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A Manifesto for a Genderless Feminist Critique

2008, Communication, Culture & Critique

Abstract

Sexualization is Number 23 of the ''Top 25 Trends That Changed America,'' according to the March 26, 2007, issue of USA Today. The newspaper added an operational definition: ''Strip clubs for executives. Hooters. Paris Hilton. Britney Spears. Wardrobe malfunction. Online pornography. Girls Gone Wild. Viagra. Erectile dysfunction ads.'' Consistent with its reputation for terseness and cryptic lists, USA Today did not elaborate; but presumably the first seven elements involve women aggressively and profitably performing for men, perhaps with the implication that they also enjoy doing so. Notably, USA Today made sexualization a ''trend,'' not a problem, except for men, for whom Viagra would solve what pornography could not solve. The many ''critical'' tasks in communication can be addressed in many ways and using many methods, as essays in this journal's inaugural issue attest. Arguably, key tasks for critical scholars now include revisiting the conceptual monopoly of gender and dismantling the apparently seamlessly chained linkages, if not conflation, of sexgender-sexual-woman-feminine-feminist. Disrupting this series is crucial if feminist critiques are to be useful and productive in addressing institutions, systems, and processes that are manipulative, exploitative, and even oppressive. In particular, slippage in the use of ''gender'' has diverted critical attention away from sex and sexualization. It has undermined the effectiveness of feminist analysis and the potential of feminist theorists to distinguish when gender or even sexism is the primary issue-from when other oppressive systems or discriminatory processes are what require intervention. The rarity of significant challenges to entrenched terms, concepts, and theories is understandable. Taking on canonical scholarship and often-cited scholars is risky. As this journal acknowledges and aims to correct, publishing such critiques can be difficult. Yet, Moi's (in Williams, 2006) remark regarding the necessity of critical reasoning in feminist theory applies more broadly: ''No intellectual field can refuse to think.'' In this spirit, I call for continued rethinking of Rubin's highly influential work on the ''sex/gender system,'' published a generation ago. Rubin's somewhat idiosyncratic exegesis (i.e., ''critical explanation'') of anthropological and psychoanalytic treatments of the sex/gender system was important and remains valuable. Its impact for feminism is incalculable: The language of gender is entrenched not only