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Prototypic Moral Character

2001, Identity

Abstract

Four studies tested whether moral character is organized as a cognitive prototype. Study 1 involved a free listing of features of virtuous persons. Study 2 required participants to rate each trait on its centrality to good character. A standard recognition memory paradigm was used in Studies 3 and 4 to test whether participants reported more false recognition of trait attributes that they have not seen but are consistent (virtue central) with the prototype. In both studies, participants reported significant false recognition of novel virtue-central traits than they did virtue-peripheral traits, supporting the claim that a conception of good character is schematically organized around a prototype. Prototype activation had weak and inconsistent effects on recall memory. Implications for understanding moral cognition and identity are discussed. For many decades, the moral dimension of selfhood, character, and identity has been largely neglected by researchers. Although the relative neglect of these constructs has a number of sources, there is little doubt that the ascendance of the cognitive developmental tradition, particularly Kohlberg's (1983) account of moral development, has done much to push these topics to the margins of moral psychological research. For example, Kohlberg's embrace of a Kantian vision of moral rationality led him to emphasize the deontic (duty) aspect of morality at the expense of aretaic (excellence) concerns regarding the cultivation of virtues or traits of character. The emphasis was on "What ought I to do?" rather than "What sort of person should I become?" Moreover, his Piagetian commitments led Kohlberg to focus on that aspect of morality (justice reasoning) that was most amenable to stage typing, to the exclusion of other components of morality, including character psychology. Indeed, Kohlberg's rejection of character as a basis for moral psychology was construed from a number of considerations. Kohlberg argued, for example, that trait language does not provide the resources to combat ethical Requests for reprints should be sent to