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The Phenomenon of "Mao"in French Fashion from 1965 to 1969

2021, 艺术设计研究

Abstract

From 1965 to 1969, some jackets shaped like Chinese uniform tops were called "Mao" in France, which aroused the fashion phenomenon of wearing "Mao" clothes and holding "Mao" activities in some groups of fashion circle. Based on historical document, magazines and pictures, this paper investigated the origin of this phenomenon based on the definition of "Mao" firstly. Secondly, it classified "Mao" into three categories and analyzed its characteristics. Finally, from the perspective of social conditions, possibilities and subjective incentives, this paper analyzed the causes of this phenomenon and drew the conclusions.