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Consumer cultural studies

Catálogo editorial

Abstract

This collaborative publishing project was built following those trends; it embraced the participation of diverse international authors, whose perception, rationale and research development helped signify the interest and need for an in-depth approach in consumer cultural studies to provide perspectives to tackle the market’s influence over popular culture, its diverse identity resources and intersections between influential analytical categories, such as surroundings, organizations and circulation and distribution of tangible and intangible products

Key takeaways

  • It has been found that, for consumers, the origin of the goods is directly associated with the level of quality and that this attribute therefore impacts the willingness to pay, which will vary according to the brand and the consumer's perception of the product (Seidenfuss, et al., 2010).
  • Also the persons were habitual consumers of luxury goods.
  • • Interaction with the consumer: This dimension groups the codes that are related to how the companies that offer luxury fashion goods relate to consumers and their expectations.
  • For this reason, the decision process for purchasing this type of product does not directly depend on the purchasing power of the consumer; although this variable has an impact, it is not the most relevant because some people access these goods through credit cards or consumer finance goods.
  • However, it is found that although the brand is the most influential factor in the decision process for purchasing fashion luxury goods, it must be adjusted according to the social, cultural, consumer, and market conditions; the reason is that, as in a previous research, it is found that the consumer is currently far more aware of fashion and its components.
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