3D AR/VR Environment for E-Commerce

J. Netw. Intell., 2018

This paper proposes an immersive online shopping system based on virtual reality (VR). The background of the developed VR mall is for cross-border e-commerce. In particular, the architecture of this VR-based prototype is designed, which is composed by six modules, i.e., virtual mall, item display, online pay, interaction, gaming and advertisement. Among these, the former there modules are essential, and the latter three are integrated elaborately in the system for shopping experience enhancement. The used commercial VR system is HTC Vive, which contains a headset, two independent controllers and two base station for localization. Wearing the headset, customers can roam in the mall freely. Based on controllers, they can pick up items and even compare when two different items are picked up by two controllers. In addition, the customer’s position can be real-time tracked and localized, which is benefited from the support of base stations. All the content are stored in a VR-ready backpa...

FitYour is a tailored web application urbanized with the intent of pamper patrons with the provision to view themselves in diverse attires (ie), Patrons can strive on outfit, footwear, headwear, bags and trimmings in 3D and in instantaneous with unrivalled pragmatism and interactivity. TryLive garb can be deploy in-store and can accomplish patrons wherever they are. For eg: in the digital living room. FitYour works with a computer and a habitual webcam for shoppers. It is the up-to-the-minute expertise which uses phizog gratitude modus operandi of Augmented Reality (ie), it acts as a virtual trial room for the customers that how they actually look on wearing the attire that they wish to purchase. With the help of this application, customers can upload their picture while registering for the use / trial and then they can select the accessories/dress they like, positioning, fine tuning the selected attire and they can also capture the image and share it through Facebook, Twitter, Instagram, etc. It takes only a couple of minutes to operate this web application. FitYour is very useful for all the E-Commerce websites. Web FitYour is a user friendly product especially designed for customers who like to purchase products online. This application not only saves time and effort but also gives a wider range of collection to try. It also brings a digital shopping experience for the customers to purchase the products online by using this latest technology. Thus this application attracts the customers, retain them, offers immersive and social shopping experiences that keeps customers coming back and it also reduces return rates.

2022

Augmented reality as a technology is itself quite a new trend in the Tech world and the integration of this technology with the Ecommerce sector is a relatively less explored field. Currently, our Ecommerce sector is not capable of providing a virtual experience to the customers but with the help of Augmented Reality, we can eliminate this problem and elevate the user experience by creating a completely new way for users to interact with the Ecommerce websites. The next revolution in the Ecommerce sector will be with the help of Augmented Reality (AR) technology as more and more customers would want a shopping experience that is tailored to their personal preferences and AR is one such technology that is capable of providing such experience to the customers. In this work we have explored how augmented reality when fused with the Ecommerce sector will affect the new age shoppers, for studying this we have created an Ecommerce web application with augmented reality features, this web ...

Proceedings of the eighth …, 2003

IN:SHOP uses the blue-c 3D video technology to implement distributed shopping in a shared virtual world. IN:SHOP combines traditional shopping and marketing structures with 3D computer graphics, telepresence, spatially immersive displays, and internet shopping paradigms to create a flexible and adaptable commercial environment.

2011

With the proliferation of large screen stereo display systems, major consumer product manufacturers are using this technology to test marketing ideas on consumers. One of the performance factors that is of interest to retailers or manufacturers of retail products is the ability of consumers to quickly and easily locate their products within a retail store. Virtual reality technology can be used to create a virtual store that is easily reconfigurable as a test environment for consumer feedback. The research presented in this paper involves a study that compares the use of a multi-wall immersive environment to a single-wall immersive environment. Users were given a list of products to find in the virtual store. A physical mockup of a shopping cart was created and instrumented in order to be used to navigate throughout the virtual store. The findings indicate that participants in the fivewall immersive environment were significantly faster in locating the objects than the participants using the one-wall immersive environment. In addition, participants in the five-wall condition reported that the shopping cart was easier to use than in the one-wall condition. This study indicates that the use of multiple walls to provide an increased sense of immersion improves the ability of consumers to locate items within a virtual shopping experience.

… of E-Commerce, E-Government and …, 2006

Augmented Reality and Virtual Reality

This literature review reveals the current research focus, underlying themes and prominent research gaps in the Virtual Reality (VR) literature. 89 journal articles from the 22 years are thematically analysed in order to non-obvious reveal interconnections and themes, including research focus over time and underlying themes by research discipline. Over half of all papers focus on the need to understand the VR shopping consumer, yet no consensus exists as to what the optimal experience is or how to design effective v-Commerce stores. The most prominent research gaps are related to the unique HCI aspects in v-Commerce that influence shopping behaviours. The impact of this review is establishing the current challenges and future directions for academia in order to make v-Commerce a viable reality. Specifically, future research should focus on develop human factor theory in VR shop design (i.e. social dimension, eye-tracking etc.).

