The grounding of language in body experience is one of the major tenets of linguistic description at various levels of analysis. We receive the infor-mation of the world around us through the bodily sensations; i.e. we per-ceive, then process and conceptualize it. Research into the sensory do-mains has continued to elicit further examination of how we use meta-phoric and metonymic cross-modal conceptualization in language. Inves-tigation has been carried out both on the single sense domains of touch, taste, smell, hearing, and sight, but also on cross-modality or synesthetic phenomena. Linguistic transfer between various senses seems to respect a hierarchy from the lower (touch, taste, smell) to the higher senses (hear-ing and sight), even though some variation of this hierarchy has been noted. The present study is the first part of a two-fold analysis of cross-modal linguistic mappings that exist between the senses of t...
2015
This chapter makes use of two data sources, terminological schemas for wine descriptions and actual wine reviews, for the investigation of how experiences of sensory perceptions of VISION, SMELL, TASTE and TOUCH are described. In spite of all the great challenges involved in describing perceptions, professional wine reviewers are expected to be able to give an understandable account of their experiences. The reviews are explored with focus on the different types of descriptors and the ways their meanings are construed. It gives an account of the use of both property expressions, such as soft, sharp, sweet and dry and object descriptors, such as blueberry, apple and honey. It pays particular attention to the apparent cross-sensory use of descriptors, such as white aromas and soft smell, arguing that the ontological cross-over of sensory modalities are to be considered as symptoms of ‘synesthesia’ in the wine-tasting practice and monosemy at the conceptual level. In contrast to the standard view of the meanings of words for sensory perceptions, the contention is that it is not the case that, for instance, sharp in sharp smell primarily evokes a notion of touch; rather the sensory experiences are strongly interrelated in cogni-tion. When instantiated in, say SMELL, soft spans the closely related sense domains, and the lexical syncretism is taken to be grounded in the workings of human sensory cognition.
Arts and Social Sciences Journal, 2021
This paper aims to scrutinize conceptualizations of gustatory sensation in contemporary Persian cultural pragmatic schema from a perspective of Cultural Linguistics. Several expressions in which gustatory terms are used reflect cultural metaphors where gustatory is used as a primary domain for conceptual mapping to the domain of emotion. Conducting a corpus-based analysis according to schematic's model conceptualization of cultural cognition developed by Sharifian, this study indicates how gustatory sensation as English equivalent for Maze is conceptualized. This study also examines particular cultural categorizations of food. Human nature pertains to the concept of 'gustatory' in Persian and traces back the root of these categorizations to Iranian culture. The gustatory terms are also used to describe and categorize some things such as color and smell. All in all, the observations made in this paper support the view those conceptualizations of gustatory supply an interface for the interaction between sensory and bodily experiences (embodiment), human conceptual faculties, and cultural conceptualizations.
Food and terminology, 2017
Descriptors of sensory experience are known to be crucial in trying to objectify the world. New descriptors are coined to express the enhanced experience of a reality experienced by human beings. In this article we illustrate the cognitive and cross-cultural framing for verbalizing sensory experience discussing the indeterminacy and vagueness of the wine descriptormineralityand the successful universal neologismsmoothie, a product name for a new product. Both case studies concern units of understanding that are difficult to define but that are related to products with high marketing potential. First we refer to the expert literature in food studies dealing with minerality and smoothies. Then we report on observations based on discourse oriented empirical heuristics and surveying. Finally we discuss in how far experiencing food and drinks is culture-bound and language-specific, which implies that translating food descriptions may be a daunting task.
This article outlines what it means to see taste as a social sense, that means as an activity related to socio-cultural context, rather than as an individual matter of internal reflection. Though culture in the science of taste is recognized as an influential parameter, it is often mentioned as the black box, leaving it open to determine exactly how culture impacts taste, and vice versa, and often representing the taster as a passive recipient of multiple factors related to the local cuisine and culinary traditions. By moving the attention from taste as a physiological stimulus–response of individuals to tasting as a shared cultural activity, it is possible to recognize the taster as a reflexive actor that communicates, performs, manipulates, senses, changes and embodies taste—rather than passively perceives a certain experience of food. The paper unfolds this anthropological approach to taste and outlines some of its methodological implications: to map different strategies of sharing the experience of eating, and to pay attention to the context of these tasting practices. It is proposed that different taste activities can be analysed through the same theoretical lens, namely as sharing practices that generates and maintains a cultural understanding of the meaning of taste.
A growing body of scholars in disciplines from history to geography to architecture are attending to sensation in a new way. While a long tradition of thought has cast sensation as a natural, unvarying human experience, contemporary work in "sensory studies" increasingly suggests that sensation is an historically variant phenomenon. For these scholars and theorists, our sensory abilities and sensory habits are produced by and productive of our social worlds-our cultural conventions and artifacts, our technologies and customs, our modes of gender, race, and national identification. The senses, in other words, are rhetorical, shaping the worlds of which we are a part. And yet the highly rhetorical perspective on sensation offered by sensory studies, and the interdisciplinary collaboration it affords, has yet to be taken up in the field of rhetoric and composition. This course invites you to do just this. I ask that you bring to the course an area that interests you in rhetoric and composition. As we read both within and beyond our field, your job is to ask how the perspective of sensory studies might inform a problem in your area of interest. As a class, we will also speculate on what rhetoric and composition studies might have to offer existing work in sensory studies.
