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Research opportunities in supply chain management

2010, Journal of the Academy of Marketing …

Since its introduction as a concept in the 1980s, supply chain management (SCM) has undergone significant modification and expansion. A qualitative analysis of 166 unique definitions of SCM published in the literature identified three major themes associated with the supply chain and SCM: (1) activities; (2) benefits; and (3) constituents/ components. Utilizing these themes, key research questions and issues within the supply chain and SCMare identified that could be examined by marketing scholars.