Deep Research On Suncare - UK - December 2013

Asian Social Science, 2013

Online travel promotions and campaigns have intensified in recent years and the use of social media sites (SNS) in promoting tourism destinations is also increasingly common worldwide. However, knowledge of the efficacy of this media approach is still somewhat limited but is fundamental and essential as part of employing the Internet as one of the media for advertising purposes, especially for a country that is highly dependent on the tourism industry. Understanding of the functions, mechanisms and uses of internet advertising targeted at international tourism consumers is important, but currently theoretical models are limited to generic perceptions of advertising media across all media and all buying categories. This paper presents the findings from a study which focuses on the advertising belief factors (i.e. product information, hedonic/pleasure, social role/image and falsity/no sense) that significantly explain tourists' attitudes towards advertising specifically, internet advertising. The study reported in this paper is a quantitative survey based on a sample of 425 respondents, 255 are international tourists (60%) and 170 are local visitors (40%). The study reveals other factors which have seldom been reported in previous research. A Internet effectiveness is influenced by the capability of internet advertising to bring fun and entertainment (hedonic/pleasure); and to reflect consumers' social and self image (social role/image). The implications of the study focus on consumers' perceptual shift in terms of media consumption and on the relevance of social network sites (SNS) in promoting tourism destinations. The limitations of the study are also discussed.

Health Communication, 2014

Ageing & Society, 2000

Age discrimination is one of the last forms of discrimination yet to be tackled by legislation. Despite the call of the United Nations for older people to be treated fairly, regardless of age, many industries still overtly discriminate against them. The advertising industry is a particular offender, either ignoring older people altogether or presenting them in caricatures or negative stereotypes. The authors suggest that regulation or legislation may be required, to raise awareness of the issues surrounding age discrimination and to persuade advertisers to present images of older people which are more relevant and acceptable in today's society.

The purpose of this paper is to explore the factors that affect young Egyptian consumers' attitudes towards fast-food advertising in Facebook which is considered the most widely used social media network. 4 focus groups were conducted with young consumers from 2 Egyptian cities. Content analysis was applied for the Egyptian fast-food Facebook fan pages with the aid of the NVivo software. The findings of this exploratory study have shown that young consumers are accepting the idea of fast food advertising in Facebook. Moreover, the research provides a framework for the factors that lead to consumers' engagement with the advertisements on Facebook. With the increase in the popularity of social media websites among the young generation, fast-food marketers find it a more effective medium for advertising for their chains among that segment. The research provides insights for marketers to make their advertisements more effective on Facebook.

TJPRC, 2013

The purpose of the research is to examine the antecedents and consequences of e-consumer behaviour regarding Facebook advertising in Jordan. As such, a thorough revision of relevant literature in the fields of social psychology, advertising psychology, consumer behaviour and online advertising was conducted to establish the theoretical foundations of this study. On the basis of the literature review, a research framework of consumer attitudes in the Facebook advertising context was constructed. This model explores influences of informativeness, entertainment, and irritation, credibility and personalisation on various online consumer behaviours such as attitude toward the Facebook advertising, Facebook advertising usage, and satisfaction with Facebook advertising. Particularly, usage and satisfaction are explored as the consequences of attitude toward the Facebook advertising, while informativeness, entertainment, and irritation, along with credibility and personalisation are the antecedents of attitude toward Facebook advertising. A conceptual model and hypotheses are tested with a sample of 763 Jordanian Facebook users, and analysed quantitatively. Overall, the findings provided support for the model of the study. All the hypotheses regarding the impact of the factors included in the study on customer attitude, satisfaction and Facebook advertising usage were supported. Moreover, the results of the study indicated that there is a significant relationship between all constructs of the study’s model. More specifically, the findings of the current study indicate that informativeness, entertainment, credibility and personalisation of Facebook advertising have a significant positive influence on consumer attitude as well as satisfaction and usage of such advertising, whereas message irritation was found to have a negative influence on consumer attitude towards Facebook advertising. The current research provides a number of theoretical and practical implications. Firstly, we believe this study is among the first studies to examine the e Jordanian consumer behaviour in the context of Facebook advertising. Therefore, the study adds to and expands our knowledge of the antecedents and consequences of e Jordanian consumer behaviour regarding Facebook advertising. The practical implication of the findings of the current study is reflected in enhancing our understanding of e consumer behaviour in regards to Facebook advertising in Jordan and therefore act as a valuable base of Facebook advertising practitioners.