The article presents a sensory language of thought (a set of cognitive units and relations) used to provide non-verbal definitions for various concepts. The definitions proposed below have a uniform structure both for artifacts (ARMCHAIR, CUP), and natural concepts (LAKE), including living ones (TREE, APPLE).
2007
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Studies in Applied Philosophy, Epistemology and Rational Ethics, 2018
Studies in Applied Philosophy, Epistemology and Rational Ethics (SAPERE) publishes new developments and advances in all the fields of philosophy, epistemology, and ethics, bringing them together with a cluster of scientific disciplines and technological outcomes: from computer science to life sciences, from economics, law, and education to engineering, logic, and mathematics, from medicine to physics, human sciences, and politics. It aims at covering all the challenging philosophical and ethical themes of contemporary society, making them appropriately applicable to contemporary theoretical, methodological, and practical problems, impasses, controversies, and conflicts. The series includes monographs, lecture notes, selected contributions from specialized conferences and workshops as well as selected Ph.D. theses.
Abstract The purpose of the article is to shed light on how experiences of sensory perceptions in the domains of VISION, SMELL, TASTE and TOUCH are recast into text and discourse in the genre of wine reviews. Because of the alleged paucity of sensory vocabularies, in particular in the olfactory domain, it is of particular interest to investigate what resources language has to offer in order to describe those experiences.
Grounded theories hold sensorimotor activation is critical to language processing. Such theories have focused predominantly on the dominant senses of sight and hearing. Relatively fewer studies have assessed mental simulation within touch, taste, and smell, even though they are critically implicated in communication for important domains, such as health and wellbeing. We review work that sheds light on whether perceptual activation from lesser studied modalities contribute to meaning in language. We critically evaluate data from behavioural, imaging, and cross-cultural studies. We conclude that evidence for sensorimotor simulation in touch, taste, and smell is weak. Comprehending language related to these senses may instead rely on simulation of emotion, as well as crossmodal simulation of the "higher" senses of vision and audition. Overall, the data suggest the need for a refinement of embodiment theories, as not all sensory modalities provide equally strong evidence for mental simulation.
Society Register
The aim of this article, based on the literature review, is to explore the senses within the context of knowledge. The article begins with a description of embodied (i.e., also sensory) knowledge’s marginalisation within the social sciences and the reasons for this. After indicating the most popular fields of research, the article explores three main understandings of sensory knowledge: (1) senses as a source of knowledge, (2) senses as acquired skills and (3) sensory knowledge as a result of (collective) activity. In the next part, sensory knowledge is discussed as tacit knowledge, taking into account the problem of its verbalisation and the nature of its acquisition. The last part explores the social construction of sensory knowledge and its relation to subjective experiences, referring to the concepts of intersubjectivity, objectification and legitimisation.
Journal of Pragmatics, 2010
When people interact with products, they receive information through all the different senses. This sensory information is processed in the brain and contributes to the overall product experience that people are aware of and can describe verbally. In describing their experience, people usually use adjectives that reflect sensory properties (e.g., warm, solid, red, loud), adjectives that refer to symbolic properties (e.g., elegant, expensive, modern), and affective evaluations (e.g., good, bad, beautiful, ugly) of the product (see Hekkert and Schifferstein, 2008). All descriptions of product experiences ultimately rely on sensory inputs derived from the product. Nonetheless, information from some sensory modalities may be more important for describing certain product experiences than others. We define ''sensory importance'' as the relative contribution of each sensory modality to the description of a particular product experience. The dominant sensory modality is the modality that has the largest effect on the specific description. In this research we wonder what the role of the senses is in the description of product experiences through different types of adjectives. 1.1. Factors affecting sensory dominance A general and popular belief seems to be that vision is the dominant sensory modality in everyday experience. When people are asked which sensory modality they would miss most if they lost it, the majority is likely to indicate vision (Fiore and Kimle, 1997; Schifferstein, 2006). In addition, when people are asked to describe objects, they primarily use adjectives that refer to the visual (60%) or tactual (32%) modalities (Stadtlander and Murdoch, 2000).
2023
According to the experimentalist view (George Lakoff & Mark Johnson 1980), cognition, conceptualization, and meaning-making, which are at the heart of linguistic activity, derive from our multitude of experiences. In our constant and mutual interactions with reality, the human sensory system, which transforms external stimuli into perceptions, has a key role; the way we perceive our environment establishes our concepts, ideas, evaluations, and acts. Perception has been an essential topic for various disciplines in the past decades, including biology, medicine, psychology, linguistics, anthropology, social studies, artificial intelligence, and many others. For some people, the centrality of some perceptual channels becomes evident once they do not function properly; recently, a large number of people have been affected by the loss of sense of smell and taste as a side effect of covid-19 infection and/or as a post-covid syndrome. Despite the abundant literature on perception, its relation to cultural contexts has yet to receive sufficient attention within cognitive linguistic investigations; the present volume aims to fill this gap. On the one hand, perception is an extensive theme closely related to construal, categorization, conceptual metaphors, and many other topics. On the other hand, due to the complexity of the topic, several methodological approaches can provide answers to the questions and problems that arise. In addition, it is also important to point out that culture itself, which we define as related to meaning-making, following Zoltán Kövecses (2005), can be related to perception through a series of factors. The eight essays in this thematic issue illustrate the diversity and variety that characterize the field, which is created at the intersection of the notions of perception and culture. While the central framework is cognitive semantics, the papers use complementary theories and methodologies. One of them is Cultural Linguistics, which is adopted as the theoretical framework in Baranyiné Kóczy's and Simon's chapters, which focus on the relationship between language, conceptualization, and