RIM’s (BlackBerry) Fall Back Analysis and their Customers' Behavior
Ibrahim Rihan, MBA | PDDM
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AI-generated Abstract
The analysis explores the factors influencing consumer behavior towards BlackBerry smartphones, detailing stages such as information search, evaluation of alternatives, and purchase decisions. It emphasizes the importance of understanding cultural and social factors affecting consumers and suggests strategies for BlackBerry to better align its products and marketing approaches with customer needs and preferences.
