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Standards and Modernity

2009, Standards and Modernity, in: Christian Bonah u.a. (Hg.), Harmonizing Drugs. Standards In 20th-Century Pharmaceutical History, Paris 2009, S. 45-60.

AI-generated Abstract

The paper explores the concept of standardization as a significant process in modernity, comparing it to earlier processes like professionalization and rationalization. It delves into the role of standardization in shaping social interactions, particularly in the pharmaceutical industry where branding and trademarking have become essential. The historical roots of standardization are traced from language to modern communication, emphasizing its pervasive influence in various contexts.