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International Business: Competing in the Global Market Place

2008, Management Decision

AI-generated Abstract

The book "International Business: Competing in the Global Market Place" by Charles W. L. Hill provides a comprehensive overview of the complex nature of international business in a globalized economy. It highlights the process of globalization, explores the impact of national business environments, and discusses strategic planning and organizational structures essential for multinational enterprises. Each part addresses critical aspects of international business, including the monetary system, business strategies, marketing, human resource challenges, and accounting practices, thereby equipping readers with the insight needed to navigate the competitive global market.