Teaching Business Models Through Student Consulting Projects

Mediterranean Journal of Social Sciences, 2017

Parallel to the consolidation of Business Model approach in different fields of Management, a delay is detected in its application to entrepreneurship education. These applications should conceivably be paralleled by a gradual adaptation of the methodological approaches, with educational establishments incorporating the business model focus and foundations and evaluating the results of its use. The current work aims to constitute an advance in this direction. The paper reports on the results-in terms of the improvement in enterprise potential-of an experiment testing two different pedagogical methodologies in entrepreneurship education on two groups of students studying for degrees in Building Engineering at a Spanish university: a classic methodology based on the development of a business plan, and a new one based on the business model. The results show that students assigned to the methodology based on the business model had a significantly higher level of enterprise potential.

American Journal of Pharmaceutical Education, 2021

Objective. To review the use of the business model canvas, a one-page visual description of a business initiative, as a tool for teaching pharmacy students about entrepreneurship and business planning in pharmacy practice settings. Findings. Students often struggle to develop the mindset, skillset, and toolset to effectively apply business modeling and planning processes to pharmacy practice settings. Over years of experimentation and various iterations in a pharmacy practice management class, a new business model canvas was developed and refined. The canvas contains thirteen sections which emphasize key terms, concepts, and ideas crucial for achieving entrepreneurial competencies. Using the Zone of Proximal Development as a framework, the course structure offered a range of supportive activities that guided students to independent competence. The business model canvas formed a framework around which assigned course readings, exercises, and group assignments helped pharmacy students build confidence and competence in completing a capstone business plan assignment. Summary. This paper provides recommendations and examples of how to structure a course in the Doctor of Pharmacy (PharmD) curricula using an entrepreneurial tool, the business model canvas, to help students master business competencies. Recommendations and lessons-learned are provided.

The International Journal of Business Review (The Jobs Review), 2019

New challenges facing Indonesia in the development of Industry 4.0 are how to create jobs. As a country advances more and more people are educated, and many people are unemployed because of the narrow employment opportunities. It makes food for thought to immediately look for the best solution not only by government but also by the people who care about it. (Aditya Dion Mahesa, 2012). Entrepreneurship knowledge supports entrepreneurial values, especially for students, so it is expected to foster an entrepreneurial spirit. Students' attitudes, motivations and interests are needed for students who are entrepreneurs (Student Entrepreneurs) in order to be able to identify business opportunities, then utilize business opportunities to create new employment opportunities. Student interest and their knowledge of entrepreneurship are expected to shape their tendency to open new businesses in the future. Suharti & Sirine (2011) stated that the tertiary institution is responsible for educating students and providing motivation, so that students dare to become entrepreneurs. The tool that is widely used to turn ideas into business is a business model. In the past few years, the concept of business models was used as a general way to explain how companies interact with suppliers, partners, and customers (Zott and Amit, 2003). Based on the above facts, it is very necessary to develop entrepreneurial spirit for students (Studentpreneruship) through training and simulation of the business model canvas as a solution to increase and strengthen the entrepreneurial spirit

Journal of Entrepreneurship Education, 2017

The success of the Business Model (BM) as a practical concept makes it a promising tool for entrepreneurs to shape a more challenging environment. As teaching BM design to students appears essential, we have developed a specific web learning application based on actionable theoretical developments. The web application is called GRP Storyteller, from the GRP BM it is based on (www.grp-lab.com). We assess the perceived quality of the web application through a survey among 281 non-business students enrolled in seminars introducing entrepreneurship. Students were asked whether the application facilitates the learning of the BM according to various pedagogical objectives. They also evaluated its design, organization and user-friendly qualities. The results show that the application improves the learning of the BM by helping students remember, understand and apply conceptual knowledge.

This paper describes an initial qualitative exploration of an adapted business modeling method for entrepreneurship educational purposes in the Art & Technology program at Saxion University of Applied Sciences. This adapted method builds on the qualities of existing methods and adds specific elements to improve essential entrepreneurial skills. Using qualitative expert interviews and student panel discussions the six most essential entrepreneurial skills for Art & Technology students are determined. Subsequently, a selection of business modeling methods is evaluated on the extent to which they contribute to mastering these skills.

2019

We discuss our lessons from 8 years of teaching business model innovation to executives in our part-time MBA program. We examine how strategic foresight tools are particularly useful to help students to overcome the cognitive bounds that inhibit business model innovation and discuss the considerations of using studentowned live cases. Please cite this paper as: Spaniol et al. (2019), Five strategic foresight tools to enhance business model innovation teaching, Vol. 7, No. 2, pp. 1-12

International Journal of Entrepreneurial Behavior & Research

PurposeThe study aims to examine the development of student venture creation in a co-curricular business model lab initiative with collaboration between students, researchers, technology transfer offices (TTO) and industry. It presents a fresh approach to the study of student venture creation by discussing a unique co-curricular case, its embeddedness in a network and drawing on the concept of tension.Design/methodology/approachA qualitative, case-based research design is applied containing data from interviews, observations and active participation.FindingsThe findings point to the inherent difficulties in managing and organizing student venture creation and networks surrounding the student venture creation in a co-curricular setting that can lead to several different types of tensions. Episodes where task-, role-, process-, affective- and value-related tensions arise are identified. Furthermore, the findings highlight that affective-related tension is often an outcome of other typ...

Foundations of Management

The need for survival in today's market drives an increase in the delivery of easy to use ‘just-in-time’ resources that respond to the often-dynamic workplace. Innovative business models are the resources that support entrepreneurs to be more competitive in the market. Based on the research conducted in two European ERASMUS+ projects – Understanding and Developing Business Models – ProBM (2016–2018) and its continuation in the years 2019–2021, the authors discuss the findings on the need for business models to be implemented in enterprises. The paper also includes recommendations for managers and entrepreneurs on what should be considered in order to survive in today's competitive and global marketplace. The authors present the level of awareness of the entrepreneurs in the area of business models and the response to these results in the form of micro-learning. This involves a compendium on business models and bite-sized modules directed towards adult educators in management...

2021

This community service starts from difficulties of university students in Indonesia to develop start up business. Most of the students make business in food and beverages, although they are not majoring in culinary art, food technology, or other food based major. The problem indicate that students have no good entrepreneurial spirit. To solve the problem, this program will use other method in developing students’ startup business, namely Entrepreneurial Learning Model (ELM). The steps of ELM are: training, education, experience, and mentoring. This model has already run for 6 months (May to October 2019) to 10 groups of students (who make 10 startup business). The results of this program are: (1) students able to develop their startup business; (2) the startup business come from their innovative idea; and (3) students able to maintain their business. Based on the results, it is recommended to use the model on developing students’ startup business.

IAEME, 2019

Entrepreneurship education has not received ample consideration in engineering pedagogy. One of the greatest challenges facing engineering students in the classroom is visualization or conceptualization of the objects of learning. Therefore, to make teaching and learning of entrepreneurship more productive and interesting for engineering students, an innovative teaching strategy based on experiential models is considered appropriate. Therefore, the aim of this study was to propose a conceptual model showing the link between experiential teaching models considered effective and appropriate with respect to university entrepreneurship education and engineering students' business startup. Based on the conceptual model proposed, the study suggests that experiential teaching models such as invitation of guest speakers, individual and group project, business simulations activities, and role play are considered more effective and appropriate teaching methods required stimulating business startups among engineering students.