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The Sochi book chapter

AI-generated Abstract

The chapter examines the intersection of sports, politics, and public perception in the context of Russia's staging of the Sochi Olympics. It explores how the Kremlin's narrative frames sports as a tool of soft power and national identity, while contrasting this with opposing voices that critique the event as a symbol of political repression and corruption. Additionally, it highlights the duality of the Kremlin's discourse, which appears to promote unity and modernization, yet reveals deep-seated divisions and challenges within Russian society.