Enhancing Knowledge Development in Marketing

2018

In this study, online versus in-store retailers for high-tech product purchases have been examined. According to the US Commerce Department, consumers spent $453.46 billion for online sales in 2017, a 16.0% increase from what it was in 2016, and e-commerce represented 13% of total retail sales. Cluster analysis was utilized to segment online and in-store retailers on various variables. To segment the online retailers, product quality, customer service, price, selection, check out easiness, and website usability are used as segmentation variables. To segment in-store retailers, product quality, customer service, price, selection, check out easiness, website usability, walk-in retailer buying easiness, and walk-in retailer website customer support are used as segmentation bases. Proceedings of The Association of Collegiate Marketing Educators (2018) 9 CONSUMER BEHAVIOR AND CUSTOMER RELATIONSHIP MANAGEMENT ARE CONSUMERS RATIONAL IN THEIR USE OF MEDICATIONS? EXAMINING CONSUMER AWARENESS...

… Hotel and Restaurant Administration …, 2000

Information technology will drive a brave, new world of marketingprovided marketers figure out how IT can help them.

Extant research points to a changing characteristics as well as digital media behaviors and preferences of new generation consumers in relation to advertising. Our exploratory study among 402 new generation consumers in Mexico comprised both qualitative and quantitative research. We examined the effect of belonging to a particular segment, on ad skepticism among such consumers. In addition, we investigated the impact of gender, segment, and skepticism on consumers' preference for Transformational and Informational ads. We present our findings, discuss limitations, and describe some implications for research and practice.

2016

This abstract book includes all the abstracts of the papers presented at the 14th Annual International Conference on Marketing, 27-30 June 2016, organized by the Athens Institute for Education and Research. In total there were 31 papers and 31 presenters, coming from 19 different countries (Australia, Brazil, Canada, China, Colombia, Denmark, France, Germany, India, Iran, Italy, South Africa, South Korea, Serbia, Spain, Taiwan, Turkey, UK, and Uzbekistan). The conference was organized into 10 sessions that included areas such as Consumers and Consumer Behavior, E-Commerce, Products and Brands and other related areas. As it is the publication policy of the Institute, the papers presented in this conference will be considered for publication in one of the books and/or journals of ATINER.

1999

Welcome at the 29 th EMAC Conference! Welcome also in Rotterdam and at the Erasmus University, the place where it all happens. I hope, that attending EMAC 2000 will be a most pleasant and useful experience for you.

2011

Despite the growing role of the service sector and the declining role of the manufacturing sector in most Western societies (Metters and Marucheck, 2007), published research on the diffusion of new subscriber consumer service innovations remains scanty relative to the literature on new consumer durable (product) innovations (Mahajan et al., 2000). The modeling of diffusion of services provides unique challenges as there is an inward flow of adopters and a concurrent outward flow of customers who leave (disadopt) thus resembling a leaking bucket (Libai et al. 2009). Such a phenomenon does not exist in the diffusion of new products. This research is motivated by the recognition of the inherent differences between goods and services. While the Bass model (1969) has been shown to represent the diffusion of new consumer durables well without marketing mix variables (Bass et al., 1994), the empirical evidence indicates that the Bass model fails to describe the diffusion of Cable TV servic...

Journal of Marketing, 2005

2012

ii EDITORIAL PREFACE This year we have received about 55 academic papers, 15 student presentations and 4 workshops/special sessions. We are very pleased with the inclusion of papers from a variety of marketing topics. We would like to thank everybody who participated in, helped with, and arranged 2012 Association of Collegiate Marketing Educators proceedings. We want to acknowledge all track chairs for their masterful handling of the reviewing process in the given time, and would also like to thank all the reviewers for their expert critiques.