Qualitative methodology made easy

Journal of Studies in Social Sciences, 2014

Qualitative research in social science is an invaluable way to understand social world.

Qualitative research represents a systematic subjective approach used to describe life experiences and to give them meaning. The approach aims at gaining insight, explore in depth and understand the richness and complexity inherent in human behaviours (Denzin & Lincoln, 2005). Nkwi et al (2001) describe qualitative research as any research that uses data that do not indicate ordinal value. As such, it deals with data in form of sound, text and images instead of discrete measurable values (units of measure) representing the subject of study. This approach of research seeks to explore the meaning people construct around their world in terms of perception, feelings, experiences and other intangible characteristics of the world around the researcher or the subject of the research (Merriam, 2009).

There are numerous differences between qualitative and quantitative measurement.

International Journal for Research in Educational Studies , 2019

analyses the entities of the social world from dissimilar features; in truth, nature of knowledge, concentration, matter, fact, and logic of abstract phenomena. Its discoveries out the truth first and then logic and cause-effect analysis of the events or things. It is mostly concerned with the construction of whole human knowledge into logically associated systems based on causality and tries to find out how we distinguish the certain things that can be true or false. In other words, the philosophical analysis of scientific explanation starts with basic perceptions such as theory, achievement, fact, and wisdom. The changing pattern of the philosophical foundations continuously supplements itself with new dimensions and views about the social world. The emergence of constitutive conceptions of the relationship form of knowledge bear to the world has

The qualitative research method involves the use of qualitative data, such as interviews, documents and observation, in order to understand and explain a social phenomenon. In Information Technology and Communication, there has been a general shift in research away from technological to managerial and organisational issues, and thus there is increasing interest in the application of qualitative research methods. Qualitative research methods originated from social sciences to enable researchers to study social and cultural oriented phenomena. Today, the use of qualitative method and analysis are extended almost to every research field and area. The method generally includes data sources with observation and respondent observation, interviews and questionnaires, documents and the researcherÊs impression and perception. A good definition is given by that a qualitative research focuses on interpretation of phenomena in their natural settings to make sense in terms of the meanings people bring to these settings. The qualitative research

Qualitative research provides explorative, descriptive, comparison basis and room for model testing in the research community. Model testing includes the systematic assessment of a single hypothesis or a set of multiple related hypotheses.

Methodological Issues in Management Research: Advances, Challenges, and the Way Ahead, 2019

Current paper is an overview of qualitative research. It starts with discussing meaning of research and links it with a framework of experiential learning. Complexity of socio-political environment can be captured with methodologies appropriate to capture dynamism and intricacy of human life. Qualitative research is a process of capturing lived-in experiences of individuals, groups, and society. It is an umbrella concept which involves variety of methods of data collection such as interviews, observations, focused group discussions, projective tools, drawings, narratives, biographies, videos, and anything which helps to understand world of participants. Researcher is an instrument of data collection and plays a crucial role in collecting data. Main steps and key characteristics of qualitative research are covered in this paper. Reader would develop appreciation for methodiness in qualitative research. Quality of qualitative research is explained referring to aspects related to rigor...