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Qualitative and Quantitative Research

Abstract
sparkles

AI

This paper discusses two primary models for information analysis in research: qualitative and quantitative analysis. Qualitative analysis focuses on understanding consumer feelings and opinions, providing subjective insights but lacking objective verification, making it suited for exploratory research. In contrast, quantitative analysis emphasizes concrete, verifiable data through mathematical processes, ideal for obtaining factual information. The choice between the two models depends on the research objective, with qualitative approaches preferred for exploring perceptions and quantitative methods preferred for factual substantiation.

Key takeaways

  • In the research field, there are two types of models available for analyzing information.
  • The first model, qualitative analysis, is best used when one is seeking to get consumer opinions or feelings about a product or service.
  •  Is there anything additional you would add to the training program to increase its effectiveness in the future?
  • Company XYZ has decided that it will gather all different types of reports and input them into a database so that a running tally can be calculated at the end of one year, and a projected loss of profit margin can be created that details what the company lost in revenue due to equipment malfunctions.
  • Whether one uses a qualitative or quantitative analysis will depend upon the purpose of collecting the information.