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Detecting Multiple Seller Collusive Shill Bidding

2021

Abstract

Shill bidding occurs when fake bids are introduced into an auction on the seller's behalf in order to artificially inflate the final price. This is typically achieved by the seller having friends bid in her auctions, or the seller controls multiple fake bidder accounts that are used for the sole purpose of shill bidding. We previously proposed a reputation system referred to as the Shill Score that indicates how likely a bidder is to be engaging in price inflating behaviour with regard to a specific seller's auctions. A potential bidder can observe the other bidders' Shill Scores, and if they are high, the bidder can elect not to participate as there is some evidence that shill bidding occurs in the seller's auctions. However, if a seller is in collusion with other sellers, or controls multiple seller accounts, she can spread the risk between the various sellers and can reduce suspicion on the shill bidder. Collusive seller behaviour impacts one of the characteristic...