Marketing Malaysia to International Tourists

Jurnal Antarabangsa Kajian Asia …, 2009

Artikel ini cuba menunjukkan betapa pentingnya pasaran Timur Tengah kepada industri pelancongan Malaysia, untuk membincangkan profil kembara dan tingkah laku pelancong, dan akhir sekali mencadangkan strategi untuk membaiki kedudukan Malaysia sebagai destinasi antara-rantau yang paling diminati di kalangan pelancong Arab. Adalah dianggarkan sejumlah 35 juta pelancong Arab dari Timur tengah akan datang ke Malaysia pada tahun 2020. Pelancong Arab cenderung tinggal lebih lama, berbelanja lebih besar dan cuaca panas tidak menjadi penghalang kepada mereka. Rantau Timur Tengah adalah juga suatu pasaran yang cukup berpotensi untuk pelancongan kerana penduduk mudanya sedang berkembang dengan pendapatan per kapita yang tinggi, terutama Arab Saudi dan UAE. Kertas ini juga membincangkan pola pelancongan keluar daripada rantau ini dan juga usaha pemasaran yang diambil oleh pemain pelancongan Malaysia untuk menarik pelancong dari Timur tengah. Usaha-usaha promosi yang dijalankan oleh Malaysia di kawasan Lembah Kelang dan pemainpemain pelancongan di beberapa tempat lain di negara ini masih belum sampai ke tahap "Mesra Pelancong Arab". Adalah dicadangkan Malaysia patut memberi fokus kepada usaha pemasaran mereka untuk menawan pelancong dari Arab Saudi dan UAE, untuk membangunkan produk pelancongan yang jelas memberi penekanan kepada belia, untuk meningkatkan hubungan udara antara bandaraya pelancongan utama di Malaysia dan Timur Tengah, mula menggunakan internet dengan lebih meluas untuk tujuan promosi dan pengedaran, dan untuk menggalakkan orang Arab untuk membeli premis timeshare di Malaysia.

Asian Social Science, 2012

International tourism has become one of the largest and most vital economic sectors of the global economy driving huge flows of people, commodities, and capital. Tourism has been and continues to be an important foreign exchange earner to many countries in South East Asia and Malaysia is no exception. The aim of this article is to trace the factors for visiting Malaysia, image of Malaysia as a tourism destination and competitiveness of Malaysia as a tourism destination among outbound Middle East tourists to Malaysia. A survey was used to obtain data randomly from 357 outbound Middle East tourists leaving Kuala Lumpur International Airport (KLIA). From the results, for most of the Middle East tourists, safety and security is extremely important for choosing Malaysia as a foreign country for long-haul travel. Malaysia is at the top of the list of top five countries for long-haul travel. Hospitality in Malaysia was better and excellent than many long-haul countries for the Middle East tourists, followed by natural environment. From the overall implications of this study, it could be concluded that a strong relationship between government, tourism industry players, local authorities, private agencies and businesses should be fostered to ensure that tourists' needs, especially Middle East tourists, are fulfilled. It is a known fact that Middle East tourists have a high taste. Therefore the various tourism industry players need to work hand in hand to improve all types of services provided to the Middle East tourists.

Environment-Behaviour Proceedings Journal

This study explores the memorable traveling experience (MTE) of 143 tourists from Europe and Oceanian in Malaysia. The researchers conducted a survey to investigate the factors that influence their revisit intention to Malaysia as an attractive destination. Partial least square structural equation modeling (SEM-PLS) results indicated that tourist attitudes, destination images, electronic Word of Mouth (eWOM), and perceived quality have positive and significant influences on travel intention. However, the eWOM failed to mediate the tourists’ attitudes, perceived quality, and destination image towards their revisit intentions. Keywords: eWOM, Malaysia, Memorable Travelling Experience, Revisit Intentions eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA CE-Bs by e-International Publishing House, Ltd., U.K. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Associatio...

2014

Malaysia perhaps one of the most unique countries of the world, being strategically situated on the gate-way location of global routes with a wonderful eco-environmental setting. Being a pluralistic sosiety, Malaysia inherits its own traditional culture with harmonious integration of the diverse ethnic groups living in a very peaceful and politically stable situation. With the all its economic potentials, Malaysia has recently emerged as a newly-developed nation with a huge infrastructural growth in its industrial and manufacturing sectors. Due to these developments aand other eloquent features, people from abroad become largely attracted to this land and thus, they frequently arrive here as visitors and tourists. As recently as in the year 2005, it is reported that at least 16.7 million international tourists from outside visited Malaysia bringing about 30 billion ringgit in terms of foreign currency in this country. It brings civic pride and social prestige for Malaysia by making ...

This study seeks to analysis some of major features of the phenomenon that dramatically appeared by influx of West Asian visitors to Malaysia that had evolved out the aftermath of September 11 and London Bombing. Data had been collected from a year field works, from mid-2007 to mid-2008, in Klang Valley, Langkawi, Penang, Cameron Highlands, Genting Highlands and a few tourist spots in the east coast of Peninsula. This study indicates that there are two major scenarios in Malaysian tourism: First, with the increasing number of their coming since 2001, the emerging West Asian tourist markets not only of the future with huge economic, demographic and destination potentials to Malaysia, but also has created Islamic feature in Malaysian tourism. Secondly, they have brought economic structural change in Malaysia tourism with the emergence of Islamic entrepreneurs as new players in the industry. In short, they have reconstructed toward more Islamic tourism in Malaysia in both sides, the demand and the supply.

This study seeks to analysis some of major features of the phenomenon that dramatically appeared by influx of West Asian visitors to Malaysia that had evolved out the aftermath of September 11 and London Bombing. Data had been collected from a year field works, from mid-2007 to mid-2008, in Klang Valley, Langkawi, Penang, Cameron Highlands, Genting Highlands and a few tourist spots in the east coast of Peninsula. This study indicates that there are two major scenarios in Malaysian tourism: First, with the increasing number of their coming since 2001, the emerging West Asian tourist markets not only of the future with huge economic, demographic and destination potentials to Malaysia, but also has created Islamic feature in Malaysian tourism. Secondly, they have brought economic structural change in Malaysia tourism with the emergence of Islamic entrepreneurs as new players in the industry. In short, they have reconstructed toward more Islamic tourism in Malaysia in both sides, the demand and the supply.

Sumatra Journal of Disaster, Geography and Geography Education (SJDGGE), 2018

The purpose of the study was to collect, process, analyze and describe the perception of Malaysian towards foreign tourists in Malaysia. This research is a descriptive analysis. Data collected using observation, interview, and documentation techniques. Data analysis in the study was carried out using data reduction techniques, data interpretation and conclusion drawing. The results show that 1). Public perception of foreign tourists in Malaysia shows that Malaysians are very supportive of foreign tourists coming to Malaysia. 2). Positive and negative impacts of foreign tourists coming to Malaysia; the positive impact, with the presence of tourists can increase Malaysia's foreign exchange and advance the country. As for the negative impact, Malaysians also negatively perceive black tourists such as from Bangladesh, Sri Lanka who usually bring problems in Malaysia such as narcotics and crime.

Annals of Tourism Research, 1991