Chapter three: Research approach CHAPTER THREE

Marsyangdi Journal , 2020

This paper intends to compare and contrast qualitative and quantitative research in brief. Based on library sources, the paper is prepared for the Bachelor and Master level research students plus interested one. The article initiated with the concept of research and its major purposes, and then associates the general information about qualitative, quantitative and mixed method research. Finally, it illustrates the relative and discrepancy between qualitative and quantitative research with a few concluding note.

M.Lib.I.Sc. Project, Panjab University, under guidance of Dr. Shiv Kumar, 2019

There's no hard and fast rule for qualitative versus quantitative research, and it's often taken for granted. It is claimed here that the divide between qualitative and quantitative research is ambiguous, incoherent, and hence of little value, and that its widespread use could have negative implications. This conclusion is supported by a variety of arguments. Qualitative researchers, for example, have varying perspectives on fundamental problems (such as the use of quantification and causal analysis), which makes the difference as such shaky. In addition, many elements of qualitative and quantitative research overlap significantly, making it difficult to distinguish between the two. Practically in the case of field research, the Qualitative and quantitative approach can't be distinguished clearly as the study pointed. The distinction may limit innovation in the development of new research methodologies, as well as cause complication and wasteful activity. As a general rule, it may be desirable not to conceptualise research approaches at such abstract levels as are done in the context of qualitative or quantitative methodologies. Discussions of the benefits and drawbacks of various research methods, rather than general research questions, are recommended.

Research plays a very important role in making sense of the world around us and developing knowledge basis and systems. As such, understanding research methods and paradigms is very important to scholars and researchers if they are to come up with credible and comprehensive research. This paper discusses the differences between qualitative and quantitative research methods and also looks at how the two methods can be similar and how they can be used together. Qualitative research is a scientific and systematic method used to gather data that it not quantifiable (Yin 2018). This type of research, as Marshall (2016)) explains, "refers to the meanings, concepts definitions, characteristics, metaphors, symbols, and description of things". Therefore, as a research method, qualitative research is also used to unearth new trends in thought processes and actions, how people feel about specific circumstances and to get to the heart of issues and how they affect people (Wolcott 2016). Marshall (2016) emphasizes that qualitative research is primarily exploratory research and is used to obtain information such as intentions and motives that helps explain an occurrence. Thus, qualitative research methods help to understand new occurrences or trends and then helps to explain why such things are happening or occurring. Quantitative Research is used to quantify the problem by way of generating numerical data or data that can be transformed into useable statistics (Lichtman 2017). According to Wolcott (2016) quantitative research is used to quantify attitudes, opinions, behaviors, and other defined variables and generalize results from a larger sample population. Thus, quantitative Research uses measurable data to formulate facts and uncover patterns in research to make sense or deductions on how things have unfolded. Therefore, where qualitative data seeks to understand a phenomenon, quantitative methods seek to quantify them and identify variables that can be measured. Qualitative research uses data collecting methods that often require the direct participation of the researcher to gather data and information crucial to the study. Morgan (2017) notes that

UNICAF University - Zambia, 2021

The distinction between qualitative and quantitative research is abstract, very general and its value is usually taken for granted. In contrast, this article attempts to show that the distinction between qualitative and quantitative research is unclear, poor and therefore of limited value and that its popularity risks leading to unfortunate consequences. Various arguments are presented for this conclusion. For example, it is argued that the heterogeneity of different stand-points on important issues among qualitative researchers (for example with respect to the use of quantification and causal analysis) makes the distinction as such unstable. Moreover, the presence of substantial overlap between many features of qualitative and quantitative research often makes it difficult to separate qualitative and quantitative research. It is also shown that three obvious ways of making the distinction between qualitative and quantitative research are unsatisfactory. Use of the distinction may restrict creativity in the development of new research methods and create confusion and unnecessary work. In general, it may be preferable not to conceptualize research approaches at such abstract levels as done in the context of qualitative or quantitative approaches. Instead, it is suggested that it is more fruitful to discuss the pros and cons of specific research methods, preferably in the context of specific research problems.

Qualitative Methods provides a fitting occasion to reflect on this branch of methodology.1 Given that the other APSA organized section concerned with methodology2 is centrally fo-cused on quantitative methods, the additional issue arises of the relationship between the qualitative and quantitative traditions. Adopting a pragmatic approach to choices about concepts (Collier and Adcock 1999), we believe that the task here is not to seek the "true" meaning of the qualitative-quantitative distinction. Rather, the challenge is to use this distinction to focus on similarities and contrasts in research practices that pro