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Transition Management for Sustainable Personal Mobility

2004, Greener Management International

Abstract

In the Dutch National Environmental Policy Plan 4 it has been recognised that persistent environmental problems (such as global warming caused by greenhouse gases) cannot be solved by traditional policy instruments or by technological innovation alone. Transitions are necessary and have been defined as long-term, continuous processes in which a society or a subsystem changes fundamentally-interconnected changes that reinforce each other in technology, the economy, institutions, ecology, culture, behaviour and belief systems. One of the examples where transitions are necessary is in the realm of mobility. Although there is currently no accepted single strategy, promising new options are increased multimodal chain mobility (in order to reduce car mobility), and a transition towards a sustainable fuel infrastructure. In the last few years leading car companies have been investing in fuel cell technologies, possibly requiring new infrastructures based on hydrogen. Innovation in the direction of hydrogen fuel cells requires a future vision that is shared by many stakeholders, collaboration between many public and private stakeholders, and experimentation in Bounded Socio-Technical Experiments, in which second-order learning processes take place about the nature of the technology, about collaboration between stakeholders with various interests, and about sustainable solutions for the future. As a case study, consumer acceptance of fuel cell buses in Amsterdam has been analysed. In this case, special emphasis has been given to social learning among stakeholders.