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Breaking bad news

2002, Quality and Safety in Health Care

Abstract

Effective public accountability in health care demands effective communication to the public. The public release of healthcare performance information can easily turn into a media circus focusing on boondoggles and body counts. Michael Millenson, a former reporter with the Chicago Tribune who went on to become a health services researcher and author, reflects on the minor media storm that accompanied release of a study by the UK's National Patient Safety Agency (NPSA). Releasing public information on medical errors is a delicate task. Context—or, more cynically, what modern public relations practitioners would call “spin”—is critical. At one extreme there is the “bad is good” approach of The Doctor's Dream , in which the 19th century British physician William Snowden Battles gave this tongue-in-cheek confession of his shortcomings: And thus I dreamt that round me stood The victims of disease The patients I had failed to cure Though some had paid my fees. One said, “It is a h...

Key takeaways

  • These same differences could also challenge experienced safety researchers to cross the boundary from industry and transportation into health care in order to contribute to the understanding, measurement, and enhancement of "patient safety".
  • Probably the most valuable lesson that industry has learned is that safety management is more than buying and applying a set of tools and techniques: without the proper changes in culture, perspective, and attitude toward errors, failures and their causes, introducing tools with the hope of a "quick fix" will largely miss the point.
  • These differences, however, may be used to persuade safety researchers and practitioners to take an active interest in patient safety problems and solutions.
  • The agency was established in July 2001 to identify adverse events and "near misses" occurring in the National Health Service (NHS) and then to use that knowledge to improve safety.
  • Quality and safety problems have deep roots.