Franchises: Now More than Ever!

Experiential Entrepreneurship Exercises Journal, 2017

The aim of this exercise is to provide students with an opportunity to analyse franchise systems as attractive investments. The exercise exposes students to alternative business entrances allowing them to interchange responsibilities so as to play the evaluative role of a franchisee and play the convincing role of a franchisor that bargains high returns for their proven business model. Students will be able to practice making sound business decisions, negotiation and presentation skills. This is accomplished by a ten step group exercise in an exciting game which ends with the winning group that has the most franchise agreements.

Acta Universitatis Sapientiae, Film and Media Studies, 2014

In spite of the noticeable practices within the field of Adaptation, Adaptation theory seems to be lagging behind whilst perpetuating various fallacies. Geoffrey Wagner’s types of Adaptation and Kamilla Elliott’s proposed concepts for examining adaptations have proved useful but due to their general applicability they seem to perpetuate the fallacies existing within the field of Adaptation. This article will propose a context-specific concept pertaining to Media Franchise Culture for the purpose of examining Adaptations and re-assessing long-held debates concerning the Original, the Content/Form debate and Fidelity issues that cater to the twelve fallacies discussed by Thomas Leitch.

Franchising is a business system, which is booming. That is why the focus of this research focuses on the causes that have contributed to the growing importance of this system as a mechanism of expansion or a business venture. An analysis was made, based on the Agency Theory, the Theory of Transaction Costs and the Theory of Property Rights to explain the phenomenon, as well as description about what the system entails and what has led to be regarded as a safe and a successful investment form, retaking key aspects based on previous research.

Franchising is a business system, which is booming. That is why the focus of this research focuses on the causes that have contributed to the growing importance of this system as a mechanism of expansion or a business venture. An analysis was made, based on the Agency Theory, the Theory of Transaction Costs and the Theory Detailed Table of Contents of Property Rights to explain the phenomenon, as well as description about what the system entails and what has led to be regarded as a safe and a successful investment form, retaking key aspects based on previous research.;

Approaches to Critical Discourse Analysis, CD-ROM …, 2005

This paper argues that Critical Discourse Analysis needs to extend its work to new communications media. I identify the phenomenon of the distributed transmedia franchise as a new kind of inter-medium with significant ideological potential. Some components of transmedia franchises such as immersive worlds and identification through online communities, as well as its ability to continue to present itself to us across many guises, sites, and extended periods of time, may make it a more powerful medium for shaping people's views of what is natural in the social world than prior media. Finally, I propose a specific analytic model and strategies to enable us to assess the affordances, effects, and dangers of this new inter-medium and its messages.

The Routledge Companion to Transmedia Studies, 2018

This essay examines the historical formation of public radio program This American Life into a media franchise whose production and extension into film, television, live performances and podcast spinoffs represents an economic hybridity of both public and commercial production cultures. However, due to the value of highbrow intellectualism often articulated with public radio and its supposed separation from commercial media, This American Life’s economic hybridity occurs within a specific public radio context that encourages TAL’s producers to legitimate their collaboration with profit-driven media producers. Thus, This American Life’s producers attempt to reinforce This American Life’s distinction from commercial media through discourses of cinematic allusion, fundraising, and outsiderism in order to retain the cultural capital of public radio across a range of textual extensions. This study of This American Life reminds us that media franchising studies needs to account for the participation of public radio within media industries, as well as the cultural tensions and negotiations associated with economic hybridity.

Journal of Marketing …, 2007

This research considers the issue of franchisees who exit the franchise system in order to continue operating independently. The literature regarding incentives for entering franchising is reviewed in an attempt to reveal why franchisees become dissatisfied and leave. The use of power by the franchisor and its relationship to brand piracy by franchisees is explored.

Executive Summary Our objectives  Analyze major paradigm changes in the media industry;  Investigate the building blocks and dynamics of media business models;  Predict the future management challenges in the media business. Research questions Why should firms engaging in the media industry consistently innovate business models that are different from their current practices and ways of operation? How can firms renew their business model in the dynamic media industry characterized by collaborative digital ecosystems? What are the future management challenges for the media business models? Findings Six fundamental paradigm changes in the media industry discussed in the paper: The value paradigm shifts the media offerings increasingly from products to services. The technology paradigm underscores the role of platforms instead of traditional media processes in the delivery of the content. The customer paradigm shifts the focus from proactive push strategies to reactive market pull s...

Continuum, 2009

In this paper, I extend the notion of franchise nations, borrowed from Neal Stephenson's cyberpunk novel Snow Crash (1993), in order to employ it as a device for thinking about the future of the nation. I argue the concept to be particularly well suited for such contemplation because of its sound grounding in the historical intermesh of economic, political and cultural motivations intrinsic to the concept as well as lived experience of the nation. I illustrate this very briefly by casting (mainland) China as the master franchisor and the overseas Chinese as franchisees. Specifically, I discuss the media events concerning China that took place during 2008, such as the protests and counter-protests that occurred at various legs of the Olympic Torch Relay, the Sichuan earthquake of 12 May and the opening ceremony of the Beijing Olympics on 8 August, and reactions to these happenings from overseas Chinese located variously in Australia, Canada and the United States. I argue that employing the notion of franchise nations lays bare the commercial and political instrumentalism behind the promotion and courtship of diasporas by home nations but, crucially, also aids in the understanding of the reciprocal processes by which franchisees are fashioned out of these communities. Finally, I suggest that, aside from China, franchise nations may also be a useful approach for thinking about how nations like India and Singapore are expanded, exported and explained into the future. Dial 1-800-Nation The franchise and the virus work on the same principle: what thrives in one place will thrive in another. You just have to find a sufficiently virulent business plan, condense it into a threering binder-its DNA-xerox it, and embed it in the fertile lining of a well-traveled highway, preferably one with a left-turn lane. Then the growth will expand until it runs up against its property lines. (Stephenson 1993, 178