Social Networks on the Web in Real Estates in Portugal

This article aims to analyze different types of Social Networks, its purpose, success and evolution, and also its advantages for people and businesses in particular in Real Estate mediation in Portugal. This article includes some research related to the use of Social Networks and its relationships with Real Estate. First the social networks and issues related to investment and Marketing relations are analysed, structured and classified, and it is also analysed the Real Estate business. Then there are presented some statistics based on data according to Social Networking use in Real Estate companies in Portugal and in particular, the use of Facebook. Finally, some conclusions of this study are presented and highlighted the main limitations of this research as well as some recommendations for future studies. According to statistics made by Real Estate companies in Portugal, in a universe of 3231, and given a sample of about 500 companies in the Real Estate business, 15% have their own sites and in these, Facebook subscription is over 12%, 4% on Twitter, 1% on LinkedIn, and no more than 1% on YouTube. By Adding and adapting technologies and new trends like Social Networks and using the Internet, we can expect a better understanding of consumers and new ways of doing business and new business opportunities. There are few articles referring to Social Networks and Real Estate and in Portuguese reality this is even more uncommon. This kind of researches should be more frequent and compared, when possible, with other countries and other situations.

2019

Social media or social networks influence the way of communicate with each other in every field of private and business interaction. It can be said that Social media are online channels for collecting communication between the members of web community. Today, the necessity of using them as a means of promoting the professionals is widespread. Especially the real estate sector is rather slowly participating this trend. This research paper focuses on the usage of internet and social media in the real estate market. The aim of this paper is to show how the social media contribute to the evolution of the real estate market, in order to welcome this new era of a digital real estate management approach that comes to dominate. In other words, this paper will show how the internet and social media have changed profoundly the perception of consumers and have offered professionals new ways of promoting property and approaching buyers. Moreover, it will be investigated whether this development...

CISTI 2015 - 10th Iberian Conference on Information Systems and Technologies, 2015

In the last years, many events produce changes in society, changes which affect the IT consumer / user's behavior and the dissemination strategy of companies. Social networks have been winning more and more space in the daily lives of users / consumers and therefore also in companies, and thus becoming an important element of interaction between both parties. This paper has the objective to analyze the attitudes of Portuguese users and the effects produced by the brands / companies with the marketing on social networks. To this end, we applied questionnaires to users and we analysed the relations between both parties and we try understanding the changes that occur when this communication tool is used. It was also analysed the use of social networks in the specific divulgation on the innkeeper branch in Portugal, specifically the involvement of Hotel Estoril Palace and Real Hotels group. For this study we also made interviews with those responsible for the marketing department, they tell us their strategies adopted in social networks and the results achieved with such use.

Proceedings of the LCBR European Marketing Conference, 2015

In the last few years, social networks have been winning more and more space in the daily lives of users/consumers and therefore also in companies, and thus becoming an important element of interaction between both parties. Many events related with IT produce changes in society, and the social media produce changes which affect the IT consumer/user's behavior and the online strategy of companies. This paper has the objective to analyze the attitudes of Portuguese users and the effects produced by the presence of the brands/companies on social networks. To this end, we applied questionnaires to users and we analyzed the relations between both parties in order to understand the changes that occur when this communication tool is used. We conclude that the factors that most influence the presence of companies on social networks are: effectiveness of advertising; purchase intention; form/duration of exposure to advertising; importance of brand/company and quality of available information.

The Journal of Internet Banking and Commerce, 2014

The aims of this paper is to reinforce the literature on the digital social networks and their influences on the marketing Having presented and categorized the digital social, networks, we highlighted, the opportunities which brings Web2.0 to the marketing. The advent of Web2.0 imposed fundamental changes Which required the revalorization of the role of the consumer in the marketing approach. Indeed, this one is not passive any more, but it becomes a co-value-creating for the company

Review of Business Management, 2013

Revista Brasileira De Gestao De Negocios, 2013

2012

There is no common understanding among specialists and entrepreneurs about the phenomena of internet social networks and very different views exist on the concept of "social networks" and its importance for business. today's information and telecommunication technology makes it possible to communicate data and other information exchange regardless of location, distance and time space. The most popular e-tool used for communication is social networking. social networks have experienced an evolutionary process-in the beginning there was like-minded grouping, news exchange by means of e-mail. later on social networks developed that became a tool for e-business. social networks can be effectively used in different e-business and e-marketing activities, such as sales, advertising, Pr, human resources, customer segmentation etc.

Journal of Marketing Analytics, 2015

Online social networks have revolutionized the way we communicate, and many companies are already taking full advantage of these tools to improve productivity. The objectives of our study are to measure the presence of large Spanish companies in these online social networks and the importance companies give to the use of such systems and to determine the link between the attitudes of companies towards technology and the adoption of online social networking in their businesses. To do this, we surveyed 99 Spanish companies whose turnover was among the highest in their respective economic sectors, and we carried out a descriptive analysis of the association of variables using the Chi-squared independence test. The results show that the presence of large Spanish companies in online social networks is scant, however, the results emphasize the importance that such enterprises give to information technology, information systems and a future presence on online social networks.

Social networks tools are used as a means of building links to business websites where an online social networking has been harnessed as an invaluable asset for many corporate businesses. Due to the widespread personal use of social networks today is forcing organizations to leaders to effectively connect with employees and customers, and sometimes to keep an eye on the competition. In this paper we conducted on how the corporate companies are recognizing that there is an opportunity to use internal social networks to attract and retain talented staff, tap the most relevant expertise, enhance collaboration, and ultimately improve organizational performance and business outcomes. It is also analyzes how web-based networking platforms like Facebook, Twitter, Flickr, Myspace, Youtube and Linkedin allow the personal business network online and gives access to people, jobs and opportunities like never before. As such, corporate businesses can now make best use to these social network tools by exploiting the vast amount of personal information it holds on their market research databases.