2002, Quality and Safety in Health Care
Effective public accountability in health care demands effective communication to the public. The public release of healthcare performance information can easily turn into a media circus focusing on boondoggles and body counts. Michael Millenson, a former reporter with the Chicago Tribune who went on to become a health services researcher and author, reflects on the minor media storm that accompanied release of a study by the UK's National Patient Safety Agency (NPSA). Releasing public information on medical errors is a delicate task. Context—or, more cynically, what modern public relations practitioners would call “spin”—is critical. At one extreme there is the “bad is good” approach of The Doctor's Dream , in which the 19th century British physician William Snowden Battles gave this tongue-in-cheek confession of his shortcomings: And thus I dreamt that round me stood The victims of disease The patients I had failed to cure Though some had paid my fees. One said, “It is a h...