The Future of Retailing

AI-generated Abstract

This research explores the effects of smartphone usage on shopping behavior in retail environments. It presents two key hypotheses: first, that smartphones enhance the shopping experience by providing useful information, and second, that they may cause "mobile blindness," distracting shoppers and reducing impulse purchases. Findings indicate that shoppers utilizing smartphones tend to spend significantly more and are exposed to a greater number of products, although their decision-making at checkout may be impaired. The study emphasizes the complex relationship between mobile use and purchasing behavior, noting varied impacts among different age groups.