2020

In this work, we examine the value that immersive technologies can bring to retailing through the retail practices they facilitate. To that end, a literature review is conducted resulting in the documentation of 28 augmented reality (AR) and virtual reality (VR) applications from 38 publications. After analyzing the applications’ functionality and use in retail, the following AR/VR-enabled retail practices emerged: branding and marketing; sales channel; after-sale customer service; virtual try-on; customer-as-designer; virtual training; and workflow management. A principal observation from the analysis is that current AR/VR applications are used mainly for customer-related innovation, with “branding and marketing” being a dominant practice. Simultaneously, some practices are available to serve organization-related and support-related innovation. Finally, it was observed that AR is a popular technology in the retail environment and of high practical value, being an ideal fit for the ...

Lecture Notes in Computer Science, 2013

In the era of high competition with E-commerce and online shops, brick-and-mortar retail industry seeks new opportunities to enhance shopping experience through engaging technologies. Even though retailers are applying their omnichannel strategies to attract more shoppers through technology-driven solutions including websites, mobile apps, and so forth, we find that these technologies are somewhat basic and do not represent the "disruptive" innovations. Along with these current technologies, retailers should leverage their store physical real estate, and transform it into immersive store environments (ISEs) that allow shoppers to navigate in 3D store aisles through rich media interface ported onto networked devices. Therefore, we propose our own study of what ISE use-cases are most desirable by customers and retailers in such contexts; we describe the implementation of our cloud-based interactive shopping interface for ISE, before discussing the promising results of its deployment in a "real-world" store.

HCI International, 2005

SSRN Electronic Journal, 2000

Online shopping has thus far tended to be a niche business -highly successful in selling digital products such as shares, software and, increasingly, music and films, it has been less successful in persuading the purchasers of 'traditional' goods such as cars, clothes, toiletries, or household appliances to forsake their physical retailers and move into cyberspace.

Computers in Human Behavior, 2008

The Internet shopping mall has received wide attention from researchers and practitioners due to the fact that it is one of the most killing applications customers can find on the Internet. Though numerous studies have been performed on various issues of the Internet shopping mall, some research issues relating to the user interface of VR (virtual reality) shopping malls still await further empirical investigation. The objective of this study is to investigate whether the user interface of the VR shopping mall positively affects customer satisfaction in comparison with the ordinary shopping mall. For this purpose, we developed a prototype of the VR shopping mall for which the user interface consists of both 3D graphics and an avatar, using it as an experimental medium. 102 valid questionnaires were gathered from active student users of the ordinary shopping mall, and two research hypotheses were then tested to prove whether the three explanatory variables such as convenience, enjoyment, quality assurance improve in the VR shopping mall, and whether customer satisfaction is also significantly enhanced in the VR shopping mall in comparison with the ordinary shopping mall. Additionally, we conducted the PLS (partial least square) analysis to test whether the customer satisfaction is explained significantly by the three explanatory variables or not.

Journal of Business Research, 2019

Virtual reality is an emergent technology of keen interest for marketers based on the novelty, uncertainty, complexity, and potential conflict it presents for marketing. The Special Issue provides insights into several aspects of virtual reality and its implications to the field of marketing. This article introduces the special issue and focuses on highlighting the articles in the special issue relative to offering a definition of virtual reality, highlighting theoretical contributions of the papers, and recommending managerial action for marketers wishing to leverage the opportunities provided by virtual reality.

Information Technology & People, 2017

Purpose The purpose of this paper is to examine the determinants of users’ simulated experience in a virtual store and to show the subsequent impact of that experience on engagement. The outcome of that engagement is examined in relation to enjoyment, satisfaction and purchase intentions. Design/methodology/approach The method comprised an experiment comparing users’ perceptions of a standard 2D online clothing store with an enhanced, immersive one that aimed to provide shopping value approaching that of a traditional store by using a 3D experience where participants wore special glasses and a data glove. Findings Results demonstrate the major role of telepresence components in simulated experience and the critical role of that experience, along with hedonic and utilitarian values, in engagement. Purchase intention is influenced by satisfaction, which is in turn influenced by enjoyment and engagement. Engagement in turn is influenced by utilitarian and hedonic value and the experien...

Australasian Journal of Information Systems, 2005

Online shopping has thus far tended to be a niche business -highly successful in selling digital products such as shares, software and, increasingly, music and films, it has been less successful in persuading the purchasers of 'traditional' goods such as cars, clothes, toiletries, or household appliances to forsake their physical retailers and move into cyberspace. In this wide-ranging review paper we investigate the issue of the virtual experienceendeavouring to understand what is needed for a successful 'shopping experience' online and what the possible obstacles or pitfalls along the way might be. We initially introduce the concepts of virtual presence (the sense of 'being there') and virtual reality, discussing the possible roles both can play in providing a solution to the problem of effective online shopping. We then consider the Experience Economy, a concept which encapsulates many of the issues related to the problem of online shopping and which suggests ways in which online retailers can enhance the effectiveness of their sites by means of a virtual 'experience'. Having set the scene for online shopping, we discuss eTailing today in terms of direct product experience and the opportunities which cyber-shopping offers to replicate this process. Finally, we identify some of the possibilities and problems of online shopping today, illustrating the current status of virtual presence in retailing with two micro-cases of success and failure.