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Discuss Bargh's claim that everyday life is mostly automatic.

AI-generated Abstract

Bargh's concept of automaticity posits that much of human behavior is driven by non-conscious cognitive processes rather than reflective thought. The critique of rational choice theory highlights the complexities of human behavior, particularly in addiction, where choices may not stem from rational decision-making. Recent neuroscientific findings suggest that actions can occur in the brain before conscious awareness, challenging the notion of free will and choice in behavioral explanations.