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Transmedia Storytelling, Immersive Storyworlds, and Virtual Reality

2020

Abstract

This paper considers the role of virtual reality (VR) experiences in major media franchises’ storyworlds, including Star Wars, the Marvel Universe, the DC Extended Universe, Game of Thrones, and Harry Potter. The paper opens with a brief description of transmedia storyworlds and the concept of narrative extensions, which are new stories that are added to existing narratives across a range of media. To distinguish different types of experiences, I use four categories to describe fifteen VR experiences across these five major: sneak peeks, short demos, action games, and narrative experiences. For each experience, I consider the types of user interactions offered, the overall length and replay value of these experiences, cost at launch, and the overall success or failure of these experiences based on critics’ and fans’ comments and reviews. While the strategy of incorporating VR experiences into existing media franchise storyworlds is still very much in its infancy, there are identifia...

Key takeaways

  • The novelty of VR experiences wears off quickly and today's VR users expect a nontrivial level of engagement with the storyworld, especially if they are required to pay for the experience.
  • Of the fifteen VR experiences examined in this paper, the sneak peeks account for four of the five earliest attempts to use VR in transmedia storyworlds, but the most recent sneak peek comes from 2016.
  • Perhaps what's most surprising about Jedi Challenges is the effort it makes to connect to a wide range of material from the Star Wars transmedia storyworld.
  • Batman: Arkham VR (2016) was the first major storyworld franchise to release a VR title on Oculus, Vive, and later Playstation (PSVR).
  • Star Wars is also the only franchise attempting to create genuine narrative extensions into the transmedia storyworld using VR experiences, using the innovative team experience Secrets of the Empire at their theme parks and through their impressive narrative extension Vader Immoral, both of which tie into canon content in other forms of media.