Academia.eduAcademia.edu

Usage of E-Zwich Among Students in Developing Countries

Advances in Marketing, Customer Relationship Management, and E-Services

E-Zwich payment system is the innovative method for improving accessibility to banking and retail services in Ghana, though some have predicted its failure despite some schools officially signing up to it. Government's attempts at mainstreaming this cashless system into national statistical economic data are stifled with data distortions. The chapter looks at how acceptable the E-Zwich system is among students and the possible factors that would drive its sustainability by determining plausibility of relationships among the network of variables. The study concludes that signing on to the E-Zwich facility and owning a card for a long time does not necessarily translate into perceived usefulness, but builds usage experience and efficiency, thereby reducing user complaints. Unattended challenges/complaints hampers cash mobilization to short change the cashless agenda among the youth.