2005

The number of user-contributed comments is increasing exponentially. Such comments are found widely in social media sites including internet discussion forums and news agency websites. In this paper, we summarize the current approaches to text analysis and the visualization tools which deal with opinion and topics mining of those comments. We then describe experiments for topic modeling on users' comments and examine the possible extensions of methods on visualization, sentiment analysis and opinion summarization systems.

2010

The number of user-contributed comments is increasing exponentially. Such comments are found widely in social media sites including internet discussion forums and news agency websites. In this paper, we summarize the current approaches to text analysis and the visualization tools which deal with opinion and topics mining of those comments. We then describe experiments for topic modeling on users' comments and examine the possible extensions of methods on visualization, sentiment analysis and opinion summarization systems.

The purpose of this paper is to explore the factors that affect young Egyptian consumers' attitudes towards fast-food advertising in Facebook which is considered the most widely used social media network. 4 focus groups were conducted with young consumers from 2 Egyptian cities. Content analysis was applied for the Egyptian fast-food Facebook fan pages with the aid of the NVivo software. The findings of this exploratory study have shown that young consumers are accepting the idea of fast food advertising in Facebook. Moreover, the research provides a framework for the factors that lead to consumers' engagement with the advertisements on Facebook. With the increase in the popularity of social media websites among the young generation, fast-food marketers find it a more effective medium for advertising for their chains among that segment. The research provides insights for marketers to make their advertisements more effective on Facebook.

Online shopping is no doubt the future trend. Online shopping on sectors such as fashion and accessories, electronic/electrical goods and books are growing in Malaysia. Many researches claimed that online shopping is still at the early stage of development in Malaysia and the potential for growth is inevitable. However, little is known about the acceptance of online shopping on localized products such as Penang famous fruit pickles and the factors which influence consumers' attitudes purchasing it online. The purpose of this study is to identify the potential of online sales on Penang fruit pickles by investigating consumers' attitudes towards purchasing Penang fruit pickles through online shopping as an alternative to visiting the physical shop. It also investigated the influence of factors (demographic profile, previous online shopping experience, perceived benefits, consumers' lifestyles, and perceived merchants' trustworthiness) towards attitude. In total 55 valid responses were gathered through self-administered questionnaire survey. The survey questionnaire consists of a total of 34 questions. The first 2 questions are for screening purpose to ensure only those who have either bought fruit pickles at any retail store before or at least like fruit pickles to take part in the survey. Pearson's Correlation and 1-way ANOVA were used to test hypotheses and determine the significance and degree of relationship between dependent and independent variables. The results and findings show that consumers exhibited positive intention to make an online purchase in future and attitude is positively and strongly correlated with behavioral intention. The study also concluded the perceived benefits of online shopping, perceived merchant's trustworthiness, consumers' lifestyle and consumers' prior ecommerce experience have direct influence on attitude. On the contrary, demographic profile, online shopping frequency and duration of daily internet usage found to have no impact on attitude. The research model applying Theory of Reasoned Action (TRA) can effectively be used to achieve the primary purpose of this study. Finally, future researches are suggested to improve the generalisability by selecting truly randomized and a larger sample size. The research should be conducted by inviting participants to take part in the survey through the actual website. The website should have been improvised with features that consumers prefer such as ease of transaction, security and trustworthiness. iv ACKNOWLEDGEMENT I would like to express my gratitude and appreciation to all the people who have made this research project possible.

Awareness of the destruction of natural resources has raised the issue of environmental protection, which in turn has created eco-friendly consumption. As the issue of environmental protection has gained attention, environmental ethics has had an impact on U.S. consumers' activities. As green products have gained popularity in the market, more consumers have looked for greener products such as organic and natural products. Following the organic food industry, organic personal care industry accounted for the second largest portion of sales in the U.S. organic industry and has shown an increase in market share and consumer demand.