Academia.eduAcademia.edu

Кононов І. Ф. ВИБОРИ: ГРА ЕЛІТ НА ПОЛІ СУСПІЛЬНИХ ОПІНІЙ

Abstract

The article analyzes the paradoxical situation in electoral sociology: its basic Theories can not explain all the nuances of the real election process and therefore are not used in his scientific view for sociological support of election campaign. Basic and applied researches in these branches of sociology are inconsistencies by reason of ignoring public opinion as main field of public choice. Based on the analysis of empirical data, derived as result of the research “Political parties and public during election campaign: context of big city”, it is shown that the electoral choice is made in mass communities, and its mechanisms of functioning caused by public opinion. It is proposed distinguish between public opinion, public thought, group and individual consciousness. Key words: elections, electoral sociology, voting behavior, public opinion, public thought.