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How African Media Covers Africa Report

2021

https://doi.org/10.13140/RG.2.2.33062.04161

Abstract

Coverage of African countries in African media not only serves to inform readers what is happening on the continent but may also shape perspectives about the continent and countries therein. In order to explore the coverage of African countries as it appeared in African media and editors’ views on the coverage, Africa No Filter (ANF) commissioned this research. The research took a three-pronged approach: media was selected and reviewed from 15 countries and the editors of these publications surveyed for their opinions on how African countries cover other African countries. The publications were drawn from all regions: North, Southern, West, Central and East Africa. In total, 56 media were included in these components of the study – the most influential media in each country. These quantitative methods were complemented by focus groups with editors, journalists and foreign correspondents from Ethiopia, Kenya, Namibia, Nigeria, South Africa, Tanzania and Uganda, The focus groups sought to help understand which African stories – negative and positive – are prioritised by editors, how story frames are used and what ideas could help shift narratives. In total, 25 people participated in focus groups. The review found that coverage of African countries was poor in terms of overall numbers. A closer look reveals some countries’ media include great amounts of stories and others almost none. In addition, there were also variances in terms of the levels of detailed, contextualised coverage. Coverage also tended to be of a small number of countries, and many countries did not feature at all in the media of other African countries. What coverage there was tended to evolve around a few events rather than exploring issues in depth. Stories covering Africa as a whole was the most common scope of a story, with coverage of trade and economics, agreements and events. In covering African countries, conflicts and disputes under topics such as elections, politics, crime, conflicts and protests not only predominate, but are also considered more newsworthy by editors. In the study, coverage of some countries were mostly or all related to events, such as elections in Guinea and Tanzania and protests in Nigeria. In contrast, stories about South Africa and Egypt were more diverse in their focus. Editors and journalists interviewed in groups and surveyed acknowledged that there were stereotypes in their own and other African media’s coverage. They cited scarce resources as the biggest challenge to cover Africa more extensively (92%of the editors surveyed). There is a desire among the editors to cover African countries (87% of the editors surveyed said it was important or very important to cover African stories). Editors and journalists in response to the survey and during focus group discussions also recognised the need for more nuanced coverage, but the available funding dictated that they use stories by western agencies, which often are in line with the expectations of western audiences, to cover stories from Africa. In fact, agencies account for almost half (43%) of the stories about African countries in the media review. Only 19% of the agency stories in the sample size were from agencies based in Africa. This means that it is often non-Africans who set the agenda or offer perspectives on African affairs and events. Solutions suggested by the research findings from the three sources include creating more awareness of the poor coverage and the need for commitment to better stories. In order to address the lack of resources, investment would need to be made into diverse, nuanced coverage. Furthermore, networks of editors and journalists could function to pool stories and multimedia for use in different publications, in this way, more countries would be covered.

Key takeaways

  • The quantitative component involved the monitoring of the media stories in fifteen African countries from regions throughout Africa as well as the surveying of editors about the coverage of Africa.
  • None of the editors thought there was "no interest" in stories of other African countries.
  • Finance was highlighted as a common constraint to deeper news coverage of African stories.
  • The review first looks at the number of stories that appeared, then from the content, the apparent investment in coverage of Africa.
  • The coverage of South Africa is by far the most diverse of all the countries on the continent, as evidenced by the fact that the most observed topic, health, only contributed 21% to all the stories covered about South Africa.