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Why We Need Qualitative Research in Management Studies

Revista de Administração Contemporânea

Abstract
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This editorial emphasizes the critical need for qualitative research in management studies, arguing that it provides valuable insights and a complementary perspective to quantitative methodologies. It outlines the distinct features of qualitative research, acknowledges its current under-representation in the field, and advocates for increased familiarity with qualitative methods to enhance research practices. The call for tutorial papers aims to furnish scholars and practitioners with practical guidance for effectively employing qualitative approaches in management research.

Key takeaways

  • In this regard, this editorial will provide commentary on the concept of qualitative research and how this differs from quantitative research, before moving on to a brief discussion of why qualitative methods provide avenues for answering questions and producing research which quantitative methods may be unable to do alone.
  • Both of these definitions hit upon a similar understanding of qualitative research as encompassing inductive, subjective, and interpretive means of gathering and analyzing data, locating the site of qualitative data collection in the natural settings in which the phenomena of investigation take place.
  • For this reason, qualitative research focuses on the applicability of the participants' ability to provide the qualitative information the researcher needs, more than the number of participants.
  • Mixed methods may be particularly needed "to answer research questions that include clearly interconnected qualitative and quantitative components" (Tashakkori & Creswell, 2007, p. 207).
  • First, it will support the case for the value of qualitative research methods within management research, as an essential complementary perspective to quantitative ones.