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A Cognitive Model Approach to Creating Usable Health Care Content

2021, American Medical Writers Association Journal

Abstract

The ability to use information easily and effectively is essential to medical communication. Yet who uses medical information, when they use it, and how they use it has changed with the rise of personal medical technologies and increased reliance on telehealth practices. Meeting usability expectations of such diverse audiences involves understanding both the cognitive models writers use to create content and those that readers rely on when using content to achieve a health care objective. This article provides medical writers with an overview of what these mental models encompass and how they affect an audience’s usability expectations.