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Journal of Mass Communication & Journalism

Abstract

Mass Communication & Journalism J o u rn al of M a s s C o m munic a ti o n & Jo urna lis m

Key takeaways

  • The majority of these were female students indicating that female students showed a greater sign of addiction to their mobile phone.
  • While major objective of this study has been exploring the utility of smart cell phone among female students of AU, this research has specifically analyzed frequency of use of smart cell phones by AU female students, the purpose of using, benefit they get and the flip side of using the smart cell phones by them.
  • No list of smart phone using female students is available and to select samples from the total population is difficult.
  • About respondents' usage of cell phones during academic session, 28 (84.84%) were found having the habit of checking their cell phone for messages and missed calls.
  • Most of female students get satisfaction when they are using their cell phones for chatting, visit to social media, receiving calls, watching video, contacting new friends, and sending messages.