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The home computer: The making of a consumer electronic

1988, Science As Culture

Abstract
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The paper explores the evolution of home computers from niche hobbyist items to mainstream consumer electronics. It emphasizes that home computers are not merely physical objects but are deeply intertwined with cultural meanings, advertising, and consumer expectations. By analyzing marketing strategies and societal perceptions, the study sheds light on how the home computer became a valued component of consumer electronics, highlighting the complexities of product identity in a technological context.